CONCLUSION With the new brand direction AICM is finally reflective of the Mexico City and its history. The Brand Identity is modern, true to its roots and experience is meant to be welcoming as well efficient with a new color coded information system. As well as renovations of interiors that reflect the culture along with its colors. There is a more fluid communication system with informational kiosk set in different languages AICM is now capacitated as well as able to accommodate the variety of travelers that came through the airport. AICM is dedicated to create a cultural, stable, energetic, memorable and efficient environment. With this new brand we bring forth a design that reflects the essence of mexico and the airport and share with the world.
054
index
observation
development
design
application