CONFERENCES
1:00 pm – 2:00 pm
1:00 pm – 2:00 pm
Growing Your Business Through Growing Your Brand: Lessons Learned from AutoCamp
Retreats, Events and Remote Workers
If you’ve wondered what “branding” is, why brand development is important to your business and how to start, this session for you. Even if you have already started on your “branding journey,” pick up tips from a company who has been successful in building their brand. This session will cover some of the basics and more: • Brand equity and value alignment • Brand design, touchpoints, and consistency • Long-term growth of brands and how to take yours to the next level Come with questions and prepare to learn something new. Speaker: Taylor Davis, VP Marketing, Autocamp
WEDNESDAY, OCTOBER 5, 2022 9:00 am – 10:00 am How to Grow Your Business with Influencer Marketing Get the inside track on influencer marketing and discover how niche content creators can elevate your glamping operation. In this talk led by Mike & Anne Howard, the travel influencers behind HoneyTrek and authors of the glamping book Comfortably Wild, find out how to connect with the right influencers, work with them on the ground, and make the most of the content they create. No matter your marketing budget (even $0), there is an influencer out there to improve your photography assets, grow your social media presence, and level up your glamping business.
What are the opportunities offered by different types of group bookings? Following lockdowns, groups are looking to reconnect in nature including ex-office workers who now work from home who wish to reconnect, or digital nomads for whom the world is now their office. Then there are weddings and other celebrations that were cancelled that are being rescheduled in the open air. Steph Curtis-Raleigh and panel explore the opportunities and drawbacks of these types of bookings and what special requirements these guests may have. Moderator: Steph Curtis-Raleigh, Editor and Publisher, Glamping Business Americas. Panel: To be announced
Speakers: Anne and Mike Howard, Honeytrek
11:00 am – 12 noon 3:00 pm – 4:00 pm
New Technologies for The Outdoor Space
Find out if an SBA or USDA loan is a fit for your new or existing business. You’ll learn what the loans are available for and the criteria to qualify for this type of funding---from loan amounts to what makes you the ideal candidate and how to pre-qualify. Whether you’re in the market for capital now or will be in the future, grab this chance to learn about a possible funding option for your glamping business.
Technology can not only streamline your operations, but it can also save payroll dollars, predict demand, and assist in targeting your marketing to the markets that matter. Join Kathleen Walsh, CEO of Advanced Outdoor Solutions as she explains how the industry has “Grown Up,” and now offers technology and integrations that are light years above what it had just a few years ago. Reservation systems and OTA (Online Travel Agent) will be addressed and there will be ample time for Q&A.
Speaker: Bruce Hurta, VP Government Guaranteed Lending, Ameris Bank
Speaker: Kathleen Walsh, Advanced Outdoor Solutions
The “Scoop” on SBA and USDA Loans
4 4 | G l a m p i n g B u s i n e s s A m e r i c a s | g l a m p i n g s h o w. u s
3:00 pm – 4:00 pm How to Increase Online Bookings Even the perfect camping spot needs effective marketing to maximize bookings and a healthy return on your investment. With so many methods to attract campers, you need to focus on what’s most effective, from building your own website, to partnering with OTAs, to managing online reviews. What is the best use of your limited time to drive your business? We’ll talk with different operators to find out what they have learned works best. Moderator: John Hayden, President, The Dyrt Panel: Vinny Cuneo, Autocamp; and more
