Rapid-Fire
Ten Questions
interview
Professor Ranjay Gulati Harvard Business School By Mastufa Ahmed
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align their overarching purpose with the personal purpose of their employees
What is an organisation's purpose?
Purpose is a prism through which to view both long-term strategy and day-to-day operations
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What should leaders in a purposeful organisation look like?
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Mission: similar to purpose but more of a statement. Vision: goals and measurable targets. Values: unchanging principles of behaviour
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What makes purpose so important today?
Deep purpose improves financial performance, in addition to resulting in societal good; it is a generative force on many levels
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What if the company doesn't have a strong purpose? It will most likely flounder when outside social and political pressures come to bear
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How to create such a purpose?
Detect the purpose, craft a purpose statement, look at
Without a wellformed purpose, a company could find itself floundering in response to outside social and political pressures every aspect of the organisation through the lens of that purpose, and make changes that balance stakeholders' needs
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What role does purpose play in the new world of work?
Many people want their job to provide meaning in their lives, and so companies must actively
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Why does purpose sometimes go wrong?
r a p i d - f i r e
Plumbers – making sure their organisation is operationally and financially sound – and poets, able to communicate a compelling narrative around the purpose of their company
How is purpose different from 'mission', 'vision', and 'values'?
Some companies use a noblesounding purpose to cover up immoral or even criminal activity: this is a dying model, and it is no longer tenable in today’s world
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Should purpose be scrutinied?
Absolutely, and it’s already happening: in the environment, sustainability, social and political developments
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Your advice for companies that use purpose to cover up something immoral?
Beware, your time is running out! April 2022 |
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