Ink Newsletter | Febuary 2015
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Pelikan Asia Sdn Bhd.
Ink Newsletter | February 2015
Editorial Happy Year of the Goat! The just concluded Experience New Worlds contest marks the end of our Back to School (“BTS”) season for 2014/15. Congratulations to all the winners and thank you to all who participated! You made the contest so exciting with many quality entries and it’s so encouraging to see such wonderful creativity and talent from all our fans and their families. And to the voters, thank you for helping us to pick the winners. Check out the winners at the ‘In the Blink’ section! Looking back, Pelikan’s BTS season 2014/15 had a great message and we think that the Pelikan brand successfully made an impact on the online community in terms of advertisements and branding. We are already working towards our next BTS season with a higher sales target and reach to our consumers this year. Most definitely, we will
continue promoting our promotions and campaigns online especially through the Pelikan Malaysia Facebook page so we need your support to spread the word around to your friends and families about it. We want to see more fans following our Facebook page and it needs to start with you, the Pelikan family. There are many promotions going on right now, from the “Double Happiness” staff sale to promotions at our retail outlets such as Pop-Up Store, The Gardens Mall and MO Shop at MOKL so read all about it. On behalf of PASB, I would like to wish everyone a Happy Chinese New Year. As the year of the goat arrives, I wish you prosperity and good health. Gong Xi Fa Chai!
Phikyin Loo
Yours sincerely,
In a Bl ts News/Even Marketing ontest ew Worlds C Experience N .. inners Are – And the W Thank you to those who have participated in the Experience New Worlds contest as part of the Pelikan Back to School campaign season 2014/15. We were so impressed by the level of creativity and colouring skill shown by the participants. The winners are as follows and will be announced soon on Pelikan Malaysia Facebook page.
Grand Prize Winner (RM1,500 cash + RM500 worth of Pelikan products): - Leong Ka Hei, age 13 from Selangor.
Leong Ka Hei, age 13
10 Consolation Winners (RM200 cash + RM300 worth of Pelikan products): - Lee Sin Tian, age 12 from Penang - Leong Ka Mun, age 16 from Selangor - Charlie Wong Pui San, age 14 from Selangor - Sing Sue-Ann, age 9 from KL - Darren Ng Cheng Xun, age 10 from Melaka - Wong Chee Kent, age 13 from Selangor - Kelly Wong Pui Yan, age 11 from Selangor - Cheng Jia Hooi, age 5 from Selangor - Steven Ng Wei Jian, age 9 from Selangor - Kelvin Ng Jie Loon, age 10 from Selangor Congratulations to all winners!
Charlie Wong Pui San, age 14
Cheng Jia Hooi, age 5
Darren Ng Cheng Xun, age 10
Kelly Wong Pui Yan, age 11
Kelvin Ng Jie Loon, age 10
Leong Ka Mun, age 16
Sing Sue-Ann, age 9
Steven Ng Wei Jian, age 9
Oil r at Mewah ta S e th n a k Peli
Lee Sin Tian, age 12
Wong Chee Kent, age 13
Sale
On 30 January 2015, the Pelikan’s Product and Marketing team went to Klang to take part in Mewah Oil Sdn Bhd staff sale, a company known for its food brand, Moi. The sale was organised for Mewah Oil’s employees to celebrate the coming Chinese New Year. What was expected to be a fairly routine sales exercise turned out to be a complete riot! The Pelikan team was swamped even before they could properly set up the sales station! The crowd continued to flood in and it went on until the
lunch break. The crowd gathered back after the break, continued where they left off until the end of the day. What an experience! Thank you for the support shown by the Mewah Oil employees, we will surely be back for the next sale. We were completely overwhelmed and like what Geha Product Manager Mr Nik said, we now know how Justin Bieber feels like!
Ink Newsletter | February 2015 ers
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CNY Hampe
As a token of appreciation, PASB delivered 100 hampers and oranges to their loyal customers all over Malaysia in celebration of the Chinese New Year. Hopefully this will foster lasting relationships between PASB and its valued customers. The hampers come in all shapes and sizes. Check them out!
r ay Promo Fo Valentine’s D
FWI
Pelikan is celebrating the Valentine’s Day in style by running a special promotion at Isetan KLCC & MO Shop, Mandarin Oriental Kuala Lumpur. Currently running until 28 February 2015, the promo features the popular M205 DUO in shiny green or yellow at an amazing price. The pens come together with the highlighter ink and N3 leather pouch.
