park university strategic plan
2013 progress update
President’s Comments The 2012-13 academic year was a successful first year of implementation for our strategic plan, Park’s Promise, and I wish to acknowledge the contributions of the University’s many dedicated people. This publication highlights some of the achievements that are generating the momentum and capacity for Park to succeed in the future. The nation desperately needs quality higher education that is accessible, adaptable and affordable for producing the workforce and citizenry needed today and in the future. Park’s numerous national rankings make it clear that the University is a leader in addressing the critical higher education issues facing America (quality, accessibility, affordability and inclusivity). Park will continue to excel by providing quality, innovative, personalized education without boundaries to help prepare people to serve their community and country.
ENSURE STUDENT SUCCESS 1. The University received approval from
5. Park University’s Global Institute was
the Higher Learning Commission FY13 to
launched in April 2013 with the visit of
expand the University’s Notification
David J. Dunford, a former U.S.
Authority to Texas. This will open the
ambassador to Oman and deputy
pathways for expanding Park’s professional
ambassador to Saudi Arabia, and the
master’s degree programs, such as the Master
announcement of the first five Global
of Business Administration degree,
beginning as early as Fall 2013 in Austin
and El Paso, Texas, in the near future.
2. Park attained program accreditation for the
School of Business from the Accreditation
Council for Business Schools and Programs.
3. 100 percent of existing degree program
accreditations has been maintained.
4. Park University was one of the first 100
Dr. Jill Biden at Park’s Mccoy Meetin’ house for a panel discussion with Park military students.
colleges and universities to partner with
Dr. Jill Biden and First Lady Michelle
Obama’s campaign, JOINING FORCES:
Operation Educate the Educators, an
effort to better prepare pre-service school
personnel to meet the needs of military-
rd year in a row, Park has earned the Colleges of Distinction accolade.
strengthen the park brand
1. Park engaged a top firm to guide the
rebranding and marketing of the University.
The emergency military scholarship fund generated national media exposure and was appropriately
2. Park began a focused effort (with external
utilized as a fundraising opportunity.
partners) to generate many more qualified
leads for enrolling students at all campus
“Many people have been caught in the middle of the U.S.
locations and online.
federal government’s sequester, and the active duty members of our U.S. military have been significantly
3. Multiple institutional rankings were
impacted by suspensions to their tuition assistance funds.
renewed and new awards were earned in
Park’s Emergency Military Scholarship Fund will provide
full tuition assistance immediately to those students who are not eligible for G.I. Bill benefits, Pell grants or federal
4. The Emergency Military Scholarship Fund,
launched in response to the suspended
To make a donation, visit www.park.edu/giving, or
benefits to the U.S. Military, received
contact the Office of University Advancement at
national news attention and acclaim.
5. Numerous national baseline measurements
were established to ensure that Park’s brand
is increasing in recognition and appreciation
email@example.com or (816) 584-6200.”
emergency military scholarship press release
in the upcoming years, and as defined in Park’s Promise.
universities/colleges in the country for conferring bachelor’s degrees to minority students.
ensure customer service and organizational effectiveness 1. Park’s internal call center was re-engineered
with new technology for improved student
customer service to handle increased
2013 MASTER PLAN PARK UNIVERSITY PARKVILLE, MO CAMPUS
2. The Office of Student Life increased the
number of avenues for students nationwide
to provide feedback on issues, concerns and PREPARED BY:
complaints. cover of master plan 2013
3. Each operating unit of Park University
developed and implemented a written and
measurable Unit Operating Plan.
4. A proprietary system called Managing for
Results (Weidners Inc.) was implemented,
thereby establishing Park as one of relatively
few higher education institutions to host an
integrated business intelligence system
customized for its operational units’ “live”
reports and dashboards. Supervisors now
have the data needed to manage for desired
results throughout the year.
5. A newly revised master plan for the Parkville
Campus was completed and is well-aligned
with Park’s Promise.
in value among universities/colleges in the United States since 2010.
optimize the use of technology 1. Implemented a “GO” Mobile application/
version of Park University’s Portal (MyPark)
for device neutral access in FY 2013-14.
2. Implemented Park’s first virtual applications
(for students to have web-based access to
statistics software anywhere, anytime). Mobile Applications available at www.park.edu/apps
3. Implemented best-in-class software for:
• Enrollment management
• Registration/management of continuing
• Virtual desktops for secured virtual
access to Park applications on devices
anywhere, anytime 4. Data warehousing was implemented to
kansas City Business journal ipad app
support Park’s predictive analytics initiative
for future forecasting.
5 Launched a training-on-request system
to schedule internet technology training as
needed on the Parkville Campus and at
consecutive year as being listed as a “Military-Friendly” school by G.I. Jobs magazine.
Strengthen park’s fiscal position
1. During FY13, investments were made to
advance the academic and administrative
work of the institution. Those investments
included $1.6 million in facilities
maintenance/upgrades and $1.7 million in
technology and major equipment.
2. The number of alumni giving to Park
increased in FY13 by 29 percent over FY12
and 11% over FY11.
nationally as a“best buy” in the “Best Online Masters in Public Administration” by GetEducated.com
3. The number of people giving in the range
of $1,000 - $25,000 increased by 40 percent
in FY13 over FY12 and by 26 percent over
FY11. This is the important gift range for
developing Park’s future major gifts.
4. FY13 was Park’s best fundraising year since
the economic recession of 2008. The total
charitable giving in FY13 of $1,685,754
exceeded FY12 by 42 percent.
5. Again for FY13, Park’s financial ratios
are at the highest possible rating.
in the nation among private colleges/universities and No. 24 overall on the “Most Affordable Online Colleges” list.
Park is ranked among the safest
-year universities in the United States according to StateUniversity.com.
park by the numbers:
33 50 300 2,743 67,919
top 100 rankings for specific degree programs/ majors from Diverse Issues in Higher Education.
U.S. states represented in Parkâ€™s student body, as well as 103 countries.
Park is one of only 300 of the 4,000 plus colleges/universities in the country selected as a College of Distinction.
degrees conferred in 2013.
living Park alumni.
8700 NW River Park Drive | Parkville, MO 64152 | www.park.edu
R E P ORT
D WO R A N for L f d ta
N U.S. E WS
n | Since 1875.
most affordable private university/ college in the nation as ranked by U.S. News and World Report.
The 2012-13 academic year was a successful first year of implementation for our strategic plan, Park’s Promise, and I wish to acknowledge th...