Paria Publishing 2009 Catalogue by Paria Publishing

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Production

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at the

Choose Paria Publishing for your corporate communications productions

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What we do:

Annual Reports Brochures Magazines Advertisements Print, Radio & TV, Outdoor Websites Calendars Corporate Identity Brand Identity Logo & Stationery Design Conference Collaterals Book Design

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Writing of Company Histories

Museums & Exhibits

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Video Documentaries .... and much more!

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Take two

bites at the Bite 1: World-class creativity and reliable production at an affordable price

We work with the largest and most modern printeries in the world, so we can afford to give you the best price on creative design concepts and your printing necessities!

cherry! Bite 2: Great deals on printing cost

Quality on time

We feel that an annual report should be produced at an affordable price.

The best deal in town for world-class Annual Reports. Correct, on time, corporate and attractive.

annual report 2005

Angostura Holdings Limited

This is why we charge only around TT$25K for the artwork and design of a regular-sized annual report*.

Plus we negotiate the best printing deals for you.

Client: Angostura Limited Cover Design: Alice Besson Photography: Stock Systems: Macintosh G4, Adobe CS Printing: CPPP, four colours

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Angosturaâ&#x20AC;&#x2122;s annual report won the prestigious PEAK Award in 2006 in the Commercial Printing (Bound Books and Catalogues) category. The international award is sponsored by Print Solutions Magazine, published by the Document Management Industries Association (DMIA), an international printing industry trade association with over 1500 members, headquartered in the USA. CPPP is the only Caribbean printery to win the International PEAK Award in 2005, 2006 and 2007.

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* This is the base price, which may vary slightly depending on page number and general specifications.

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to work with.

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Reports that we are proud of! Client: Agostini’s Limited Design & Layout: Dominic Besson Systems: Macintosh G5, Adobe CS3 Printing: CPPP, four colours, uvcoating

Client: CMMB Design & Layout: Alice Besson Photography: Alice Besson Systems: Macintosh G4, Adobe CS Printing: CPPP, four colours, uv-coating

Agostini’s brief to us was “Investing for Growth”. The cover of the report interpreted this theme showing a chess pawn casting the shadow of a queen, demonstrating the strategic versatility of the investments made by the Agostini’s group in its pursuit of growth.

CMMB was the first company in Trinidad and Tobago to introduce a ticker tape to the capital! For this report cover, we had CMMB suspend the stock prices for a couple of minutes and re-programme the computer to read “CMMB ANNUAL REPORT 2005”. The best ideas are often not very complicated to implement!

Medical / technical x-ray

Photographic

Personal care

Food stuff

Liquor

Housewares

Hardware

Food stuff

Household/Grocery

Hilti

Printing

Personal care Food stuff

Liquor

Housewares

Hardware

Food stuff

Hilti

Glock

Medical / technical x-ray Photographic

Printing

Household/Grocery

Hilti

Glock

Household/Grocery Hilti

Glock

Lastermax

Pointblank

Sig

Streamlight Orica Export Atk Alliant Techsystems

Sig

Streamlight

Orica Export

Atk Alliant Techsystems

Hammerli

Hi-Tec/Magnum

Monadnock

Protective Optics/Wiley X

Orica Export

Atk Alliant Techsystems Hi-Tec/Magnum Monadnock

Protective Optics/Wiley X

Orica Export

Protective Optics/Wiley X Orica Export

De Santis

Identicator

Mossberg

Ruger

Spyderco

Victorinox

Baird

Balon

Bronco

Bronco Charlynn

Charlynn

DSI

RAD SPX Power Team Supreme Manufacturing

2006

Oilwell Hydraulics Ram Gear R & M Energy Systems Stren Tenaris

Keystone

Oil States

Oteco

PBV-USA

RAD SPX Power Team Supreme Manufacturing Texas Products

Vickers

4 Nelson Street, P.O. Box 191, Port of Spain, Trinidad Tel: (868) 623-2236-9, 623-6757 Fax: (868) 624-6751 E-mail: marketing@agostini-mktg.com Website: www.agostini-mktg.com