Pop-UP tine’s Day @ n le a V ’s z it rl He
Triple Herlitz’s promo at Pelikan Pop-Up to celebrate the Valentine’s Day. 25% discount on Herlitz’s Kiss series, the Nicewriter set and notebooks (Fashion A5, Flex A4, Lady A5 & Classic A5). In addition, you’ll get free hardback notebook A6 when you buy 3 sets of Nicewriter and a free gel ballpoint pen when you buy 5 notebooks or more! These promotions are valid until 28 February 2015, exclusive at Pelikan Pop-Up, The Gardens Mall.
s: ature e F t c Produ
Mark+Write Wouldn’t your note-taking be much easier if you have a pen and a highlighter together all the time? Now you can have exactly that, because Mark+Write is here! The all new Mark+Write has 2 tips, one for writing and one for highlighting. The universal water-based ink guarantees equal brightness on practically all sorts of paper! Perfect for your school and office use. Available at Pelikan Pop-Up, The Gardens Mall. RSP: RM2.90/pc
Article
Did you know, 10 February is the ‘Safer Internet Day (SID)’? The objective of SID is to promote safer and more responsible use of online technology and mobile phones, especially among children and young people across the world. This year’s theme is ‘Let’s create a better internet together’. You can read more about SID at this link: http://www.saferinternetday.org/web/guest/home. To observe the day, our ‘Link to the World’ segment features the article below from Safekids.com.
Child Safety on the Information Highway Introduction It’s no exaggeration to say that just about everyone is online today. Even people who don’t have access to computers, such as most in developing nations, are accessing the Net via cell phones. Children are no exception. In fact, they are more likely to be online than many adults. One thing we have learned in the last 20 years is that many young people — certainly most teens — are pretty savvy about how they use the Net, though all of us can use some reminders now and then. We’ve also learned that there is sometimes a bit of tension between “protecting” youth and respecting them and their rights. How adults supervise young
people should always be based not only on their chronological age, but on their judgment and emotional maturity. Of course, not all children are equally at risk online or offline and there will always be some who need an extraordinary amount of attention and intervention. A “onesize-fits-all” approach to prevention does not work. And that’s something that only parents and caregivers — not advice givers — can know about the children in their care.
Another big change over the past 20 years is that children are no longer just accessing the Net via computers. They are also going online with phones, tablets, Wi-Fi-equipped media players like the iPod Touch, connected TVs and game consoles. And the list keeps growing. Thanks to Google Glass, we can now access the web as we walk around and navigate through voice and eye movements. It’s hard to imagine the technology that might be mentioned in the 40th anniversary edition of this guide. Putting risk in perspective There have been some highly publicized cases of bad things that have happened to people — including children — as a result of their being online. But that doesn’t mean that most children will experience serious problems. The vast majority of people — kids and adults — who use the Internet do not get into serious trouble. True, just about everyone will, at some point, experience some amount of discomfort from such things as unwanted spam email, exposure to unpleasant web content or having to deal with someone who is rude and annoying. But unfortunately that’s always been true in life. We can’t protect children from all of life’s unpleasantries, but we can help them learn to deal with them. The fact that negative things can be encountered online is not a reason to avoid using the Internet or necessarily even a specific app or service. What are the risks? Just as in the physical world, there are risks associated with going online. Here are some: Harassment and bullying - Just as has been going for eternity, some kids are mean to other kids. On social networking sites and apps or via email or text messages, children sometimes encounter messages that are belligerent, demeaning, harassing, annoying or just plain mean. For the most part, cyberbullying is the same as regular bullying and often both occur at the same time (kids who are bullied online or via phone are often also bullied at school, usually by the same people). Posting material that could harm your reputation - How you present yourself online is a reflection of you. Whether it’s being mean to others or being seen in photographs where you are dressed inappropriately or doing something that could embarrass you now or in the future, there are situations that can haunt you for a very long time. Anything digital can be copied, stored and pasted
so even though you think it’s been deleted, there is a chance that what you post online could follow you for a long time. Security risks - There are a variety of security risks ranging from downloading files that contain malicious software that can jeopardize your privacy or financial data, to social engineering scams that trick people into giving up personal information including passwords and credit card numbers. The best way to protect yourself and your children is for you and them to think critically about the information you provide. Exposure to inappropriate material - A child may be exposed to inappropriate material that is sexual, hateful, or violent in nature, or encourages activities that are dangerous or illegal. Children could seek out such material but may also stumble on it if they’re not looking for it. Online predators and physical molestation - It’s certainly a good idea for children and teens to be careful when communicating with people they don’t know in person and, if the conversation starts to be about sex or physical details, that’s a very good time to bail out. Research has shown that talking about sex with strangers is one of the most dangerous things a young person can do online. While it’s generally OK to post appropriate pictures, school name or the city you live in, kids should avoid posting their home address and, if they do post their phone numbers and email addresses, it should be restricted only to actual friends. Online predators and physical molestation - It’s certainly a good idea for children and teens to be careful when communicating with people they don’t know in person and, if the conversation starts to be about sex or physical details, that’s a very good time to bail out. Research has shown that talking about sex with strangers is one of the most dangerous things a young person can do online. While it’s generally OK to post appropriate pictures, school name or the city you live in, kids should avoid posting their home address and, if they do post their phone numbers and email addresses, it should be restricted only to actual friends.
