NAP Connections
Social Media Guidelines/Strategy By C.J. Cavin, PRP
2020 has not been the year that many of us pictured. For a substantial amount of time, many of us have experienced quarantine. I don’t know about you, but I know I have spent more time on social media than usual. I have enjoyed connecting with old friends and engaging with organizations. This experience has been unique and challenging for many. Some of us are turning to social media to fill the time. This period of unusual isolation is an ideal time to discuss how social media plays a role in our daily lives and in our association. NAP has a strong and growing presence on Facebook, Twitter, YouTube, and LinkedIn. Our philosophy has been to use platforms that are engaging our members and potential members. The primary focus of our outlets is to promote NAP and the many activities and resources that we have available. I often get asked about the difference between our website and our social media channels. The NAP website (www.parliamentarians.org) is our home base. Nearly everything we promote on social media is linked back to something on the website. 30
National Parliamentarian • Fall 2020
NAP’s goals for the association’s social media A. Instill pride, encourage fun and fellowship, and engage members and nonmembers in a meaningful and interactive way. B. Provide information and idea sharing about NAP projects, educational programs, member recruitment/retention, and leadership development in a convenient and useful manner. C. Reward and recognize leaders and units/members who support NAP’s mission. D. Facilitate relationships between NAP members, divisions, leadership, and headquarters staff. E. Attract potential members, donors, and sponsors. F. Drive traffic to the NAP website. G. Reach out to youth and adult leaders who need the assistance NAP provides. H. Build a community for those interested in parliamentary practice and study. I. Establish personal contact with social media audiences and elicit feedback. (NAPOPP 11.3.03)
