Your source for business and chamber news in the Greater Kingston Area Octiber 7, 2013
Vol. 2 NO. 9
A big transformation for a small town By Hiba Kesebi
Above: Gus Panageotopoulos and Virginia Thompson sit on the Donor Recognition Piece in Centennial Park, which was dedicated by Mayor Bill Lowry at the Fall Festival. Gus is the Chair of the Bath Community Revitalization Committee. Virginia is a Committee Member. Photo/ Barry Kaplan Left: Rosa Mordasiewicz, owner of Main Street Creamery Cafe. Rosa has added gourmet coffee, baked goods and hand made chocolate to the list of treats available at her shop.
Photo/Hiba Kesebi
With plans on attracting new businesses and tourists to the historic village of Bath, the Bath Community Revitalization Committee is focused on giving the village a fresh look. The Bath community has faced its share of hardship in the past, however the village is undergoing some major transformations today, according to Gus Panageotopoulos, BCRC Chairman. “Within a few months a new pharmacy will be opening at Bath. A new grocery store will open after over two years of having to travel out of town for groceries,” explains Panageotopoulos. Moreover, the community currently has 22 storefronts housing 24 businesses in the core village in addition to four storefronts outside of the core, all of which provide a number of goods and services. “It is important to stress that these numbers only include storefronts. There are many home based businesses that are not included in these statistics,” notes Panageotopoulos. He says the village has witnessed remarkable transformations in the past four years. “In that period we lost three businesses and we gained seven new businesses. Three business owners went from renting to owning. Three businesses expanded their physical space and five businesses have significantly expanded their product line.” It’s not only the development of new businesses that has helped this
transformation. The BCRC is also focused on “beautifying” Bath. The village now boasts new streetlamps, benches, flags and other decorative items. Panageotopoulos says the BCRC has also sponsored tourism oriented signage to promote the village’s attractions. Bath is rich in its historical heritage. The town has been in existence since it was settled in the late 1700s by United Empire Loyalists fleeing persecution in the United States after the Revolutionary War. It thrived for many years and was a significant town. “Many people don’t know that Bath’s economy once rivaled Kingston’s, as it was en route to Kingston eastward and Toronto westward,” says Panageotopoulos. However, new roads and railways diverted traffic and played a significant role in the village’s economic downturn. Though the village is still not what it was in the 1700s, the transformation it has undergone in the past few years has caught the attention of its residents. “I couldn’t help but smile when I overheard an old couple talk amongst themselves saying, ‘My gosh would you ever think Bath would be like this,’” recalls Panageotopoulos. For those who have lived in the village long enough, the transformation is clear, he says. It’s gone from being sleepy hollow, to shady, and now it’s starting to come alive. “We all have a sense of pride, because you can see the difference taking place.”
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Queen’s career fair a success for students and businesses By Hiba Kesebi Reporter
Queen’s University students crowded Grant Hall Sept. 24 for the University’s Fall Career Fair. With over 34 booths managed by employers from across the country, many students saw the fair as a golden opportunity to network and get noticed. Catherine Johnson, a fourth-year psychology student, said she’s attended the fair since second year, but this time around “it feels real because [she’s] graduating.” Johnson, who is not yet set on a career path, says she hopes the fair will provide her with an idea of the job market. For employers, the fair was an opportunity to connect with students, advertise their respective companies and recruit employees. For Shell employee Philip Gray, who attended as a representative from Shell, the fair at Queen’s was much more than that. Gray, a Mining Engineer in Training at Shell, is also a Queen’s graduate and used to attend the fair as a student. “I enjoy coming here because it brings me back to campus and allows me to speak to other Queen’s students about job opportunities. It is a great networking event,” he explained. Gray believes network-
À ne pas manquer ! SAMEDI 19 OCTOBRE 2013 10 h - 14 h
École secondaire Marie-Rivier 711, avenue Dalton, Kingston Zone ACFOMI I Zone exposants : découvrir des services en français I Zone activités pour la famille et restauration I Zone lecture I Zone Halloween Déambulez au travers des zones de la Franco-foire afin de découvrir des services en français disponibles dans la région des Mille-Îles.
Catherine Johnson, a fourth-year psychology students, talks with a representative from the City of Kingston. Photo/ Hiba Kesebi
ing is a great way to tap into the current job market. Cathy Keates, Director, Career Services at Queen’s, couldn’t agree more. “Networking is the number one thing that they (the students) can do,” she said. “So that means attending the career fair, but also attending industry events,
reading industry publications and reaching out and arranging information interviews with people in fields of interest.” Upcoming events for Queen’s Career Services include the Further Education Expo, Oct. 16, and the Engineering and Technology Fair, Oct. 22-23.
