2024-25 MEDIA KIT
31ST ANNIVERSARY EDITION THE BEST OF COASTAL VIRGINIA - HAMPTON ROADS
RECEIVE
FOR MORE INFORMATION CALL 757-389-5473
FREE COPIES
FOR YOUR CUSTOMERS AND CLIENTS!
VIEW CURRENT AND PAST ISSUES OF COASTAL VIRGINIA ONLINE AT: COASTALVIRGINIA.NET | COASTALVIRGINIA-HAMPTONROADS.COM AND VIEW OUR OTHER PUBLICATIONS ONLINE AT: HRBRAVO.NET | HRHEALTH.NET | DARDENPUBLISHING.NET
ABOUT THE PUBLISHER Darden Publishing Quality publications since 1993
Celebrating Over 30 Years of Serving Hampton Roads Darden Publishing is locally owned by Paul Quillin Darden, a native of Newport News, Virginia with a BSBA degree from Christopher Newport College and the College of William and Mary. He is a recognized award recipient and active leader in the community. As a life-long Hampton Roads resident, he continues to marvel at the infinite variety of businesses, schools, cultural and recreational facilities and programs that are available with new facilities emerging daily. Our cities and counties are geographically so close that almost any event, business, community center or school can be quickly reached throughout Hampton Roads. More important is our unity of spirit and development. All of the localities are deeply committed to diversifying and improving our economy, schools, cultural attractions, recreational areas and neighborhoods. This commitment can only enhance our quality of life. Our business and civic leaders are optimistic about the future, and together, we have a strong bond to promote growth and stability in the marketplace.
Darden Publishing History Highlights 1993
Our first publication Living on the Virginia Peninsula was born.
1998
2005
2008
2009
2012
Our publication The Military Guide to Hampton Roads was brought into service.
11 years later, Living in Hampton Roads was born.
Our publication Bravo! was created to support the Cultural Alliance of Greater Hampton Roads.
Our publication Healthcare in Hampton Roads was born.
On February 7, 2012 our trademark was born as the 1st and original Coastal Virginia magazine serving the Greater Hampton Roads area of Virginia.
ABOUT THE PUBLICATION
Our flagship magazine since 1993, Coastal Virginia is recognized as the region’s original privately owned resource and lifestyle guide for the Virginia Peninsula and Southside Hampton Roads serving Hampton Roads of Southeastern Virginia.
TARGETED MARKETING
to Hampton Roads annually for local residents, visitors, and business owners
12+ MONTH SHELF LIFE
via a custom glossy publication with annual ongoing readership and public display
RETURN ON INVESTMENT
with comparable low cost print and digital media
DIGITAL VERSIONS
available online via desktop and all mobile devices of current and past issues
ADVERTISING: ROI success with local branding as the Best of Hampton Roads. DISTRIBUTION: Government both municipal and military locations, professional organizations such as
Chambers of Commerce and tourism locations, real estate professionals, corporate personnel departments, Hampton Roads Economic development associations, Hampton Roads Partnership Localities. Online virtual world digital visibility links to name a few.
EDITORIAL CONTENT: A-to-Z resource directory for Community Profiles, Residential and Commercial Real Estate, Education opportunities, Healthcare facilities, Business opportunity investments with Hampton Roads regional economic development agencies, Senior Living, Military life, Employment Opportunities and much more. REACH: 300,000+ print and digital readers with our annual publication and distribution. Reach your customer before the local media crowds your competition. TARGET AUDIENCE: New business, individuals and families, including professional, civilian and military relocating
to Hampton Roads.
VIRGINIA’S HAMPTON ROADS LEGEND
PUBLICATION SCHEDULE
AD COPY DUE APRIL 1, 2024
PRINT DATE MAY 2024
Be the first to greet new business relocations, new families, military and civilians both visiting and residing in the Hampton Roads area! EDITORIAL FEATURES: • Community Profiles • Residential and Commercial Real Estate • Military Facilities • Senior Life • Historical Sites and Museums REACH OVER • Health Education 30,000 • Economic Development FAMILIES AND • Small Business BUSINESSES • Tourisim + MORE
12+ MONTHS PRINT EXPOSURE AND LEAD REFERRAL PROGRAM LIFETIME DIGITAL EXPOSURE ONLINE MADE AVAILABLE TO: Hampton Roads Alliance, City and County Economic Development
Departments, Convention & Visitor Bureaus, Welcome Visitor Centers, business and professional organizations, Selected Chambers of Commerce, Hampton Roads Realtors® and homebuilders, Langley AFB, Navy, Coast Guard, corporate personnel departments, real estate developments, Newport News-Williamsburg International Airport, web sites, trade shows, advertiser locations AND MORE.