Hydradyne Hydraulics

Keystone Oteco

Texas Products Harbison Fischer

Hydradyne Hydraulics

DSI Eaton Fairbanks Freidrich Leutert Hercules Hydraulics

Oil States

Harbison Fischer Oilwell Hydraulics Ram Gear R & M Energy Systems Stren Tenaris

RAD

ANNUAL REPORT 2007

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Annual Report

ANNUAL REPORT 2007

Hercules Hydraulics

Hydradyne Hydraulics

Keystone

Charlynn

Freidrich Leutert

Hercules Hydraulics

Hydradyne Hydraulics

PBV-USA

Fairbanks

Freidrich Leutert

Hercules Hydraulics

Oteco

Eaton

Fairbanks

Freidrich Leutert

Oil States

DSI

Eaton

Fairbanks

Baird Balon Bronco

Charlynn

DSI

Eaton

SPX Power Team Supreme Manufacturing Texas Products Vickers Harbison Fischer Oilwell Hydraulics Ram Gear R & M Energy Systems Stren Tenaris

Client: Agostini’s Limited Design & Layout: Dominic Besson Photography: Agostini’s / Dominic Besson Systems: Macintosh G5, Adobe CS3 Printing: CPPP, four and five colours, uv-coating

Hammerli

Hi-Tec/Magnum

Monadnock

Protective Optics/Wiley X

Sig Streamlight Orica Export

Atk Alliant Techsystems

Hammerli

Hi-Tec/Magnum

4 Nelson Street, P.O. Box 191, Port of Spain, Trinidad Tel: (868) 623-2236-9, 623-6757 Fax: (868) 624-6751 E-mail: marketing@agostini-mktg.com Website: www.agostini-mktg.com

Photographic

Agostini’s Limited

Printing

Personal care

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Medical / technical x-ray

Photographic

Printing

Oteco PBV-USA RAD SPX Power Team Supreme Manufacturing Texas Products Vickers Harbison Fischer Oilwell Hydraulics Ram Gear R & M Energy Systems Stren Tenaris

Agostini’s featured its construction sector in 2006, and its diversity of brands and agencies in 2007. As a modern, forward-looking company with a long-standing tradition of success, Agostini’s endorses attractive corporate layouts that communicate its vision and successes with solid typography and good aesthetic implementation. We have been able to meet their wishes for several years now — a great working relationship with great results!

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The front cover closed.

The entire wrap-around cover. Client: PLIPDECO Design & Layout: Dominic Besson (above) / Alice Besson (left) Photography: Abigail Hadeed Point Lisas IndustrIal Port develoPment CorPoratIon lImIted CS3 Systems: Macintosh G5, Adobe Printing: CPPP, four colours, uv-coating, die-cutting

Lisas IndustrIal Port develoPment CorPoratIon lImIted

ChaRting a new Course

PlIPdeCo continues to uphold its social responsibility towards the immediate environment in which heavy industry and land-and-sea-traffic meet delicate natural habitats. “our main concern is the

PoRt develoPment

water quality and the adjoining mangroves,” says hse officer gerrel traboulay. “Part of the estate has been used to regenerate the nesting areas of the scarlet Ibis, which reaped some successes. this regeneraion includes the planting of mangrove, and the establishment and monitoring of a no hunting zone.” PlIPdeCo, as landlord of the estate, has taken it upon itself to ensure that tenants are in compliance with various statutory and regulatory guidelines. tenants are therefore required

Point Lisas IndustrIal

through lease agreements to submit environmental monitoring reports to PlIPdeCo and to the ema. these reports serve to ensure that tenants do not discharge pollutants above permissible levels as stated by the ema.

the opening of Berth v in 2002 at Port Point lisas paved the way for a larger percentage of the region’s container traffic. dexter nurse is one of the crane operators of the port’s ship-to-shore gantry crane, and part of an experienced team that coordinated 173,526 teus in the container yard

Port develoPment CorPoratIon lImIted in 2007. “From up in the gantry crane, one gets a pretty good overview of what’s really going on!” says dexter. “the development that has taken place on Berth v over the past year has been inspiring, and the addition of three new rtGs has certainly boosted productivity.” In 2007, PlIPdeCo had many one-on-one sessions with its port users, informing them of the Corporation’s plans, including an investment of tt$100 million in new port equipment and yard space to complete the outfitting of Berth v. also included in these plans are improved efficiency, and additional repairs and upgrades to existing facilities.

chaRting a new Course

seRvice wIth tradItIon

This cover needs to be seen in its entirety: it’s a container that the reader can open to reveal first the company’s mission and vision, and then tucked inside the pages of the report! PLIPDECO is Trinidad and Tobago’s most important port and industrial estate in the south of the island. It’s all about containers!

