Chronicle April 2017

Page 17

ACPA Social Media Sites Growing Pains an online group for teens

Facebook exchanging news with followers

YouTube videos about everything

Twitter very short messages on topics

Pinterest sharing interests with pictures

“What’s great about social media, is that it can quickly multiply and add momentum. Other users start retweeting our messages and then one post turns into 100 without any effort,” Cohen explained.

Connect with Important People

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“This will get more eyes on the conference and on what our speakers say. People who get their health news from UPMC will know about the amazing resources the ACPA has,” he said.

tanuha2001 / Shutterstock.com

It helps when influential people — with lots of followers — retweet your messages. For instance, Cohen asked the University of Pittsburgh Medical Center (UPMC) to tweet about the ACPA’s national pain conference on May 20, 2017, in Pittsburgh.

Cohen and Norris invite all ACPA members to join in. Don’t be discouraged if social media feels strange at first. Just give it a try through Twitter, Facebook, or other platforms. “Social media makes it fast and easy to share something that is important to you. ACPA is getting started, but we need more users to build momentum. So get involved and push it forward,” Cohen said.

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Oh dear, I really o ught to do someth ing, but I’m already in m y p a jamas You don ’t know w had to rest aft hat fatigue is er takin u g a sho ntil you’ve wer CHRONICLE | APRIL 2017

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