CONTENTS ABOUT US
P05
MISCI AT A GLANCE
P07
INSPIRATION
P09
MISCI WOMAN and MISSION
P10
BRAND DNA
P12
MISCI AT THE MARKET
P13
BEHIND LOGO
P14
SAVOIR-FAIRE
P17
PORTFOLIO
P19
WHITE MOOD
P20
LIGHT BLACK
P26
CURIOUS MIND
P32
PRODUCT MIX
P36
“I have no special talent. I am only passionately curious.” ALBERT EINSTEIN
Joana Brochado | Izilda Garcia
about us The narrative of our choices celebrates life as intensely as our clothes. Being the outcome of happy meetings, restless minds take place on this trip, shinning with the unusual as it happened when the question arose: why don’t we do it together? Even without knowing, the founders Izilda and Joana had a common dream: to create their own company – a company that makes the difference in people’s lives. One is stronger and pragmatic; the other is more creative and sensitive. Both are irreverent dreamers. Soon they realized they complemented each other and, most of all, they could build MISCI together. They left everything and plunged into this fantastic adventure. They are women intensely passionate about life. They multiply their time for work, for family, for social and personal life. Despite the challenges and circumstances, they believe that a woman must follow her ambitions, feeling good about herself. She must be happy and fulfilled. Elegant. Distinct. Cheerful! So MISCI is born. A brand for women as Izilda and Joana. Women who are fussy, curious and nonconformist dreamers.
MISCI YOURS
AT A GLANCE: CHEERFUL, PASSIONATE AND AMBITIOUS MISCI is fashion and lifestyle for a woman who is contemporary, modern and curious in her approach to life and fashion. We believe in comfort and style with feminine, elegant and cared lines. Our solutions are capable of adapting to everyday life. We aim to be recognized as a premium brand, with classic proposals blended with urban trends. We are positioned in a medium-high segment, next to comfort performance and personal finishing. We want to distinguish ourselves by the brand concept and associated lifestyle. The brand is oriented to the global market, clearly assuming its international vocation, especially in the main European markets.
“I DON’T HAVE
ANYTHING
TO WEAR!”
Staring at an overflowing closet, with a never-ending sense of having nothing to wear: Used looking clothes after only a few turns in the wash Nothing matches anything Outdated clothes Always using the same clothes “Everyone has this”
OUR PURPOSE IS TO MAKE CLOTHES
AS THEY SHOULD BE Clothes that we need, that look good on us and make us feel special. Pieces that inspire... We want to set a style with no expiration date. Our shapes. Our favorite materials. The essence of what we are!
WE WORK WITH SPECIAL EDITIONS
BECAUSE WE WANT WOMEN TO FEEL
TRULY SPECIAL
MISCI is inspired by European joie de vivre, thinking first of what is "essential" in a woman's closet. With Portuguese roots, our proposals –as distinct and elegant as comfortable and sustainable –seek to be a compliment to difference: integrating elements from other cultures, mixing different "accents", colors and forms, creating a style that is a way of living. Our garments stand out for the difference, comfort and elegance. The feminine design joins the confidence in the excellence of the quality of 100% Portuguese production, which is guided by a creative and dynamic team.
WOMAN
Mature and resilient
Curious Resteless, fearless and dreamer
Elegant and cheerful Entrepreneur, independent and ambitious
Current and relaxed The MISCI woman wants to have elegant and trustworthy pieces in her wardrobe. Clothes that make her feel special, confident and powerful - ready to face the day!
MISCI FOR CURIOUS MINDS WE ARE NONCONFORMIST DREAMERS. Our minds are curious, seeking to explore the unknown. In day-to-day life, blended and shared, they shine with the realization of dreams.
IT IS THE JOY OF LIVING THAT INSPIRES US. We want to be intensely happy, deeply grateful and passionate.
OUR CLOTHES ARE LIFE. Our style is the way we choose to live and how we want to share our irreverent narrative with others. We ambition the best of life!
BRAND DNA Be creative to surprise: small details are the difference. Be guided by elegance and sensuality. Combine simplicity and versatility. High-quality performance keep the identity of our clothes. Comfort and consistency are the foundations of our solutions. Each MISCI garment reflects curious people with incomparable stories. Stories made of ambition, indomitable findings and generous sharings. We want clothes that brighten character and sensuality and that convey trust and elegance.
ELEGANT UNIQUE ESSENTIAL
MISCI AT THE MARKET
- PRICE +
COUTURE
MASS CLASSIC MATURE
UPDATED
METROPOLITAN
AVANT GARD
MISCI PRESENCE www.miscibrand.com RECOGNIZED MULTIBRAND ONLINE STORES RECOGNIZED BOUTIQUES
BEHIND LOGO
THE SWALLOW Symbolizes Portugal (Bordalo Pinheiro symbol) Is the trip Independency vs nest Symbolizes renewal, hope
THE BLUE Symbolizes water, sky, the infinite Tranquility and harmony
FABRIC MANIPULATION
LATEST TECHNIQUES
PORTUGUESE LACE SWAROVSKI
CRAFTS FINEST FABRICS
SAVOIR-FAIRE Excellent know how, behind MISCI Our Portuguese roots are fed by the traditional industrial specialization of a region that was built with the textile industry, in which we combine our skills and our vision: to create a company that makes a difference in people's lives. We are passionate about what we do and this is reflected in original and creative solutions. The celebration of life gives us energy for our hard work. Our ambition is to surprise; We are always looking to make a difference and to do better. We are a daring team in dreams, fearless in projects and humble in learning. We know that, in a constantly changing world, nothing is definitive. Therefore, we are always attentive, challenging ourselves every day. Be able to exceed expectations
PORT FOLIO
white mood
light black
curious minds
PRODUCT MIX
MISCI for CURIOUS MINDS On this trip take place restless minds that shine with the unusual. Curious people with incomparable stories: made of ambition, indomitable discovery and generous share. Ambitious and creative, we are unusual explorers, intensely passionate and irreverent dreamers. The narrative of our choices celebrate life so intensely as our clothes!
Follow us /miscibrand/
/miscibrand/
www.miscibrand.com