BPW Kingston: Fighting for equality at local, national and international levels By Hiba Kesebi Reporter
When it comes to women’s rights, the struggle for equality is still very much alive– and those involved with the Business and Professional Women’s organization are spearheading that fight. “BPW is a worldwide organization created for women by women,” explains Mary Beach, the communications chair for BPW Kingston. The non-profit organization is dedicated to improving the economic, employment, and social conditions of women. Members at the provincial, national and international level present briefs regarding women’s issues to governments and organize seminars and workshops. BPW Kingston was chartered in 1946, some 10 years after the national and international BPW Foundation. The women at BPW Kingston get together for monthly dinner meetings, held at Smitty’s restaurant. “Our meetings don’t stand on a lot of formality. We are casual,” explains Beach, noting there are 13 members at the Kingston club. “Some of our members are business women, some are retired women, some are in their second career.” Aside from having dinner meetings, larger
clubs also draft resolutions that can be taken provincially, nationally or even internationally. The 28th BPW Interntional Congress will be held May 23-May 27, 2014 in Jeju, South Korea, and will bring together women from all over the world. “When you get to the international level, it is truly amazing to see how hard women are working to better the lives of other women,” says Beach, who attended the International Congress in Kenya in 1991. Beach says attending the congress is an experience she will never forget. “It’s fabulous when you go to the higher level. It makes you realize that women, throughout the world, aspire to the same things on a human level, regardless of what part of the world we live in.” Though BPW Kingston has not drafted any resolutions recently, they do strive to better the lives of women locally by raising money each year towards the Kay Maughan Bursary, which is presented to one or more women experiencing economic hardship while pursuing their education and/or careers. The club is welcoming new members. Those interested in joining are invited to attend up to two meetings as a visitor or guest. A $5.00 admission is asked for a speaker meeting. The next dinner meeting will be held Oct. 9.
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Agnes (Aggie) Bolarinho has a passion for helping people and helping her community. After a number of years of working as a successful fundraiser in various Kingston-area non-profit organizations, Bolarinho took on a part-time position as a personal care worker for seniors with a company called Heart to Heart Seniors Services. Six months later, she owned the company. But after the tragic death of her husband Joe to cancer, Bolarinho struggled to maintain her focus on a business that was popular with clients. At the most opportune moment, Mark Hanley, manager of the Entrepreneur Centre for the Kingston Economic Development Corporation (KEDCO) stepped up to the plate to help Bolarinho get back on track. Heart to Heart was doing respectable business thanks to Bolarinho’s philosophy to give more than just the basics of care to her elderly clients. “We offer any service that’s non-medical. So anything you would want to do for your elderly parent, we attempt to do. Many of the children of my clients live far away, places like British Columbia, Toronto or Montreal. I have even had people call from Australia and San Francisco looking for help for their elderly family members. I become the focal point for these families. My staff and I do the caregiving and I make sure everyone is informed as to what’s going on,” she explained. “We do light housekeeping. We do transportation and we will stay with the client while they are at an appointment. I will email or call the children with the information about what the doctor has said, and the children will email me with specific questions they want to ask the doctor. And actually I usually tell the senior the questions and they ask the doctor themselves, so they are involved as much as possible. “We want our clients to have as much dignity as possible. It’s really important for them to know that they are leaving the house looking good. It’s little touches like that which have differentiated us from other services. I give them hugs and call them ‘beautiful’ or ‘handsome.’ I want these people to have their dignity and pride and all of my staff believes in what I call the Heart to Heart philosophy.” When her husband passed away, many friends suggested she take six months to a year away from the business in order to heal. But when Hanley came into the picture, through a mutual business contact at the local Rotary Club, Bolarinho knew she needed to get back to work, but also to make sure her business was on a solid footing. “I was running a business, but it wasn’t going anywhere. I needed to take control. Mark said I needed a marketer, so he put me in touch with Jennine Cabrera (Marketing + Design).
And he put me in touch with a bookkeeper and accountant, Rhonda Neulander. So between Jennine, Rhonda and the Entrepreneur Centre at KEDCO, I have got total control of my business again. I know exactly where I am going,” she said. Bringing in a marketing expert and a financial expert, to go alongside with Bolarinho’s passion for helping seniors and her successful philosophy guiding Heart to Heart fulfills, is what is known as the Trinity of Management business model. Like a tripod, each leg of the model is equally as important to steady the business, and by bringing in the expertise in marketing and financial management has allowed the overall business to flourish. “I believe the staff at KEDCO have helped me become more successful, and I have a goal of profitability instead of sustainability. I am not just spinning my wheels any more, I am growing. Jennine has helped so much on the marketing end. She has redesigned my website and my brochures. We have a new “face” for Heart to Heart, which is actually one of our clients. She has also organized me a bit more, and helped me to stay grounded. I need someone like that, someone to say, ‘Aggie you’re going out on a limb. Come on back down to earth,’” she explained. “And Rhonda has given me back my life. She showed me so much. I now do all the payroll on my own. I do my own invoicing. She guides me on issues about overtime and taxation, and she helps me with any government paperwork.” She also said Neulander and the Entrepreneur Centre at KEDCO showed Bolarinho how to price her services in a manner that was fair to both the client and to her. “I didn’t want to increase my prices because I didn’t think people could afford it. But they taught me that there are people out there who are willing to pay for quality services. Once they get to know who we are and see how we operate, they know we are worth every penny,” she said. “And we are at the point now where we don’t have to fight just to get clients. We don’t have to lower our prices just to beat the competition. We are setting ourselves apart from the competition, and that is because of the synergy among my awesome team, and KEDCO happens to be a part of it.” And the support has meant Heart to Heart is expanding to include home maintenance and repair as part of its suite of services, as well as a charitable arm that will help seniors in financial need access better care. For more information on Heart to Heart Seniors Services, visit www.h2hcare.ca. For more information on the services and programs available to entrepreneurs through KEDCO, visit www.kingstonentrepreneurs.ca.
