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EUROPEAN BUSINESS SCHOOL LONDON POSTGRADUATE PROSPECTUS 2013 - 2014
Regent’s College London Inner Circle, Regent’s Park London NW1 4NS, UK
Registered Charity 291583
This document is prepared ahead of the academic period to which it relates in order that potential applicants can have an overview of the programme for which they are applying. As a result, some changes are inevitable, such as courses being amended or cer tain fees that students are required to pay increasing. EBSL reserves the right to make such alterations or amendments as necessary. Any offer of a place is made on the basis of current terms and conditions, and it is important that you are aware of these terms before accepting your offer. If you are unclear about any of the terms or conditions you must ask the Admissions Depar tment before you confirm your acceptance. By accepting a place at EBSL you are agreeing to abide by the rules and regulations of EBSL and Regent’s College London. This document is for guidance only and does not form part of any contract. It is subject to change without notice. The information it contains is correct at the date of publication. © Regent’s College London 2013.
For a copy of this publication in an alternative format, please contact the Publications Officer on +44 (0)20 7487 7505 or exrel@regents.ac.uk
POSTGRADUATE PROSPECTUS 2013 - 2014
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HOW TO FIND US We look forward to welcoming you to the European Business School London. Located in Regent’s Park, central London, we are easily accessible by public and private transport.
From Baker Street Station Take the Marylebone Road exit. Walk past Madame Tussauds and take the first road on your left, York Gate. Follow the road into Regent’s Park and over the bridge. You will see the main entrance to the College on your left-hand side. This walk will take approximately 10 minutes.
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By Road When arriving in central London, take the A501 (Marylebone Road) and turn into York Gate. Cross York Bridge and you will find Regent’s College on your left-hand side.
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From London Heathrow Airport Heathrow Express train service to Paddington station. London Underground from Paddington to Baker Street station. Total journey time approximately 35 minutes.
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You can contact us to book a personal visit, or come to a drop-in session, held every Friday 15:00-16:00 (except when the College is closed).
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We also offer open evenings - please check our website for dates: www.regents.ac.uk/ebsl
European Business School London The City Regent’s College London Inner Circle, Regent’s Park London, NW1 4NS, UK
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CONTENTS Welcome Postgraduate Study at the European Business School London Introducing the Faculty MA Luxury Brand Management MA Management with pathways Pathway in Entrepreneurial Management Pathway in Human Resource Management Pathway in International Business Pathway in International Marketing MBA International Business MBA Study Period Abroad MSc Global Banking & Finance Admissions How to Apply Tuition Fees Regent’s College London: A Unique Environment Student Life Accommodation Learning Resources Internexus English Language School Evening Language Classes Information for Disabled Students Careers and Business Relations Alumni Relations Course Modules
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2 / European Business School London Prospectus
WELCOME I am delighted to introduce you to the European Business School London (EBSL). Our magnificent location in Regent’s Park, central London, is one of the most desirable of any educational institution in the UK. Our students come from more than 100 countries to enjoy the benefits of a private education in a secure, nurturing setting.
EBSL offers a world-class business education delivered in a truly cosmopolitan, multi-lingual and dynamic learning environment. Our continuously updated programmes blend formal academic training with direct learning experience to prepare you for an international career. International business perspective At EBSL the concept of internationalism is embedded across all our programmes. You will benefit from a strongly global focus to your studies, exploring the many different relationships and influences that affect the changing business environment worldwide. We work closely with international business leaders to ensure that our programmes are regularly updated to reflect the latest developments in industry across the globe.
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Staff specialisation You will be taught by specialist staff from a wide range of cultural, industry and academic backgrounds. The vast majority of academic staff have significant industry experience, or still work in industry. You will also benefit from regular guest lectures and workshops with visiting academics and industry experts. A positive and supportive learning environment You will enjoy a close working relationship with academic staff to help maximise your potential. Our small class sizes, with a maximum of 25 students per class, ensures that you will be treated as an individual and receive high levels of personal support from both academic and professional staff. Learning through experience A strongly practical ethos runs throughout our programmes.You will be consistently encouraged to apply your learning in the study of real-life business scenarios through case studies, seminars and workshops. There is also a strong emphasis on group work to develop your managerial and leadership skills.
International student body In addition, you will find that the richness and variety of the linguistic, cultural and educational backgrounds of your fellow students adds another invaluable dimension to your studies. Your skills as a future international business leader will be fostered through formal and informal interaction with students from a wide variety of nationalities, from many different parts of the world. Stunning central London location Our prestigious location in the heart of London, inside the beautiful Regent’s Park, offers a peaceful and secure environment in which to study and socialise. There is easy and convenient access to the whole of London, as well as mainland Europe via the Eurostar. Heathrow Airport, the largest and busiest airport in the EU, is just 30 minutes from the campus. Career prospects Graduates of EBSL enjoy a very high rate of employment on completing their programmes. Our multiskilled, resilient and forward-looking graduates are much sought after by a diverse range of enterprises, including multinational companies and small and medium-sized enterprises.
We are very proud of our growing body of influential alumni, many of whom occupy high-profile positions throughout the world, particularly in the fields of banking and finance, marketing and communications, public relations and consultancy. Increasingly, our graduates are setting up their own companies, as well as continuing a well-established trend of working in family business. I am confident that you will find your studies at EBSL intellectually challenging and culturally stimulating. I am also confident that you will enjoy your time here at Regent’s College, and am delighted to welcome you and wish you every success. Professor Toni Hilton Dean Faculty of Business & Management
4 / European Business School London Prospectus
POSTGRADUATE STUDY AT THE EUROPEAN BUSINESS SCHOOL LONDON The European Business School London offers a portfolio of Master’s degrees, designed to foster professionalism and an international outlook. Each course is one year in length, full-time, with start dates in January and September each year.
MA Luxury Brand Management This programme recognises that luxury and prestige companies’ top executives need a specific kind of business expertise. They have to manage leading brands in a highly competitive context, combining this knowledge with an innovative approach and a strong cultural perspective. The MA Luxury Brand Management combines study of the practicalities of management with the creative and aspirational perspectives required to facilitate the total experience for consumers.
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MA Management with pathways ÌÌ Pathway in Entrepreneurial Management Entrepreneurship is one of EBSL’s key strengths. The programme is ideal for students wishing to launch their own business, expand upon a family business or focus on small to medium-sized enterprises ÌÌ Pathway in Human Resource Management This programme develops comprehensive knowledge and skills across a wide range of managerial leadership areas in an international context, including strategic human resource development, reward management and industrial relations ÌÌ Pathway in International Business Practitioners in this field need the theoretical and practical tools to judge the financial, commercial, political, economic and social factors affecting cross-border decisions. This pathway offers a comprehensive overview of the many different frameworks that managers will encounter in the course of their international working lives ÌÌ Pathway in International Marketing This programme deals with the complex issues facing marketing managers in the 21st century. The course offers the techniques for a mastery of effective marketing, together with insight into the international business environment
MBA International Business The MBA International Business has been designed to make graduates eminently employable in almost any industry. With a focus on three key themes: strategy, ethics and internationalism, the programme covers all aspects of conducting business globally. The course is highly practical as well as academic, providing graduates with both the necessary tools and theoretical underpinning for success in any business situation. A key feature of the programme is the period spent studying abroad at one of our partner institutions across the world. MSc Global Banking & Finance The MSc Global Banking & Finance offers rigorous academic and practical training, preparing graduates for work in multicultural, globalised financial and banking organisations. It is ideal for students interested in a career in investment banking, corporate finance or the financial services industry in general. The course is open to applicants who have a business, financial or mathematical academic background.
NEW IN 2014 MSc Oil & Gas Trade Management* This is a specialist programme that explores oil and gas trade management from the perspectives of both buyer and seller. The programme has three key themes: risk management, leadership and strategy and focuses on the downstream side of oil and gas markets and the management of commodity trading. You will evaluate the economic and political factors influencing the global oil and gas industry, analyse the structure of the commodities markets and gain an understanding of price formation and risk management. You will also gain knowledge of the legal and regulatory framework of physical trade and shipping and be able to address ethical and corporate social responsibility issues prevalent within the energy industry. For more information, see www.regents.ac.uk/ebsl Course starts January 2014 * Subject to validation
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INTRODUCING THE FACULTY Azam Ali Programme Director, MA Management with pathways Azam Ali combines an academic career with managing family businesses in the telecommunications and internet start-up industry. He also has over 20 years’ experience of running private residential homes for people with learning disabilities. His own managerial and leadership skills have developed in response to rapid external challenges in the health, education and telecommunications sectors. Azam is also an accredited international and certified (ILM) coach. Asif Ali-Khan Programme Director, MBA International Business Asif Ali-Khan has a varied commercial and industry background, including local government, insurance and telecommunications. He has been a consultant to the Agricultural Bank of China, the Agricultural Development Bank of China and the Park Royal Partnership, London. Asif is a trained facilitator. He specialises in teaching human resources management, organisational behaviour and strategic management. Dr Michael Gavridis Programme Director, MSc Global Banking & Finance Michael Gavridis has a varied background in finance and banking. He has worked for banks in the City of London and New York in a variety of roles, including quantitative analyst, researcher and trader. He has also trained as an integrative psychotherapist and is UKCP-registered. Michael lectures on finance, has participated in financial research in the UK and abroad, and published articles on financial, economic and psychotherapy subjects. Tim Jackson Programme Director, MA Luxury Brands Tim Jackson was previously at London College of Fashion. His industry experience is extensive, as a buyer for UK brands such as Jaeger and Harrods, and as a consultant on luxury brand management to clients including Proctor & Gamble, Goldman Sachs and Tommy Hilfiger. Tim writes for www.wgsn.com and www.stylus.com and comments on fashion and luxury business issues for global broadcast media, including the BBC. He is the author of several books on buying and fashion marketing and is currently writing Creative Thinking in Fashion and Art for Routledge.
Dr Mitra Arami Lecturer, Operations and Services Management Mitra Arami is an interim management professional, with over 20 years’ international experience of business development across multiple industry sectors. She is qualified in teaching, coaching and project management. Her interests lie in transformation initiatives and the integration of technology, cultural and business processes to provide profitable solutions. Dr Elias L Boukrami Acting Programme Leader, MSc Oil & Gas Trade Management Elias Boukrami is a senior lecturer in banking and finance. He was previously at the University of Salford and Manchester Metropolitan University. He is a visiting lecturer and external adviser in risk management and investment analysis to various international academic and financial institutions. Elias is a chartered and certified accountant and a Fellow of the Higher Education Academy. His research interests include assets pricing, energy commodity markets and alternative banking. Richard Cawley Principal Lecturer, International Marketing Richard Cawley has substantial commercial experience in advising on import/export matters, trading commodities, purchasing and processing. His varied consultancy work includes products such as computer software (simulations), vehicle climate systems and electrical appliances. He has specialist knowledge of financing, cross-border negotiation, business start-ups and new ventures. Darren Cullen Lecturer in Finance Darren Cullen is a global economist and bond market strategist. Over the past 20 years he has been a practitioner and adviser for a top-tier US investment bank, investment management and hedge fund firms. He has lived in London, Boston and Bermuda. Tim DeStefano Lecturer, Business and Management Tim DeStefano teaches global political economy, politics and international trade, globalisation, research skills and business communication. He has worked on exports in the USA and taught English and studied in various regions of Japan (Osaka, Akita, Chiba).
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John Diamondopoulos Senior Lecturer in Finance John Diamondopoulos has a background in entrepreneurial and international business and consulting. As a financial consultant he advised businesses and wealthy individuals on retirement planning, investments, insurance and asset protection strategies. His entrepreneurial experience is extensive, with start-up ventures including an auto-financing firm, restaurant franchising, SME consulting company and an import/export direct marketing firm. Dr Olena Etokova Senior Lecturer in Finance Olena Etokova has an academic background in business management and economics. She was previously a senior lecturer at Wisconsin International University (USA), Ukraine. Olena’s business background includes work as a senior associate at Deloitte and economic adviser to the United Nations Development programme in Kyiv and New York. Phil Fontbin Lecturer, Financial and Managerial Accounting Phil Fontbin is a multi-disciplinary financial, accounting and business training professional. He has extensive practical experience with major professional practices such as Deloitte and PWC. Phil also has significant experience as a curriculum designer and subject matter exper t with private sector professional training organisations such as BPP and Kaplan Higher Education. Edward Gonsalves MA Management Pathway Leader, Entrepreneurial Management Edward specialises in the design, development and delivery of senior executive programmes for high-performance teams in entrepreneurial and large firms. He holds a number of directorships and advises, consults and publishes in the area of strategic and entrepreneurial learning. He is currently working in the area of corporate play and decision making in uncertain and ambiguous settings.
