The Concept
Outstanding Agents. Outstanding Results.速 www.remax.eu
Welcome to RE/MAX Europe
Walter J. Schneider Chairman and Co-Founder
Frank J. Polzler President and Co- Founder
We make the difference! Goal & mission “Our Vision - to change the way real estate is sold in Europe” The RE/MAX cooperative selling approach has already proven its enormous potential for success around the globe. Essentially, the RE/ MAX concept empowers Brokers and Agents for future market challenges, where it is all about the “time to market a property”, quality in standardized services and a constant high level of education.
Michael Polzler Managing Director RE/MAX Europe Executive VP RE/MAX Ontario-Atlantic Canada
“Our Goal - to put the customer at the heart of each transaction” About 600 million people need a home. For RE/MAX this means 600 million opportunities. We put our clients at the heart of each transaction. Working with the best brokers and agents, we aim to always deliver the best possible customer experience and the best selection of property.
Sincerely, Michael Polzer
Business concepts for a best possible entrepreneur performance Business environments are constantly changing, Therefore, the RE/MAX concept is under continuous development in order to support the individual business demands of top performing entrepreneurs. Our Mission is to create a platform which enables entrepreneurs to concentrate on their core business and thus, reach always the best result possible for their
The RE/MAX Concept The RE/MAX concept was designed to boost the efforts of brokers and agents to realize an outstanding performance in a constantly changing and highly competitive market environment. It provides the tools, the support and the services in the core disciplines of real estate business:
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Marketing & PR Brand Technology Network Education & Training Support & Services Sales System
clients and their operation. Brokers and Agents benefit from a professional network with more than 38 years of experiences, about a 100.000 people in over 6.200 offices in more than 85 countries all over the world. RE/MAX Europe today, counts more than 10.000 Associates in over 1.500 independently owned and operating offices in about 33 countries.
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The Brand A brand experience – in Europe and beyond
RE/MAX is known as the No. 1 brand worldwide regarding real estate transactions. RE/MAX sets standards for the industry for over 38 years.
A strong brand that contributes to the success of its network partners.
The Brand benefits: n The Value of the brand – a listing tool which pays directly in to your business. As the wellknown top performer in real estate, the brand provides you with an advance of trust. Trust by the way is a number one reason for many customers to choose their real estate broker or agent. n Positioning – As a RE/MAX broker or sales associate you become a part of the most efficient network of real estate professionals. n Behavior and Image – The RE/MAX Code of Ethics serves as the foundation of an image as the most ethical, skilled, professional, experienced and successful real estate organization. n Opportunities – Two different brand images for residential and an additional brand image for commercial real estate business enables brokers and agents to create the tailored brand appearance according to their local market conditions.
Fine Homes & Luxury Properties
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“Our RE/MAX educational systems are the best in the world.“ At RE/MAX your success has no limits but your own ability, determination and hard work. There are absolutely no restrictions and you have the freedom to develop your full business potential. Becoming a successful entrepreneur not only earns you respect from your industry peers, it also generates the intense Konstantinos Kolovos Broker/Owner Greece
internal pride that comes from being independent and making it your own way! Join the RE/MAX family in Europe today!
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“I have the freedom to organize my time and to decide which level I want to reach.� As a RE/MAX Associate, you are free to be creative with unlimited promotions and advertising to determine how to best invest in your individual business set up. So be innovative - RE/MAX Sales Associates are groundbreakers! Lydia Massari Sales Associate Italy
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Marketing & PR At RE/MAX everything communicates
Marketing is a core discipline in the real estate industry. The foundation of professional brand development is communication. As a full service Franchise Provider, we provide Brokers and Agents with a wide range of tools and ap-
proaches to market their operations. A major goal that connects all RE/MAX operations - to increase the value of the RE/MAX brand. Locally and Globally.
