BLUE RIDGE PARKWAY CLASSIC
2017 Sponsorship Opportunities
ABOUT + DETAILS THE TOURNAMENT Reward your key employees, clients and friends with a relaxing, exciting day of golf, and network with like-minded corporate leaders all in the name of a good cause! Join Park Superintendent Mark Woods, FRIENDS Board President Ken Randolf, Coach Frank Beamer and FRIENDS for a fun way to support and help shape the future of our treasured Parkway. There are many worthwhile golf events each year but very few that are exclusively limited to “corporate sponsorship teams only.” Previous events were sold out to corporate sponsors and there is a limited number of new teams available. Take advantage of this great opportunity to network with like-minded corporate leaders.
Premium gift from FootJoy! BALLYHACK The course at Ballyhack is nothing short of spectacular. The 190acre Lester George-designed 18-hole championship course is a classic Scottish highland-type design incorporating the dramatic topography of the property. Featuring 50 to 70 foot elevation changes, fairways as wide as 150 yards, and old-style, gougedout, roughed-out bunkers, the course will set new benchmarks in modern golf course design. “The expanse of the Ballyhack site makes players feel as if they were in a secluded sanctuary, remarkable for its proximity to Roanoke,” wrote Links Premier Clubs magazine. “[Ballyhack is] a world-class destination golf club on a rolling site along the Blue Ridge Parkway.” FRIENDS OF THE BLUE RIDGE PARKWAY The mission of FRIENDS of the Blue Ridge Parkway is to help preserve, promote and enhance the outstanding natural beauty, ecological vitality and cultural distinctiveness of the Blue Ridge Parkway and its corridor, including surrounding scenic landscape, thereby preserving this national treasure for future generations. The cornerstone work of FRIENDS is to provide volunteer and financial support to the Parkway in a way that cultivates stewardship among neighboring communities, organizations, businesses and individuals of all ages. Work is accomplished annually on overlook, trail, and viewshed maintenance, volunteer programs and a variety of special projects that meet park needs in maintenance, resource management, education, and interpretation.
WHEN Thursday, May 11, 2017 Start: 8:00 am WHAT
Annual Blue Ridge Parkway Golf Classic 18 Hole Tournament
WHERE Ballyhack Golf Club Roanoke, Virginia WHO FRIENDS of the Blue Ridge Parkway with honored guest and former Virginia Tech Head Football Coach, Frank Beamer 25 Teams of 4 Comprised of Business Leaders from Throughout the Roanoke and New River Valley Regions
EVENT FESTIVITIES
• Pre-Tournament Breakfast • Come spend the day with one of the best friends of the Parkway, Coach Beamer! • Lunch Served on Course • Post-Tournament Awards Reception
Marketing and Promotion plans are in place, many of which will be advantageous to sponsors. Examples of planned marketing activities and channels are: • Direct mail marketing campaigns to past and present participants in the Golf Classic, corporate leaders and civic leaders • Email campaigns to past and present participants, business and civic leaders • Social media campaigns on Facebook and Twitter • Press releases distributed regionally • Dedicated website landing page More than 100 regional business leaders participate in the Golf Classic each year. The huge support and involvement from our community and business leaders continues to make this a very successful event. The Blue Ridge Parkway is a tremendous asset for Virginia and all of the communities along the Parkway. Sponsorships range from just $200 up to $10,000 with a wide variety of opportunities to promote your organization’s support of the Blue Ridge Parkway. You can take pride in being part of a group that serves to protect such an important landmark that brings in over 12 million visitors annually. In addition to the abundance of natural resources along the Parkway, the park has a significant economic impact on the regions in which it lies. As federal funding continues to decline for our national parks, private and corporate funding has become critical in ensuring the future of the Parkway. Your participation in the FRIENDS Golf Classic is incredibly valuable to the work accomplished each year!
FUTURE STEWARDS SPONSOR $10,000 • ONLY 1 SPONSORSHIP AVAILABLE
FRIENDS’ commitment to our stewardship of the Parkway drives our work today and our focus on the future. The Future Stewards program educates and engages today’s youth in conservation, ecology and forest stewardship, fostering long-term commitment and volunteerism for this pristine park and its incredible natural resources. Involving young people, from elementary school to college age, as volunteers gives them a first hand look at the impact of their work and helps to develop a life long love of the outdoors. To further this end, FRIENDS works with the National Park Service (NPS) to identify projects and provide training and supervision. FRIENDS also funds environmental education for youth through our Youth Volunteers-in-Parks program, supports Student Conservation Association (SCA) work on the Parkway as well as an Alternative Spring Break program that brings in groups of university students for spring and fall projects on the Parkway.