Dr Anabel Gutierrez Lecturer, Information Systems and Research Methods Anabel Gutierrez studied for an MSc in Information Management in Mexico City and has a PhD in Information Systems. She was a programme director at the Tecnologico de Monterrey in Mexico City and currently undertakes consultancy on IT projects and executive training. Anabel leads on the MBA module in Information and E-Business Systems. John Harrison Head of Department, Marketing and Strategy John Harrison has worked as a consultant to the international hotel industry, and held academic posts in Switzerland and Madrid. He has been instrumental in designing several programmes for the Faculty of Business & Management since joining the College in 2006. In addition to his departmental responsibilities, John leads on the MA Management module in International Services Marketing. Dr Andrey Jichev Lecturer in Cross-Cultural Management Andrey Jichev spent 20 years in the Bulgarian diplomatic service, including postings in Finland and the UK. He was a member of the team that prepared Bulgaria’s negotiations for accession to the EU and has represented his country in numerous international forums. His research interests include international relations and European integration. Andrey lectures on language and culture in business on the MBA. Robert Johnson Lecturer, Languages and Cross-Cultural Studies Robert Johnson has one foot in academia, specialising in intercultural communication and cross-cultural management, and one foot in the business world, working as a cultural awareness trainer and consultant. He has extensive experience of living and working in France, Germany, Japan and China, and speaks French, German and Japanese. Gabriella Kereszturi Lecturer in Marketing Research Methods Gabriella Kereszturi has lectured in retail and channel management, marketing management, principles of marketing and political marketing in different education systems. She was marketing and sales manager for a construction company and worked in online marketing for a leading online translations company.
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Dr Rajiv Maluste Lecturer in Economics Rajiv Maluste holds American master’s degrees in business administration and public policy and completed his PhD at the London School of Economics. He has a professional background as a chartered accountant. Richard Mannix Senior Lecturer in Marketing Richard Mannix has taught marketing and business communication skills at institutions in Japan and Sweden. He lectures on marketing in diverse environments for the MBA. Richard is a member of the Academy of Marketing and the Chartered Institute of Marketing, and a Fellow of the Higher Education Academy. Dr Windfred Mfuh Lecturer in Marketing and Strategy Windred Mfuh holds a doctorate in strategic management and postgraduate qualifications in telecommunications. He is a consultant on regulatory and telecoms engineering to many telecommunication organisations globally, and has held senior academic posts in Cameroon. Josef Mueller Head, Department of Languages and Cross-Cultural Studies Josef Mueller has developed the subject area of cross-cultural studies at EBSL and teaches intercultural communication and cross-cultural management. He has considerable experience in academic management in various roles and a research interest in intercultural education, teaching and learning. Dr Nermeen Mustafa Senior Lecturer in Marketing Nermeen Mustafa leads a range of marketing and businessrelated topics at EBSL. She is an honorary research fellow at Cass Business School, City University. Nermeen advises the luxury goods industry on marketing communications. Her research interests include corporate identity and reputation management, and she is currently examining the UK banking sector, particularly in light of the recent economic challenges.
Dr Michael Nieto Acting Head, Department of Management and HRM Michael Nieto is a Fellow of the CMI and CIPD. He has a business background in international consultancy and management. His research area is leadership, and his publications include two business text books, with a third to be published in 2013. Michael was previously a senior team member and MBA director at other higher education institutions, including the University of Surrey Roehampton, Bournemouth University and Marymount University, USA. He is the chief external examiner and mentor to new externals with postgraduate programmes at Kingston University, and the chief external examiner to the European School of Economics on behalf of Buckingham University. Dr Michael Oyelere Lecturer, Human Resources and Management Michael Oyelere has an academic background in human resources management, organisational behaviour and research methods in business and management. Dr Ahmad Seyf Senior Lecturer in Global/International Business Ahmad Seyf has nearly 30 years of teaching and research experience at UK institutions of higher education. He has an academic background in economics and management. Ahmad lectures on contemporary issues in international business on the MA Management with pathways. Professor Ibrahim Sirkeci MA Management Pathway Leader, International Marketing Ibrahim Sirkeci is Professor of Transnational Studies and Marketing and Director of the Regent’s Centre for Transnational Studies. As a research professor he studies the relationships between mobility, conflict, marketing strategy, segmentation and demographic change. Along with several books drawing on research conducted in the UK, Germany, Turkey and Iraq, Ibrahim has written consumer lifestyle reports for Euromonitor. His forthcoming book is titled Transnational marketing for transnational consumers in the 21st Century. He serves on various national and international academic committees and is a reviewer and editor for funding bodies, journals and publishers.
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Cllr Alan Sitkin MA Management Pathway Leader, International Business Alan Sitkin was a global capital market specialist in Paris, Zurich and London. He has written textbooks on international business, and ecology and management. His current research focus is on the links between foreign direct investment, state activism and the green economy. He is a councillor for the London borough of Enfield, where he chairs the sustainability scrutiny panel.
Birgit Wildt Senior Lecturer in Management Birgit Wildt worked for over a decade as a classical dancer, actress and singer in Austria and Germany before pursuing an academic career in management and business studies. She leads on Aesthetic Enterprise for the MA Management with pathways and has developed a strong interface between arts and management, working with directors, musicians, designers, producers, dramatists and broadcasters.
Dr Motasam Tatahi Principal Lecturer in Economics and Finance Motasam Tatahi’s areas of expertise include the problems of economic adjustment, particularly privatisation in major European countries. His teaching features comparative economic systems, macroeconomics, econometrics, data analysis and quantitative methods for both undergraduate and postgraduate students.
Dr Judy Willets Lecturer in Global/International Business Judy Willetts has over 14 years’ experience of teaching international business, entrepreneurship and strategy in the UK and USA. She has done consultancy work for the World Bank and Adam Smith Institute, and continues to be involved in the activities of the United Nations Conference on Trade and Development. She is a contributing editor to the Journal of International Trade Research.
Dr Dimitris Tsouknidis Lecturer in Finance Dimitris Tsouknidis is course leader of the bank risk management module for the MSc Global Banking & Finance. His research interests lie in asset pricing and credit risk in financial and shipping markets. He is a consultant to financial institutions on credit risk control and Basel II implementation issues. Majeks Walker Lecturer in Law As a barrister, Majeks Walker represented international companies in UK litigation. At EBSL he teaches business law and international business law at both undergraduate and postgraduate level. He is also a visiting lecturer at a number of law schools in the UK. Dr Robert Wallsten Senior Lecturer in Finance Robert Wallsten has extensive research experience in applied and financial mathematics. He has worked in the technology industry for companies such as IBM and Ericsson. He also has experience of financial services and multi-disciplinary research.
10 / European Business School London Prospectus
MA LUXURY BRAND MANAGEMENT The luxury industry has doubled in size over the past ten years, reflecting an increasingly global presence. Traditionally a sector associated with Europe, luxury brands are expanding into the markets of the fast-developing BRIC economies. This programme has been designed to equip you with the knowledge, confidence and skills to pursue management roles in international luxury brand management, marketing, communications and retailing.
The MA Luxury Brand Management takes a strategic view of the dynamic characteristics and opportunities within the global luxury goods industry. The programme delivers a blend of academic learning combined with industry insights provided by a network of regular guest speakers. Speakers typically come from luxury brands and related businesses such as wealth management and real estate. Through taught classes, projects and contact with industry experts you will develop the knowledge, insights and critical skills to make informed judgements about the strategic and tactical business activities of luxury brands. The programme is kept current and contemporary by the research, business practice and networks of academic staff, who incorporate the latest industry thinking into programme teaching and learning. Course content is also informed by the annual Financial Times and International Herald Tribune summits on luxury. You will be able to apply the knowledge and skills you develop on the programme through a final project which is either an academic dissertation or a live consultancy project for a client luxury brand. In both cases you will be able to develop a network of industry contacts that will be invaluable in your future career.
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Start dates January and September Duration 12 months 16 months for a January start
Programme Features ÌÌ A wide range of industry guest speakers ÌÌ Consultancy project collaborations with the luxury industry ÌÌ Programme content informed by international luxury summits ÌÌ Staff are members of important luxury networking organisations ÌÌ A high level of taught contact and interaction with lecturers ÌÌ Luxury industry project assessments ÌÌ Location in Regent’s Park, giving easy access to Mayfair, Bond Street and Knightsbridge
Programme Outline This is a full-time programme, covering three semesters. The programme is composed of modules, each of which carries a specific credit value. You will take eight core modules, plus two further modules of your choice. Semesters 1 and 2 Core modules ÌÌ Developing Luxury Brands ÌÌ Historical and Cultural Perspectives on Luxury ÌÌ Leading and Managing the Luxury Business ÌÌ Promoting Luxury Brands ÌÌ Recruiting and Training Talent ÌÌ Research Methods ÌÌ Understanding the Luxury Client Elective modules In addition, you will choose TWO of the following: ÌÌ Advanced Management Accounting for Decision Makers ÌÌ Contemporary Issues in Luxury ÌÌ Intellectual Property Law ÌÌ Product Design Management Semester 3 ÌÌ Dissertation/Consultancy Project For module descriptions, see page 39.
EBSL was the only college in London that offered the MA Luxury Brand Management. I have a profound interest in luxury goods, and my goal was to work within marketing or management - the course was therefore a given choice. I enjoyed the close relationship to the lecturers and their level of competence. Having studied in both Norway and Sweden, I was truly impressed by this. I have found London to be a city where it is easy to get new contacts, which is important as a postgraduate. Line Samdal / Norway MA Luxury Brand Management Graduate
12 / European Business School London Prospectus
MA MANAGEMENT WITH PATHWAYS This programme offers advanced study of organisations, their management and the changing context in which they operate. It takes a wide-ranging view of management as a key focus of organisational development, especially in the international dimension of technological, global and market change. You will cover the key contemporary theory, issues and debates in management today, and develop the knowledge and understanding to apply effective solutions in complex business situations.
The MA Management with pathways aims to prepare you for your chosen career by developing a broad set of skills and knowledge that you can apply in any management situation, together with a range of specialist skills in four key areas. You will focus your studies on one of four specialist pathways: ÌÌ Entrepreneurial Management ÌÌ Human Resource Management ÌÌ International Business ÌÌ International Marketing The programme will enable you to develop as a manager with a portfolio of relevant knowledge, attributes and skills in an international context. You will gain the ability to analyse complex situations, respond with creative solutions and communicate effectively in almost any situation. A particular feature of the programme is its emphasis on working within teams, enabling you to develop the collaborative and leadership skills you will need throughout your management career. The option to study a language is another important aspect of the programme, allowing you to develop your ability to communicate as a manager in an international context.
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Start dates January and September Duration 12 months 16 months for a January start
Programme Aims The programme aims to foster a broad critical understanding of management theory and practice, together with a range of specialist skills in key areas of management. You will be encouraged to draw upon your own experiences and learn from one another. The practical application of academic learning is a constant theme, and you will be introduced to a variety of theoretical perspectives and encouraged to apply them to real-life situations. Teaching and learning methods underpin the practical nature of the programme, and include lectures, seminars, structured workshops, case-study analysis, group work, tutorials, debates, presentations and business simulations Programme Features ÌÌ Small class sizes and close personal attention from course tutors ÌÌ Strong focus on group teamwork, supported by staff with extensive industry experience ÌÌ Guest lectures and workshops with visiting practitioners who are experts in their field ÌÌ Practical field-based opportunities to put academic knowledge into practice ÌÌ A wide choice of specialist modules enabling you to tailor the programme to your interests
Programme Overview This is a full-time programme, divided into three semesters. The programme is composed of modules, each of which carries a specific credit value. There is one shared core module, Strategy in Action, which is common to all pathways, plus a number of specialist core modules for each pathway (see pages 14-17). In addition, you will have a choice of elective modules, (see right) designed to further develop your skills, knowledge and competencies. The range and type of electives on offer is a distinctive feature of the programme, offering you wide scope for developing your abilities in areas that interest you. You can choose from language modules, specialist modules from the other pathways, and management and personal development modules covering areas not included within the pathways. You will complete the programme with either a 12,500-word Business Research Project or Dissertation.
Elective Modules* ÌÌ Business Finance ÌÌ Coaching ÌÌ Continuing Professional Development ÌÌ Copywriting for International Marketeers ÌÌ Doing Business in China ÌÌ Effective Group Dynamics ÌÌ European Institutions ÌÌ Family Business ÌÌ Intercultural Competence for Managers ÌÌ International Ethics ÌÌ International Law ÌÌ International Services Marketing ÌÌ International Supply Chains ÌÌ International Trade for Young Business ÌÌ Internet and Direct Marketing ÌÌ Industrial Relations in an International Context ÌÌ Islamic Finance ÌÌ Language for Business (Arabic, Chinese, French and Spanish) ÌÌ Luxury Marketing ÌÌ Negotiating Internationally ÌÌ Political Marketing ÌÌ Private Equity and Venture Capital ÌÌ Reward Management ÌÌ Selling ÌÌ Small Business Mentoring ÌÌ Small Firms in International Marketing ÌÌ Strategy Dynamics for Entrepreneurial Design ÌÌ Technology and International Business ÌÌ The Politics of International Trade ÌÌ Understanding Personality and Organisational Psychology For module descriptions, see page 40 onwards. *Elective modules offered are subject to change and availability
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PATHWAY IN ENTREPRENEURIAL MANAGEMENT Entrepreneurship as a management style is seen, by governments and businesses alike, as a key to change. In a global economy where knowledge and service are the chief assets for organisations and their economies, an entrepreneurial culture allows companies to compete and grow by remaining creative and adaptable. This pathway recognises the necessity for entrepreneurial capabilities in all organisations—public, private and social. The focus is on entrepreneurial management as a phenomenon that generates economic renewal for organisations of all sizes and cultures. The programme also emphasises the need for today’s entrepreneurs to be aware of their environmental responsibilities.