The Marketing and PR benefits: n Corporate Design and Corporate Identity The strength of a brand is strongly supported by its recognition value. Styleguides from office fitting to businesscard layout, give the market appearance a professional lock and image throughout the network. n Marketing Campaigns – European, Regional and local Marketing-Campaigns support the strengthening of your individual operation by reinforcing the presence and the power of the RE/MAX brand. n Individual Marketing – Tools and support for your individual Marketing strategy reinsure your ability to concentrate and what you can do best and keep expenses low by a maximum outcome for your local RE/MAX operation. n Events – Outstanding performers deserve outstanding opportunities. Special Marketing and PR Events are a common exercise at RE/MAX Europe. We celebrate the success of our top brokers and agents, as we consider them as the most important asset of the RE/MAX network.
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Education & Training 1st class education for 1st class brokers and agents
Sine 1973 RE/MAX provides top-notch education to Brokers and Agents. To reinsure an outstanding service towards our clients, RE/MAX provides both – a predefined career path for brokers and agents and the opportunity for an
The Training and Education benefits: n Career path for Brokers – the education program for brokers is tailored to the specific challenges of leading a real estate operation. It includes training and coaching for Financial Management, Leadership and Recruitment strategies. n Career path for Agents – the education for Agents is more emphasized on the sales role of our associates. From specific sales trainings and coachings, an agent mentoring program, career planning seminars to specials from industry celebrities, as for instance the exclusive SALES POWER seminar presented by Tom Ferry, the top coach from the real estate industry in northern America. n Education & Training Specials – our brokers and Agents are facing rapidly changing market environments. This demanding situation asks for the ability to break out from comfort zones and a high level of creativity. RE/MAX Europe provides the network with benchmarks and best practices from professional speakers from all over the world.
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individual development of skills and competencies 24 hours a day and 7 days a week. On top, RE/MAX is presenting special events with international top speakers from the Real Estate Industry.
Tom Ferry
“We got a lot of special trainings, for example on branding and how to market ourselves.� At RE/MAX you run your business independently, but you are never alone in daily operations or in long-term business planning. You are always backed by RE/MAX’s strong network in Europe, benefiting from support in training, referrals, marketMartina Meister Sales Associate Spain
ing, technology and administration. This enables you to reach your full potential by concentrating on what you do best.
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“When I joined RE/MAX everything started to flow.� The Regional Owners and Directors guide their Broker/Owners - the backbone of the global growth - in supporting and motivating their Sales Associates. The Broker/Owners provide opportunities and business planning and in turn, Sales Alfonso Lacruz Sales Associate Spain
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Associates concentrate on relaying those maximum services to their end customers.
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Technology Cutting edge technology platforms for brokers and sales associoates
Technology is the basis for a professional performance in the real estate industry. Speed and a high level of quality services are main arguments, why customers chose to work with our real estate professionals. Cutting edge technology solutions for brokers and Agents - it is all set-up
to create a strong infrastructure for our brokers and Agents businesses. E-Mailing, recruiting platforms and the supported use of social media platforms go without saying in this powerful package.
The Technology benefits: n Broker Software – Functioning broker software is a must for successful brokers and agents. As a multi listing tool, this fine peace of technology increases your productivity and quality in terms of buyer and seller services and manages your referrals and contacts. n Web presence – Websites on all levels from a global perspective to overlaying regions, offices, brokers and agents reinsure a strong web-presence all over Europe. n Recruiting platform – Recruiting is key to growth in the real estate industry. Online recruiting platforms provide brokers with a platform to recruit new agents online.
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Network RE/MAX - the home of top performing entrepreneurs
Cooperation is one of the most appreciated words within RE/MAX. We believe in perpetual cooperation as a major source for an increase and the development of business. What makes us so strong at RE/MAX is our culture and philosophy of constant exchange. A worldwide The network benefits: n Referrals – The referral platform at RE/MAX gives access to more than 80.000 professionals from the RE/MAX network worldwide. This tool provides brokers and agents with the chance to generate additional business across the local, national or international network. n Events and Conventions – International conventions, regional meetings and events, Broker and Agent tailored meetings and Award-Nights. There are unlimited chances to meet, exchange and generate personal and business opportunities for all RE/MAX brokers and agents.
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referral system and the large amount of events and conventions for exchange reasons are available for brokers and agents to develop both – their business expertise and their network of professional business fellows.
