Pawel Adamek Level 6 OUGD303 Design Practice 3 Brief 4: Vinzavod Russian Winery Board 1
Brief
Vinzavod
Identity and packaging for a Moscow-based, Russian winery who are expanding their business into the British wine market.
The winery themes itself heavily around the history of Russian arts culture with its identity referencing early Soviet Constructivist art and design and having wines themed around Russia’s rich history in arts culture.
The wines produced are to be aimed at the young, yet mature-minded, contemporary and afluent whilst bearing in mind an audience of older wine drinkers and enthusiats who are constantly looking for great new wines.
The name Vinzavod translates from Russian as ‘wine factory’ as a reference to the industrial impact of the Soviet era which grasped Russia for most of the twentieth century.
Pawel Adamek Level 6 OUGD303 Design Practice 3 Brief 4: Vinzavod Russian Winery Board 2
Winery Stationary Stationary for the Vinzavod winery opperating from Moscow in Russia. The stationary includes a business card, compliments slip, letterhead, envelope and an invoice designed specifically for business dealings and exports of wine to the UK.
Pawel Adamek Level 6 OUGD303 Design Practice 3 Brief 4: Vinzavod Russian Winery Board 3
Artist Wine Range A range of three wines that pay homage to three of Russia’s most notable artists of the past. The design takes influence from Russian Constructivist art with strong diagonal lines. This is combined with the displaying of a painting by the respective artist with a label that mimics that of a gallery label. The label displays the name of the painting displayed which is also the name of the wine. All wines use explicitly Russian grape varieties.
Pawel Adamek Level 6 OUGD303 Design Practice 3 Brief 4: Vinzavod Russian Winery Board 4
Wine Packaging Gift packaging for distribution of wines ordered personally and directly from the Vinzavod winery. The packaging takes into account the identity of the winery focusing strongly around the triangle motif. Wine bags come in three different colours to signify the type of wine they contain; black for red, red for rosĂŠ and white for white.
Pawel Adamek Level 6 OUGD303 Design Practice 3 Brief 4: Vinzavod Russian Winery Board 5
The Winery A display of wine barrels at the Vinzavod winery which doubles up as a tasting area for wine eenthusiasts to relax in when visiting the brewery. (This is not done. I will photoshop the logo on the the wine barrels.)