Paula Irijoa Viqueria / INDUSTRIAL DESIGNER
HELLO! My name is Paula, and I am from Spain. I am a recent graduate in Industrial design engineering and product development. Here, you will be able to find some work that I did during my studies, and also a little information about me. I am looking for an internship where I can apply my skills and creativity.
WHY I STUDY
DESIGN For me it´s fun to...
think about new products
find solutions and create new ideas
bring my thoughts into a piece of papper
interact with other people
never stop learning
WHAT
INSPIRES ME LESS IS MORE
DESIGNING FOR EVERYONE
RELATIONSHIPS
“Good design is as little design as possible. Back to purity, back to simplicity.” - Dieter Rams
“The only important thing about design is how it relates to people”. - Victor Papanek
“Design is where science and art break even.” - Robin Mathew
“EVERY CHILD IS AN ARTIST. THE PROBLEM IS STAYING AN ARTIST WHEN YOU GROW UP.” - PABLO PICASSO
16 15 14 13 11 08 07
Looking for an internship
Internship in “B.dnb design Studio” Brussels 09.15 - 12.15 14/15 - Final project, Industrial design “UDC, A Coruña” 1 year studing abroad 2013/14 - “NTNU, Trondheim, Norway”” A level in techonology and science. “Marista Cristo Rey, A Coruña” 1 month in UK. Select English ”UpperIntermediate Level” 3 weeks in UK. Select English “Intermediate Level”
MY
EDUCATION
Industrial design “UDC, A Coruña, Spain”
MY LANGUAGES Spanish English Galician Norwegian French
MY SKILS 3D modelling Rhinoceros Solidworks Rendering Flamingo V-Ray Keyshot Graphic design Illustrator Indesign Dreamweaver 2D Autocad Sketching Sketchbook Photoshop Postproduction After Effects Premiere Office Word Excel Power Point OpenOffice
KNOWLEDGE ABOUT Artistic expression Industrial processes Maths and physics Art and design history Aesthetics
Design Methodology Materials Sustainable design Marketing Rapid manufacturing
Technical drawing Economy 3d modelling Informatics Collaboration in teams
WORKSHOPS AND SEMINARS Formulation, structuring and implementation of special models Basic drawing tools and automotive rendering The process of design, interior architecture, concepts and visualization techniques; taught by SEAT design center Advanced modelling with Rhinoceros Package and historical concepts in automotive Trends seminar Initation to After Effects 3d contour in After Effetcs Initation to postproduction and special effects, After Effects. Parametric design I with Solidworks Parametric design II with Solidworks Parametric design III with Solidworks Interior components & User Interface Xperience, taugh by SEAT design center SEAT one day project Rendering and animation with 3dMax and V-Ray Designing automotive surfaces with Solidworks
CONTENT
1
BEER TAP
2
PHONE APP
3
PACKAGING & BRANDING
4
BEER FESTIVAL
5
HEADPHONES
6
LAPTOP BAG
7
HOOKS
8
SEAT DUO - CONCEPT CAR
1
BEER TAP This is a individual project which was developed during my second year of study in the University of A Coru単a in collaboration with two important companys, Sargadelos and Estrella Galicia.
The project DEVELOP AN EMBLEMATIC BEER TAP Estrella Galicia is a Galician brewery company, that exports their products all over the world. What I tried to transmit with this design, is the tradition of Galicia and its origin. The beer tap represents the celtic king Breogan, the mythological father of galician people. It´s a symbol to represent Estrella Galicia as an emblematic brand, trying to demonstrate how proud they are about their origins.
THE BEER TAP Estrella Galicia was looking for a beer tap that could be used to serve all their different products. That is why it should have a system to indicate which kind of beer is being dispensed. I have solved this issue by an interchangeable shield. The shield is an important part of the beer tap because it represents the courage of Galician people.
