FOR STARTERS | WHAT’S HAPPENING Scale your business
CHANGE AGENT: SCORE Rhode Island host Jeffery Hayzlett will present advice for transforming a business during an online webinar on Dec. 3. COURTESY JEFFERY HAYZLETT
EDITOR’S CHOICE
How to transform your business SCORE RHODE ISLAND is hosting a webinar to provide information and resources about transforming a business to improve its operation and function in the new economic landscape. Jeffrey Hayzlett, who is chairman of the C-Suite Network, will provide insight into understanding and protecting a small business and its impact over time. Participants will learn about developing the right culture by gaining a better business understanding; knowing a company’s purpose and how to lead with values; why business as usual, bad moods and mediocre expectations are indicators of a bigger problem; ensuring everyone on your team knows your core values and believes in them; learning to live with and develop a brand; and owning your “hero factor.” THURSDAY, DEC. 3, 2-3 P.M. Free Online webinar. INFO AND REGISTRATION: bit.ly/3cBwMCD
THE MASSACHUSETTS SMALL Business Development Center is hosting a webinar to discuss ways to scale a company’s sales efforts. Scaling a business means setting the stage to enable and support growth in a company. Meghan Lynch and Andy Sherman will provide advice and information, while also exploring practical and tactical tips for driving a company’s sales through employees, partners and customers. Lynch is CEO and president of Six-Point Creative, a brand-development agency that specializes in helping growthoriented business owners scale their brand and marketing. Sherman is president of Apex Growth Advisors, a firm that focuses on companies that are achieving breakthrough sales growth, discipline and accountability. TUESDAY, OCT. 13, 11-11:45 A.M. Free Online webinar. INFO AND REGISTRATION: bit.ly/3lbVbSn
Produce leads to boost sales THE ASSOCIATION OF MARKETING Professionals of Rhode Island is hosting a webinar to provide information about how to utilize social media and digital marketing campaigns to produce leads for driving sales for your
business or enterprise. Alicia Piazza and Nicole Eller, who are founders of The Spark Social marketing firm, will provide participants with information about social media and its role in the marketing funnel, especially with digital leads being a main source of sales. They will detail three to five ideas of how to build the awareness stage of your marketing funnel; gain a better understanding of using the funnel; and discuss action items that could turn your customers into loyal brand ambassadors and promoters. TUESDAY, OCT. 13, 6-7:30 P.M. Members/free; nonmembers/$5 Online webinar. INFO AND REGISTRATION: rb.gy/gt71sq
Technology innovation VENTURE CAFÉ and District Hall Providence will host a webinar regarding Access Rhode Island MedTech and its aims to bolster the medical technology sector in Rhode Island through support, resources and information. This webinar will present the breadth of medical technology Interested in having your business-related event included in What’s Happening? Contact PBN Researcher Cassius Shuman at (401) 680-4884 or Shuman@PBN.com.
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To participate in this year’s edition, contact your Account Manager or Advertising@PBN.com | 401-680-4800 MATERIAL DEADLINE: November 20, 2020 10 | OCTOBER 9-15, 2020 | PROVIDENCE BUSINESS NEWS | www.pbn.com
PUBLICATION DATE: December 18, 2020