Around the Kingston sporting community, Lisa Myles is a household name. For 25 years, she has been a respected top personal trainer who had built her reputation on being the ‘go to’ person for hockey-specific training and conditioning programs in the region. Her No Challenge No Change program has also helped individuals and small groups realize their personal fitness, conditioning and athletic goals. But, for those 25 years, Myles has not had a base of operations. That changed when she and her partner, former NHL star Tony McKegney, opened a conditioning facility at 820 Gardiner’s Road in Kingston. “I have been in the industry for 25 years. I have been an entrepreneur, but I have never actually owned my own place. I have always rented space, or people contact me and I come to their homes, or I do small groups. I would do dryland training for hockey and equestrian camps and be contracted by the city and use their facilities. But now I have my own spot, so people can come to me,” said Myles. “I just felt that it was time to settle into one place. I was tired of running around. And I think I can be a lot more productive being in one spot. And this is a very good location. It is is not a gym, it’s a conditioning centre, so I don’t sell memberships. It’s very personalized. I don’t take big groups - I take small groups and I specialize in each individual’s needs and goals.” Off-ice hockey training or ‘dryland’ training, as it’s known, has become Myles’ bread and butter. And it comes naturally for this farm girl, who grew up surrounded by Canada’s favourite sport. “My whole family is hockey oriented. My grandfather was a real pioneer in Kingston. He was with a group of gentlemen who brought the Kingston Canadians (now Frontenacs) to town. I played hockey my whole life, and I still play. I am just very passionate about hock-
ey and skating, so I want to help players of all ages. And I do conditioning and training for other sports like figure skating and equestrian competitors,” she explained. But, she found there were still challenges in establishing what is essentially a new business. And for help, she turned to the staff of the Entrepreneur Centre at the Kingston Economic Development Corporation (KEDCO). She needed help finding investors, creating a business plan, finding a site, and all the other paperwork entailed in setting up a new business and a site for that business. “They gave me direction, and told me what steps I needed to take. They also advised me on how to do the overall plan, how to lay it out and what I needed to go forward at each stage of the process. They were able to meet with me regularly and reassured me on my progress. Most importantly, they were always there if I had any questions,” she said. “Because I want to do what I am good at and put 100 per cent into helping my clients, especially the kids, reach their goals, they connected me with other professionals to help draft the business plan, and help design and maintain the website. KEDCO really helped me to focus on my core strengths and bring in the right people to help with the other aspects of the business.” “Everyone at KEDCO is so down to earth and sincere. They are very helpful and I would definitely recommend that anyone who is starting a business or looking to build their business in Kingston to give the Entrepreneur Centre at KEDCO a call.” For more information on No Challenge No Change – Personal Training by Lisa Myles, please visit www.nochallengenochange.com . For more information on the Entrepreneur Centre at KEDCO, visit www.kingstonentrepreneurs.ca.