ABOUT THE PRODUCER This beer tap would be fabricated by Sargadelos. Sargadelos is a company committed with the culture of Galicia that focuses on economic activity linked to social development. Both companies, Estrella Galicia and Sargadelos, have similar values, that is why Estrella Galicia chose Sargadelos to design and fabricate their last beer taps.
2
PHONE APP This is one of the projects that I have made during my erasmus year in Norway. It was for the course “Sustainable design”, in which we were aimed to work in groups to find a solution for one of the topics proposed by the professor. We worked on the topic “Sustainable food choices”. x5
BASELINE BEHAVIOUR After having decided our topic “sustainable food choices”, we began considering different possibilities of gathering information. Our first goal was to measure the baseline behaviour. How often does people go to the store and to what degree do people plan their shopping? We also wanted to measure other factors related to the sustainability of the shopping trip itself and items bought. We chose to conduct a survey to get quantitative statistical data and here are the results. 1. DO YOU MAKE A GROCERY LIST?
3. FRECUENCY OF SHOPPING VS. MAKING A GROCERY LIST
2. NUMBER OF TIMES PEOPLE SHOP A WEEK
IDENTIFY WHICH BEHAVIOUR TO CHANGE
HEALTY HABITS MAKING DINNER FROM SCRATCH SOCIALICE TIME USED PLANNING MEALS GOING TO THE STORE GROCERY LIST
VARIATION OF DINNER DISHES
FOOD WASTE
ENVIRONMENTAL IMPACT
HOW OFTEN FOOD GOES BAD?
Supper Club is a service that connects people through the act of eating together, either it is just encouraging friends to eat more casual dinners together, or connecting strangers to become friends through a cheap and casual meal. The final service is based around an application that makes it easier to arrange dinners with friends and strangers. The sustainability in this product lies in having someone else doing the planning for you and many other people, which leads to fewer visits to the store.
For the users to easily get access to their friends they can choose to connect it to their Facebook profile, and then choose which friends they would like to be connected with within the app. To make the invitation more personal the host can choose to add a personal text to go with the invitation. If the invitation is open for your friends friends, then you can ask your friend if you can come along. There is also the possibility to look at the map to see if there are any dinners near you. When looking at a possible dinner, you get the information about the date and place, and what price range the dinner is going to be in. There
will be a feed in the app where as a user you can see your friends open dinners, and also see what dinners your friends are going to. As a trigger for people wanting to use our application we would like to incorporate a reward system, where people receive badges for being a host many times, hosting a lot of supperclubs in a short period of time etc. These badges will be shown on the user’s profile, and their friends will also be notified when a friend has received a badge. There will also be challenges that go over a limited time, to make the reward system feel more dynamic.
3
PACKAGING & BRANDING This is a project conducted at NTNU. It was enquiered by Bjertnes Salat AS (BS) and supervised by Kjersti Øverbø Schulte, from the Institute of Product design. The objective given by Bjertnes Salat (BS) was to create a new distinct brand within vegetables exclusively for the grocery chain Meny. x3
The project BJERTNES SALAT (BS) REQUIREMENTS The product range should consist of at least three different vegetables, including potatoes and heart salad. The brand concept should not be in conflict with BS’ vision of delivering quality products, as well as the other values and qualities of BS.
TARGET GROUP The target group we are aiming for is the young unsettled / newly settled. They can be characterized as healthy, active and quality oriented, without too many obligations yet.
OPEN MINDED
STABLE ECONOMY
QUALITY ORIENTED
TREND ORIENTED
HAVE SOME SPARE TIME
FOLLOW HABITS
YOUND UNSETTLED
NEWLY SETTLED
Jon Anders Borg, 26 years old
Ina Glestad, 28 years old
Jon Anders has just finished his studies and moved to Oslo. He is in his first job. He enjoys making food, and quality ingredients are important to him.
Ina is married and has one child. Health is of great importance to her, and she is especially concerned about her child’s health.
