also consider arranging offsite parking for your staff and using a van to shuttle them back and forth to free up limited spots – which may also build employee goodwill by allowing them to avoid parking issues themselves. And don’t forget to advertise, especially to customers looking to avoid sporting events. Offer food and drink specials to help attract those diners who aren’t fans. The big game can be a big deal to a restaurant. It can make for a huge night or leave you staring at an empty dining room. A little planning, smart use of social media and keywords, and appealing to people’s school and civic pride can go a long way towards ensuring you win the night.
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BRAND West Creek
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