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“Bridging the Gap” at KGH with CARE for nurses
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CARE is doing now certainly meets our needs.” When Monica Shin first arrived in Canada, she didn’t expect to become a nurse at all. Having graduated from one of the most prestigious nursing universities in South Korea, Monica had seven years of experience working in neurological and renal care units. But she wanted to take time off to raise her family. She also felt that her English language abilities weren’t sufficient at the time. “When an internationally educated nurse wants to be a Registered Nurse here, they have to apply to the College of Nurses of Ontario to assess their experience and education,” recalls Monica. “But at the time, I didn’t have any information.” Since there was no CARE office Suellen Wells (Left) and Monica Shin. in Kingston at the time, Monica had to travel to Scarborough to access soon as possible. But with the help ready. I know that their hometheir services. But the benefits were of CARE, Monica knew what was work’s been done, I don’t have to well worth the extra effort. CARE required of her to become certified do prescreening to find out whether was able to help Monica by pro- and she was able to arrive at KGH they’ve got work permits or perviding her with information on the ready to work. “All those things manent residency, I know that it’s requirements for nurses in Ontario, that may have been hurdles were there if I see that.” as well as refresher courses, exam taken care of before Monica arrived Bridging programs like CARE preparation and English language on our doorstep. The easier you can are key to the integration of Canclasses. The program also offered make it for the recruiter, the bet- ada’s newcomer professionals. Faher connections with other nurses ter!” says Suellen. miliarizing newcomers with the facing the same issues, and nurses Suellen even feels that the CARE requirements and general landscape who were actually practicing in the program provides a competitive ad- of their profession in their future Canadian system. vantage to internationally educated place of work creates new opporIt can take as long as 11 months nurses who have participated in it. tunities, while the confidence infor an applicant to become regis- “If they’re in the CARE program stilled in employers by these protered with the College of Nurses. or KEYS, I would encourage them grams lowers the perceived risk This can be difficult for employers, to put it on their résumé. Because of hiring someone with unfamiliar who may need someone to work as when I see that, I know that they’re credentials.
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countries become recognized nurses here in Canada. Now in its 11th year As one of Kingston’s largest em- of operation, CARE offers a variety ployers and a major local health pro- of services to newcomer nurses, invider, the Kingston General Hospital cluding official language classes, is an integral part of Kingston life. It preparation for the Canadian Regis fitting, then, that their employee istered Nurse Examination, job makeup reflects the diverse, multi- shadowing, various workshops and talented and multicultural nature of general support and advice about certification and the field of nursing Kingston’s population. Over the past decade, there has in Ontario. CARE for Nurses opened been a large influx of foreign trained an office in Kingston in July, 2012. Suellen Wells is a Recruitment nurses to Canada, specifically Ontario. Many of these nurses have Advisor for Nursing at KGH, and been unable to transfer their skills to knows first-hand that there are the Canadian health care system be- some challenges in finding the right cause of administrative or linguistic nurses. “It is difficult to find nurses barriers. The CARE Centre for In- with a certain skill set. We hire a lot ternationally Educated Nurses was of new graduates, but as the older developed to help deal with these nurses retire, there’s a huge knowlissues and transfer their skills to the edge gap in that you’re replacing those expert nurses with brand new Canadian workplace. Funded by the Ontario Ministry graduates. A member of CARE’s local adof Citizenship and Immigration, CARE for Nurses is a career “bridg- visory committee herself, Suellen ing” program, which helps newcom- very much appreciates the work ers who were nurses in their home that CARE does, whether it is helping to get newcomer nurses hank you for over years qualified to practice or with their assistance with of supporT ingsTon area language learning. “I’ve spoken with many foreign trained nurses that have the skill set, they have the knowledge, but their English needs Phone 613-542-0820 • Fax 613-548-8616 some work. What
By Nick Docherty
Does your organizational culture give your business a competitive advantage? By Connie Carrillo
Recently, when I asked clients to describe their organizational culture, this is what I heard: “We are client-centered.” “We are team-oriented.” “We foster innovation.” But were these descriptions accurate? How does a business develop an effective organizational culture? And how can a business’s organizational culture give it a competitive advantage? A business’s organizational culture may not be obvious. What can workplace behaviour tell management about its existing organizational culture? This requires observing workplace behaviour. How do employees talk together in the lunchroom and at the water cooler? How do employees communicate with their managers, and vice versa? How do businesses celebrate or reward employees? Are decisions made top down? Or is there broad consultation? Only from these observations can management accurately describe its organizational culture. Why is organizational cultural important? A well managed and effective organizational culture gives businesses an advantage over their competition -a “competitive advantage.” But effective organizational cultures do not “just happen.” They arise from a shared vision, shared values and a demonstrated commitment to behaving consistently with this vision and these values. It is these three components that define a workplace. Developing an effective organizational culture requires attention to all three of these components.