This esteemed top sponsorship level includes: » Team entry, meals, tournament plaque and registration gifts including premium gift from FootJoy » Opening Remarks » Prominent signage throughout the event (see pg. 2 and 7 for more details) » $300 credit for pro shop »» Dinner with Parkway Superintendent, Board President, and Executive Director
SOLD
SAVING PARKWAY VIEWS SPONSOR $4500 • ONLY 1 SPONSORSHIP AVAILABLE A signature program for FRIENDS that has become a national model, our Save Parkway Views program engages volunteers from communities bordering the Parkway to plant trees, preserving the natural Parkway corridor views from nearby development. The Parkway’s length and mountain crest location make it a carefully crafted window to the natural environment of Appalachia. Partnering with our park, FRIENDS launched its first Overlook Restoration project in the fall of 2014. The National Park Service brought in a national arborist team and park employees to clear more than 1,000 trees in 10 days. In the spring of 2015, the work continued near Grandfather Mountain »» Bourbon tasting and dinner at Ballyhack for two in North Carolina. The third project started this past March. During this three-week period, over » Team entry, meals, tournament plaque and registration gifts including premium 8,000 trees were cleared and vistas were restored gift from FootJoy to their original state. Our goal is to restore » Signage throughout event (see pg. 2 and the original scenic beauty along all 469 miles. 7 for details)
COMMUNITY CHAPTERS SPONSOR
SOLD $3500 • ONLY 1 SPONSORSHIP AVAILABLE
Our chapters are responsible for so much of the great work that’s done along the Parkwayorganizing clean-ups, hosting Alternative Break students, spreading the word and so much more. They’re our boots on the ground, and we wouldn’t be able to do the work that we find so important if it weren’t for our community leaders and volunteers. The majority of FRIENDS volunteers belong to a community chapter (a small number work directly for our headquarters in Roanoke, Virginia). Each chapter has a section of the Parkway that they are responsible for. That section is identified by milepost numbers. FRIENDS » Exclusive logo placement on a golf towel currently has a total of 10 chapters between given to every player Virginia and North Carolina. We strive to provide » Team entry, meals, tournament them with the support needed to complete plaque and registration gifts including premium gift from FootJoy their yearly work plans, and the motivation to keep doing the wonderful work that they do. » Signage throughout event (see pg. 2 and 7 for details)
PARKWAY FOREVER SPONSOR $1500 • ONLY 16 SPONSORSHIPS AVAILABLE For 28 years, FRIENDS has worked with volunteers and community groups to help maintain Parkway assets. Today, our volunteers work on nearly all facets of the Blue Ridge Parkway to preserve the intricate natural environment and visitor amenities for this incredible national treasure. Our adoption programs allow qualified groups or organizations to adopt a trail, overlook, or cemetery. These programs ensure regular maintenance, repair and even expansion of trails and overlooks inside the Parkway boundaries. The groups or organizations train with FRIENDS and the NPS on the proper safety and maintenance procedures for their assets. They are then able to operate autonomously, free to come and go in these areas as best suits their availability. Their dedication keeps these Parkway attractions in top shape for everyone to enjoy. » Team entry, meals and registration gifts including premium gift from Foot Joy
» Signage throughout event (see pg. 2 and 7 for details)
Trail (Reception) Sponsor $2000 • Only 2 Available
Overlook (Lunch) Sponsor $2000 • Only 1 Available
Cemetery (Beverage Cart) Sponsor $2000 • Only 2
» Select logo placement on stand-alone reception banner » Team entry, meals and registration gifts including premium gift from FootJoy
» Select logo placement on stand-alone lunch banner » Team entry, meals and registration gifts including premium gift from FootJoy
» Select logo placement on stand-alone beverage cart banner » Team entry, meals and registration gifts including premium gift from FootJoy
» Signage throughout event (see pg. 2 and 7 for details)
» Signage throughout event (see pg. 2 and 7 for details)
» Signage throughout event (see pg. 2 and 7 for details)
Available
CAMPGROUND SPONSOR $500/$750*
• Tent or table and signage (provided by sponsor) located on the course, at club entrance or table inside. Hosted by your representatives, this is an exclusive opportunity to network with corporate leaders from throughout the region as they play through the course or gather at the clubhouse. You will have the option to hand out promotional materials; and/or provide refreshments for the players. • Logo displayed on tournament banner Tent on Course: $750 Tent at Clubhouse Entrance or Table Inside Clubhouse: $500
MILEPOST SPONSOR $200
• Logo displayed on tee signage • Logo displayed on tournament banner
MULLIGANS AND PUTTING CONTEST $10 each per player
(included on sponsorship invoice )
• $10 for mulligans (per player) • $10 for putting (per player)
Due to budget concerns, the National Park Service (NPS) has no dedicated staff to support maintenance in these areas. Without FRIENDS’ work, trash would lie about in intersections and overlooks, trails would be overtaken by brush and fallen trees, cemeteries would be inaccesible and signs would become obscured with graffiti or be simply unreadable with age.