HEALTH ORIENTED
YOUNG NEWLY SETTLED
BRAND STORY The explorer is an archetype character; drawn into the unknown, understanding there is no limits to becoming and no end to learning. They endorse opportunities to stretch and grow, stepping out of conformity and in to life. Explorers are ahead of their time and appeals to youthfulness.
CREATIVITY ORIGIN CURIOSITY
NEWLY SETTLED EXCITING SELF-DIRECTED ADVENTUROUS MORE FULFILLING LIFE INDIVIDUALIZED MORE AUTHENTIC INNOVATIVE
SCAPE FROM ENTRAPMENT & BOREDOM
TO EXPERIENCE A BETTER
LOGO & NAME The name Edelsten (gemstone) is referring to something beautiful, shining and rare. The name can give associations to fictional explorers, like Indiana Jones. At the same time it represents timeless quality, which is what Bjertnes Salat want to deliver. The logo is a vectorized image of a mountain with a handwritten font, referring to something authentic and exciting. The logo and font invites to adventure and exploration with a authentic and Norwegian touch.
FINAL CONCEPT
The final concept was a result of heavy inspiration from the couriosity concept, adopting ideas and features from other concepts and ideas. The structure of the concept is shaped as triangles. This simulates a surface similar to hard solid surfaces. We want the costumer to feel the packaging and finding it interesting, stimulating his/her curiousity. We also believe that the shiny structured surface will stand out in the shelves and grab the attention of bypassing costumers. As part of the concept development, we made serveral mock-ups to test size and material behaviour. This also proved as a foundation for further development of the final design.
FINAL CONCEPT This section is to explain the principal functions of the product family.
1. Labeled, sealed package
2. Remove seal to access opening
A
1. Unsealed package
B
2. Flap for open/closing. Improved storaging.
MATERIALS Plastic.
Cardboard
The plastic is important to secure the high quality, so that no one touches the vegetables while in store. For the potatoes, transparent plastics with UV-protection can be used. The transparent plastic also makes sure that the customer can check the quality visually. Perforations in the corners of the triangle structure makes sure that the packaging breathes enough for the salad.
The reason for using cardboard is based on trends and also the fact that our interviews showed that it communicates that the product is environmentally friendly.
Structure: The crystal structure could be made through heat treating or perforations in the plastic surface. It is realistic to create this structure, however it does not yet fit into an existing optimized production system. It will need further material and production development.
4
BREWERY FESTIVAL The brewery festival project is an individual student project in Product Commercialization. Brewery Festival in Trondheim started in 2013 as a part of the Trøndersk matfestival – the food festival in Trøndelag. The food festival is an annual happening that takes place during Olavsfestdagene. Both the food and the beer festivals are organized by Oi! Trødersk mat og drikke AS.
The project “BRYGGERIFESTIVALEN” Oi!’s ambition is that both the brewery festival and food festival are knowledge festivals. In addition to be a social happening and a gourmet event, strategic focus is placed on knowledge dissemination and even knowledge creation. The festival’s goal is to create experiences for the public, the brewers and volunteers.
TARGET GROUPS CHOSEN
EXCHANGE STUDENTS
Brewery Students betwen 20 - 26 years old. First year in Norway. For some of them the first time that they spend one year abroad. Looking for new experiences to share with their new friends.
NEW STUDENTS
First experiences with alcohol. Always looking for new different things to do, so as to enjoy student life as much as possible. They want to be involved in all the events that are taking place in the city.
BEER
They love drinking beer wi party, or just when they me like to try different kinds of care to much about the qua socialice.
TO SOCIALICE
ith their friends while they eet friends in the bar. They f beer but they really don´t ality. The beer it´s a way to
PROFFESIONAL BREWERS
They started as amateur home brewers but now they have become proffesional brewers who are starting to commercialize their own beer. They need a place to share their knowledge and also achieve awareness.
