Chapter Four: How to use LinkedIn to Build a Professional Network
Chapter Four: How to use LinkedIn to Build a Professional Network
LinkedIn provides a mechanism whereby construction professionals can connect with each other and increase their networks. It is also a valuable platform for valuable business tips and advice.
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Smart construction professionals will avoid excessive self-promotion and instead sell themselves and their services by being a valuable knowledge source in the community which they serve.
Key Points:
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• The LinkedIn audience comprises of professionals wishing to connect and form relationships • You can participate and start discussions to prove expertise • The groups feature allows for targeted marketing • The recommendations feature builds company reputation online • Links to your blog or website on LinkedIn will generate quality traffic
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