But what can an organization do to influence its vision, values and behaviours? First, influencing organizational culture requires businesses to articulate a vision. What is a “vision?” It is a vision of the future, and what the organization is trying to achieve. A furniture manufacturer might have a vision of their comfortable sofas in every home. A tax accountant’s vision might be clients who have saved money from tax strategies. This “vision” tells everyone in the organization what it wants to achieve. It helps management and employees evaluate day-today decisions, according to whether it brings the business closer to this vision. Second, businesses must articulate values that advance this vision. A vision of “comfortable sofas in every home” may require values involving superior quality and affordable prices. A vision of well-informed clients may require values promoting clear communications and timely response to client enquiries. Third, businesses must behave consistently with their vision and values. A furniture manufacturer’s vision of comfortable sofas may be making a mistake when it begins selling appliances and pianos. Why? Success arises not only by what businesses do well, but by what they choose not to engage in. A vision provides focus. Similarly, an organization valuing “innovation” must encourage employees to provide new ideas without fear of negative repercussions. An organization professing “people are our greatest asset” will never succeed in this exercise if it does provide workplace
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better it can be. 3. For businesses looking for Employees, LinkedIn is an invaluable tool: many job What is LinkedIn? It is: “The world’s largest seekers are doing their job search online or professional network with 225 million members are looking for potential employers. They in over 200 countries and territories around the create their professional LinkedIn profile, and globe AND a business oriented networking site use the job board from the site hoping to find where professionals “link up” with colleagues and employment. make business connections that 4. You can create a specific serve their current and future pronetwork and write about the Curfessional needs.” (Online Source: rent Market in your industry. www.linkedin.com) 5. Know more about what your Competitors are offering. The job market in Kingston You could gain great new ideas and the Thousand Islands region from other companies on ways is becoming more and more cento improve your productivity and tered towards the social media. Job business plan. seekers are creating profiles daily 6. Your professional profile to gain professional employment, could be beneficial to your busiand businesses are becoming more ness by letting the Community profitable by advertising and creatknow in advance of important proing networks. Here are some tips to motions and sales to gather bigger help you understand what LinkedIn Meagan LaRose crowds on daily sales. could do for your business: 7. Lastly, if your team is using LinkedIn to promote your company, make sure everybody is 1. You can make Connections that you would doing it in a Professional Way. Have clear not make on a daily basis. If you think about written policies, create training sessions for how many people you can meet on the street your staff that will ensure they are all getting in one day compared to the hundreds you the same information. could potentially connect with online within a day, the business potential and marketing If you want more information on how to use LinkedIn can becomes invaluable. 2. Depending on the type of business you own, and create a LinkedIn profile, don’t miss out ACsome of these connections could be very FOMI’s free workshops on job-related topics. Profitable. The more people know about Just call now 613 546-7863 and start creating your company in the professional world ,the your LinkedIn profile today!
education and training, and support employees who are undergoing a difficult time. Articulating values requires credibility. Businesses who articulate their values take a risk; they will be under constant scrutiny by employees and customers for inconsistent conduct. Conversely, businesses demonstrating behaviour consistent with these values create a foundation for organizational effectiveness and “build their brand.” Whatever an organization’s values, they must integrated into the daily life in the business. Doing so also requires that these values be reflected all human resources processes, including those relating to recruitment, training, evaluating performance and promotion. A strong organizational culture benefits business in three ways: by imprinting the organization’s identity on the workplace, by bonding employees together toward a common purpose, and by making it easier for employees to understand what is expected of them. If you need help developing your business’s organizational culture, consult a human resources professional. Connie Carrillo is a Certified Human Resources Professional, operating as HR on Target. You can visit Connie at her website, www.hrontarget.com, email her at carrillo25@hrontarget.com or phone Connie
at (613) 389-3265. She is also a member of Professional Expert Advisors Kingston (“PEAK”) www.peakteam.ca/.
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Kingston Business Today - Monday, October 7, 2013 7
Youth Employment Fund to benefit Social Listening: What are both young job seekers and employers your customers saying? By Hiba Kesebi
With Ontario’s youth unemployment rate trending above the national average, the province is investing $195 million over two years in the Youth Employment Fund (YEF) - a new strategy dedicated to creating more job opportunities for youth ages 15-29. “The money is there to support young people move from unemployment, or in some cases, underemployment, to work,” explained Michael Harris, executive director of KEYS Employment Services during an information session hosted by the organization. “It is also there as an incentive for employers to Mike Harris, KEYS Executive Director, Gillian Watters, KEYS Director of take young people into their business.” Programs and KEYS staff, during the Youth Employment Fund InformaThe fund is regarded as a win-win tion Session. Photo/ Hiba Kesebi. for both youth and employers. For youth, it means having the opportunity came up with a job strategy for youth, and one of the comto gain valuable work experience and training while be- ponents is the youth employment fund,” says Harris. ing connected with employers. For employers, it means In order for businesses to be eligible for funding, they having well-trained employees in addition to significant must be licensed to operate in Ontario, be compliant with financial incentives – up to $6,800 - to help cover the cost legislation (health and safety and employment standards), of wages and training for new hires when a job placement provide job placements of four to six months and must not of four to six months is provided. Training may include be laying off employees. on-the-job training, apprenticeship, literacy and language Employers whose businesses meet the criteria are entraining as well as other occupation-specific training such couraged to submit an application form to KEYS. Once the as smart serve, safe food handling, service excellence, application is received, KEYS staff will contact the emfall protection, fork lift training and computer literacy. ployer to better understand their needs and requirements, The launch of the YEF came only a few days before the and make a match with a youth seeking employment based release of a report by the Canadian Centre for Policy Al- on the job description and the skill set of the young perternatives, which found that the 2013 unemployment rate son. for Ontario youth between the ages of 15 and 24 ranged Employment advisors check in with participants and between 16 and 17.1 per cent, placing Ontario as the worst employers every two to four weeks to offer coaching and province outside Atlantic Canada for high youth unem- other supports as needed. ployment. For more information about the YEF or to apply, contact “I think the Ontario government recognized that some- KEYS Employer Services at 613.546.5559 or visit info@ thing needed to be done [about youth unemployment] and keys.ca.