BEER LOVERS
hey love beer. They show interest in tasting different kinds of beer. They have also interest in how the beer is made, and they might have some knowledge of brewering.
BRAND STORY
HOW TO INVOLVE THE PUBLIC
The brewery festival is a place where the brewers and the visitors can interact and enjoy together, linving the knowledge festival experience. A festival where the creation of knowledge and the interest for the quality of the beer, will be done in a different way as usual. Create a whole new experience to involve the public that they would like to share.
This festival is basicly focused on young people, that is constanly using social media. That is way if Oi wants to involve the public, it has to develop a learning system based in interacting and enjoying. This is really important because not all the visitors want to spend their time in learning about beer, but if you present it like a game they will be more exposed to do it. It is also a way to create an impact.
The beer festival is also linked with the food festival. The aim is to promote Trøndelag as Norway’s most exciting food and drink region, so that it gives advantage and added value locally, nationally and internationally.
In the other hand brewers are looking for the visitors opinion, and if we achieve the visitors involved in the experience it will be easier to get good feedback.
INTERACT ENJOY SHARE
1
BEFORE THE FESTIVAL
Oi will have to be in the social networks before the festival. Students could learn something before the festival and young people who drink beer just to socialice could understand the importance of the breweries. Also the beer lovers will be happy to have the festival information in advance. For brewers it´s a opportunity to make and gain brand awareness.
2
DURING THE FESTIVAL
A collection of posters will be distributed throughout the festival stands. In these posters you would find a barcode that you should scan with your smartphone or tablet and will redirect you to the facebook page of the brewery, especially designed for the festival. At the end of the festival stands, will be a different poster with the barcode of the final quiz where the visitors could prove how much they have learnt about beer and the brewers of the festival.
Depending of the score you get in the final quiz, you will recive the title of: “Amateur brewer”, “Hobbie brewer” or “Proffesional Brewer”. People are supposed to upload their pictures. They will take a photo alone or with their friends, with the certificate they got. The one with the highest score will have a speciall gift.
SHARE YOUR RESULT!!
Say something about this...
HOW MUCH HAVE YOU LEARNT IN THE BREWERY FESTIVAL?
PROFFESIONAL BREWER You´ve done a really good job! You´re almost a proffesional brewer. You have learnt how to prepare the best beer ever and you know all the secrets of the best brewers.
Social media are running all year, but the brewery festival lasts 3 days. This is the reason why brewers should continue posting new stuff on their pages and developing new quizs or games to continue in the mouth of the visitors.
5
HEADPHONES This is one of the three projects that I developed for the course “Design 4, Production and Materials�. In this course students were supposed to explore different materials and production methods. In focus were the interplay between aestethics, function, form, material and production method.
Young people are constantly looking for new design products. Nowadays, develop a trend product is not always enough to succeed, so is necessary to add another values. More and more people are aware of the damage that has been done to the environment so producing a product with recycled materials is always positive.
FINAL CONCEPT This headphones are made in recycled aluminium and plastic, and high quality wood. Combining these materials we achieve an elegant design with simple lines and a minimalist appearance. A good option for those who want a environmental friendly product without giving up fashion.They are also customizable. You can choose the colour of the leather to make them unique. Internal parts have been designed too, and some of them have been 3d printed to test the product.
CUS TO MI ZA BLE
6
LAPTOP BAG This project was also for the course “Production and materials� and was mainly focused in handmade processes. It was just a 1 week project, so I spent 1 day looking for information through internet, 1 day sketching, and 3 days making the physical model.
Learning objectives: Understanding the possibilities and limitations of design with materials such as plastic, leather, wood, metal, textiles. I also tried to combine different textiles so as to give the design an special personality. The target group would be fashion lovers, those who want an unique product and are conscious about the value of a hand made product.
7
TWO DIFFERENT HOOKS 2 weeks project. Also for “Production and materials” course. The objectives were design two hooks fabricated by one or more production techniques: extrusion, CNC milling, low pressure casting or forging.
