Paul Welch Sire Capital Partners

Paul Welch - founder of millionplus. com and largemortgageloans.comgenerated compelling high impact content in order to share knowledge directly with the high-net worth community.

I recorded a number of interviews with David and the PCD Media team in London, Guernsey & Miami in Autumn 2023. The team were highly organised and professional, delivering a polished package of branded interviews that helped the profile of my business online. I would recommend them.

Paul Welch | largemortgageloans.com & millionplus.com

Sire Capital Partners - a newly launched boutique real assets brokerage and advisory firm in the UK – boosted their visibility with a video series shared across LinkedIn.

We engaged PCD Media to create some video content around our new business launch. The PCD Media team helped us plan and produce high quality interviews & case studies to illustrate where we add value to customers.

David and the team took care of all the details and delivered on time and on budget. We were very happy with the result.

Patrick Ryan | Sire Capital Partners

When we asked them why, the responses fell into three categories:

Lack of resource/budget

Lack of ideas

Lack of know-how

In a recent PCD Group Poll, 42% of respondents said lack of know-how and a further 32% said lack of ideas were the major reasons for not making more video content. This indicates that 74% of our contacts completing the survey were interested in making video but needed input from a trusted third party to bring to life.

While creating video requires much less time, resource or know-how than many may think, there is valid concern about the reputational risks associated with doing video badly. We created PCD Media to help companies across our industry navigate and prosper in this new world in which we know more than 80% of content on the internet is consumed via video, and where clients, prospects and platforms will reward you for getting in front of a camera and connecting with them.

1 IF YOU’RE GOING TO INVEST IN ANYTHING, INVEST IN THIS…

Many new video creators prioritise the visual quality of the video over all else, but high-quality audio is as (if not more) important. Invest in the best microphone that your budget will allow.

2 THE INTERNET WILL FORGIVE YOU FOR ALMOST ANYTHING, EXCEPT THIS…

Don’t focus so much on being perfect on camera that your personality falls by the wayside. The internet will forgive an imperfect delivery, but it will not forgive you for being boring.

3 THE SEARCH AND SOCIAL MEDIA ALGORITHMS WILL REWARD THIS ONE THING ABOVE ALL ELSE… Consistency – not necessarily frequency – is the key to making any content marketing strategy work. Effective video marketing doesn’t require you to be online all the time. Design and commit to a publishing schedule that works for you and your business… then stick to it.

4 POST LIKE NO ONE’S WATCHING, BECAUSE – FOR A WHILE – NO ONE WILL BE WATCHING

When you first start publishing videos, it will feel like your message is disappearing into the void almost as soon as you press publish. It can take a few weeks for your content to start to get noticed. Depending on who you ask, a prospect often needs to see 8-20 instances of your content before they are likely to engage with you.

5

YOUR BUDGET CAN GO FURTHER THAN YOU THINK…

Everyone needs a little help getting a video marketing strategy up and running. If you’ve ever consulted a generalist agency, you’ll know that high-quality video can cost upwards of five figures. At PCD Media, we believe that great quality video and content shouldn’t have to cost so much. We understand how important quality is in our sector, therefore, our mission is to help our clients compete in this lucrative new arena by offering the most cost-effective solution in the market.

GET IN TOUCH WITH PCD MEDIA TO SEE HOW WE CAN HELP.