What Sets Your Gear Apart From Other Builders: A PHRED guitar combines three very important aspects of an electric guitar: affordability, playability, and features. What I’ve noticed is there are affordable guitars that play well, but lack features. There are guitars that have lots of features and great playability, yet are not so affordable. And there are affordable guitars with lots of features, but perhaps not so playable. Our goal with each guitar is to make sure that affordability, playability, and features are built into the instrument’s design and construction.
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Most Popular Models: Our most popular model is the Ernesto VH3 model. It is a routed-out hollow body guitar with set neck construction, 24 frets, 25.5” scale length, and two humbucker pickups with a built-in pre-amp and an on-board effects loop (OBEL). It’s geared toward the jam musician because of its tonal diversity and characteristics.
What Are Some Cool Features of Your Products: Many of our guitars feature three humbucker pickups with discrete split-coil mini-toggles. All PHRED guitars feature a full 2-octave fretboard (24 frets), providing better access to the upper frets for soloing. Most of our guitars include a built-in pre-amp (unity gain buffer) and effects loop. The pre-amp helps maintain the quality of the output from the pickups across long guitar cables, especially when going through multiple effects pedals. The on-board effects loop is an added bonus feature that essentially works like a send/ return on an amp, except that it’s on the guitar, allowing for post-effect volume adjustments from the guitar. Lessons Learned: I’ve learned that guitar players have an incredible amount of patience and appreciation for what we do, especially when it comes to custom work and small-batch guitar runs. What’s The One Thing You Want Musicians to Think of When They Think of Your Brand: I want musicians to think they’ve discovered something special when they think of PHRED Instruments. Average Price Per Instrument: $600 For more, visit online www.PHREDinstruments.com and Twitter @Phredinstrument
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PERFORMER MAGAZINE DECEMBER 2016 35