The Campaign for Pepperdine Beyond a worthy cause…changing lives. What an awesome time for Pepperdine University, and what an auspicious season for you to be a part of the Pepperdine family. Consider our historic milestones over the past 12 months: The academic year 2011–2012 signals 75 years since George Pepperdine opened his college at 79th and Vermont Avenue in Los Angeles. I would have loved to have been among the 2,000 gathered in the central quad of those 34 acres to witness the birth of his dream—beneath the lingering clouds of the Great Depression. The 40th year of our Malibu campus. Like the Los Angeles campus, it opened with unfinished buildings and still-wet sidewalks in 1972, but with hope and optimism for a bright and By S. Keith Hinkle Senior Vice President for Advancement and Public Affairs
bountiful future. The start of President Andrew Benton’s second decade as Pepperdine’s chief executive. Throughout his 27 years at the University—and as president since 2000—he has pursued his strategic vision for the build-out of our 830-acre Malibu campus, with the needs of students always at the heart of our efforts. The launch of the Campaign for Pepperdine, our third such initiative and largest to date, with $450 million in studentcentered priorities to change the lives of students who in turn will change the world. We are well on our way—six months into the campaign’s public phase—with more than $270 million raised and pledged to date.