If it comes to containerised cargo, PlIPdeCo and Gordon Grant are on board! Gordon Grant & Co. ltd. is in fact one of the oldest companies in existence in trinidad and tobago. established in 1872, the company acts as a full-service liner and port agent for all ports in the country. In 1986, Gordon Grant opened its second office in Point lisas, where it currently represents Crowley and several other liners and services, linking trinidad and tobago with the world. Gordon Grant has a lot in common with PlIPdeCo: both companies place a lot of emphasis on customer satisfaction, on delivering prompt, reliable service to their customers and on employee participation. “the willingness of PlIPdeCo‘s management to get things done in turn helps our customers,” says rhett Chee Ping, director, shipping department at Gordon Grant. “we are looking forward with confidence to participating in the continuing development

and economic life of the country, whilst maintaining our own tradition of service.”

annuaL RePoRt and FInanCIal statements 2007

For PLIPDECO’s 2007 report, we interpreted their motto “Charting a New Course” with the notion of empowering people. With Abigail Hadeed’s superb and subtle photography, the report described various areas of expertise at the Estate and the Port, “bigging up” people in relation to machinery or objects (or in the case of the CSR officer, with a stunning scarlet ibis, Trinidad’s endangered national bird that nests in the wildlife reserve at PLIPDECO).

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ments 2007

ChaRting a new Course

CaRing whIle growIng

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Client: TECU Credit Union Design & Layout: Dominic and Alice Besson Photography: Stock / Alice Besson / TECU For several years now, TECU Credit Union has allowed us to creatively interpret their yearly reviews and come up with exciting ways to present the institution in always novel and fresh ways to its mostly very youthful target groups. Our experience with TECU has shown that it is an unusually personable organisation, and we felt that their communications need to reflect their leadership role in the credit union movement in terms of size, strength and ... style!

Rejuvenations TECU Couva!

l Travyoe TECe U nd be d above an

Full range of services Friendly personalized service Quick turnaround time for transactions Easy parking

Servic

rldwide nation wo s any desti l Booking - Travel to d Car Renta - Hotel an

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Exciting

Packages

St Lucia Curaçao en Cruises Treasure Que rs Tou ASA Wright ary Tours Bird Sanctu Jamaica India Holland n St Maarte Guiria France ises Cru l niva Car

David Moe, Officer in Charge

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CU Travel

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For TECU’s 60th anniversary, we produced a pictorial commemorative magazine, ads and flyers that all complemented the 2006 Annual Report in layout and design.

Loan Amoun $10,000 $15,000 $20,000

“Our friendly staff handles the full range of services in Couva, including Insurance and Travel, with the added benefit of convenience.”

TECU Couva Branch 82-84 Southern Main Road, Couva Tel. 679-6549 / 679-6361 Fax 679-2903

landra TECU Ba

Term 2yrs 2yrs 2yrs

- 658-8328 Marabella -6549 Couva - 679 - 648-0408 Point Fortin om tt.c www.tecu

Resort

Loan Now Installment (Monthly) $470 $705 $940

Creating and

Securing Your

Future

Annual Repor t 2006

Come to • • • •

or leisure! Ideal for business

Crea

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and

Secu

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You

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War m awa hospit it a Gue s you w lity in a stho use hen you homely and a Apa choose tmosp h rtme T nt H ECU Co ere otel ral R e

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Client: Guardian Holdings Limited Design & Layout: Gerard and Alice Besson Illustrations: Adele Todd Guardian Holdings Limited is one of the insurance and financial giants of the Caribbean region. Their 2006 Annual Report combined thematically with a series of calendars and notebooks, depicting beautiful watercolours of tropical trees and leaves by Trinidadian artist Adele Todd. The cover of the annual report featured one of Adele’s drawings “etched” into a wooden surface. For the company’s 2007 Annual Report, the theme was “Making Strides” (one that we had given them for that year’s calendar illustrated with Moko Jumbie photographs by Stefan Falke). The annual report was held in stark, strong colours and typography, and did not use any images or photography outside of the cover and the illustrated graphs.

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In TECU’s 2007 report, bronze metallic ink beautifully matched the cent which illustrated that year’s thrift theme of “valuing the penny”.

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Bank on Style Client: RBTT Holdings Limited Design & Layout: Alice Besson Photography: RBTT, Abigail Hadeed, Mark Lyndersay Systems: Macintosh G5, Adobe CS3 Printing: CPPP, four colours, UV-coat/matte varnish, blind emboss Who says that banks are stodgy when it comes to their corporate communications? Surely not RBTT. The financial group demonstrates strength and Caribbean relevance in their approach to design, and we particularly enjoyed giving their graphs and financial statements a creative and stylish touch. Shown here are the covers, layout of the financials, and graph styles of the 2006 and 2007 reports.

