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CONTENTS ABOUT US

P05

MISCI AT A GLANCE

P07

INSPIRATION

P09

MISCI WOMAN and MISSION

P10

BRAND DNA

P12

MISCI AT THE MARKET

P13

BEHIND LOGO

P14

SAVOIR-FAIRE

P17

PORTFOLIO

P19

WHITE MOOD

P20

LIGHT BLACK

P26

CURIOUS MIND

P32

PRODUCT MIX

P36


“I have no special talent. I am only passionately curious.” ALBERT EINSTEIN


Joana Brochado | Izilda Garcia

about us The narrative of our choices celebrates life as intensely as our clothes. Being the outcome of happy meetings, restless minds take place on this trip, shinning with the unusual as it happened when the question arose: why don’t we do it together? Even without knowing, the founders Izilda and Joana had a common dream: to create their own company – a company that makes the difference in people’s lives. One is stronger and pragmatic; the other is more creative and sensitive. Both are irreverent dreamers. Soon they realized they complemented each other and, most of all, they could build MISCI together. They left everything and plunged into this fantastic adventure. They are women intensely passionate about life. They multiply their time for work, for family, for social and personal life. Despite the challenges and circumstances, they believe that a woman must follow her ambitions, feeling good about herself. She must be happy and fulfilled. Elegant. Distinct. Cheerful! So MISCI is born. A brand for women as Izilda and Joana. Women who are fussy, curious and nonconformist dreamers.

MISCI YOURS


AT A GLANCE: CHEERFUL, PASSIONATE AND AMBITIOUS MISCI is fashion and lifestyle for a woman who is contemporary, modern and curious in her approach to life and fashion. We believe in comfort and style with feminine, elegant and cared lines. Our solutions are capable of adapting to everyday life. We aim to be recognized as a premium brand, with classic proposals blended with urban trends. We are positioned in a medium-high segment, next to comfort performance and personal finishing. We want to distinguish ourselves by the brand concept and associated lifestyle. The brand is oriented to the global market, clearly assuming its international vocation, especially in the main European markets.


“I DON’T HAVE

ANYTHING

TO WEAR!”

Staring at an overflowing closet, with a never-ending sense of having nothing to wear: Used looking clothes after only a few turns in the wash Nothing matches anything Outdated clothes Always using the same clothes “Everyone has this”


OUR PURPOSE IS TO MAKE CLOTHES

AS THEY SHOULD BE Clothes that we need, that look good on us and make us feel special. Pieces that inspire... We want to set a style with no expiration date. Our shapes. Our favorite materials. The essence of what we are!

WE WORK WITH SPECIAL EDITIONS

BECAUSE WE WANT WOMEN TO FEEL

TRULY SPECIAL

MISCI is inspired by European joie de vivre, thinking first of what is "essential" in a woman's closet. With Portuguese roots, our proposals –as distinct and elegant as comfortable and sustainable –seek to be a compliment to difference: integrating elements from other cultures, mixing different "accents", colors and forms, creating a style that is a way of living. Our garments stand out for the difference, comfort and elegance. The feminine design joins the confidence in the excellence of the quality of 100% Portuguese production, which is guided by a creative and dynamic team.


WOMAN

Mature and resilient

Curious Resteless, fearless and dreamer

Elegant and cheerful Entrepreneur, independent and ambitious

Current and relaxed The MISCI woman wants to have elegant and trustworthy pieces in her wardrobe. Clothes that make her feel special, confident and powerful - ready to face the day!


MISCI FOR CURIOUS MINDS WE ARE NONCONFORMIST DREAMERS. Our minds are curious, seeking to explore the unknown. In day-to-day life, blended and shared, they shine with the realization of dreams.

IT IS THE JOY OF LIVING THAT INSPIRES US. We want to be intensely happy, deeply grateful and passionate.

OUR CLOTHES ARE LIFE. Our style is the way we choose to live and how we want to share our irreverent narrative with others. We ambition the best of life!


BRAND DNA Be creative to surprise: small details are the difference. Be guided by elegance and sensuality. Combine simplicity and versatility. High-quality performance keep the identity of our clothes. Comfort and consistency are the foundations of our solutions. Each MISCI garment reflects curious people with incomparable stories. Stories made of ambition, indomitable findings and generous sharings. We want clothes that brighten character and sensuality and that convey trust and elegance.

ELEGANT UNIQUE ESSENTIAL


MISCI AT THE MARKET

- PRICE +

COUTURE

MASS CLASSIC MATURE

UPDATED

METROPOLITAN

AVANT GARD

MISCI PRESENCE www.miscibrand.com RECOGNIZED MULTIBRAND ONLINE STORES RECOGNIZED BOUTIQUES


BEHIND LOGO


THE SWALLOW Symbolizes Portugal (Bordalo Pinheiro symbol) Is the trip Independency vs nest Symbolizes renewal, hope

THE BLUE Symbolizes water, sky, the infinite Tranquility and harmony


FABRIC MANIPULATION

LATEST TECHNIQUES

PORTUGUESE LACE SWAROVSKI

CRAFTS FINEST FABRICS

SAVOIR-FAIRE Excellent know how, behind MISCI Our Portuguese roots are fed by the traditional industrial specialization of a region that was built with the textile industry, in which we combine our skills and our vision: to create a company that makes a difference in people's lives. We are passionate about what we do and this is reflected in original and creative solutions. The celebration of life gives us energy for our hard work. Our ambition is to surprise; We are always looking to make a difference and to do better. We are a daring team in dreams, fearless in projects and humble in learning. We know that, in a constantly changing world, nothing is definitive. Therefore, we are always attentive, challenging ourselves every day. Be able to exceed expectations


PORT FOLIO


white mood


light black


curious minds


PRODUCT MIX


MISCI for CURIOUS MINDS On this trip take place restless minds that shine with the unusual. Curious people with incomparable stories: made of ambition, indomitable discovery and generous share. Ambitious and creative, we are unusual explorers, intensely passionate and irreverent dreamers. The narrative of our choices celebrate life so intensely as our clothes!

Follow us /miscibrand/

/miscibrand/

www.miscibrand.com


Misci for curious minds