Worldwide:
5 Continents 90 Countries 6.200 independently owned offices 89,000 sales associates globally 40th Anniversary in 2013 Europe:
33 Countries 17 Language Areas 1,500 independently owned and operated offices 11,000 sales associates
“I have never seen such a willingness to share experiences.” The basic idea Dave and Gail Liniger started is still the vision pursued by RE/MAX all across the globe: “Improve the working environment and the income potential of Sales Associates as well as their professional service level - and their chances of success will also increase.” This always keeps the endDario Castiglia Regional Director Italy
consumer in focus and is known as the “RE/MAX Culture of Professionalism”.
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“The investment is relatively very low for something which can give you such a high return.” The “Everybody Wins” strategy both closes the winning circle and opens the door to constant growth, from which everyone benefits. In an environment where everybody focuses on their specific tasks and Bernard Raskin Regional Director Israel
goals, they can also fully rely on the others to fulfill their part – Regional Directors drive market growth, Broker/Owners lead their group and Sales Associates provide top notch services to end-customers who rely on professional guidance in every real estate decision.
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Support & Services Setting standards in Real Estate for more than 38 years
The ongoing development of all independently owned businesses throughout the RE/MAX network is essential to a successful and sustainable performance. One of the core competencies of RE/MAX as a whole is its consequent approach to leadership towards its franchisees and the
market. This approach defines itself by supporting the regional leadership, brokers and agents. Its emphasis - to create an environment which enables top performers to reach their highest level of productivity.
n Leadership & Development – Specific business and leadership Coaching and Consulting is provided directly from RE/MAX Europe to the Regional Directors and Brokers, whilst Regional Directors and Brokers provide coaching and consulting to their agents. As a highlight, Brokers and Agents have access to an online leadership & development platform, which contains tools and training contents with the focus on real estate sales.
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Sales System Sales Power for real estate Brokers and Agents
Real Estate Business is Sales Business. RE/MAX deals with dreams and emotions of franchisees and clients. To make these dreams come true, it needs a consequent and professional approach to real estate sales. This is the guarantee for the
The Sales System benefits: n Sales System RE/MAX Europe provides the opportunity for brokers and agents to make use of a professional online tool which was created along the sales process in real estate. This integrated Marketing and Sales system allows the brokers and agents to concentrate on what they can do best – make the dreams of RE/MAX buyers and sellers come true.
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success of RE/MAX brokers and agents and it is the guarantee for an outstanding service quality and the RE/MAX mission – to always deliver the best possible customer experience.
“I’m always there for my agents. I listen to them a lot and give them all the tools they need.” This environment of a professional culture is the best premise for realizing the RE/MAX concept of “being in business for yourself, but not by yourself” in which everyone has their own part to focus on and be successful in: Regional Directors guide Evie Romaidis Broker/Owner Portugal
Broker/Owners in recruiting, retaining and supporting Sales Associates. Broker/Owners motivate their Sales Associates and provide them with support for any real estate endeavors. 17
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Profile and Role of a Broker / Owner The RE/MAX Role Model
RE/MAX Broker / Owners always play a key role in the Success History of the organization. The daily core tasks demand a set off individual skills, competencies and experience.
The RE/MAX concept was assembled to support already existing expertise and to precisely develop skills and competencies according to the Role and Profile of a Broker / Owner where needed.
Role of a Broker / Owner
Role of a Broker / Owner
n The RE/MAX role model – RE/MAX Broker / Owner are always the first impression and the first sales argument towards agents, clients and their society
n Entrepreneur n Strong attitude – Winner Mentality n Leadership and Coaching attitude
n Leader and Motivator – Leading, coaching and developing a team of individual sales agents is essential for a sustainable development of the operation n Regional Networker and Cooperator – connecting to your society and key players in the markets is one of the main business generators in real estate
n High level of discipline n High level of commitment n Communicator & Networker n Quick Implementer n Keen on working with a sales-team
n Lister and Seller n Rainmaker – the RE/MAX Broker / Owner is generating business opportunities for the sales team and the operation as a whole n Manager and Implementer – The implementation of the RE/MAX concept and the ongoing Management of the operation n Agent recruiter – Recruiting Agents is a major priority for Broker / Owners as it is the key for business growth
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If you want to make the difference, join us today! 'SRXEGX YW EX JW$VIQE\ GS YO
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Each office independently owned and operated.