culture & design
Isku and Fennia Prize Honorar Mentions 2012
The Mukula Seat lifecycle services. Companies or organizations can rent furniture for years, and then return those if needed. These products are still in a premium condition, and can be sold through our outlet stores.” In addition to outlets, Isku has 31 own shops and 24 shop-in-shops. The flagship store is in Fabianinkatu, Helsinki. Isku sells furniture also through construction projects. For example, there are deliveries to hotels. “In May we agreed with the Spa Hotel Peurunka to furnish their leisure homes, which are owned by private persons but rented by others for the most of year through Peurunka’s booking system. I believe that there will be projects like this in the future too,” says Tiitinen.
Expanding exports Exports have been an important but not crucial part of business for Isku for decades. “The turnover of our international operation in 2011 was 27 million euros, more than 40 percent more than the pre-
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Business Finland 3/2012
The Mukula seat wall was created in the spring of 2011 in a joint project involving Isku and students from the Aalto University to seek new ideas for learning environments of the future. Mukula includes cushions for sitting on the fl oor that can be hung on the wall after use. The cushions are attached with magnets to metal sheeting, whiteboard or even installation channels for electrical wiring on the wall. The acoustic metal wall element included in the set is a standard Isku product. Mukula is a new and fresh alternative for study situations. The cushions also dampen sounds and introduce colors and variation into the interior.