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Serialisation: These annual reports were done for RBTT in St. Kitts & Nevis and Grenada respectively, using a map motif with emphasis on the islands of the subsidiaries. Note the credit-card typeface of the words â&#x20AC;&#x153;Annual Report 2006â&#x20AC;?!

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Great creative concepts come from good customer relationships

Creativity galore

Client: Demerara Mutual Life Assurance Design & Layout: Alice Besson Photography: Alice Besson, Stock Systems: Macintosh G5, Adobe CS3 Printing: CPPP, four colours, uv-coat, blind emboss, die-cut Demerara Mutual is a tradition-rich insurance company, headquartered in Guyana with offices in St. Vincent, St. Lucia and Grenada. Thanks to an artistically very open-minded management, Paria always gets a more or less â&#x20AC;&#x153;carte blancheâ&#x20AC;? to come up with conceptual and design surprises! DM was the first company that allowed us to do a pocket-sized annual report, and we have been instrumental in divising their launch campaign for a series of new products, a re-vamped corporate identity, and several interesting calendars along the themes of Amerindian Folk Tales, Cricketing Terms and Caribbean Fruits and Vegetables.

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We donâ&#x20AC;&#x2122;t stop at anything. Not even at spiral-binding prestigious annual reports.

Spiral

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Return of the

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Busted myth:

Never spiral-bind an annual report.

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Client: Demerara Mutual Design & Layout: Alice Besson Photographs: Stock Systems: Macintosh G5, Adobe CS3 Printing: CPPP, four colours

Client: Guardian Holdings Limited Design & Layout: Alice Besson Photographs: Stock Systems: Macintosh G5, Adobe CS3 Printing: CPPP, four colours Spiral-bound small pages illustrate the theme of “Strength ... in our hands” in this whimsical diary with pictures of hands in various life situations, combined with quotations that relate to various synonyms of “strength” - part of GHL’s motto.

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Demerara Mutual Life Assurance always wanted to implement a water theme in their corporate communications. This year, we did a series of publications for them under the motto “Water = Life”. The annual report featured a split-page principle, which was not only original, but functional: with the accounts pages in the bottom half, the reader was able to browse top and bottom sections separately, comparing graphs and reviews in the top with the figures below. The water theme also formed a beautiful calendar which illustrated various water-related topics that are relevant to Guyana and the Caribbean islands (i.e. the “curry duck” seen here in its early days...)

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Calendars

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Design: Alice Besson Client: Guardian Holdings Limited Illustrator: Adele Todd Systems: Macintosh G4, InDesign CS, Photoshop CS Printing: CPPP, four colours, spiral binding

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This pretty calendar combined watercolours of tropical trees, done by Trinidadian artist Adele Todd, with philosophical quotations. To make the illusion of an artist’s sketchbook complete, we put an image of a wooden binding, held together by screws, at the top, into which the company’s logos were “burnt”.

2008 Recipe Calendar

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2007 Cricket Calendar

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With Hons!

Communication for government agencies & ministries

Client: Ministry of Finance of Trinidad and Tobago Design: Dominic Besson Design of cover image: CPPP Photography: Ministry of Finance Systems: Macintosh G4, Adobe Illustrator 10 Printing: CPPP, four colours

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Client: Ministry of Finance of Trinidad and Tobago Design: Dominic Besson Design of cover image: Dominic Besson Photography: Ministry of Finance Systems: Macintosh G4, Adobe CS Printing: CPPP, four colours

Client: Ministry of Finance of Trinidad and Tobago Design: Dominic Besson Design of cogwheels: Teiling Advertising Photography: Ministry of Finance Systems: Macintosh G5, Adobe CS3 Printing: CPPP, four colours

Client: Ministry of Finance of Trinidad and Tobago Design: Alice Besson Design of cover image: Alice Besson Photography: Ministry of Finance Systems: Macintosh G5, Adobe CS3 Printing: CPPP, four colours, die-cut

Yes folks, government communications needs to sizzle. They need to be as contemporary as private sector publications, otherwise “how it go look”?

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For four years, we have been producing the Ministry of Finance’s budget documents, which include a carrying bag, around 7 separate books (ranging from 60–200 pages each), and a data CD. We ensured that these seminal documents got a novel and attractive design each year in a missionimpossible turnaround timeframe, which would not have been possible without Beverly Foster at the Ministry and the dedicated people at Caribbean Paper & Printed Products, never ever.