By Jennifer Baker
If you’re like 93 per cent of businesses, you’re using social media as a part of a larger marketing strategy. Several times per week, you or someone from your organization sets aside time to find or generate interesting content to share through your business’ social media channels. With multiple tweets per day and several Facebook posts per week, you feel like you’ve done all you can through social media. But… have you listened to what your current and potential customers are saying on social media? Social listening, also dubbed social media management, is the act of searching social media platforms for key words or phrases relevant to your company or organization. In other words, it means sifting through public social media content to locate information important to your organization. There are several benefits associated with searching public social media conversations. Firstly, businesses have the opportunity to develop or improve existing products and services. What are your customers saying about your product or a competitor’s product? Is there room to develop new or improve existing products or services? Listening to how your customers talk about your business can be a pivotal tool for future developments! Businesses can also locate and leverage interested potential customers by searching for relevant key words. How do your customers request information? What are some of their frequently asked questions? Search social media for these terms and phrases. You never know who is out there asking for your help. Social listening allows the opportunity to improve existing communication channels. Are customers talking about your brand online? Search, listen, and respond to any requests or queries. Finally, social listening allows the chance for brands to develop relationships with your customers through social media. Locate public comments, and respond appropriately. Social media is designed to facilitate a conversation. As a result, it is just as important to listen to your customers, as it is to generate great content. Take a moment this month to listen to what your customers are saying. Jennifer offers social media training seminars, one-on-one personalized training, and corporate group training. Jennifer Baker Consulting is located in Kingston and is a proud member of the Greater Kingston Chamber of Commerce. R0012344705
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8 Kingston Business Today - Monday, October 7, 2013
Are you maximizing Microsoft® Office? How do you know? Software Simplified is in the business of helping organizations get the most out of their Microsoft® Office investment and therefore boost users’ productivity and ultimately the organization’s bottom line. It’s acceptable to use only 20% of a program if you’re using the right 20% in a way that optimizes your productivity. How can you identify the key features that will boost productivity the most? That’s where Software Simplified can help. This answer often varies based on a user’s work duties which is why we offer a Training Program that is customized in every way and consists of the following steps: 1. Needs Assessment We work closely with our clients to ensure the best possible fit for their organization’s training program. We get to know their business and the types of documents produced. This allows us to identify key program features that stand out as ones that boost productivity the most and therefore streamline business processes. 2. Design Training Program A) Customize Courses to include the key program fea-
tures that are identified during the needs assessment. There may even be more than one set of courses to meet the needs of different user groups. User groups are defined by job function or by knowledge level. Clients appreciate how our trainers are able to be flexible enough to address varying expertise levels and therefore meet users’ unique training needs. B) Schedule Courses into half-day increments, offering dates and times that are most convenient for staff. 3. Deliver Training Training is delivered on site in one-on-one or small-group sessions. It is highly interactive with step-by-step instruction. All participants have their own laptop. Using a projector, the trainer first gives a brief overview of the feature. The participants then follow along using the same practice file. Clients often purchase a certain number of comprehensive low-cost colour manuals to use later as a reference tool. After training, participants are welcome to contact Software Simplified for post-training support for up to three months. Software
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Workshops begin October 23rd!