Programme Outline Semesters 1 and 2 Core modules ÌÌ Business Plan and Entrepreneurial Finance ÌÌ Entrepreneurship Research Methods ÌÌ Entrepreneurship Theory and Practice ÌÌ Feasibility Studies and New Business Ventures ÌÌ Strategy in Action ÌÌ Aesthetic Entrepreneurship OR ÌÌ Technological Entrepreneurship ÌÌ Emerging Economy Enterprise OR ÌÌ Green and Not-for-Profit Enterprise Elective modules In addition to the core modules above, in Semesters 1 and 2 you will choose one elective module (see list, page 13). Semester 3 ÌÌ Dissertation/Business Research Project For module descriptions, see page 40 onwards. On the programme, the concept of Entrepreneurship is used as a platform in order to teach students how to look at things in a more structured manner, and to take the broader view on business in general. Johannes Kraft / Germany MA Management with pathways Graduate
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PATHWAY IN HUMAN RESOURCE MANAGEMENT Human resources managers must be able to apply comprehensive knowledge, understanding and analytical skills across a wide range of managerial leadership areas. They must also become more self-aware and develop strong inter-personal skills. You will take part in the reflective debate around current issues in HRM, as well as learning to apply practical techniques in developing a positive work environment. The programme will equip you for success as a practising human resources professional, as well as enabling you to play a strategic role in any business.
Programme Outline Semesters 1 and 2 Core modules ÌÌ Business Research Methods for Human Resources Practitioners ÌÌ International Human Resource Management ÌÌ Strategic Human Resource Development ÌÌ Strategic Human Resource Management ÌÌ Strategy in Action ÌÌ The Artistry of Leadership Elective modules In addition to the core modules above, in Semesters 1 and 2 you will choose one elective module (see list, page 13). Semester 3 ÌÌ Dissertation/Business Research Project For module descriptions, see page 40 onwards. The pathway in Human Resources was an enriching experience characterised by teamwork, friendship and a perfect balance of theory and practice. The international environment and the opportunity to cooperate with real companies allows students to develop the skills necessary to enter the current competitive job market. My year at EBSL projected me into my future career and I would certainly recommend it. Emilia Luisioni / Switzerland MA Management with pathways Graduate
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PATHWAY IN INTERNATIONAL BUSINESS Successful managers need both the theoretical and practical tools to make balanced judgements on the many different factors - cultural, financial, commercial, social and political - that affect cross-border decisions. If you aspire to a high-level corporate role in international business, completing this programme will help to achieve that aim. You will explore the significant issues affecting the global economy today, such as the emergence of regional economies, sustainability, corporate social responsibility and financial governance, and learn to make informed business decisions in an international context.
Programme Outline Semesters 1 and 2 Core modules ÌÌ Business Research Methods for International Business ÌÌ Finance for the International Business ÌÌ International Business and the Ecological Imperative ÌÌ International Business and the Multinational Enterprise ÌÌ International Business Economics ÌÌ International Law ÌÌ Strategy in Action ÌÌ The Changing Geography of International Business Elective modules In addition to the core modules above, in Semesters 1 and 2 you will choose one elective module (see list, page 13). Semester 3 ÌÌ Dissertation/Business Research Project For module descriptions, see page 40 onwards. The course is outstanding, with a very hands-on approach. Learning through up-to-date case-study examples makes it easy to see how academic content would apply in the real business world.The group work and oral presentations have been the most interesting aspect of the course, as they have created a ‘real-life’ business environment. Developing such skills will inevitably help in the working world. Vuk Latincic / Serbia MA Management with pathways 2012/13
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PATHWAY IN INTERNATIONAL MARKETING This pathway will equip you with the skills and training needed for a successful career in marketing in a global context. Of crucial importance is the ability to analyse and evaluate a rapidly changing international business environment, to plan accordingly and to implement customer-focused solutions that will deliver both financial performance and develop long-term client-business relationships. You will focus on key areas such as market research, international marketing strategy, segmentation, the marketing mix and integrated marketing communications. A new module on transnational marketing offers you access to the latest research and thinking in the field, with guest lectures from distinguished academics and authors.
Programme Outline Semesters 1 and 2 Core modules ÌÌ Advertising and Marketing Communications ÌÌ Consumer Behaviour ÌÌ International Marketing Management ÌÌ International Marketing Research and Methods ÌÌ Strategy in Action ÌÌ Transnational Marketing Seminar Elective modules In addition to the core modules above, in Semesters 1 and 2 you will choose two elective modules (see list, page 13). Semester 3 ÌÌ Dissertation/Business Research Project For module descriptions, see page 40 onwards. I gained a lot of experience of working in an international environment and organising work between different personalities. I am glad that I chose RCL for my Master’s programme and I would do it again. My supervisor for my thesis was the best lecturer I ever had in my life. His professionalism, huge knowledge about and way of guiding me through that piece of work were impressive. Maria Kevorkova / Germany MA Management with pathways Graduate
18 / European Business School London Prospectus
MBA INTERNATIONAL BUSINESS The MBA programme instils the skills, knowledge and attributes essential to develop as an effective and successful international business leader. The programme offers theoretical understanding and a critical awareness of the major strategic challenges facing contemporary global business. The international focus throughout is underpinned by an integral period spent studying at one of our partner institutions abroad. Whatever your career ambitions, the MBA International Business offers a uniquely challenging and stimulating experience. The MBA is a business qualification prized by both students and employers alike, and will open doors in almost any industry.
With a focus on three key themes: strategy, ethics and internationalism, the MBA International Business aims to foster your ability to conduct business effectively on the global stage. The course is highly practical as well as academic in nature, equipping you with the necessary tools and theoretical understanding to take on a wide range of business challenges. An essential part of the degree is the period spent studying abroad, offering you an invaluable opportunity to gain practical and academic experience overseas in destinations including Europe, Canada and Brazil (see page 20). A unique feature of the MBA programme is the mentoring scheme. You will be paired with an experienced professional for the duration of the course, allowing you to draw on the professional and life experiences of your mentor to develop your own skills, ideas and self-reliance. Graduates of the programme can expect to find employment in any number of industries and professional organisations, ranging from multinational companies to small and medium-sized enterprises. Consultancy and banking will be open to you, as will careers in marketing and retailing, or starting your own business.
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Start dates January and September Duration 12 months 16 months for a January start
Programme Aims This programme promotes an advanced understanding of international, ethical and strategic concepts in the management of global business. You will develop a critical awareness of the major strategic and operational challenges facing global business today, and be equipped to contribute to key strategic and functional areas of international organisations. The course will enable you to show leadership and creativity when faced with complex problems and be able to plan and implement tasks at a senior management level. You will learn to apply knowledge, analytical and research skills to improving business and management practice in all types of organisation.
Programme Features ÌÌ A multi-disciplinary curriculum reinforcing the strategic, international and ethical dimensions of global business ÌÌ A specialist period of study abroad as a core element of the programme for 4-10 weeks ÌÌ A mentoring scheme that offers you the support of an experienced business professional for the duration of the course ÌÌ Small class sizes and individual attention from staff who combine academic credentials with varied, realworld market experience ÌÌ Proactive careers guidance and support Programme Outline This is a full-time programme, covering three semesters. The programme is composed of modules, each of which carries a specific credit value. You will complete nine core (mandatory) modules, plus two modules of your choice (elective modules) during your period of study abroad and a business project. Semesters 1 and 2 Core modules ÌÌ Business and Competitive Environments ÌÌ Crossing Continents: Language and Culture in Business ÌÌ Entrepreneurship and New Business Ventures ÌÌ Financial and Managerial Accounting ÌÌ Financial Management ÌÌ Information and E-Business ÌÌ Managing Organisations and People ÌÌ Marketing in Diverse Environments ÌÌ Operations and Services Management In addition, you have the option to study a language, to enhance your
I chose the MBA because I wanted to widen my career options. I had been working in marketing for a few years and I wanted to understand how the rest of the business worked. I looked exclusively in London but very few were committed to entrepreneurship, were truly international and affordable. EBSL had a good reputation and offered the personal touch with small class sizes. Plus Regent’s College has a great location in central London. Jerome Ahye / UK MBA International Business Graduate
portfolio of international business skills. Choose from: Arabic, French, German, Portuguese, Spanish, Italian, Russian, Japanese or Mandarin Chinese (for more information, see page 35). Summer - Study Period Abroad ÌÌ Two elective modules from the programme of your study-abroad destination Semester 3 ÌÌ Business Project For module descriptions, see page 46 onwards.
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MBA STUDY PERIOD ABROAD The international focus of the MBA programme is underpinned by the 4-10 week period of study abroad that you will undertake during the summer semester. You will choose two elective modules from your host institutions’ MBA course offerings to study during this period. Our partner institutions* have been selected for their international standing, the reputation of their MBA programmes and their course compatibility.
Solvay Business School of Economics and Management, Brussels, Belgium SBS-EM is the leading school of economics and management located in Brussels, the capital of Europe. Its mission is to provide high-quality education and research in the specialised fields of economics and management at an international level. SBSEM is EQUIS and AMBA accredited. www.solvay.edu Copenhagen Business School, Copenhagen, Denmark CBS is the one of the three largest business schools in Northern Europe. It focuses on providing excellent programmes for up-coming managers in both the private and public sectors and non-governmental organisations. CBS strives for diversity in order to stimulate innovative thinking. The MBA programme holds triple-crown accreditation (AACSB, AMBA and EQUIS). It is also listed in The Economist’s top 100 full-time MBA programmes in the world. www.cbs.dk/en
The fact that the MBA includes a study period abroad contributed hugely to my decision to study here.The Copenhagen Business School was the perfect choice for me; I chose courses that helped me with my dissertation, as well as those that helped me develop the company I’d started during the second semester of my MBA.Throughout the process I received lots of support and guidance from lecturers. Claudia Nanau/Norway MBA International Business Graduate *Partner institutions and destinations are subject to change and availability
EDHEC Business School, Nice and Lille, France EDHEC (Ecole Des Hautes Etudes Commerciales du Nord) is one of the main business schools and ‘grandes écoles’ of France and Europe. It is a highly selective, top-ranking business school, and is among only 50 institutions worldwide to be granted triple-crown accreditation (AACSB, AMBA and EQUIS). The School’s goal is to train current and future executives via teaching and research programmes geared to the needs of the economy and businesses. www.edhec.edu
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ISCTE Business School, Lisbon University Institute, Lisbon, Portugal ISCTE Business School is a leading Portuguese business school with a growing international reputation. Its goal is to contribute to the advancement of management by offering high-quality education, and it has made significant contributions to the field of management. ISCTE Business School participates in several international networks and in main business education associations such as EFMD, AASCB and EABIS. It is also accredited by AMBA. www.ibs.iscte.pt Escuela de Negocios Nova Caixa Galicia,Vigo, Spain Escuela de Caixanova is one of the leading business schools in Spain, specialising in management training. It has excellent links with companies on the Iberian Peninsula. Caixanova’s MIB ranks fourth in international management, according to the most prestigious Spanish rank that analyses 250 Master’s programmes in Spain. The MBA has been operating for 22 years now. www.enegocioscaixanova.edu Fundação Getulio Vargas, Sao Paolo, Brazil FGV-EAESP was founded in 1944, and is considered to be in the top five of policymaker think-tanks worldwide. FGV-EAESP acts as a consultant on major international issues. It was previously elected the best business school in the country for two consecutive years. It is the only business school in Latin America and the only one in Brazil to have triple accreditation: AACSB, AMBA and EQUIS. www.fgv.br
Université Laval, Quebec City, Canada Université Laval was founded in 1852, when it received the Royal Charter from Queen Victoria. Known for its top-quality teaching and wide range of stimulating academic programmes, the university is accredited by AACSB and EQUIS. The Summer Business School programme offers students the opportunity to experience international trade in the context of the North American Free Trade Agreement (NAFTA). www.fsa.ulaval.ca John Molson School of Business, Concordia University, Montreal, Canada The quality of education JMSB provides ranks it among the best business schools. JMSB was the first in Montreal to receive accreditation from the AACSB, thus ranking it among other leading business schools such as Harvard, Wharton and Northwestern. JMSB was the fourth business school in Canada to receive this prestigious seal of excellence. The school’s accountancy programme was the first Canadian programme of its kind recognised by the AACSB. www.johnmolson.concordia.ca Sawyer Business School, Suffolk University, Boston, Massachusetts, USA Accredited by AASCB and NASPAA, the Sawyer Business School prepares successful leaders in global business and public service. The curriculum embraces evolving business practices, with faculty members and students from all par ts of the globe, bringing a unique outlook to the classroom. The MBA offers 11 areas of specialisation and over 100 course modules. It was named among the top 15 US graduate programmes in global management by the Princeton Review in 2009. www.suffolk.edu/business
Lubin School of Business, Pace University, New York, USA Lubin School of Business continues to build its reputation for excellence in business education. A significant tradition of Pace University is its strong relationship with business, civic and community organisations. The Lubin School of Business is accredited for both business and accounting by AACSB. www.pace.edu/lubin Monmouth University, New Jersey, USA Monmouth University is a dynamic first-tier, private university. There is strong emphasis on international, ethical and technological perspectives within a broad strategic framework.The School of Business Administration is accredited by the AACSB. www.monmouth.edu University of Stellenbosch Business School, Cape Town, South Africa From its inception in 1964, USB has become a renowned player in the international business school community. The School’s international standing and reputation were confirmed when the USB became the very first business school in Africa to receive EQUIS accreditation. In 2002 the USB achieved its second distinction - the international AMBA accreditation. www.usb.ac.za For more information about all of our partner institutions please visit www.regents.ac.uk/ipo
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MSc GLOBAL BANKING & FINANCE Finance plays an ever-increasing role in the lives of both organisations and individuals. Financial market participants need to stay up to date with developments in financial theory and require in-depth understanding in order to offer flexible solutions to complex problems which often have implications beyond the financial realm. The MSc Global Banking & Finance offers the rigorous academic and practical training required to meet these challenges.
