RICE SS15 magalogue

Page 10

about • Melamine

lamine items. when they see these me Many people think of us collection. the in l stil are … and all 5 We started with 5 colors

Melamine plays a big role at RICE. We love this material and have had melamine in our collection for the past 12 years – and we keep expanding our range of melamine products. It is an amazing material that truly embraces the cornerstones of our philosophy; Fun, Funky and Functional Everyday Magic!

8 In Color We Trust

in color we trust!

M

elamine was found in many homes from the 40’s through to the 70’s, and due to its durable nature, vintage items are still quite easy to find. Ceramic and porcelain tableware took over the cupboards in most homes. When we launched our first melamine products back in 2003, people could only see it for outdoor use and camping trips at first but slowly it sneaked its way back into a lot of homes. Moms were some of the first to spot the potential of melamine... great for kids. Cups that didn’t break easily and were nice for the ever color-hungry kids to look at. Plates that wouldn’t smash to smithereens when dropped on the floor…. and all of it in bright and happy colors. Over the years we have moved from just a few basic items into an enormous variety of melamine products. Bright colors, pastel colors, printed, two-toned… Small cups, big cups, plates in every shape and size, serving dishes, food storage, jugs and lots of spoons…You name it.


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.