The Power of

Revolutions have a way of creeping up on us. There was a time, not so long ago, when companies across our sector were debating whether they should or should not have a website. Time quickly put paid to that debate, and companies that failed to keep up, have since fallen off the map. Today, a website is a given.

In our industry, a similar conversation is now being had about video. However, while companies debate the pros and cons of adding video to their content marketing strategies, the revolution is already underway. 82% of all content consumed on the internet is done via video. According to Forbes, companies that use video in their marketing grow 49% faster, year on year, than companies that do not use video.

Within private wealth, we know that clients are significantly more likely to consume content in video form and companies across the industry are jostling for position. Video not only significantly increases the rate at which a prospect responds to a call to action, it allows experts to build rapport with an audience in a way that no other medium can achieve.

From the client’s perspective, video is simply easier and more engaging to consume; your message will reach your audiences further, wider, faster. And the likes of Google know this. Social and search algorithms are 70% more likely to feature your business at the top of search results if there is video on your website or social media post.

Video content on social media generates 1200% more shares than the typical combination image/text post. On LinkedIn, users are 20x more likely to share video content than other formats.