VIEW CURRENT AND PAST ISSUES ONLINE AT: COASTALVIRGINIA.NET COASTALVIRGINIA-HAMPTONROADS.COM
2024-25 ADVERTISING RATES & SIZING
AD / LISTING
AD SIZE
Two full pages
16.5” x 10.875” plus 1/8” bleed (16.75. x 11.125” with bleeds)
Back Cover
PRICING
RATES ARE SHOWN AS NET
$3,895 $4,195
Inside Front Cover / Inside Back Cover Page 1, 2, 3
All Full Pages: 7.25” x 9.875” Image Safe Area 8.25” x 10.875” Outside Trim 8.5” x 11.125” Full Bleed
Full Page
$3,695 $2,495 $2,195
1/2 Page
Vertical: 3.125” x 9.5” Horizontal: 6.5” x 4.625”
$1,895
1/3 Page
Vertical: 2 x 9.5” Horizontal: 4.25” x 4.625”
$1,595
1/4 Page
Vertical: 3.125” x 4.5” Horizontal: 6.5” x 2.187”
$895
1/8 Page (business card)
Vertical: 6.5” x .969” Horizontal: 3.125” x .2.187”
$495
Business Directory Listing
Community Profiles: Please call for discounted rates.
$350
ADVERTISING REQUIREMENTS Our publication is a completely DTP (digital-to-plate) piece and will be printed on heat-set web offset or sheet fed equipment.
For additional information please contact:
Darden Publishing 1640 Emerald Dunes Drive Sun City Center, Florida 33573-4433 Office 757-389-5473
Email: Ceo.Publisher@verizon.net Web Site: CoastalVirginia.net | CoastalVirginia-HamptonRoads.com | DardenPublishing.net Ad Set-up Guide:
We only accept high-resolution CMYK color in JPG or PDF formats. All fonts should be embedded or created to outlines. Make sure pdf files are created using the Press Quality setting.
Image Resolution:
• Color and grayscale images should be at least 300 dpi. • Line-art images should be at least 1200 dpi.
Lines/Rules:
These should never be thinner than 0.5 point. “Hairline” rules should never be used.
Overprints:
Avoid setting items to overprint in your native application files, since this information can be carried into the PDF with unexpected results — such as text that is very hard to read, or white text that disappears completely on a colored background. Before submitting your files, be sure to review the PDFs with Overprint Preview turned on in Acrobat.
Color:
• Never use any color space other than CMYK. DO NOT use RGB, LAB, ICC based profiles or RGB ICC profiles. Doing so may cause color shifts upon conversion to CMYK. • B/W images should be in grayscale and contain no cyan, magenta or yellow when separated. • Spot color should be converted to CMYK if possible or we can convert - some color shift may occur.
Rich Black:
We recommend 100% Black, 50% Cyan, 40% Magenta, and 40% Yellow. Do not use “Registration” for rich black.
Text:
• Rich black or 4-color black should never be used for text. • Text printing in a single process color should be no smaller than 4 point. • Text printing in 2 or more process colors should be at least 6 point. • Small type and fine serifs should not be used for reversed text.
Total Ink Coverage:
It is best to keep the total ink at 300% or less, using GCR with medium Black Generation.
Crop Marks:
We do not require crop marks on supplied PDFs. If you do include crop marks, make sure they (as well as any color bars or registration marks) are at least .25” outside the trim so they do not show in the printed copy or interfere with marks adding in the impositions.
Trap:
Please turn off any trap settings in your native application.
Bleeds:
Full page ads that bleed should have a 1/8 (0.125”) bleed on all four sides. All images and text on a full bleed ad should be kept at 1/4 (0.25”) from trim.
Ad Submissions:
INTERNET SUBMISSIONS: Email artwork to Darden.Publishing@verizon.net. LARGE FILES can be posted on our FTP SITE if you have a Hightail account. They are free to join: www.hightail.com We cannot make edits to PDF files.
Living on the Virginia Peninsula
1993
Living in Hampton Roads
2003
2008
COASTAL VIRGINIA – Living in Hampton Roads
2018
2012
2021
2022
2023