1
MINIMALIST HOOK “The term minimalist, in its most general level, refers to anything that has been reduced to its essentials, stripped of overstock items. Minimalist means, using the minimum. It is the tendency to reduce to essentials.� The hook is consists in 3 squares of diferent sizes, thickness and depth. The first one is the one that its attached to the wall. The function of it is to place small items like keys. The second one is the biggest and is designed to hang things in its whole, such as scarves. Finally the third and the smaller, is for jackets, coats...
2
KID´S HOOK This hook is designed for a children´s atmosphere. It could be placed in school classrooms. It is a “hook-toy”, it has a double funtion. The structure of the train should be made in transparent plastic, and should have a hole in the top. The teacher hook will be the train locomotive, and the children ones, the wagons of the train. If you dye salt with chalks, it is possible to change the apaerance of the hook whenever you want. It also a game for the kids, an they can have their personal hook.
FABRICATION PROCESS OF THE PROTOTYPE
LASER CUT
VACUUM MACHINE
STEP 1. Make the 3d model in the computer STEP 2. Make the model that it´s going to be use for the vacuum machine in wood or foam. STEP 3. Choose the plastic and make the shape with the vacuum machine. Cut the plastic arround the shape that has been formed.
DYE SALT STEP 4. Make the hole that it´s going to be use to put the salt inside. Glue the two parts. Don´t forget to make the capful. We don´t want to fill the floor with a lot of salt later! STEP 5. Take some salt and some chalks and enjoy!
8
SEAT DUO, CHARRIOT CONCEPT Final project enquiered by SEAT design center. The aim of it, it´s to focus in the exterior & interior architecture and also in a small electric vehicle that should be integrated into the car.
WHEEL RIM Designing a wheel rim, was the first step of the final project. Modelling it with Solidworks and making a few studies with Solid Simulation to prove the resistance of it. I have also prepared an official documentation for a future department of engineering. In that documentation, is specified the industrial processes used to fabricate it, the technical drawings, the results of Solid Simulation studies and some other important information.
TARGET GROUP The target group chosen is a girl between 25 and 30 years, living in the country side but working in the city. She is looking for a vehicle that represents her duality life.
CHARACTER EXPERIENCES
NATURE SHARE
RURAL
VINTAGE REFUGE
SIMPLE GIRL
CITY
FASHION
THE CONCEPT
EXTERIOR VS INTERIOR
ELEGANT EXCITING PRESTIGE FEMININE CHARACTER INDIVIDUALIZED YOUTH SHELL
URBAN FASHION CLASS
STATUS
RELAX COMFORTABLE ELEGANT NATURE AUTHENTIC INNOVATIVE PERSONAL
RURAL
POSITIVE
EVASION
REFUGE
BRIGHT
THE INTERIOR
RURAL VS CITY
GOLD SAND
CALM GREY
TOTAL BLACK
INTENSE WINE
FOLDING PROCESS
ADDITIONAL VEHICLE
1
SEAT LOGO
SPEED CONTROL
ON-OFF BOTTOM
FOLDING THE FRONT WHEEL
SOLAR CELL
2
FOLDING THE SEAT AND THE CENTRAL PART
THE CONCEPT This bike works with an electric motor. When the user pedals, the energy is stored in the small electric motor located in the rear wheel. It also has a solar cell to produce more energy and it allows the user to ride the bike without making any effort. The bike has an on-off bottom so as to use it in a electric or manual mode. The electric mode has a speed control so as the user to control the intensity of the electric motor.
3
TURNING THE REAR WHEEL
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WHAT CAN I DO WITH A PIECE OF PAPER?
2014
Drawing is one of my favourite things to do when I have some spare time. Watercolours, pencils, markers... Just have fun!
CONTACT ME Paula Irijoa Viqueira
paulairijoa@gmail.com
+34 696584860 +32 498700902