The MSc Global Banking & Finance provides the knowledge and tools to ensure that you are up to date with the latest developments in the industry, set within a practical business context. The programme will enable you to think from first principles, deal with financial issues and contribute to the formulation of finance-related strategies upon graduation. You will be introduced to a range of contrasting theoretical perspectives and research, and develop the ability to critically analyse and interpret information across all aspects of global banking and finance. Learning methods include lectures, seminars, workshops, case-study analysis, individual and group tutorials, and selfdirected study. In particular, you will receive training on, and access to, Thomson-Reuters financial information system tools. A particular feature of the programme is its emphasis on working within teams, enabling you to develop the collaborative skills you will need in your future business and professional life.
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Start dates January and September Duration 12 months 16 months for a January start
Programme Aims This programme offers essential preparation for a career in the financial world. We aim to simulate the real-life experience of working in finance, equipping you with both an academic and practical understanding of this diverse field. Training in the academic discipline of finance within a global business context is combined with a rigorous analysis of issues in banking and financial markets. You will gain an understanding of the interaction of finance with international financial services, international business and financial economics in the public and private sectors. The programme aims to equip you with the essential skills and techniques to tackle problems in the complex world of global finance and banking. You will learn to evaluate corporate, market, investment and risk management situations, and gain a range of business and intercultural skills essential to the professional international workplace.
The MSc Global Banking & Finance course was a great experience. First of all, living in London and having the financial insights that the city provides is really amazing. The lecturers are very knowledgeable and considerate, combining regular lectures with seminars, thus giving a ‘real world’ sense to the course. I believe the knowledge I acquired developed my skills and prepared me for entry into the finance market. Rogerio Saab / Brazil MSc Global Banking & Finance Graduate Programme Features ÌÌ A multidisciplinary and integrative curriculum reinforcing the strategic and international dimensions of global banking and finance ÌÌ Regular lectures, workshops and seminars led by specialist practitioners from the corporate financial world ÌÌ Training on the Thomson-Reuters Eikon platform ÌÌ Participation in real-life case studies, presented to a panel of marketeers ÌÌ Close working within multi-lingual and culturally diverse student teams ÌÌ Small class sizes and individual attention from staff who combine academic credentials with varied, realworld market experience ÌÌ Proactive careers guidance and support
Programme Outline This is a full-time programme, covering three semesters. You will complete seven core (mandatory) modules, one module of your choice (elective module) and a dissertation. Semesters 1 and 2 Core modules ÌÌ Bank Risk Management ÌÌ Banking Regulation ÌÌ Corporate Finance ÌÌ Financial Statement Analysis and Valuation ÌÌ Investment Analysis ÌÌ Monetary Policy and Central Bank Operations ÌÌ Research Methods Elective modules You will choose ONE of the following: ÌÌ Alternative Investments ÌÌ Bond Market Strategies ÌÌ Financial Engineering: Equity-Structured Products ÌÌ Microfinance ÌÌ Trading in Global Financial Markets Semester 3 ÌÌ Dissertation For module descriptions, see page 47 onwards.
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ADMISSIONS Our decision to offer you a place on your chosen programme is guided by our mission to educate tomorrow’s international business leaders. Our students come from many backgrounds, but they all share a combination of academic ability with an enthusiasm for new challenges. We invite applications from students who can demonstrate that they have the motivation and potential to succeed in an international management career, and a level of personal maturity and self-direction consistent with the demands of a competitive programme.
Candidates presenting the following will be considered for admission: MA Degree Programmes Essential ÌÌ A minimum of a lower-second class (2:2) UK honours undergraduate degree or its international equivalent from a recognised institution. Other equivalent international qualifications as recommended by the National Academic Recognition Information Centre will be accepted. If you are unsure as to the comparability of your qualification, please contact us MBA International Business Essential ÌÌ A minimum of a lower-second class (2:2) UK honours undergraduate degree or its international equivalent from a recognised institution. Other equivalent international qualifications as recommended by the National Academic Recognition Information Centre will be accepted. If you are unsure as to the comparability of your qualification, please contact us ÌÌ A minimum of three years’ relevant full-time, postgraduate work experience in a supervisory or managerial position Desirable ÌÌ A demonstrable command of business-related skills and attributes ÌÌ GMAT - the GMAT is not an essential entry criterion for those candidates with a first degree. However we highly recommend that students wishing to enter the course via the exceptional entry route (see below) should take the GMAT. Our programme code is 2DP-F7-59
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If you would like to find out more about postgraduate study and facilities at the College, please contact us to book a personal visit. Or you may like to attend a drop-in session, held every Friday 15:00-16:00 (except when the College is closed). We also offer open evenings - please check our website for dates: www.regents.ac.uk/ebsl For more details, contact our External Relations Office: Tel +44 (0)20 7487 7505 Email exrel@regents.ac.uk
MSc Global Banking & Finance Essential ÌÌ A minimum of a lower-second class (2:2) UK honours undergraduate degree or its international equivalent from a recognised institution. Other equivalent international qualifications as recommended by the National Academic Recognition Information Centre will be accepted. If you are unsure as to the comparability of your qualification, please contact us ÌÌ Your undergraduate degree must be in a business, financial, mathematical or analytical subject
Exceptional Entry - All Programmes We welcome applications from candidates who do not meet the essential entry criteria outlined above. In order to be accepted for exceptional entry, you must: ÌÌ Hold a minimum of two years’ managerial work experience (five years for MBA applicants) ÌÌ Provide a 1000-word personal statement outlining your reasons for applying, and how your previous experience is of relevance to the programme you are applying for ÌÌ MBA applicants: we highly recommend that you should take the GMAT. Our programme code is 2DP-F7-59 ÌÌ Be prepared to attend an interview with the Postgraduate Admissions Panel Please contact us for further information on applying through this route: ebsl@regents.ac.uk English language requirements* All courses are taught in English, and fluency in the language is required. Applicants whose native language is not English are required to demonstrate their fluency in English. We accept the following qualifications (the minimum grades required are indicated):
ÌÌ Cambridge Certificate in Advanced English, grade C ÌÌ GCSE/IGCSE English, grade C ÌÌ IB Diploma English Higher Level, grade 5 in A1 or A2 ÌÌ IELTS (International English Language Testing System) with an overall score of 6.5 ÌÌ TOEFL (Test of English as a Foreign Language) score of 90 (internetbased test) ÌÌ Pearson Test (PTE Academic) with an average score of 58 (minimum of 51 in each component) Please note that the above list is not exhaustive. For more information about other accepted English language qualifications, please contact us. Please also note that you may be exempt from taking an English language test if the last three years of your full-time education have been taught completely in English. On-campus diagnostic test If you live in London, or are able to visit us, we can offer you a free English diagnostic test. This test is offered through the Internexus English Language School (see page 34) and should be arranged in advance. Please note, this is a diagnostic test for Regent’s College London only. For more information, or to arrange a test, please contact us: ebsl@regents.ac.uk
*Please note: at the time of going to print, students who require an international student visa to study in the UK and whose native language is not English, may also be required to meet specific grade requirements and conditions of study as stipulated by the UK Border Agency (UKBA). Please check their website for current information: www.ukba.homeoffice.gov.uk
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HOW TO APPLY For a place on one of our postgraduate programmes, please complete the application form that accompanies this prospectus or apply online at www.ebslondon.ac.uk/applyonline
Together with the application form, please also send us the following supporting documents. These can be sent by post, fax or email: ÌÌ Copies of academic transcripts and certificates of all academic study undertaken after secondary school ÌÌ Two letters of reference in support of your application. These can be academic or professional. If you have recently graduated, at least one should be from your previous academic institution ÌÌ Proof of your English proficiency, if required (see page 25) ÌÌ A copy of your CV/resumé showing your work experience if applicable. For MBA applicants, this is a requirement ÌÌ A 300 to 500-word personal statement in support of your application, outlining your reasons for applying to your chosen programme and how you feel you will benefit from the course of study ÌÌ For MA Luxury Brand Management applicants only: a 700word personal statement that details how you will benefit from and contribute to the programme, demonstrating an understanding of a current issue relevant to the subject, and indicating an area of interest for your final project ÌÌ A copy of your passport photograph (ID) page ÌÌ One recent passport-sized, colour JPEG photograph (this must be emailed to us at admit@regents.ac.uk) Please note: most candidates will be assessed for admission on the basis of their submitted application materials. However, the School reserves the right to invite candidates for interview and to reject those who decline to attend. Send your form and supporting documents to: Admissions Office Regent’s College London Inner Circle Regent’s Park London NW1 4NS United Kingdom Tel Fax Email Web
+44(0)20 7487 7505 +44(0)20 7487 7425 ebsl@regents.ac.uk www.regents.ac.uk/ebsl
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TUITION FEES Programme
Description
Spring 2013
Autumn 2013
Spring 2014
MA Luxury Brand Management
Full course fee
£17,995
£18,700
£18,700
MA Management with pathways
Full course fee
£14,400
£14,975
£14,975
MBA International Business
Full course fee
£17,995
£17,995
£17,995
MSc Global Banking & Finance
Full course fee
£14,400
£14,975
£14,975
Registration Fee*
Non-refundable registration fee (charged once)
£350
£400
£400
Non EU Advance Deposit**
Non-refundable deposit towards tuition fees for non-EU students
£700
£700
£700
Alumni Fee
Covers services provided by the alumni department upon graduation (charged once)
£300
£350
£350
All fees are quoted in GBP (pounds sterling). As the European Business School London is a private institution, all students pay the same fees regardless of nationality. Fees are updated each academic year and will be subject to a 4% or inflationary linked increase. Fees are also reviewed from time to time and may change from those listed. EBSL reserves the right to make such alterations or amendments as necessary. Please consult the website for current information. Regent’s College charges fees on a modular basis, in line with the published annual fee. Students will be charged the annual fee as noted above. Any additional modules taken by a student after this period will be charged at the rate applicable at the time of taking the additional modules. Tuition fees must be paid at least one week before the start date of the programme. Fees are invoiced in full at the beginning of the course and are payable by semester. Any additional invoices will be issued by semester. You may not enrol and start classes until full payment of your first semester’s fees has been received. Tuition and services may be withdrawn in the case of non-payment. How to pay Payment may be made by cheque, bank transfer, debit or credit card, online or in person. All fees for tuition, registration and alumni services must be made payable to Regent’s College. Cheques should be in pounds sterling. An amount of GBP £15.00 to cover bank charges should be added to the invoice total where payment is made by sterling cheques from a non-UK bank.
If you wish to pay in person, the Finance Office is open Monday to Friday, 09:00-17:00. If you wish to pay by credit card, please note that a 2% surcharge will be added to the cost of tuition fees. There is no surcharge for any other fees or for payment by debit card. To pay by debit or credit card, please visit our website: www.regents.ac.uk/ebsl Tel +44 (0)20 7487 7473 Fax +44 (0)20 7477 2991 Email finance@regents.ac.uk Refund Policy If you begin a course and then wish to withdraw you must advise the Registry, and officially withdraw in writing using the Withdrawal From Studies form. Once you have officially withdrawn from the School, you may be able to claim a refund of tuition fees if you withdrew within the first four weeks of the semester. Requests for refunds of tuition fees must be made in writing within two weeks of your official withdrawal date. For more information regarding the refund policy, please see the website. * If you accept an unconditional offer and fail, for any reason, to take up your place, you will forfeit your registration fee. If you accept a conditional offer and fail to meet the academic conditions of this offer, you will forfeit £100 of the registration fee. If you are refused an international student visa for the UK, then you will receive a full refund (you must supply us with a copy of the official visa refusal letter). Failure to take up a conditional offer on any other grounds will forfeit the entire registration fee. ** Non-EU students are required to pay an advance deposit of £700 towards their tuition fees. This deposit is deducted from the tuition fees on registration day. The deposit is non-refundable except for visa refusal. The deposit is, however, transferrable to an alternative period of study within 12 months.
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REGENT’S COLLEGE LONDON: A UNIQUE ENVIRONMENT Regent’s College London is situated in the heart of Regent’s Park in central London. Established in 1913, the main quadrangle of classrooms is surrounded by halls of residence, lawns and tennis courts and, beyond these, the extensive gardens and lakes of Regent’s Park. Our tranquil campus environment is only minutes away from the financial centre of London, the West End, and the many attractions of this exciting European city. Regent’s College London comprises six specialist Schools, including EBSL. All students are members of their own School, as well as members of the wider student community of Regent’s College, and benefit from our extensive campus facilities and student support.
