The Business Behind Blogging
Methodology and Data Collection
“Think about the architecture of
the blog, and learn how to manage your content”
Home page of mydigitalluxurygalaxy.com93
KARIM BOUHAJEB WHO
Expert in digital marketing and luxury also writes a blog for mydigitalluxurygalaxy.com.
WHAT
Wanted to understand the importance of digital marketing within blogs. Karim ended up discussing all major important features and elements within a blog.
WHERE
Interview face to face.
WHEN
10.11.15
WHY
Because of his knowledge within the field of marketing, he had the possibility of giving me insider tips, also considering the fact that he himself writes a blog. He truly understands the importance and impact that bloggers have and gave me general tips in what direction to take when going my initial research. Karim is also my thesis advisor.
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INTERVIEW ANALYSIS & RESULTS Karim Bouhajeb is an expert in digital marketing and luxury. He is very passionate about blogs, has a lot of respect for bloggers, and co-writes a blog himself. During our meeting we generally discussed blogs and everything concerning them. He compared blogging to journalism – but as a new way of writing. In the times we live in we are constantly on the look out for and need of new information; blogs are a way for us to select and filter that information. Sponsoring is a big thing in the world of blogs, and there are many discussions going on whether it is good or bad. It is a way for the blogger to have the upper hand and sometimes they can take advantage of their position and pressure the sponsors to pay and give more. If a blog decides to go for sponsoring affiliates, the proper product information should always be displayed and shared. Karim pushed the importance that a blogger should always stay humble. Regarding blog posts – he advised keeping the headlines short and always adding strong visuals; to make the blog as powerful as possible. The overall tone should also be set to be in line with the reader’s expectations, and the bloggers should manage the content – always thinking about the architecture of the blog. The most popular and successful content in his expert opinions consists of tips and lists. He also recommended; to try and schedule posts in advance to save time – something I also found out in my research. The blog should always aim to attract people and not to exclude anyone. He also brought up the importance of engagement, usually the reader has the ability to comment, like and share posts – this should also be done by the blogger himself. The success of a blog can be determined by the quality of its audience and readers – it’s therefore important to always listen to them and value their inputs and opinions. Lastly we discussed different sources of traffic that blogs can have. They can be: business traffic – affiliations, SEO advertisement and Google ads, brand traffic – advertisement, banners, and brand promotions, natural traffic, and social traffic – the ones retrieved from the social media platforms. A blog is after all a website, and it needs to have a steady traffic stream and attract people to it.
Home page; available from http://www.mydigitalluxurygalaxy.com/; Internet: accessed 8 May 2016
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