People Matters PM April 2022

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part of our core DNA. A permanent fully remote model was off the table, but more flexibility was added to provide greater balance for those who sought it out.

this at some of the most prestigious public interest organisations. Graduating from a top law school in the United States, you’d be surprised at how competitive it is to get a job at one of the renowned public interest organisations such as Human Rights Watch. These candidates are not in it for the money – they are in it for the purpose. For those running organisations who may not have as lofty a goal as defending human rights, there’s definitely still something to be said about having a culture committed to a clear

STORY

Do financial rewards/ compensation only make a good EVP or there are intangibles too? There’s a great quote in the book that Fred captured in a conversation he had with Steve Grimshaw, the CEO of Caliber Collision, a $5B auto-body business across the US. “Fred, people work hard for a paycheck, they work harder for a good boss, and they work hardest for a meaningful purpose.” In practice, we can see

For those running organisations who may not have as lofty a goal as defending human rights, there’s definitely still something to be said about having a culture committed to a clear purpose

C OVER

Creating a great EVP what do organisations need to consider? Revisit your purpose and supporting values – are they inspiring for the customer and employee? Commit as senior leaders to modelling and reinforcing these values every day with your words and actions. Define what makes your company unique and differentiated with employees, and amplify it. Uncover and systematically eliminate those things what gets in the way of greatness – e.g., employee level KPIs that go counter to your values or a compensation structure that is unfair.

purpose and lived through the practices of its employees up and down the organisation every day. While you still need to be competitive with your financial rewards, those businesses with the best cultures that inspire the employee experience a lot less turnover, a lot more retained knowledge in the organisation, and ultimately happier customers.

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