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Regent’s Business School London offers a BA (Hons) degree in Global Management with specialist pathways in Global Business Management, Global Business & Design Management, Global Business & Sustainability Management, Global Financial Management and Global Marketing Management, as well as an Integrated Foundation. The School also offers an MA Business Management in International Travel & Tourism and an MA Global Management with specialist pathways in Family Business, Finance & Business Development, Marketing & Communications and People Management & Leadership. www.regents.ac.uk/rbsl
The London School of Film, Media & Performance is a new, ground-breaking centre of academic and professional training for those who want to work creatively in film, theatre, radio, music, performance, media management and the arts. The School offers one-year and intensive Acting Foundation courses, as well as three-year BA (Hons) degrees in Acting & Global Theatre; Creative Industries; Film, TV & Digital Media Production and Screenwriting & Producing. A two-year, parttime, distance learning MA Writing for Screen & Stage is also available, and is the only course of its kind in the UK. www.regents.ac.uk/lsfmp
Regent’s American College London (RACL) offers four-year American BA degrees awarded by Webster University, USA. Majors available are: Art History & Criticism, European Studies, Film Studies, History, International Human Rights, International Relations, Management, Management with International Business, Management with Marketing, Media Communications, Political Science, Psychology and Public Relations.
The School of Psychotherapy & Counselling Psychology offers foundation and certificate programmes, pre-professional programmes (MA and Postgraduate Diplomas), professional programmes (Advanced Diplomas) and MPhil/PhD programmes in psychotherapy and counselling psychology, together with short courses aimed at the business community in subjects including Alternative Dispute Resolution. It also offers a one-year Foundation Course in Psychology, a threeyear BSc (Hons) Psychology and a four-year BSc (Hons) Psychology with Integrated Foundation. www.regents.ac.uk/spcp
RACL also offers the longest-running American MBA programme in London, as well as the following American postgraduate qualifications: MA in International NonGovernmental Organisations, MA International Business, MA International Relations, MA Management & Leadership, MA Marketing, MA Media Communications and MS Finance. We also offer a full-time and part-time MBA, MBA-Global Track and an MBA with Emphasis. All programmes lead to the award of a degree from Webster University, USA. www.regents.ac.uk/racl
Internexus English Language School offers English language classes and support to students throughout the academic year, including pre-college courses/pre-sessional English courses, IELTS examination preparation, business English courses, general English courses, and internship programmes. www.regents.ac.uk/internexus For more details on the Schools and their programmes contact the External Relations Office: Tel +44 (0)20 7487 7505 Email exrel@regents.ac.uk
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STUDENT LIFE Our superb facilities, social activities and extensive student support ensure that you can make the most of every moment at Regent’s College London.
You can take part in a wide variety of social activities ranging from day trips to Stonehenge and Bath, weekend trips to Paris, Edinburgh or pony trekking in Wales, to parties, karaoke nights and quiz nights. The Student Centre contains a vast collection of guidebooks, maps and similar material on London and the United Kingdom, as well as most European countries and major cities. You can also hire camping equipment. This is the place to come for: ÌÌ Student discount travel cards ÌÌ International Student Identity Cards (ISIC) ÌÌ National Union of Students (NUS) cards ÌÌ Greatly discounted subscriptions to the Financial Times ÌÌ Free copies of the Wall Street Journal We also offer a fax service and generally can help with most non-academic queries.
Food and drink With coffee shops, bars, a deli, restaurants and vending machines all on campus, you are spoilt for choice when it comes to food and drink: ÌÌ The Regent’s College Refectory, our main dining hall, offers a wide selection of dishes from around the world. The menu changes each day and caters for a variety of diets, including vegetarian. Open from early morning until evening, the refectory is a popular choice for meals and as a meeting point for students. ÌÌ With its attractive feature fireplaces, marble columns and wood-panelled walls, the Regent’s College Brasserie is a favourite student meeting place. The brasserie includes a restaurant with an impressive Italian-inspired menu, as well as a more informal café offering an extensive range of coffees, alcohol and soft drinks, sandwiches, cakes and pastries. ÌÌ The Regent’s College Students’ Bar offers lunch during term-time, with a different menu each week. It is open every evening and is a great place to socialise, with large flat-screen televisions, a pool table and games, ‘happy hour’ and an evening menu of burgers and snacks. The Student Centre The Student Centre provides all kinds of non-academic information and assistance, to help you make the most of being a student in London. It offers many different opportunities to relax, socialise, be creative and exercise.
The Student Common Room, part of the Student Centre, is furnished with sofas, PCs and a large flat-screen TV, as well as wireless internet access. Come here to chill out and meet your friends between classes and in the evenings. The music room, equipped with guitars, a drum kit and keyboards, as well as PA system, microphones and amplifiers, provides an ideal environment for your creative talents. Please note that amplified music and drums may be played only after close of official college business. The piano room, however, can be used during the day.
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Sport and fitness Our well-equipped gym provides the ideal surroundings for keep-fit enthusiasts. We offer 22 stations, including 14 cardio-vascular machines (equipped with cardio theatre), seven resistance machines and a free-weights section, as well as changing and shower facilities. We offer a varied programme of evening fitness classes, including yoga, pilates, zumba, body pump and street dance. Surrounding the campus are tennis and basketball courts, and a five-a-side football pitch. Our sports teams include football, rugby, basketball, netball and polo teams. You can also play tennis and table tennis on campus. Regent’s College Student Union The aim of the Regent’s College Student Union is to enrich student life by creating a social environment on campus, where you can network, interact and make the most of your student years. The Student Union supports a number of clubs and welcomes the creation of new societies and clubs on campus. The Student Union also organises several campus-wide social events each semester, including barbecues, parties and networking events. As a new student you are encouraged to join the Student Union and get involved. Health care All students are entitled to free healthcare under the UK National Health Service, and to free accident and emergency hospital care while in the UK (six months or more). However, to gain your entitlement it is vital that you register with a local NHS doctor. The Student Centre can assist you with this process.
Student support and personal counselling In addition to the academic support provided by your tutor, you will also have access to one-to-one confidential counselling offered by the on-campus Student Services. Email studentsupport@regents.ac.uk English language support classes Regent’s College has its own English Language School (Internexus) which offers English language support throughout the academic year. This is available for all students, but primarily for those who need help with academic writing and reading texts. Pre-sessional English courses are also available, with business options in the summer and academic options throughout the year. Please see page 34 for more information.
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ACCOMMODATION operated laundrette in Reid Hall. Eight rooms in Reid Hall have wheelchair access and are located on a corridor which has a wheelchair-accessible bathroom.
We know how important it is to secure comfortable, affordable and conveniently located housing. We offer you personal support in finding accommodation in London, both on and off campus. Our Accommodation Office offers the following services: ÌÌ Management of all on- and off-campus college accommodation bookings ÌÌ Advice on all aspects of housing ÌÌ List of landlords, flat shares and homestays ÌÌ List of estate agents ÌÌ List of residence halls in London ÌÌ List of local hotels and guesthouses ÌÌ Automatic housing updates by email ÌÌ Preferential rates for certain residence halls when booked through Regent’s College London College-managed accommodation We offer on-campus housing for approximately 250 students, and rental of off-campus accommodation subject to demand. Collegemanaged housing is offered on a semester basis, and priority is always given to students who are starting their first semester. Reid Hall Housing 220 students, Reid Hall looks out over the lake and park surrounding the campus. A college representative is on duty at the front desk 24 hours a day and a member of the Student Services team also lives in the Hall. Residents have swipe card access to the building and a key to their individual room. Rooms are available as singles, twins or triples. Single-sex bathrooms are located on the corridors of each floor, as well as a small kitchen area with kettle, sink and microwave. Fresh linen is provided every two weeks and there is a coin-
Oliver Hall Oliver Hall houses 24 students in twin rooms similar to those in Reid Hall. Four of the rooms have their own bathrooms, while the others share showers located along the corridors. Residents have swipe card access to the building, plus a key to their room. They have full access to Reid Hall and all of its facilities. Oliver Flats Oliver Flats comprise four rooms, located in a corner of the campus separate from Reid and Oliver Halls. Three of the rooms are singles and one is a twin room. They all have their own bathrooms and internet access. Residents have full use of Reid Hall and its facilities. Accommodation fees Weekly rates for one person including bills and a meal plan Reid Hall/Oliver Hall 2012/2013 2013/2014 Single Room £320 £340 Twin Room £261 £275 Triple Room £244 £260 Oliver Flats Single Room Twin Room
2012/2013 £354 £320
2013/2014 £375 £340
ÌÌ Damage deposit for all on-campus accommodation £200 ÌÌ All fees are reviewed annually and may be subject to change Meal plan All on-campus accommodation fees include a meal plan. This is provided through a debit-card system. You will receive a set amount of credit per semester, stored on a swipe card, to use in the Refectory for buying food and drink. Contact us To apply for on-campus housing, or to enquire about any other service, please contact the Accommodation Officer. The on-campus housing application form is also available to download from the accommodation section of the website. Tel +44 (0)20 7487 7483 Email accommodation@regents.ac.uk
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LEARNING RESOURCES The Tate Library offers dedicated spaces for laptop use and group work, as well as a silent study area for independent learning. The Group Study Room in the Library may be booked for collaborative activities, such as the preparation of presentations or screening of audio-visual materials. Open-access computer rooms may be used for online and database training. You can borrow a laptop from the Library, which is fully Wi-Fi enabled.
We offer a wide range of learning resources to support your learning and research activities, both on and off campus. This includes our well-stocked library, an online virtual learning environment (VLE) and a media services department. The Tate Library The Tate Library contains 40,000 books in its main collection. We subscribe to over 200 journals, many of which are also available in electronic format. The library also holds a wide range of DVDs, international newspapers and periodicals. In addition to books, journals and audio-visual materials, the library provides access to databases and electronic journals. The Library team liaises closely with academic staff to ensure that the resources available support and enhance current academic programmes. All students are offered a Library induction, and information retrieval and search skills classes are available for research suppor t. Following induction, you are encouraged to request additional sessions with the academic liaison librarians, for individual or small-group information retrieval training. The academic liaison librarian for your programme can offer one-to-one suppor t and help with specific enquiries.
Online learning Blackboard is the College’s VLE, which gives you access to course materials and other information provided by your tutors. Every course module has an area within Blackboard. You can also submit work remotely and receive feedback from your tutors via Blackboard. Media Services The Media Services department offers a variety of equipment for loan, including camera kits (ranging from simple flip cameras and digital SLRs to professional HD cameras) and location filming kits (including lighting and sound recording and laptops for editing). There is a professional HD-standard TV studio and control room, as well as a mobile TV studio which can be booked. In addition, Apple Mac edit suites with the latest Final Cut Pro Studio and Adobe Master Collection software are available. Classrooms are equipped with multimedia presentation systems and are connected to the internet and computer network. Information Technology Centre The Information Technology Centre contains around 200 networked PCs, running Microsoft Office and providing internet access and other networked resources. Of these, 50 PCs are available 24 hours a day, seven days a week. Staff members are available to provide support. Postgraduate Centre The Postgraduate Centre in Jebb Basement contains additional computer space, a reprographics area and an informal seating area. A member of the Library Team is time-tabled to provide an additional enquiry point in this area.
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INTERNEXUS ENGLISH LANGUAGE SCHOOL Regent’s College London has it own English language school on campus, which offers language classes and support to students throughout the academic year. This is available for all students, but primarily for those who need help with academic writing and reading texts. Pre-college courses / Pre-sessional English course If you need to improve your English skills in order to study at Regent’s College, we offer pre-sessional English courses that you can take before you start your studies – for example, over the summer months. We use the Cambridge International English Language Testing System (IELTS). This gives us an excellent success rate in providing you with the English language skills you need for higher education study in the UK. The Cambridge IELTS exam course combines general English with the specific language skills needed for academic study. This can be taken as an eight-week intensive course or as a 12-week intensive course, depending on your level. You will have 27 hours of classes per week. The course focuses on: ÌÌ Writing essays ÌÌ Understanding academic texts ÌÌ Improving vocabulary ÌÌ Exam techniques ÌÌ Listening skills for lectures ÌÌ Discussing, debating and presenting
Business English courses We also offer a programme of short business courses, available during the summer. These two-week courses are aimed at students who have not previously studied business. Each course combines morning classes of Business English with afternoon lectures introducing business subjects. You will have 25 hours of classes per week. We offer the following Business English courses: ÌÌ Business and Management Operations ÌÌ Introduction to Economics ÌÌ Introduction to Accounting and Finance ÌÌ Principles of Marketing Internship programmes Students first take a full-time English course followed by a fulltime unpaid work placement. Work placements are allocated on arrival and can be arranged in almost any sector, including administration, finance and marketing. You will be able to improve your English and gain important international work experience. You will receive a certificate from both the English course and the placement. Please note, this programme is currently only available for students from within the EU. For more information on Internexus English Language School and the above courses, please contact us: Tel +44 (0)20 7487 7489 Email internexus@regents.ac.uk
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EVENING LANGUAGE CLASSES All students can benefit from part-time, evening foreign language classes taught by highly skilled professionals experienced in teaching both general and business language courses. Courses are available for those starting a new foreign language or improving a language already studied. We offer evening classes in the following languages: ÌÌ Arabic ÌÌ Chinese ÌÌ French ÌÌ German ÌÌ Italian ÌÌ Japanese ÌÌ Portuguese ÌÌ Russian ÌÌ Spanish Our language tutors are all native speakers, and use the latest multimedia resources and teaching methods. Group sizes are kept small, typically between six and 15 students per class. This ensures a high level of interaction between student and tutor, and contributes to an excellent learning environment. Classes take place on campus, in the evening, allowing you to fit your foreign language study around your studies. Students benefit from a 50% discount on the full cost of a language course. We offer classes at the following levels: Beginners 1 This course is for students with no or very little knowledge of the language. After successful completion, you will have grasped the basics of how the language operates. You will also be able to have simple interactions and exchange basic personal information, including your likes and dislikes. Beginners 2 This course is for students with some previous experience of language learning. After successful completion, you will be able to engage in simple conversation on frequent and familiar topics, exchanging information about yourself and your routine, your interests and plans, travel and shopping.
