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park university strategic plan

2013 progress update

President’s Comments The 2012-13 academic year was a successful first year of implementation for our strategic plan, Park’s Promise, and I wish to acknowledge the contributions of the University’s many dedicated people. This publication highlights some of the achievements that are generating the momentum and capacity for Park to succeed in the future. The nation desperately needs quality higher education that is accessible, adaptable and affordable for producing the workforce and citizenry needed today and in the future. Park’s numerous national rankings make it clear that the University is a leader in addressing the critical higher education issues facing America (quality, accessibility, affordability and inclusivity). Park will continue to excel by providing quality, innovative, personalized education without boundaries to help prepare people to serve their community and country.

one Priority


ENSURE STUDENT SUCCESS 1. The University received approval from

5. Park University’s Global Institute was

the Higher Learning Commission FY13 to

launched in April 2013 with the visit of

expand the University’s Notification

David J. Dunford, a former U.S.

Authority to Texas. This will open the

ambassador to Oman and deputy

pathways for expanding Park’s professional

ambassador to Saudi Arabia, and the

master’s degree programs, such as the Master

announcement of the first five Global

of Business Administration degree,

Faculty Fellows.

beginning as early as Fall 2013 in Austin

and El Paso, Texas, in the near future.

2. Park attained program accreditation for the

School of Business from the Accreditation

Council for Business Schools and Programs.

3. 100 percent of existing degree program

accreditations has been maintained.

4. Park University was one of the first 100

Dr. Jill Biden at Park’s Mccoy Meetin’ house for a panel discussion with Park military students.


colleges and universities to partner with

Dr. Jill Biden and First Lady Michelle

Obama’s campaign, JOINING FORCES:

Operation Educate the Educators, an

effort to better prepare pre-service school

personnel to meet the needs of military-

connected children.

For the

rd year in a row, Park has earned the Colleges of Distinction accolade.

two Priority

strengthen the park brand


1. Park engaged a top firm to guide the

rebranding and marketing of the University.

The emergency military scholarship fund generated national media exposure and was appropriately

2. Park began a focused effort (with external

utilized as a fundraising opportunity.

partners) to generate many more qualified

leads for enrolling students at all campus

“Many people have been caught in the middle of the U.S.

locations and online.

federal government’s sequester, and the active duty members of our U.S. military have been significantly

3. Multiple institutional rankings were

impacted by suspensions to their tuition assistance funds.

renewed and new awards were earned in

Park’s Emergency Military Scholarship Fund will provide

FY 2012-13.

full tuition assistance immediately to those students who are not eligible for G.I. Bill benefits, Pell grants or federal

4. The Emergency Military Scholarship Fund,


launched in response to the suspended

To make a donation, visit, or

benefits to the U.S. Military, received

contact the Office of University Advancement at

national news attention and acclaim.

5. Numerous national baseline measurements


were established to ensure that Park’s brand

is increasing in recognition and appreciation

Top or (816) 584-6200.”

emergency military scholarship press release

in the upcoming years, and as defined in Park’s Promise.

universities/colleges in the country for conferring bachelor’s degrees to minority students.

three Priority


ensure customer service and organizational effectiveness 1. Park’s internal call center was re-engineered

with new technology for improved student

customer service to handle increased

student inquiries.


2. The Office of Student Life increased the

number of avenues for students nationwide

to provide feedback on issues, concerns and PREPARED BY:

complaints. cover of master plan 2013

3. Each operating unit of Park University

developed and implemented a written and

measurable Unit Operating Plan.

4. A proprietary system called Managing for

Results (Weidners Inc.) was implemented,

thereby establishing Park as one of relatively

few higher education institutions to host an

integrated business intelligence system

customized for its operational units’ “live”

reports and dashboards. Supervisors now

have the data needed to manage for desired

results throughout the year.

5. A newly revised master plan for the Parkville

Campus was completed and is well-aligned

with Park’s Promise.

1 Ranked


in value among universities/colleges in the United States since 2010.

four Priority


optimize the use of technology 1. Implemented a “GO” Mobile application/

version of Park University’s Portal (MyPark)

for device neutral access in FY 2013-14.

2. Implemented Park’s first virtual applications

(for students to have web-based access to

statistics software anywhere, anytime). Mobile Applications available at

3. Implemented best-in-class software for:

• Enrollment management

• Fundraising

• Registration/management of continuing


• Virtual desktops for secured virtual

access to Park applications on devices

anywhere, anytime 4. Data warehousing was implemented to

kansas City Business journal ipad app

support Park’s predictive analytics initiative

for future forecasting.

5 Launched a training-on-request system

to schedule internet technology training as

needed on the Parkville Campus and at

campus centers.



consecutive year as being listed as a “Military-Friendly” school by G.I. Jobs magazine.

five Priority

Strengthen park’s fiscal position



1. During FY13, investments were made to

advance the academic and administrative

work of the institution. Those investments

included $1.6 million in facilities

maintenance/upgrades and $1.7 million in

technology and major equipment.


2. The number of alumni giving to Park

increased in FY13 by 29 percent over FY12

and 11% over FY11.

nationally as a“best buy” in the “Best Online Masters in Public Administration” by

3. The number of people giving in the range

of $1,000 - $25,000 increased by 40 percent

in FY13 over FY12 and by 26 percent over

FY11. This is the important gift range for

developing Park’s future major gifts.

4. FY13 was Park’s best fundraising year since


the economic recession of 2008. The total

charitable giving in FY13 of $1,685,754

exceeded FY12 by 42 percent.

5. Again for FY13, Park’s financial ratios

are at the highest possible rating.


in the nation among private colleges/universities and No. 24 overall on the “Most Affordable Online Colleges” list.


Park is ranked among the safest

-year universities in the United States according to

park by the numbers:

33 50 300 2,743 67,919

top 100 rankings for specific degree programs/ majors from Diverse Issues in Higher Education.

U.S. states represented in Park’s student body, as well as 103 countries.

Park is one of only 300 of the 4,000 plus colleges/universities in the country selected as a College of Distinction.

degrees conferred in 2013.

living Park alumni.

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most affordable private university/ college in the nation as ranked by U.S. News and World Report.

Park's Promise Strategic Plan Update - October 2013  
Park's Promise Strategic Plan Update - October 2013  

The 2012-13 academic year was a successful first year of implementation for our strategic plan, Park’s Promise, and I wish to acknowledge th...