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Recession?

Inflation?

Bite back!

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Our prices are always low, so you can afford to keep your communication flowing in times of pinch.

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Implementation of corporate identity concepts

Theyâ&#x20AC;&#x2122;ve got the look Take tw ob ite

Client: CMMB Corporate Design Concept: The Farm (U.K.) Layouts: Alice Besson Systems: Macintosh G5, Adobe CS3 Printing: CPPP, five colours

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In 2006, CMMB contracted The Farm out of the UK to conceptualise a corporate branding concept for the growing Caribbean company. As a long-standing adviser and supplier to CMMB, Paria participated in the consultations that The Farm conducted in Trinidad, and subsequently assisted CMMB to stringently implement the new design guidelines in their various magazines, advertisements, brochures, posters, calendars and many other printed and online corporate publications and collaterals. Through this trans-Atlantic collaboration from the word go, CMMB was able to launch their new and distinctive branding successfully in the marketplace!

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Development of corporate identity concepts

Developing branding concepts is like giving a rider reins and a saddle: yee-hah and off she goes! And mind you, the stirrups need to be just the right length, the saddle has to suit either jumping, racing or herding cows, and sometimes boots and a helmet have to be part of the whole show as well. Here are some examples of our very diverse clientele for whom we have provided a leg-up in the launch of their brands. From A like logo design to Z like letterheads (or something to that effect).

Logo and Branding Clients: • Coastal Development Company (Au Ciaque) • Demerara Mutual Life Assurance Company (Guyana) • Events 4 U • IKON Fitness Solutions • Dorothee Krist (Canine Physiotherapist, Germany) • Ramps Customs Logistics • Polyphony • Sporting Icons Resorts • Academy of the Humanities at the University of Trinidad & Tobago

“Wow. We love it.”

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Client: Ramps Customs Logistics Design Concept: Gerard Besson Photography and Layouts: Alice Besson Systems: Macintosh G4, Adobe CS Printing: CPPP, four colours

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Ramps Customs Logistics is one of those dynamic young companies that have one leg in Trinidad and Tobago and one, well, everywhere in the global marketplace. With a logo that was designed by Rudy Rampersad, one of the founder’s sons, we gave them a copy platform based on the idea of “finding a needle in a haystack”: isn’t that what comes to mind when looking at a port full of containers?

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Holistic approaches Client: IKON Fitness Solutions Design Concept: Alice Besson Layouts: Katrianna Latchman Systems: Macintosh G4, Adobe CS Printing: CPPP, four colours IKON Fitness Solutions is all about a holistic approach to weight loss and getting fitter. IKON helps their customers stay on a regime that will get them there: with fun and scientifically well grounded. For the youthful family firm, we developed a symbol based on the Zen-circle ... and yes, there should never be anything placed inside of that circle (see the inside of their folded brochureâ&#x20AC;&#x201D;they are allowed to type on the letterhead, though). And because IKON is truly Zen, it took no time at all to convince them of this design approach...

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On the House:

...you wish

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The coolest real estate brochures ever.

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â&#x20AC;&#x153;Art

is a

patient search.

(Le Corbusier, Swiss architect, 1887-1965) Client: Sporting Icons Resorts Logo design: Gerard Besson Design Concept and Layouts: Alice Besson Photographs: Alice Besson, Sporting Icons Resorts Computer Graphics: Create 3D Systems: Macintosh G4, Adobe CS Printing: CPPP, four colours Website programming: Event W.I. Luxury holiday resorts in choice locations in Antigua, Anguilla and Grenada, from and for the sporting greats of this world! The concept of Sporting Icons Resorts is truly Olympian and original in its approach. Because the villas are actually shell-shaped, we enveloped the cover of the sales brochure with a vellum sheet that had a shell on it, precisely covering the floor plan. Paria Publishing conceptualised and designed all their start-up materials: from logo to printed materials to banners and signage to website. Clockwise from top left: Cover of sales folder, website, die-cut invitation with envelope, letterhead and call card.