Elementary This course is for students who have a good knowledge of the basics of the language. By the end, you will be able to communicate with increased fluency and accuracy, talk about past experiences and future events, make suggestions and requests, and operate successfully in personal, social and some routine professional situations. Intermediate This course is for students who have studied the language before and have a good knowledge, being able to communicate about standard situations, including talking about past events and the future. By the end of the course you will be able to communicate with greater fluency and accuracy with native speakers on frequent topics and in routine situations in personal, social and business contexts. Proficient Students who join this course will have a very good command of the language and its grammatical structures as well as the ability to adapt their language to a wide range of settings. By the end, you will be able to use the language confidently, communicate with native speakers, engage in debates, use more sophisticated structures, and read and understand authentic written and aural texts. Please note that not all levels may be offered for every language. For more information about evening language courses please contact us: Tel +44 (0)20 7487 7876 Email languages@regents.ac.uk
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INFORMATION FOR DISABLED STUDENTS Regent’s College seeks to ensure that all students can participate fully as equal members of the learning community. We make every reasonable effort to support students with a disability, including physical impairments, specific learning difficulties and mental health conditions. Disclosure on application If you have a condition that could affect your ability to participate in your chosen course or in campus life, we would strongly encourage you to tell us about it when you apply. You can find out more from the disability information pages on our website. Once you have told us, our Disability Officer will contact you to discuss your support needs. If you have not already told us about a disability, and require specific support, please contact the Disability Officer as soon as possible after you arrive. If you have a specific learning difficulty, such as dyslexia, we ask you to provide a diagnostic report from a suitably qualified professional.This is so that we can assess your needs appropriately and make any necessary adjustments.The assessment should have been carried out when you were aged 16 or older. If it is in a foreign language, please provide an English translation. If you suspect that you may have a specific learning difficulty, but have not been diagnosed, please ask the Disability Officer about our free screening service. Any data that we collect about you is stored on the College’s secure student record system, which may only be accessed by authorised staff.
Improving access to College facilities We are committed to improving access to and within the College buildings. There is a continuing programme to facilitate access around the campus with ramps, lifts and automatic doors. Some classes, however, are delivered in teaching rooms that can only be reached by stairs. If you have a condition that affects your mobility and you require ground floor rooms or rooms with lift access, please contact Student Registry. Tel +44(0)20 7487 6149 Email studentregistry@regents.ac.uk Funding UK students (and those with ‘settled’ status) can apply for the Disabled Students’ Allowance (DSA). Details on what the allowance can be used for and how to apply can be found on our website. The Disability Officer can assist you with your application. Students who are not eligible for DSA can apply to the College Disability Fund. Please see the website for more details. Student Disability Policy You can find lots more information on about the campus and the support available to you, plus a complete copy of the Student Disability Policy on our website. You can also contact the Disability Officer: Tel +44 (0)20 7487 7863 Email disability@regents.ac.uk
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CAREERS AND BUSINESS RELATIONS Our team of dedicated careers and business relations staff can offer a wealth of careers education, information, advice and guidance to help you to secure your career goals. This includes extensive careers counselling, as well as assistance in finding an internship or a permanent job after graduation. Needs analysis You will initially be invited to complete an online needs analysis form to help determine how best we can support you with your career development. Within 24 hours of completion you will be contacted to schedule a first appointment with your careers adviser, during which personal employability needs and general career aspirations will be discussed. Employability skills workshops Current workshops include job search strategies; CV writing, cover letters and application forms; preparing for assessments and interviews; networking and using social media. Attendance at these sessions will equip you with the broad skills necessary to be successful at all stages of the recruitment cycle. Personalised careers guidance Having attended the workshops, you are encouraged to arrange one-to-one follow-up appointments with your careers adviser to build on knowledge gained. By addressing any questions you have and assisting you in applying your learning to your personal job searches, your careers adviser will enable you to make genuine progress towards the achievement of a suitable role in your chosen field. Career coaching sessions Professional one-to-one career coaching sessions will challenge your thinking regarding career direction and provide tips and suggestions to build your own professional network to secure your first position, or even start your own business.
Careers events Each semester the CBR organises a number of sector-specific workshops, seminars and networking events on campus. These are attended by many international companies and organisations and offer an invaluable opportunity to find out about employment prospects in different industries and business sectors, and develop your professional network. Recent events have helped students find out more about careers in banking and finance, consulting, fashion, luxury brands, the media and the not-for-profit sector. Online resources In addition to regular face-to-face contact with our expert staff, the CBR offers a wide range of online resources to help you in your job search. These include advice sheets, videos and self-assessment tools. Our online vacancies board advertises the latest internships, part-time work, volunteering, graduate and postgraduate opportunities, available in the UK and globally. This service is free to employers, who can also use the board to advertise live business or consultancy projects that could make an interesting dissertation topic for students. Students looking to work abroad can also consult the Going Global database. Work experience and internships All students are strongly encouraged to undertake periods of work experience and internships during their time at Regent’s College. While not a formal requirement, such experience is invaluable and will greatly enhance your educational experience and employment prospects. The department can provide support and guidance on finding a suitable internship. For more information, please contact the Careers and Business Relations team: Tel +44 (0)20 7487 7419 Email careers@regents.ac.uk
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ALUMNI RELATIONS Regent’s College Alumni Association is an exclusive club with a diverse and vibrant membership. Once you have graduated from EBSL you automatically become a member of Regent’s College Alumni Association. With over 10,000 members worldwide, graduated from all of the College’s constituent Schools, you will be part of a group that includes some of the most accomplished professionals in international business as well as practitioners in fields such as counselling, film production and international relations. Membership offers you many benefits including networking opportunities, careers guidance, regular events and access to the library and our IT support centre. We will also keep you up to date with the latest news from EBSL and Regent’s College London. As a former student of EBSL you will be invited to regular reunions and events with other EBSL alumni and teaching staff as well as members of the wider College community of alumni and students. If you move away from the UK after graduation we hope you will join one of the growing number of Regent’s Clubs based in cities all over the world. You may even like to co-ordinate one yourself in your hometown. With regular e-communications and two magazines, you will be kept fully up to date with College and alumni news and be able to read about new alumni benefits and opportunities as they are launched. We publish your news regularly and include in-depth features on alumni. There are also opportunities for you to put your post-EBSL experience to work helping current and prospective students as an alumni volunteer or mentor. All you have to do is keep us informed of your contact details and email address after graduation. Tel +44 (0)20 7487 7599 Email alumni@regents.ac.uk
The alumni network is an incredibly powerful resource. With the calibre of people at Regent’s College London, anyone not looking to make use of this platform is seriously missing out. Anthony Ganjou / UK CURB Media Limited Graduate / 2002
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COURSE MODULES MA LUXURY BRAND MANAGEMENT Advanced Management Accounting for Decision Makers Management accounting is about providing managers with the financial information they need to make decisions. Unlike financial reports, which are available to various stakeholders, management accounting information is usually confidential and accessible only to a selected few. To succeed in this course, you will need prior knowledge of statistics/arithmetic, elementary accounting, introductory business strategy and economics. Contemporary Issues in Luxury This module explores issues such as the environment, sustainability, aspiration and the effects of the media and culture.You will engage with controversial discussion points, such as child labour or the fur trade, and broader debates on topics such as gender, identity, luxury and aspiration.The module will help you to become better equipped to forecast, predict and prepare for future issues and challenges. An understanding of such factors allows organisations to coordinate and unify their processes and activities to strengthen and maintain the quality and image of their products and services. Developing Luxury Brands Understanding the challenges and specificities of brand management is a priority for professionals in the global luxury industry.The module examines the conceptualisation, building and management of luxury brands, exploring elements such as brand DNA, brand senses, iconography, typography, colours and experiences.You will learn to critically evaluate the effectiveness of different brand management strategies and develop solutions to real business problems. Consultancy Project This is the final module in the programme, allowing you to apply the knowledge you have gained in a real luxury brand working environment. You will undertake a consultancy project in a sector of the luxury brand market, operating in effect as a trainee management consultant for your client. The project will involve research and evaluation of an issue related to luxury brands, leading to the preparation of an individual report and presentation to both the client and academic staff. Dissertation In this module, you will undertake research for a dissertation on a topic related to luxury brand management with the help and guidance of a supervisor. You will be expected to demonstrate your ability to critically evaluate research and to identify and tackle complex problems.
The topic you choose may be related to your career aspirations, and will give you the opportunity to demonstrate independent thought, evaluation and the ability to solve problems creatively. Historical and Cultural Perspectives on Luxury This module reviews the concept and perception of luxury in both historic and current contexts.You will explore the notion of luxury, its influences and historical positioning, and look at the interplay between need and desire.The idea of the luxury brand is examined, together with the creative processes communicating luxury and how a brand attains luxury status. You will develop your own conceptual framework for defining and questioning what luxury is, and the implications for brand management. Intellectual Property Law Intellectual property is a dynamic area of law used to describe the rights that protect innovative and creative endeavour. It has a key role in luxury design and brand management, where creativity and innovation are at the forefront.This module highlights the key aspects of intellectual property rights and compares laws in the UK, the EU and internationally.You will identify the fundamental distinction between the English and European legal systems, and learn apply the relevant law to different cases. Leading and Managing the Luxury Business This module offers a holistic view of how management and leadership work most effectively in luxury organisations. You will look at efficiency, effectiveness and organisational performance models and frameworks and evaluate various management and leadership issues. You will also learn about the fundamental management accounting tools necessary to support the decision-making process. Through an actionbased business simulation, you will learn how to develop strategies, solve business problems and make decisions. Product Design Management Success with luxury brands demands the continual development of the product portfolio and a detailed understanding of a product system.You will look at elements such as portfolio audits, brief writing, concept development and manufacture sign off. The module also explores aspects such as supply chains, product life-cycles, brand direction and consumer behaviours. You will undertake practical work on both existing products and potential new innovations, and learn how products are developed within the constraints of ‘product families’, manufacturing technology and logistics.
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COURSE MODULES Promoting Luxury Brands Marketing communications play a vital role in maintaining a brand, and are particularly important in the luxury market where products and services are sold not only on quality and value but also through their symbolic meanings. Luxury brand managers need to understand the different promotional tools to successfully communicate their brands to an increasingly more sophisticated customer. You will learn to use ‘traditional’ tools such advertising, direct marketing, public relations, personal selling, sales promotions, sponsorship and endorsement, as well as ‘new’ digital and interactive tools. Recruiting and Training Talent This module is designed to address some of the key aspects involved in employing people, whether in a manufacturing or service-industry context. People comprise one of the largest fixed costs in any enterprise. This module takes a line manager’s perspective on how to maximise the contribution of this very costly asset. Achieving and retaining competitive advantage is about attracting, retaining and developing employees. You will explore some basic principles of human and organisational behaviour and the key people-management responsibilities of any senior line manager or department head. Research Methods This module introduces the discipline of conducting both primary and secondary research.You will learn about the concepts of empirical enquiry, together with project planning and time management.The module will also help you to consider what you would like to do when you finish the course and use the project as a stepping stone to fulfil this goal.You will focus on a topic of relevance and personal interest and draw up a feasible research proposal which can be adequately researched and analysed within the tight time constraints of the overall course. Understanding the Luxury Client Consumer behaviour in relation to luxury products and services is influenced by many factors, which managers must understand in order to plan effective marketing activities. You will explore the individual psychological factors and the environmental factors that influence consumption of luxury brands. The concept of ‘relationship marketing’ is increasingly important in understanding the luxury client and ensuring their continued loyalty to the brand. You will look at marketing that aims to build trust with the consumer, thus supporting premium pricing and encouraging repeat purchases.
MA MANAGEMENT WITH PATHWAYS Advertising and Marketing Communications This module addresses a number of current ethical and regulatory issues in advertising and marketing communications. Other topics include corporate communications, branding, sales promotion, direct and interactive marketing, public relations, the communication mix and personal selling. The module links theory and practice using topical examples and case studies and draws upon a wide range of academic and industry sources. You will complete the module by developing a campaign from proposal stage to implementation. Aesthetic Entrepreneurship This module explores the advantages of using artistic techniques in business and industry to stimulate innovation, creativity and entrepreneurial flair. You will gain skills that can be used in all areas of business and entrepreneurship and the development of more imaginative, artistic and aesthetic products and services. Topics include creative project management, the analysis of successful and unsuccessful entrepreneurship, and media and customer awareness. You will explore complex problem-solving scenarios, learn to recognise patterns using forecasting and prediction models and develop the techniques to realise the potential of individuals within the workplace. Business Finance This practical course is aimed at students with a limited financial background. It introduces the key analytical tools used in business finance, so that you can understand how business and financial decisions ultimately affect the value of the organisation. Business Plan and Entrepreneurial Finance This module provides a practical guide to the key issues of planning and how to realise a business opportunity. You will develop an understanding of how to apply essential planning tools, critical to the exploitation and management of opportunities. Business Research Methods for International Business This module focuses on developing the skills you will need to conduct extended and focused research, and emphasises both the philosophy and practice of the research process.The module will help you to develop the skills necessary to complete your final dissertation or business project.You will focus on key research skills such as critical thinking, critical analysis of the literature of a research area, appropriate discourse and citation, research design and methodologies, and the construction of logical arguments.