Utilities Kingston water efficiency incentive pays off for Queen’s Inn
Words from the Chair By Donna Woodbury
It has been a busy fall at the Chamber with lots of great networking events. I am a strong advocate of networking, it is one of the most economical and productive ways to promote yourself and your business. Our Leader’s breakfast at St. Lawrence College on Sept. 17 was very well attended. Speakers included Glenn Vollebregt, President and CEO of St. Lawrence College, Kingston’s new Chief of Police, Gilles Larochelle and Base Commander of Canadian Forces Base Kingston, Colonel Francois Chagnon. It was nice to see new faces at the breakfast. Thank you to our sponsor, St. Lawrence Employment Services. The Chamber’s Connect, The Business Expo took place on Sept. 26. To me, this was networking at its best. With over 100 local businesses set up in the Rogers KRock Centre, this was the largest networking event in Eastern Ontario. There was lots of networking going on and connections being made. I want to thank all of the businesses that supported this event, by either setting up a booth or visiting the Connect. A special thank you to our presenting sponsor, Print Fusion and our media sponsors. Another networking breakfast is scheduled this month. On Oct. 8, please join the Chamber for breakfast at the new Delta, Kingston Waterfront Hotel and hear Josh Hjartarson, Vice President, Policy and Government Relations at the Ontario Chamber discuss how the recommendations in Emerging Stronger offer a policy roadmap for the next several years. The
The Queen’s Inn took advantage of Utilities Kingston’s water efficiency incentive to conserve more than 100,000 litres of water annually – and has been presented with a $500 cheque from Utilities Kingston towards their investment. Utilities Kingston offers incentives of $5 per cubic metre, up to 20 per cent of eligible project costs to commercial customers investing in measures that save significant quantities of water. Here’s how the Inn cashed in on this incentive: The Queen’s Inn, one of the oldest continually-operated inns in Canada, had an older, high-capacity dishwasher in its busy kitchen, which used a large quantity of water. “During peak season, our commercial dishwasher runs almost constantly,” says Richard Mitchell, owneroperator of the Queen’s Inn. In 2012, conservation advisors from Utilities Kingston conducted a free electricity and water efficiency walkthrough for the Inn, a service that it offers to all commercial customers. “The folks from Utilities Kingston came in, took a look at our business, pointed out our best electricity and water saving opportunities, and offered help with applications for financial incentives,” says Mitchell. “We knew to get in touch with them
Ontario Chamber of Commerce issued Emerging Stronger 2013 in January of this year. It surveys the progress that business, government, and civil society have made over the past year. It identifies the challenges we still face, and sets out the tangible steps we must take to ensure that Ontario emerges stronger from this period of economic transition. Josh is an amusing, dynamic and powerful speaker. You will not be disappointed. Ok, I admit, we were thinking outside the box when we decided to plan a trip to China. I personally think it will be a great way to network and build strong relationships while enjoying everything that China has to offer. The Chamber is planning a trip to China next March for both members and non-members. Learn more about this trip at our information session on Oct. 9 at the Travelodge Kingston LaSalle Hotel from 5 – 7 p.m. This trip is an opportunity of a life time that you should not pass up. Explore the Great Wall; discover the mysteries of the Forbidden City, all within the comfort of a large group of your local business friends. Many Chambers have offered this trip with huge success. Perhaps offer it to your employees as a reward or sales incentive, or treat yourself and a guest. Have a great month, everyone, and consider building your business network at one of the Chamber’s networking events. Donna Woodbury Chair, Greater Kingston Chamber of Commerce
before replacing or repairing any piece of equipment that uses water, or electricity to find out if there were incentives available for investments in conservation.” The Inn’s water, hygiene and energy services contractor, EcoLab, analyzed their needs and recommended a replacement dishwasher model that would save over 100,000 litres of water per year compared to the old dishwasher. Before installing the dishwasher, EcoLab helped the Queen’s Inn complete the simple, one-page Utilities Kingston water efficiency incentive application and provided calculations to support the projected water savings. Utilities Kingston then pre-approved the application. Once they installed the dishwasher, EcoLab notified Utilities Kingston and provided receipts. Utilities Kingston verified the installation with a quick visit before and after the new unit was installed. “This type of financial support from a utility can make the difference between a customer investing in a new piece of equipment or continuing to use inefficient equipment,” says EcoLab Associate Frank Zuuring. “We’re happy to help our customers in Kingston take advantage of this unique incentive opportunity.”
“When our customers conserve water, it helps reduce the need to build and maintain new infrastructure to supply water and wastewater services. It also reduces the amount of electricity and chemicals the utility uses in the treatment process,” says Stephen Sottile, Conservation Officer for Utilities Kingston. “Our incentive programs reduce the environmental impact of our utility services, while helping our customers save money.” “The restaurant business is competitive, and we’re always looking for ways to better manage our costs. With help from Utilities Kingston and EcoLab, we’ve been able to take advantage of a significant water and money saving opportunity,” says Mitchell. “I would encourage all local businesses to get in touch with Utilities Kingston to take advantage of their free water, and electricity efficiency walkthroughs and financial incentives.” To learn more, customers can contact the Utilities Kingston conservation team at 613 546-0000. You can find out more about their conservation programs at <http://www. utilitieskingston.com/water/ conservation>, or find nearly 100 water and energy conservation tips at <http://www. utilitieskingston.com/conservationtips>.
