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21-24 of November 2013 Municipal Stadium Ground, Palakkad, Kerala
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lectric short circuit is a routine news item which appears in our media. The reason attributed to this mishap is rampant use of cheap and sub standard electrical goods, especially wiring cables being used for the electrification. . One who ponders to avert these type of accidents will naturally depend on the brand like Sark Cables which dominates the market by manufacturing good quality wiring cables ensuring the safety of its customers. At all the levels of the manufacturing process the company is giving utmost care for the quality and safety. It is no wonder that high
It is no wonder that high profiled customers are still depend on Sark cables for their requirements. Sar Cables commenced its operation in 1996 at Kanjikode, Palakad district, and slowly but steadily they spread their wings. profiled customers are still depend on Sark cables for their requirements. Sark Cables commenced its operation in 1996 at Kanjikode, Palakad district, and slowly but steadily they spread their wings. In the year 2005 , the company started its power cable manufacturing unit in Thodupuzha and as a part of development the promoters of
the company have started yet another unit in Coimbatore. Sark Cables could achieve a Rs 20 crore turnover in last fiscal and the company aiming Rs 30 crore in current financial year. Sark Cables: A spark of friendship It is the shoots of friendship sprouted between two aspirants in the campus, K Sajeev Kumar and Sunil Joseph, the Managing Director and the Technical Services Director respectively, culminated in the birth of SARK CABLES PVT LTD. The similar industrial interest assimilated in the minds of the duo to make a foray into the manufacture of cables forced them to know more about cable manufacturing during the period of their education. K Sajeev Kumar After studies both got job in a multinational electronic company in Delhi where they learnt the primary lessons of marketing. How to start a Sunil Joseph small unit was their afterthought and to achieve the goal they gave up the job and joined a small entrepreneurship and grasped the ways to start a new venture, Sunil Joseph recollects the initial period like this. They came back to Kerala and started a unit of Sark Cables at Kanjikode Industrial Estate. Today, Sark
PASSLINE
Nov 15 - Dec 15, 2013
creates and supplies from small electronic circuit to cables for giant industries. “There is no compromise on quality of the product. Stringest tests are carried out in every phase of the manufacturing to ascertain the quality. The quality of our products should be always above our customers expectation.. That is the main forte that makes the products popular among our consumers”, says Sajeev Kumar. We are specialized in manufacturing industrial cables which were rare in the market during the initial stages. Therefore Sark has got more recognition in industrial sector. “Cables were manufactured corroborating to the need of industries in Kerala during our early stages. Our specialty is that we make products akin to customers’ budget and time frame,” asserts Sunil Joseph. Range of products Power cables, control cables, single core heavy duty cable, building and panel wiring submersible cable, multicore flexible cable, instrumentation cable, service wire are Sark’s main products. “As part of product modernization we are aiming to make cables used in solar energy sectors also. The Industrial biggies like Malabar Cements, Cochin Refinery, Travancore Titanium, KMML, Keltron, Asianet, Reliance are also under Sark’s consumer list. We have off shore market in most of the Middle East countries. The reliability for Sark and the trust in its products that make industrial bosses our customer is really a great recognition for Sark”, remarks Sunil Joseph. Awards and recognitions The quality and the safety of the products have fetched them many awards such as the Best Entrepreneur Award of the industrial Department for the years 1998 and ‘99, Best Entrepreneur Award instituted jointly by Business Deepika and Palakkad Management Association in the year 2000, Best State Level Entrepreneur Award of the Industrial Department. By the next 5 years Sark Cables mulls to garner 50% of the cable market share in the State