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Business Research Methods for Human Resources Practitioners This module focuses on developing skills, methodologies and techniques for conducting extended and focused research in the field of human resources, and emphasises both the philosophy and practice of the research process. The module will help you to develop the skills necessary to complete your final dissertation or business project. You will develop key research skills such as critical thinking, critical analysis of the literature of a research area, appropriate discourse and citation, research design and methodologies, and the construction of logical arguments. Coaching Coaching is a powerful development tool that can be used to tackle diverse personal issues as well as to improve business performance. This module introduces basic coaching concepts and techniques, which you will put into action through various exercises. You are encouraged to reflect on and discuss what you are doing together as a group, and make your own written records of each coaching session. Consumer Behaviour This module examines the theoretical models and frameworks of consumer behaviour and how they are implemented in specific areas, such as product and brand management, retail marketing and marketing communications. You will learn to evaluate the various approaches to understanding consumer needs, psychology, perceptions, attitudes and learning. It will give you the ability to construct and deliver effective consumer-research projects, enabling more effective marketing decisions to be made upon the basis of sound evidence and analysis. Continuing Professional Development Everyone has a unique background of educational, cultural and work experience, and has different expectations and skills. This module aims to help you develop the skills you need to get the most out of your postgraduate experience, and ensure that you can transfer these skills into future employment and life in general. CPD is a combination of approaches, ideas and techniques that will help you manage your own learning and growth. The focus is firmly on results and the benefits that professional development can bring in the real world.
Copywriting for International Marketeers This module offers an overview of the elements of good marketing copy. You will learn to write your own copy and to brief marketing agencies and freelance copywriters. The module will enable you to effectively critique other people’s copy and help you to get your point across clearly in any kind of written communication. Dissertation/Business Research Project The dissertation/ business research project is a major teaching-based activity centred on your chosen pathway of study. You will research a topic relevant to your pathway and develop your ideas not only from core knowledge, but also from your own experience and existing and developing interests in the field. Your work will be guided and tutored by a member of staff. This part of the MA programme underpins all of its philosophical aims, and is the most important component, worth 50 credits. Doing Business in China China is a key emerging market for many international companies. It is the world’s second-largest economy and still growing fast. This module offers an overview of the main characteristics of Chinese culture and business etiquette. You will develop the skills to operate confidently in a cross-cultural business environment and become aware of possible pitfalls and misinterpretations. You will take part in discussion and exercises to develop your awareness of how business operates in this particular socio-cultural environment. Effective Group Dynamics Effective team working is essential to business. This module looks at how groups are formed and how they work, the roles of individuals within a group, and methods of analysing their behaviour. This module will support your performance in other modules, as most have elements of group work. You will also find the topic useful in terms of your own personal development and will gain knowledge, skills and techniques that you can transfer to other areas. Emerging Economy Enterprise This module explores the entrepreneurial opportunities offered by developing and emerging economies, as well the challenges of exploiting such opportunities.You will learn how to identify the underlying principles of opportunity-centred entrepreneurship as well as understand the application of these principles in both managerial and business contexts.You will also learn to apply key global entrepreneurship measurement indicators in the recognition, exploitation and management of opportunities.
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COURSE MODULES Entrepreneurship Research Methods This module will equip you with knowledge and understanding of the research process and offers the opportunity to undertake research in an area of entrepreneurial management. It will build your research skills and ability to identify and solve problems. Entrepreneurship Theory and Practice This module explores the who, why, when, where, what and how of entrepreneurship. Topics include entrepreneurship as an economic force, the entrepreneur’s purpose, time-pacing in entrepreneurship, discovering and shaping opportunity, and launch and growth. You will look at the the major breakthroughs and controversies in the field of entrepreneurship theory and research and identify the links with the practice of entrepreneurship in developed and developing economies. European Institutions Ways of doing business are changing significantly as companies develop new European strategies, and need to recruit, train and retain people in different forms of employment. This module looks at Europe-wide institutions and covers issues such as security, political economy, democracy, climate change, demographic developments, environmental policies, energy supply and conservation. In addition you will look at the nature of the single market within the expanding continent, and the free movement of goods, people, services and capital between participating states. Family Business This module explores the challenges of continuity in family business and looks at the best practices in management, governance and family relations for leading family-owned businesses. The focus is on pragmatic, actionoriented management and family/business leadership skills. You will learn through live and written cases, discussions, lectures, and a study/consultation experience with a family business. Feasibility Studies and New Business Ventures This module looks at the process of evaluating the feasibility of a new business venture. You will work in a group to examine a business idea from the concept, through opportunity screening, business-operation model building and pre-planning analysis, to the presentation of a written feasibility study to a mixed panel of investors and entrepreneurs. You will also explore a series of case studies on problems faced by most entrepreneurs, and look at the characteristics of entrepreneurs, entrepreneurial thinking and the entrepreneurial process.
Finance for the International Business This module offers a practical approach to international corporate finance from the perspective of the manager. You will learn the theory and practice of corporate finance through case studies and worked examples. The course covers the inter-relationship between investment decisions, financing and corporate value creation within the content of an international business environment. Green and Not-for-Profit Enterprise This module uses a sustainability approach to equip you with the knowledge and tools to perform as a successful business manager while addressing the urgent challenges of poverty, malnutrition, poor medical care and other pressing socio-environmental issues. You will explore how eco-social entrepreneurship can develop small businesses successfully, particularly in poverty-stricken areas. You will also learn how to devise cost-effective strategies to create ecological, social and economic revenue, both in the short term and for future generations. Intercultural Competence for Managers Perceptions of good management can vary between cultures. This module explores the attributes managers need to deal effectively with cultural difference and respond to an environment where complexity and diversity are the norm. You will be encouraged to reflect on your own preferences and capabilities, and develop your skills through practical activities including role plays, simulations and team work projects. International Business and the Ecological Imperative This module contains a macro and micro approach to environmental sustainability, which should be understood in its original definition as the kinds of practices that people and businesses can repeat for the long term without destroying the ecological balance of the planet. Greening processes can be seen as a constraint for business, since they require managers to change their way of organising corporate activities. But they are also an opportunity to benefit from on-going global transitions to new forms of economic, political and social organisation. International Business and the Multinational Enterprise Managers of multinational enterprises (MNEs) need to be able to participate effectively in cross-border activity. This module looks at the different contexts in which international operations occur, and offers a realistic perception of such international contexts.You will acquire relevant business knowledge that will prepare you to function effectively within MNEs.
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International Business Economics This module explores macro and micro-economic variables, enhancing your ability to critically analyse the economic context within which international business initiatives take place. The module also focuses on the political aspects of economic decision making and discusses the extent to which economic processes are endogenous or embedded in more of a cognitive framework. International Ethics This module will help you to think critically about ethical issues as they arise in a business context. You will learn the basic techniques of ethical analysis, utilitarianism and rights-based theory and how to apply each of these tools in a variety of ethical dilemmas. You will look at cases from the perspective of various stakeholders, including shareholders, employees and consumers, and examine the theories and concepts associated with each of these groups. International Human Resource Management The progressive globalisation of business is forcing managers to grapple with complex issues as they seek to gain or sustain competitive advantage. You will learn to understand and apply international human resource practices, as well as recognising the significant macro and cultural environments in which international organisations operate. You will also critically evaluate these practices in growing economies such as China and the Pacific Rim, as well as Europe in general. International Law This module examines global trade and business theory and practice from a legal perspective. You will study relationships between countries as they affect individuals and business organisations operating internationally, with particular emphasis on cross-border activities. You will look at a broad array of international business issues and their corresponding legal implications, and learn how to apply sound legal concepts to international business transactions. International Marketing Management This module explores the importance of marketing as a management philosophy in securing the long-term success of organisations.You will study the differences in practice and perspective between large and small organisations. The module takes an integrated view of marketing management and prepares you for the challenges of marketing on a global scale.You will develop the knowledge and skills necessary to develop viable international marketing plans.
International Marketing Research and Methods This module introduces qualitative and quantitative approaches to research design, data collection and analysis in social sciences. You will look at market research techniques and practices with an emphasis on the international marketing environment, its demands and challenges. International Services Marketing The module explores the key differences between the international marketing of goods and the international marketing of services. You will learn to identify, evaluate and apply the correct marketing mix elements to the international services sector. You will also debate the key issues and challenges of marketing services across international borders, and examine relevant academic theory on services marketing in an international context. International Supply Chains Control of costs is essential to maintain price competitiveness and profit margins in international markets. This module will equip you with the skills to understand and make managerial decisions of an advanced nature regarding the competitive value and costcontrol of a company‘s supply chain. You will examine the three main areas of the company‘s supply chain: inputs, the wealth creation from those inputs, and the outputs of semifinished and finished goods. International Trade for Young Business Entrepreneurs and managers of start-ups, and other SMEs, need to be thoroughly conversant with international trade procedures and their management. This module examines the management of foreign trade, with particular focus on operational issues. Internet and Direct Marketing This module will provide you with the tools for marketing in the digital age. You will learn to apply current theories and approaches to direct and internet marketing in practical business situations. The key benefits of relationship marketing are explored, with a focus on the management of marketing communications. The module will equip you to manage effective, integrated online and digital marketing strategies.
44 / European Business School London Prospectus
COURSE MODULES Industrial Relations in an International Context Industrial progress requires cooperation and harmonious relationships between management and employees. This module examines industrial relations issues and practices in an international context, exploring issues such as collective bargaining, trade unionism, labour-management relations and the management of conflict. Islamic Finance Islamic financial institutions have evolved to create an alternative financial system to the conventional one.The industry has grown rapidly in the past few decades and operates in over 75 countries. This module examines the principles, challenges and prospects of the Islamic financial system, together with current trends and practices in the industry. Language for Business The study of languages and other cultures complements the study of international business. This module will equip you with some language competence and aid your understanding of language and cultural factors in business. Courses last one semester and are offered at beginner level (Arabic, Chinese, French and Spanish) and elementary level (French and Spanish). Luxury Marketing This module explores the differences between the marketing of luxury-branded products and services and mass-market products. You will look at the limitations and difficulties for luxury brands of target marketing and segmentation and consider the need to sustain status while achieving profitability. Through the use of case studies, you will be encouraged to apply your knowledge to real-life situations within the retail, manufacturing and service sectors. Negotiating Internationally Negotiating is a skill that lies at the heart of international business, but approaches differ significantly from culture to culture. The successful negotiator will need to draw on a wide variety of resources and attributes, including familiarity with the culture in question and effective communication skills. You will make an intensive exploration of different attitudes and perspectives, and develop your skills through simulated negotiations.
Political Marketing This module examines lobbying, electoral and government campaigning, and their relation to strategic marketing.You will gain specific insights into the practicalities of media production, polling and fundraising, and learn how marketing techniques can be used in a non-conventional environment. The module builds upon concepts of not-for-profit marketing, including fundraising and the use of volunteers as a resource, and explores communication with voters in detail. Private Equity and Venture Capital This module will show you how to apply the basic rules and techniques of finance to specific cases, and how to manage the particular challenges posed in a private equity scenario. The real art of private equity investing comes in the valuation of potential investments. Every person involved in the investment process will have different views about its value, and different ways of deriving that value. Understanding these different perspectives is the most important skill, or instinct, to acquire in private equity—even more important than the many various valuation techniques. Reward Management This module looks at strategy and policy in rewarding staff fairly and consistently, according to their value to the organisation and to help the organisation achieve its strategic goals. The ways in which staff performance is assessed and valued can have a considerable impact on the effectiveness of an organisation, and the morale of employees. The links between reward management and other HRM practices is crucial to an organisation‘s success in guiding employees towards its strategic objectives. Selling Every activity in business and life involves collaboration, problem solving and negotiation. Selling is one of the core transferable skills that will serve you as a business manager throughout your life. This module enables you to understand and experience the process of selling, and develop your own selling skills and style. You will explore the application of selling at various stages of the business life-cycle and acquire core sales skills which will serve you well throughout your career. Small Business Mentoring In a fast-moving environment, significant knowledge may not be passed on from entrepreneurs and managers to others. This module fosters the transfer of knowledge using basic mentoring techniques. You will explore the principles, tools and ethics of mentoring, and learn to prepare and administer a mentoring session.
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Small Firms in International Marketing This module looks at the role of small and medium-sized enterprises (SMEs) in the global economy. You will analyse the globalisation process of the SME and the contrasting management and decision-making activities of the SME and the larger business. The particular problems facing small firms in an international marketing context are explored, and you will learn to apply marketing strategies and tactics for business survival and growth. Strategic Human Resource Development HR practitioners are increasingly asked to take a more strategic role in business, so that training and development are integrated with an organisation’s goals and aligned to other HR activities. This module explores human resource development from an academic as well as a practitioner perspective and looks at HRD practices across the UK, US, Europe, the Middle East, Africa and Asia. Strategic Human Resource Management This module will enable you to gain a strong understanding of different concepts and ideologies of strategic human resource management by discussing, analysing and criticising various models and applying them in the real world. The module will ensure that you understand the dynamic, complex and hugely significant role of SHRM within organisations. Strategy Dynamics for Entrepreneurial Design This module explores the relationships between resources, capabilities and other variables that affect the performance of a business over time. You will look at issues such as recruitment and retention of customers, cash flow, staffing and capacity. The module uses a ‘strategy dynamics’ approach to build up business-related models and analysis, giving insights not possible by traditional static analysis. Strategy in Action This module aims to increase the depth and breadth of your studies through the exploration of situations in which strategy is formulated, executed and evaluated. You will look at the practical application of different theoretical frameworks, concepts, schools of thought and draw upon your own knowledge of the functional aspects of an organisation.
