BALKY COLLECTION Linen jancquard and print collection for fashion, by Perosa Design
today we can afford the best fabrics for our body and our land Eco-conscious Choices An informed and caring consumer will favour local product over fast-fashion production from overseas. Linen is a premium choice, being a fiber we used and produced since the first civilizations, all over Europe.
anti-fashion Meaning not following trends, but looking into a personal, more authentic style. Folk-clothing is an example of styles that changed very little over centuries but were always embellished by the wearer in her unique way.
BALKY COLLECTION is:
"My personal challenge was developing a collection of woven and digitally printed linen, with concept embroidery designs. The collection would be presented in simple garments for the "better" market. The seasonless brand image is inspired by timeless folk-wear, always with sustainability
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in mind. Pre-sold exclusively online for starting my business as a designer-maker." Repeat patterns for jacquard weave and digital print
Mateja Perosa Digital embroidery placement designs
Collection of folk-clothing inspired garments
PEROSA DESIGN BRAND MISSION Designes for fearless women, that always choose authenticity over trends. Stories told in linen that will transport you in a time when we cannot travel.
Perosa Design strongly believes in fairer fabrics and practices. A brand that will never compromise on the sustainability of a product.
SUSTAINABLY MADE Perosa Design is committed to sustainable design in all aspects. That's the reason we're trying to work locally, as much as possible. All services are outsourced locally: sewing, embroidery, and screen printing.
Fabrics: line grown and processed in Lithuania, EU Trimmings: different locations, UK Labels: Denmark, EU Packaging: London, UK Digital Embroidery: Bristol, UK Manufacture of garments: Bristol, UK
BRAND KEYWORDS SUSTAINABLE WARDROBE AUTHENTICITY EMPOWERMENT AGELESS STYLE POSITIVE BODY IMAGE ABSOLUTE COMFORT
IDEAL CUSTOMER @mywrinklesaremystripes
DESIGN "The motifs and symbols from the Balkan region were chosen as inspiration, which were worked in the colour palettes of traditional-ethnic textiles. The reason for researching traditional clothing and its textile designs is the wish to offer more meaningful garments, with a story, with which the wearer could create a relationship." Mateja Perosa
PRODUCT RANGE "SUN" TUNIC colour option: mostly beige/mostly brown materials: linen jacquard, silk ribbon measurements: approx. 70x70cm price: on request
"star" shawl materials: linen jacquard measurements: 70x70x220cm price: on request
"TREE" SKIRT colour option: mostly red/mostly purple materials: linen jacquard, silk ribbon measurements: 70x140cm price: on request
MARKETING branded packaging: - compostable mailer - tissue paper - paper non-laminated stickers - cotton woven labels (logo &care) - card tags (as thank you card)
FOR FEARLESS WOMEN THAT DON'T FOLLOW FASHION: THEY EMBRACE THEIR OWN STYLE
UNIQUE SELLING POINTS original designer's fabrics small runs of exclusive products (20 pcs max) adaptable to different bodies not dependent on trends, timeless aesthetics
CONTACTS webstore www.perosadesign.com
@perosa_design
https://mylinendream.wordpress.com/ www.pinterest.co.uk/perosa_design/ www.linkedin.com/in/mateja-perosa-18186359
PLANS FOR THE FUTURE Rising funds for production of more designs of the Balky collection. Investing in marketing, so the brand can grow. Developing collaborations: business management, publishing books, making movies, etc.
Mateja Perosa
Looking for
Founder
Marketing/Sales manager
Thank you for reading!