PR & MARKETING
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HAUTE DUBAI
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TAP Air magazine THE RITZ CARLTON CONFIDENTIAL & PROPRIETARY INFORMATION | 3
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ASIA SPA THE RITZ CARLTON CONFIDENTIAL & PROPRIETARY INFORMATION | 5
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VILAS E GOLFE THE RITZ CARLTON CONFIDENTIAL & PROPRIETARY INFORMATION | 6
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VISﾃグ THE RITZ CARLTON CONFIDENTIAL & PROPRIETARY INFORMATION | 7
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VOGUE
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VISﾃグ
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LUX WOMAN THE RITZ CARLTON CONFIDENTIAL & PROPRIETARY INFORMATION | 11
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DNA LUXURY INDIA
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YOU AND YOUR WEDDING THE RITZ CARLTON CONFIDENTIAL & PROPRIETARY INFORMATION | 13
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NIT THE RITZ CARLTON CONFIDENTIAL & PROPRIETARY INFORMATION | 14
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PENHA LONGA HUMAN RESOURCES THE RITZ CARLTON CONFIDENTIAL & PROPRIETARY INFORMATION | 15
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PUBLICO THE RITZ CARLTON CONFIDENTIAL & PROPRIETARY INFORMATION | 19
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VISﾃグ THE RITZ CARLTON CONFIDENTIAL & PROPRIETARY INFORMATION | 21
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EVASOES THE RITZ CARLTON CONFIDENTIAL & PROPRIETARY INFORMATION | 22
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PESSOAL THE RITZ CARLTON CONFIDENTIAL & PROPRIETARY INFORMATION | 23
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EVASOES THE RITZ CARLTON CONFIDENTIAL & PROPRIETARY INFORMATION | 28
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DESTAK
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JORNAL I
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CLIPPING C LICK TO EDIT TITLE-ALL CAPS CONDÉ NAST TRAVELER
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ELLE THE RITZ CARLTON CONFIDENTIAL & PROPRIETARY INFORMATION | 35
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CARAS THE RITZ CARLTON CONFIDENTIAL & PROPRIETARY INFORMATION | 36
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SABER VIVER THE RITZ CARLTON CONFIDENTIAL & PROPRIETARY INFORMATION | 37
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LUX WOMAN THE RITZ CARLTON CONFIDENTIAL & PROPRIETARY INFORMATION | 38
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EVASOES THE RITZ CARLTON CONFIDENTIAL & PROPRIETARY INFORMATION | 39
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EXPRESSO THE RITZ CARLTON CONFIDENTIAL & PROPRIETARY INFORMATION | 40
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FAIRWAYS GOLF THE RITZ CARLTON CONFIDENTIAL & PROPRIETARY INFORMATION | 44
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FEEL IT THE RITZ CARLTON CONFIDENTIAL & PROPRIETARY INFORMATION | 45
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SABADO THE RITZ CARLTON CONFIDENTIAL & PROPRIETARY INFORMATION | 46
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ELLE THE RITZ CARLTON CONFIDENTIAL & PROPRIETARY INFORMATION | 47
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SUPLEMENTO ABC - VIAJAR THE RITZ CARLTON CONFIDENTIAL & PROPRIETARY INFORMATION | 53
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LOUNGE MAGAZINE THE RITZ CARLTON CONFIDENTIAL & PROPRIETARY INFORMATION | 54
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VISﾃグ THE RITZ CARLTON CONFIDENTIAL & PROPRIETARY INFORMATION | 58
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LE FIGARO THE RITZ CARLTON CONFIDENTIAL & PROPRIETARY INFORMATION | 59
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REVISTA WINE THE RITZ CARLTON CONFIDENTIAL & PROPRIETARY INFORMATION | 60
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GLOSS THE RITZ CARLTON CONFIDENTIAL & PROPRIETARY INFORMATION | 61
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MAXIMA THE RITZ CARLTON CONFIDENTIAL & PROPRIETARY INFORMATION | 62
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EVASOES THE RITZ CARLTON CONFIDENTIAL & PROPRIETARY INFORMATION | 64
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TIME OUT
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EVASOES THE RITZ CARLTON CONFIDENTIAL & PROPRIETARY INFORMATION | 66
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JORNAL I THE RITZ CARLTON CONFIDENTIAL & PROPRIETARY INFORMATION | 67
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MY MAGAZINE THE RITZ CARLTON CONFIDENTIAL & PROPRIETARY INFORMATION | 68
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TIME OUT THE RITZ CARLTON CONFIDENTIAL & PROPRIETARY INFORMATION | 69
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SABADO THE RITZ CARLTON CONFIDENTIAL & PROPRIETARY INFORMATION | 70
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VOGUE THE RITZ CARLTON CONFIDENTIAL & PROPRIETARY INFORMATION | 71
SOCIAL MEDIA Penha Longa Resort oversees nowadays the following social media platforms:
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• Facebook – 11, 660 followers • Instagram – 356 followers since October • Twitter ( RC) – 162 K • Pinterest – 6,7 K • Foursquare – 16, 208 followers
Penha Longa resort hosts one of the only two instagram isolated accounts from the company which enables us to profile a more local and targeted guest.
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M A R K E T I N G S T R AT E G Y 2 0 1 6 Marketing goals for 2016
ACTIONS
SIT AMET
SEO penhalonga,com and RC.com
All year
Social Media . Influencers activation
All year
METT ( CRM) campaigns
1) Enlarge Leisure segment within Europe and US; 2) Meetings and Incentives for international audience; 4) Enlarge and create awareness for Catering/ Weddings segment 5) Storytelling 6) New Brand Voice activation
• • • • •
Leisure – summer Meeting planners maximize RC Rewards Cultural New year´s Eve
New Photos – 40 new shots 5 new architectural videos
Spring/Summer
E-experience newsletter ( quarterly)
1 per quarter ( print and digital)
Weddings newsletter
2 per year
Brand Voice – collateral activation
All year
Spa & Wellness awareness – collateral and web
Spring
New social media activation - videos
All year
Meeting planner activation and storytelling
All year
Mobile activation RC.com and penhalonga.com
All year
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THANK YOU