Project two: Create: GCA Rising Star

The GCA Rising Star is an annual competition where members of the Garden Centre Association put forward their best candidate. Ruxley Manor chose Philipa Garth as their 2022-2023 candidate, and her project required assistance from the marketing department.

The Bug Buffet became her campaign, addressing the declining populations of insects critical to human existence. Philipa wanted to create a project that was visually attractive, especially to children, to encourage them to care for insects rather than frightened.

Following her brief, I created branding for The Bug Buffet to encourage children to take a look at the the flower beds and bug hotels on site at Ruxley Manor and to reflect her campaigns aims and goals.

Snippet taken from the Spotters Guide created to help children identify bugs and insects on The Bug Buffets across the centre via a QR code.