Gillette Case Competition

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CONSUMER PORTRAIT

ROB | 31 | FINANCE Wakes up in the morning, woken up by the newest technology. Checks his emails on his phone and showers in his well decorated bathroom. His apartment is well kept and impressive to those who visit. It is a place that everybody wants to be. He puts on his designer suit and walks to work because he lives close to his office. He is friends with his doorman and the secretary at work. He walks in and says hi to his assistant and relies on her to make his personal and professional appointments. He has several conversations with co-workers before he reaches his desk. He uses his charm to impress clients, coworkers and secretaries - everyone loves him. He has information about upcoming events, lets everybody know about them, and has no problem bragging on Facebook about all the cool and exclusive events he attends. When he settles down at his desk, he checks his emails and handles business with personal anecdotes in his emails. At the end of the late day, he goes to the in-office gym and works out because he wants to stay in-shape and look good for his clients. Because it is late, he gets a ride home from his banks’ car service. He then showers and meets friends out for drinks at a well respected bar that he read about in New York Magazine.

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