2011 Bio-Oil AusMumpreneur Awards Special edition

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Dr Deborah Latouf

Stacey Clayton & Lisa O’Keefe

Michelle Wright

“I love it when someone comes into the store for the first time and looks around in wonder. As we say at Entropy, you are never too old to have fun in a toy shop. I love it when I come into the store in the morning and see face and hand prints all over the windows, as enthusiastic children have pressed their face on the window to get a closer look.” Dr Deborah Latouf

“We are sisters and we love working together. Never did we think that we would get paid to spend time having fun with each other and our families. We love that we can use business meetings as an excuse for our families to catch up – even our Mum and Dad come along!” Lisa O’Keefe

“My business has shown my children that running a business is hard work but making a difference is infinitely rewarding and achievable ” Michelle Wright

Entropy

I am the sole owner and Director of Entropy Pty Ltd. Entropy is an old fashioned toy store to put a twinkle in your eye and a smile on your face. Entropy commenced trading in 2007 with a retail shop front in Queensland. The business was expanded 12 months la later with the addition of an online store with warehouse. In 2010 the bricks and mortar store relocated to a high profile location in one of the largest ‘big box’ retail centres in Australia. In 2011 the ecommerce site was upgraded, with more than 3000 products available for online purchase. Entropy is one of the fastest growing independent toy stores in Australia and now employs 10 staff. Entropy is all about energy. It's more than a motto, it's the motivation and driving force behind my business.

Koolaman Designs

Koolaman Designs is the highly successful brand owned by sisters Stacey Clayton & Lisa O’Keefe. In four years, these inspirational ‘best friends’ have delivered to the market a product that is sought after both domestically and internationally. Their signature pendants are proudly being worn by everyone from stay at home Mums to celebrities and look just as stylish and appropriate with a track suit as they do with your favourite little black dress. The sisters manage their business from their respective homes, despite being 450km apart. Lisa lives in outback NSW and Stacey in rural Victoria and between them they have 6 children, 2 husbands, 3 dogs, 1 cat, 5000 sheep, and hundreds of special memories of sha time shared together. www.connect2mums.com.au

Mishfit

Sho Shortly after migrating to Melbourne with her husband and young daughter, Mish found herself pregnant and a single parent. It was during this difficult time Mish developed a love affair with exercise as an antidote to post-natal depression. However, exercising after the bi birth of her son without correct guidance, caused Mish to suffer stress incontinence. Mish healed her own pelvic floor through corrective exercise, thus avoiding surgery and was inspired to retrain as a Personal Trainer. Driven with a passion to share her knowledge with other mums, Mish completed Certificate IV in Small Business and cr created mishfit mothers: a group personal training system specialising in providing safe exercise and education for pre and post natal women.

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