T R E N D 4 — social sha k e - u p
ARE MORE ENTHUSIASTIC ABOUT FOLLOWING BRANDS (17,3 % ON AVERAGE) THAN OTHER REGIONS.10
OF SOCIAL NETWORK USERS FOLLOW BRANDS ON SOCIAL MEDIA.9 2012
$10 BILLION
SECTORS FOR BRAND FOLLOWING:11
172
SUCH AS FACEBOOK .12
FACTS
FACTS
50%
PEOPLE IN SOUTHERN EUROPE
WORLDWIDE REVENUES FROM SOCIAL MEDIA SITES
MEDIA / Entertainment
50 %
FASHION / LUXURY GOODS
45 %
FOOD AND RETAIL
43 %
MEDIA AND TRAVEL
35 %
Entertainment
28 %
SPORT
28 %
GOOD CAUSES / CHARITY
28 %
EUROPE NORTH INDUSTRY
26 %
2013
$15 BILLION
2015
$29 BILLION
FROM A REVENUE PERSPECTIVE, THE SOCIAL MEDIA MARKET IS STILL IN ITS EARLY STAGES, EVEN THOUGH IT HAS A LARGE NUMBER OF USERS WHO, IN SOME CASES, ARE EXHIBITING INCREASINGLY MATURE USAGE PATTERNS.13
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