SUPPORT FRIENDS of the Blue Ridge Parkway’s Golf Classic Please complete, sign and return this form with your payment: Via Mail:
FRIENDS of the Blue Ridge Parwkay P.O. Box 20986 Roanoke, VA 24018
Scan/email: Savannah_Sharkey@FriendsBRP.org Via fax: 540.772.2239
NAME AS IT SHOULD BE LISTED FOR PROMOTIONS: ___________________________________________ MAILING ADDRESS: _________________________________________________________________________ CITY: ___________________________________ STATE: _____________
ZIP: ________________________
CONTACT NAME: _____________________________________________________________________________ TITLE/POSITION: ______________________________________________________________________________ PHONE: __________________________________ EMAIL:__________________________________________ CHECK HERE IF YOU WOULD LIKE US TO COMMUNICATE DIRECTLY WITH THE PERSON LISTED ABOVE ABOUT SPONSOR BENEFITS, PLAYER INFORMATION, ETC. IF YOU WOULD LIKE US TO COMMUNICATE WITH SOMEONE ELSE, PLEASE COMPLETE THE PORTION BELOW: NAME: _____________________________________________________________________________________ COMPANY: ___________________________________________________________________________________ PHONE: __________________________________ EMAIL: ___________________________________________ SPONSORSHIP LEVEL (CHECK ONE): FUTURE STEWARDS SPONSOR | $10,000
CEMETERY SPONSOR | $2000
SAVING PARKWAY VIEWS SPONSOR | $4500
PARKWAY FOREVER SPONSOR | $1500
COMMUNITY CHAPTERS SPONSOR | $3500
CAMPGROUND SPONSOR- ON COURSE | $750
TRAIL SPONSOR | $2000
CAMPGROUND SPONSOR - ENTRANCE/INSIDE | $500
OVERLOOK SPONSOR | $2000
MILEPOST SPONSOR | $200
MULLIGAN | $10 per person PUTTING CONTEST | $10 per person Total $80 fee invoiced per team FORM OF PAYMENT (CHECK ONE): BY CHECK - MAKE PAYABLE TO FRIENDS OF THE BLUE RIDGE PARKWAY BY INVOICE TO THE MAILING ADDRESS ABOVE
PAYMENT DUE UPON RECEIPT OF INVOICE. TEAM PLAYER NAMES AND HANDICAPS MUST BE SUBMITTED NO LATER THAN APRIL 30, 2017.
Future Stewards
Saving Parkway Views
Community Chapters
Trail
Overlook
Cemetery
Parkway Forever
Campground
Milepost
1
1
1
2
2
2
17
12
no limit
Level of Support
$10,000
$4,500
$3,500
$2,000
$2,000
$2,000
$1,500
$500/$750
$200
Opening Remarks
X
Tournament Golf Play for 4
X
X
X
X
X
X
X
Logo on all Marketing/PR
X
X
X
Dominant Logo Placement
X X
X X
X
X
X
Sponsorship
Number Available
Prominent Logo Placement Select Logo Placement
X
Logo on Towel Premium Gift from FootJoy
X
X
X
X
X
X
X
Merchandise in Registration Bag
X
X
X
X
X
X
X
Stand-Alone Tent or Display Table
X
Stand-Alone Event Banner
X
X
X
Verbal Recognition
X
X
X
Complimentary Breakfast & Lunch
X
X
X
X
X
X
X
Complimentary Awards Reception
X
X
X
X
X
X
X X
Tee Box Signage
Website Presence
X
X
X
X
X
X
X
Dedicated Social Media Posts
8+
6+
4+
3+
3+
3+
2+
2+