Ink Newsletter | February 2015 How parents can help reduce risks While children need a certain amount of privacy, they also need parental involvement and supervision in their daily lives. The same general parenting skills that apply to the “real world” also apply online. If you have cause for concern about your children’s online activities, talk to them. Also seek out the advice and counsel of teachers, librarians, and other parents. Having open communication with your children and trying out the apps and services they use will help you obtain the full benefits of these services and alert you to any potential problem that may occur with their use. If your child tells you about an upsetting message, person, or web site, don’t blame your child but help him or her avoid problems in the future. Remember — how you respond will determine whether they confide in you the next time they encounter a problem and how they learn to deal with problems on their own. Guidelines for parents • Have a conversation (not a lecture) with your children about how they are using connected technology. Ask them what services and apps they use and get them to show you how they use them. • Very young children should be cautioned to not give out identifying information — home address or telephone number — in a public space such as a social networking site or app that can be accessed by people they don’t know. • It’s now common to post photographs on the web but think about whether they are appropriate, especially if they include young children. Also, be aware of what’s in the background as well as any data associated with the photograph that could identify where the picture was taken. Respect other people’s privacy rights when posting pictures that include them. • Get to know any services or apps your child uses. If you don’t know how to use the service, get your child to show you. Have your child show you what he or she does online and become familiar with the services. You’ll find links to ConnectSafely. org’s guides to the services that are most popular with children and teens at SafeKids.com. • Be aware of the information that sites and apps collect. It could include your child’s location (especially mobile apps) or list of friends and contacts. Some apps let you limit what they
collect so pay close attention to the “permissions” they request when you install them. • Avoid allowing young children to arrange a faceto-face meeting with someone they “meet” on the Internet. If a meeting is arranged, make the first one in a public place, and be sure to accompany your child. Talk with teens about cautions they should take before any in-person meetings including having them in a public place and bringing friends along. • Never respond to messages that are suggestive, obscene, belligerent, threatening, or make you feel uncomfortable. Encourage your children to tell you if they encounter such messages. If you or your child receives a message on a social networking site or service, use the service’s reporting tools or support e-mail address to let them know. If the message is harassing or threatening, ask your local police for advice. • Remind your child not to click on any links that are contained in email from persons they don’t know. Such links could lead to websites that try to trick them into revealing personal information or contain sexually explicit or otherwise inappropriate material or could be a source of malicious software. This article was written by SafeKids.com founder, Larry Magid. You can read the full article at http://www.safekids.com/child-safety-on-theinformation-highway/
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Double Happiness for Pelikan Family To celebrate the Chinese New Year and the Valentine’s Day, Pelikan is running a staff sale for all Pelikan employees. This sale is taking place from now until 28 Feb 2015. You can view the catalogue online at http://issuu.com/pelikanmy/docs/double_ happiness. On offer are Pelikan writing instrument and Geha products. Don’t miss out on this great offers!
New Staff Please welcome the latest addition to the Pelikan family, Ms Tan Yee Chin, Key Account Sales Executive. She can be contacted through email yeechin.tan@pelikan.com. my and her extension is 135. Welcome to Pelikan Ms Tan!
January Babies Let’s wish a very happy birthday to Ms Chan Yee Han, Sales Executive PASB, Mr Anuar of PASB Warehouse and Uncle Velu. They all celebrate their birthdays in February. May all happiness comes in your way!
M Please visit our Facebook page and like us. www.facebook.com/mypelikan
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If you have any suggestion or any stories you feel should be published in the next issue of Ink!, please contact Hazri Nasaruddin at hazri@pelikan.com.my. Any suggestion is welcome. Thank you.