Peninsula Essence February 2021

Page 50

“Having been on many wine tours over the years, I felt that there wasn't enough emphasis being placed on the standard of transportation,” says Ric who started tours of the region in March 2016 and has since hosted thousands of guests.

There are so many incredible winemakers and region is renowned for its minimal intervention and sustainability. This means not it is wonderful to approach only production of superior quality wines, but meet some of them that the environment is being looked after too. on our travels Ric is full of praise for the winemakers of

“With that in mind, our first van on the road was a MercedesBenz equipped with comfortable and spacious seating, free Wi-Fi, USB charging ports and a fridge. As the name suggests, the idea of Elevate was to take touring experiences to the next level, offering a transportation and guiding service that matched the calibre of the venues we were taking guests to.”

the region that he has built solid working relationships with. “There are so many incredible winemakers and it is wonderful to meet some of them on our travels as they all have a unique story to tell”, says Ric who has worked in the alcohol and beverage industry since he was 18. “One thing they certainly share is an unwavering passion for our region and its diverse terrain.”

The Mornington Peninsula wine region is world class with the wines it produces. Most vineyards are boutique in size and the

In the five years since Elevate was founded, Ric has seen the region prosper.

E ssence

50 | PENINSULA

February 2021

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