VITASMART: Unveiling Elegance and Empowerment in Female Wellness with Scientific Precision

Elegant Female VMS Brand

Giving brands a voice since 1987

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An elegant and sophisticated branding solution that achieves stand-out differentiation in the growing VMS (Vitamins, Minerals & Supplements) category.

P&W were responsible for extrapolating branding via: multi-packs, POS, advertising & extensive guidelines.

Conceptional

OBJECTIVE

A distinctive identity and packaging design solution was required for VITASMART, a new range of scientifically backed D-mannose female supplements. The brand needed to compete successfully in the growing VMS market, currently worth £500m in Britain alone.

P&W’s approach was to express the product’s premium, natural credentials via a strong yet sensitive approach.

Creative

RESPONSE

An elegantly simple brand marque, a ‘V’ with wings, expresses the freedom from pain women will experience as a result of taking the supplements. A metallic rose, metallic silver and white colour palette, and clear pack communications help take the brand to the next level, helping ensure VITASMART is the go-to brand for women looking to relieve UTI symptoms.

Commercial

CONCLUSION

VITASMART’s founder, Oxford-educated medicinal chemist Dr Samira Alishahi, is confident that the innovative, creative and strategic approach P&W has taken for her range of 100% traceable supplements will ensure its commercial success.

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Thank you for your time P&W would love the opportunity to work with you on any forthcoming projects. Please get in touch if you have any future requests or questions.

H O L LY

Business Development Manager

Call us +44 (0)20 7723 8899

Email us holly@p-and-w.com

Drop by 21 Ivor Place, Marylebone London NW1 6EU

www.p-and-w.com