Technological Entrepreneurship This module enables would-be entrepreneurs interested in new technology ventures to evaluate opportunities and maximise their chances of success in pursuing them. You will work in mixed project teams on real-world opportunities, either start-ups or ventures by established firms. Technology and International Business As both an enabling factor and as a source of competitive advantage, technology and innovation are central to the growth of international business and to the success or failure of individual firms. In an increasingly globalised economy, where competitors may be half-way around the world as easily as around the corner, understanding the role of technology in international business has become an essential skill for everyone – be they in manufacturing, services, finance or government. The Artistry of Leadership This module explores the concepts of creativity and innovation as a key tool for successful management and leadership.You will learn how the application of the creative arts within the workplace and ‘thinking outside the box’ can maximise the effectiveness of staff and services.The module looks at managing complex problem-solving scenarios and recognising patterns by the use of forecasting and prediction models.You will develop the techniques to realise the potential of the individual within the workplace, and learn to apply creative thinking in changing learning settings and unpredictable contexts. The Changing Geography of International Business This module explores business environments in countries and regions that are emerging as new, dynamic forces in global business. You will look at the historical, political, economic, cultural and sociological aspects of these areas (the ‘macro view’) and consider the impact of these factors on the way businesses are run (the ‘micro’ view). The module offers practical and specific knowledge that you will be able to use in future roles involving contact and business engagement with these countries. The Politics of International Trade This module explores changing configurations in the international trading system and the management of trade relations at international and regional levels. There is a focus on the World Trade Organisation, regional trading blocs and newly formed cross-regional alliances. You will also examine the factors affecting prospects for stability and prosperity in the current international trade order.
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COURSE MODULES Transnational Marketing Seminar This module aims to provide an understanding of transnationalism and its implications for organisations and consumers. You will be introduced to international marketing through a number of academic and industry guest speakers as well as through specialist reading from selected academic and industry periodicals. Classroom discussions will enable you to develop new ideas and gain inspiration. Understanding Personality and Organisational Psychology Staff absence and turnover in organisations is most often due to a break down in inter-personal relations between managers and their subordinates. This module investigates the basis of personality, the nature of work, the future working environment, emotional intelligence, awareness and empathy. You will learn to recognise your own beliefs and values, and how you learn and behave individually and in groups, in order to be better prepared to cope with others holding differing views, values and agendas to your own.
MBA INTERNATIONAL BUSINESS Business and Competitive Environments This module offers an insight into a complex and often contradictory subject area where the perspectives are as diverse as there are writers on the subject. You will look at theories for understanding the external environment and examine a company’s resources and capabilities as the basis for formulating competitive strategies. You will learn through in-depth study of real businesses and take part in a strategic management simulation. Business Project This module consolidates your knowledge, intellectual and practical skills in an essentially realistic business project environment. You will make use of diverse materials from across the programme to demonstrate a critical understanding of international business and management. Supported by your academic supervisor, you will produce a piece of critical writing that reflects the learning and insight that you have gained across your studies. Crossing Continents: Language and Culture in Business This module has two aims. First, it will prepare you for the period of study abroad that forms part of the programme, helping you to adjust quickly to your new surroundings. Secondly, it looks at the linguistic and cross-cultural knowledge that international managers need in a globalised world economy, and their impact on ethical and strategic decision making. Entrepreneurship and New Business Ventures This module focuses on the challenges involved in managing entrepreneurial ventures, whether in start-ups, small early-stage entrepreneurial ventures, or larger, well-established companies. You will explore major themes of innovation, the management of creativity and dealing with operational challenges. The module aims to provide a solid foundation in the fundamentals of business planning at any stage of company growth or size. Financial and Managerial Accounting This module examines financial and management accounting in an international and strategic context. It covers the interpretation, use and analysis of accounting information for both financial and managerial purposes. You will learn to use appropriate financial and managerial accounting techniques in solving a variety of strategic issues.
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Financial Management This module explores the interpretation, use and analysis of strategic financial information in an international context. You will look at the sources of finance available to an international organisation and how the three main components of working capital (inventory, debtors and cash) can be efficiently managed. Information and E-Business Information is an organisation‘s key asset in aiding managers to plan, control and make business decisions. The internet has also profoundly changed the way business is conducted on a global scale. This module looks at the development and management of information systems and how they are used in making business decisions that impact on global and ethical issues. You will also look at the challenges of conducting business on the internet, and learn to propose e-business models. Managing Organisations and People The effective management and deployment of labour is crucial in international organisations. Managers must have the ability to manage a culturally diverse workforce in a complex environment, where there is constant change in strategy, skills and diversity of organisational practices, and a greater complexity of inter-personal relationships. This module deals with the cultural issues involved, as well as the strategic role of international human resources management in helping to achieve competitive advantage. Marketing in Diverse Environments Organisations need to build long-term relationships with customers in order to achieve market share, profitability and customer loyalty. Marketing as a discipline has almost become a science, a powerful gateway into today‘s competitive business environment. It has a strong practical dimension that is inseparable from the conceptual frameworks that underpin it.You will learn to relate key concepts to everyday observable phenomena such as branding and advertising, and develop a set of techniques for analysing markets and creating workable business solutions. Operations and Services Management The efficient running of business depends on the management of operations in both manufacturing and service sectors. This module will help you to develop the knowledge and technical skills for effective operations management and show how these can be used to best advantage in the production and service sectors.
MSc GLOBAL BANKING & FINANCE Alternative Investments This module looks at alternative investment vehicles – hedge funds, private equity, venture capital and commodity trading advisers. Portfolio management, asset allocation, investment selection and investment performance are also covered for each of the different areas. You will develop a critical understanding of the concept of private equity finance and the fundraising and investment process of private equity firms, as well as the characteristics of private equity, its returns, risks and cash-flow implications. Bank Risk Management This module examines the globalisation trends affecting banks’ structure, together with changes in the regulatory environment. Whether a bank chooses to strategically remain focused in one country or expand internationally will affect its profitability, its existing customers, its product range and ultimately its own survival. You will look at financial innovation, and the growth of derivative markets and secondary markets in bank deposits and loans. You will also explore the failure of banks and techniques for measuring, monitoring and managing risk. Banking Regulation This module will develop your understanding of financial regulation codes and legislation across the globe.You will analyse a range of rules, legal issues and supervisory approaches relating to risk, performance and strategic decisions in the banking and financial industry, and apply core theory to a range of case studies. The module will develop your ability to work in a regulatory or supervisory authority, as well as to understand how the regulatory framework may impact on the different segments of the financial system. Bond Market Strategies In recent decades, bond markets have become highly sophisticated in their offering of a wide range of instruments, from bonds with embedded options to assetbacked securities or structured notes. This module looks at the structure and uses of these securities and the increasingly complex techniques for valuing them. It will develop your understanding of bond markets and securities theory and practice, and forge a solid understanding of structuring techniques, portfolio strategies and products within the bond markets.
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COURSE MODULES Corporate Finance This module examines the theory and practice of corporate finance and explores the interrelationship of investment decisions, financing and corporate value. You will forge a solid understanding of financial, interest rate, cash flow, valuation and structuring techniques. You will look at long-term investments as well as the management of day-to-day financial decisions in the context of issues such as globalisation, the separation of ownership from control, and the process of mergers and acquisitions. Dissertation This is an independent piece of research focusing on the selection and analysis of a topic, design of the research, its execution and written presentation. The dissertation will demonstrate your technical mastery and capability for conducting independent scholarly work. It should aim to extend or modify previously existing knowledge within global banking and finance theory and practice. You will be guided and supported by an academic adviser. Financial Engineering: Equity-Structured Products Innovation in the financial markets is constant, such as the recent growth in credit derivatives and structured equity products for retail markets. For managers and market participants these developments present new opportunities and risks. The challenges take many different forms and participants must take regulatory as well as tax and accounting legislation into account. This module will help you develop the skills to deal with such real-world challenges, often by creating and managing synthetic assets of various kinds. Financial Statement Analysis and Valuation Market practitioners need to be able to assess the viability of an investment by means of fundamental information obtained through a company’s financial statements. This module examines reporting and accounting policies and their effect on the data in financial statements. You will look at financial statement analysis from an investment perspective, and for company analysis and valuation purposes. Investment Analysis This module will develop your understanding of investment theory and practice. It provides a consistent framework of fundamental principles which will help you develop the intuition to confront challenges throughout your professional working life. You will explore the principles from both an academic and practitioners’ point of view, linking financial theory with actual practice.
Microfinance There have been huge changes in the services offered by microfinance institutions and the ways in which they raise capital. Technological innovations have also changed the landscape of microfinance. This module will develop your understanding of modern microfinance theory and practice, covering the traditional microcredit, recent micro-financial services and the role of banks in microfinance. You will look at topics such as demand and supply, products and services, sustainability and outreach, risk management and the role of regulation. Monetary Policy and Central Bank Operations This module examines monetary policy theory and practice, and the interrelationship between monetary policy decisions, interest rates and investment decisions. You will gain a solid understanding of the theories underlying contemporary monetary policy frameworks, demand and supply of money, portfolio choices, and the rules and reputation of a central bank. You will also look at how the monetary policy framework may affect an economic agent’s decisions, be it a business or a household. Research Methods This module explores the research methods you will need in preparation for your dissertation, together with techniques for collecting, analysing and interpreting data. You will focus on researching a particular area of global banking and finance and choose a relevant methodology to answer your research questions. You will learn to apply both qualitative and quantitative data analysis, including interviews, surveys and case-study analysis, as well as statistical and econometric methods. Trading in Global Financial Markets In global financial markets trading is conducted on behalf of individual customers as well as proprietary trading by financial institutions. To succeed, traders must not only have a good grasp of global economic fundamentals, but must also understand technical indicators and market behaviour. This module offers practical exposure to the art and science of trading. You will take a comprehensive look at traders, trading and the behaviour of markets, and develop a trading strategy of your own which you will sell to the right client.
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HOW TO FIND US We look forward to welcoming you to the European Business School London. Located in Regent’s Park, central London, we are easily accessible by public and private transport.
From Baker Street Station Take the Marylebone Road exit. Walk past Madame Tussauds and take the first road on your left, York Gate. Follow the road into Regent’s Park and over the bridge. You will see the main entrance to the College on your left-hand side. This walk will take approximately 10 minutes.
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By Underground Take the London Underground (Tube) to Baker Street station. To help you plan your journey, check the Journey Planner on the Transport for London website: www.tfl.gov.uk
By Road When arriving in central London, take the A501 (Marylebone Road) and turn into York Gate. Cross York Bridge and you will find Regent’s College on your left-hand side.
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From London Heathrow Airport Heathrow Express train service to Paddington station. London Underground from Paddington to Baker Street station. Total journey time approximately 35 minutes.
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From London Gatwick Airport Gatwick Express train service to Victoria station. London Underground from Victoria to Baker Street station. Total journey time approximately 60 minutes. WARREN STREET
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From London City Airport Docklands Light Railway (DLR) to Canning Town station. London Underground from Canning Town to Baker Street station. Total journey time approximately 45 minutes.
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You can contact us to book a personal visit, or come to a drop-in session, held every Friday 15:00-16:00 (except when the College is closed).
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Visit our beautiful campus to find out more about postgraduate study and facilities at the College.
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We also offer open evenings - please check our website for dates: www.regents.ac.uk/ebsl
European Business School London The City Regent’s College London Inner Circle, Regent’s Park London, NW1 4NS, UK
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For more details, contact our External Relations Office: Tel +44 (0)20 7487 7505 Email exrel@regents.ac.uk
Knightsbridge
Belgravia Chelsea
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EUROPEAN BUSINESS SCHOOL LONDON POSTGRADUATE PROSPECTUS 2013 - 2014
Regent’s College London Inner Circle, Regent’s Park London NW1 4NS, UK
Registered Charity 291583
This document is prepared ahead of the academic period to which it relates in order that potential applicants can have an overview of the programme for which they are applying. As a result, some changes are inevitable, such as courses being amended or cer tain fees that students are required to pay increasing. EBSL reserves the right to make such alterations or amendments as necessary. Any offer of a place is made on the basis of current terms and conditions, and it is important that you are aware of these terms before accepting your offer. If you are unclear about any of the terms or conditions you must ask the Admissions Depar tment before you confirm your acceptance. By accepting a place at EBSL you are agreeing to abide by the rules and regulations of EBSL and Regent’s College London. This document is for guidance only and does not form part of any contract. It is subject to change without notice. The information it contains is correct at the date of publication. © Regent’s College London 2013.
For a copy of this publication in an alternative format, please contact the Publications Officer on +44 (0)20 7487 7505 or exrel@regents.ac.uk
POSTGRADUATE PROSPECTUS 2013 - 2014