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Thank you to our partners Chamber Breakfast: Emerging Stronger in Ontario Tuesday, Oct. 8, 7:15 – 9 a.m. The Ontario Chamber of Commerce issued Emerging Stronger 2013 in January of this year. It surveys the progress that business, government, and civil society have made over the past year. It identifies the challenges we still face, and sets out the tangible steps we must take to ensure that Ontario emerges stronger from this period of economic transition. Hear Josh Hjartarson, Vice President, Policy and Government Relations at the Ontario Chamber discuss how the recommendations in Emerging Stronger offer a policy roadmap for the next several years. Host: Delta Kingston Waterfront Hotel Sponsor: Ring Wireless by Tyroute , Authorized Telus Dealer
Chamber Workshop: Lean Practices & Operational Efficiency Speaker: Guy Chartrand of BDC Tuesday, Oct. 22, 10 a.m. – noon Boost your bottom line with a lean operation. Find out if your business is performing at its very best. Peak operational efficiency occurs when the right
combination of people, process and technology come together to optimize your business performance. Join Guy Chartrand as he outlines the benefits of running a lean operation and being the most efficient you can be. Guy brings with him over 20 years of experience in the design and development of products and processes. Chamber Workshop: Group Benefits Pricing Speaker: Richard Dobing of Strategic Benefits & Insurance Services Ltd. Tuesday, Nov. 5, 9 – 10:30 a.m. As a business owner who currently offers group benefits to your employees or is considering offering them, have you ever wondered how insurance companies actually determine the price you pay? As a past group underwriter, and currently a Group Benefit Specialist, Richard has over 20 years of experience with Group Benefit programs. Partnered with the Greater Kingston Chamber of Commerce, he is offering this seminar to shed some light on the true cost of group benefits.
Chair’s Gala featuring the Business Achievement Awards Thursday, Nov. 7 2013, 6 – 10 p.m. Join the Chamber as they celebrate this year’s nominees and winners of the 2013 Business Achievement Awards. Host: Days Inn, Kingston Banquet and Conference Centre Chamber Breakfast: Healthcare Sector Update Tuesday, Nov, 12, 7:15 – 9 a.m. Hear from Leslie Thompson, CEO & President of Kingston General Hospital. At KGH, it has quickly become the defining feature of the organization where patients and families are fully engaged in planning and decision making about care and service at their hospital. Leslie speaks about what patientcentred leadership looks like and what it takes to make patient- and familycentred care part of the fabric of the organization. Host: Residence Inn By Marriott – Kingston Water’s Edge Sponsor: KFL&A Public Health
Chamber Workshop: Group Your Business with Email & Social Media Marketing Speaker: Javed Khan, Authorized Local Expert for Constant Contact Wednesday, Nov. 13 2013 9 – 10:30 a.m. Your next best prospects are your customers’ friends, colleagues, donors or contacts. That’s why every business owner or not-for-profit needs an engagement marketing strategy to drive new business or to raise new funds. This highly interactive workshop will focus on how to leverage social media and email marketing tools in a way that is unique to your business or not-for-profit organization. It will explore trusted best practices to maximize open rates, drive quality engagement and encourage your audience to take action. Walk away with a strategy to monetize your online activities, stay connected, generate increased referrals and drive repeat sales.
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Chamber China Trip information session Wednesday Oct. 9, 5 – 7 p.m. The Chamber is pleased to be offer-
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HRPA’S EMPLOYMENT STANDARDS ACT CONVICTIONS SCOREBOARD
CONVICTIONS HRPA MEMBERS
2010
2011
2012
Total
177
424
424 1015
0
0
0
0
Sometimes being being shut outout is aisgood thing.thing. Sometimes shut a good Between January 1, 2010 and December 31, 2012, a total of 1,015 companies and individuals were convicted under the Ontario Ministry of Labour’s Employment Standards Act, incurring Between January 1, 2010 and December 31, 2012, a total of 1,015 companies and big fines and public shaming on the ministry website.
individuals were convicted under the Ontario Ministry of Labour’s Employment Of all individuals named in these cases,and nonepublic were HRPA members. Standards Act, incurring big fines shaming on the ministry website. HRPA regulates the named professional practice of its members whoHRPA agree members. to abide by its Rules of Of all individuals in these cases, none were
Professional Conduct. For more information on how HRPA-member HR professionals can help you reduce your workplace legal and compliance please visit who www.HRPA.ca/ESA HRPA regulates the professional practice ofrisks, its members agree to abide by its
Rules of Professional Conduct. For more information on how HRPA-member HR professionals can help you reduce your workplace legal and compliance risks, please visit www.hrpa.ca/ESAKingston. tario. It connects its membership to an unmatched range of HR information resources, events, professional development and networking opportunithe national standard for excellence in human resources management and the Senior Human Resources Professional (SHRP) designation, reserved for high-impact HR leaders. www.hrpa.ca
HR Information Service is a service of the Human Resources Professionals Association (HRPA)—Canada’s HR thought leader with more than 20,000 members in 28 chapters across Ontario. HRPA connects its membership to an unmatched range of HR information resources, events, professional development and networking opportunities and annually hosts Canada’s largest HR conference. In Ontario, HRPA issues the Certified Human Resources Professional (CHRP) designation, the national standard for excellence in human resources management and the Senior Human Resources Professional (SHRP) designation, reserved for high-impact HR leaders. www.hrpa.ca 12 Kingston Business Today - Monday, October 7, 2013