Creative entrepreneuship and the digital-do-it-yourself (DIY) artist

Appendices Appendix 1 Example of Scientific Approach within Flexible Research Design (Robson, 2002, p.18) Systematically means giving serious thought to what you are doing, and how and why you are doing it; in particular, being explicit about the nature of the observations that are made, the circumstances in which they are made and the role that you take in making them.

Sceptically means subjecting your ideas to possible disconfirmation, and also subjecting your observations and conclusions to scrutiny (by yourself initially, then by others).

Ethically means that you follow a code of conduct for the research which ensures that the interests and concerns of those taking part in, or possibly affected by, the research are safeguarded.