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Project one: Re-Design: Email Marketing
from My first document
Ruxley Manor send out regular newsletters to a database of 30,000 subscribers, informing them of new seasonal products, events and special offers, when coming into my role as the businesses eCommerce Content Executive I was challenged with changing and updating the email marketing templates to reflect the business in a sleeker, modern style.
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The design needed to take into account the volume of products that are promoted and the nature of various different offers both online and in-store, allowing for a changeable, impactful call-to-action at the head of the email.
Capture of a recent marketing email to promote the businesses new digital platform ‘Beautiful Gardens Magazine’
Before & After
Left Image: A clipping of the original email marketing template used to promote and encourage sales.
Right Image: The new re-imagined email marketing template with eye-catching and clear product marketing to effectively sell and entice customers.