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Client: Coastal Development Design Concept: Gerard Besson Layouts: Alice Besson Photographs: Coastal Development Systems: Macintosh G4, Adobe CS Printing: CPPP, four colours

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Imagine a peninsula of tropical rainforest, with pastoral, lawncovered clearings, surrounded by miles and miles of sea, beaches, tranquility. This is Au Ciaque Resort-to-be on the North Coast of Trinidad, and we were privileged to give this paradisical spot a name and a face. Coastal Development designed a great, naturefriendly holistic resort and neighbourhood with some fantastic, Mediterranean-inspired villas, and we gave them the motto â&#x20AC;&#x153;A Free State of Mindâ&#x20AC;?. The design concept was based around the notion of becoming a citizen of this Free State of Mind. We gave Coastal Development everything from concept to logo design to stationery, real estate sales brochure and post-sales engagement folders, to on-location signage and resort names based on historic Amerindian names and words.

d M i n

S t a

e e

M A R A V A C A

opi- amboo e

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o f

n M i

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Client: NLBA Architects Design and Layout: Dominic Besson Computer graphics: Create 3D Systems: Macintosh G4, Adobe CS Printing: CPPP, four colours This urban development is nestled in Maraval among verdant hills and murmuring brooks — and yet it is trendy and just what the market is calling for! For “The Meadows”, a classical gated community set into a green environment, NLBA Architects required a brochure that concisely showcased all the amenities of this new urban lifestyle, from swimming pool to sunny interiors. Our brochure design picked up on the natural surroundings with a leaf design, and combined the beautiful architectural renderings by Create 3D with upmarket, contemporary typography.

Off Long Circular Road, Por t of Spain, Trinidad W.I.

The Meadows Take tw ob ite

The Meadows Off Long Circular Road, Por t of Spain, Trinidad W.I.

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We keep you

We write, edit, illustrate and design corporate newsletters and trade magazines

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tune

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Day

Tobago Trinidad's sister isle rocks.

Call it Angostura Island! W

hile Angostura exports some of its brands—particularly the world-renowned Angostura® aromatic bitters and its Angostura® 1919—all over the globe, also supplies Trinidad's sister isle Tobago. Tobago attracts hundreds of thousands of tourists every year, both from abroad and from Trinidad. And most of them come for the beaches and a good rum cocktail. Or for business and a good rum drink, or to visit family and a good rum & coconut water, or ... and a good rum! In virtually all places in Tobago one can sample several of Angostura's products. Rums with good mixability like Black Label or White Oak, premium rums like Angostura® 1919 and 1824, and the wide range of other spirits, mixers, and flavourings are staples in Tobagonian bars and restaurants. Tourists, who come to sample a local rum, are usually served with Angostura rum. We visited some bars and restaurants to see what they have been doing!

Renmar Bar & Restaurant

The Shade

Pigeon Point, doubtless Tobago's most popular and best-developed tourist beach, now also has an excellent cocktail bar and lovely sit-down creole restaurant. Opened in 2007, “Renmar” is run by the Anthonys, with young Akeem Anthony in charge. Renmar is directly on the beach, and patrons can come in their bikini and enjoy fabulous cocktails or creole food. “Most popular is the piña colada, but I also offer Angostura® 1919 to guests who would like a premium rum,” says Akeem. And bitters? "In everything! Orange bitters is great because it has no colour, and Angostura® aromatic bitters goes also into all our food because it adds that special something." And what a spot to get married! With the ceremony on the beach you can step right into the large, open restaurant for dinner and dance. Angostura truly enjoys pride-of-place in Tobago, and is often engaged with promotions and sponsorship to bring its flagship products to visitors and locals alike.

To enjoy Caribbean cocktails in a super outdoor disco environment, go to The Shade. David Milne, a former oil worker, who built the place in 2005, is astonished himself by the overwhelming popularity that this “cool place” has been able to garner in just two short years. The Shade is built like a typical south American “churuwara” and has a Balinese flair to it: A high roof on stilts, with rustic benches surrounded by tropical trees and plants. The dance-floor has a rich sound, and the busy bar with at least 8 bartenders has a stage for live bands over it... yes, above the bar! The Shade fell victim to arson in 2006, but it was re-built in just ten short weeks. Its thatch roof was replaced with an aluminum tile consisting of 80% recycled beer-cans, topped by a planter. To add a unique touch, David and his son Ross added five hundred Angostura® 1919 bottles, illuminated from behind, to frame the bougainvillea which cascades over the roof. “Angostura provided our start up alcohol and had a two years exclusive advertising contract,” says David, who otherwise keeps The Shade free from branding and advertising.

MAkinG ruM

under PerfeCt ConditionS

Continued on page 12

A Tour of the Angostura Distilling Works in Trinidad and Tobago with John Georges

The Distiller • Issue No. 15 • May 2008

22 The TheDistiller Distiller •• Issue IssueNo. No.15 15 •• May May2008 2008

aking a tour of Angostura’s fantastic distillery on a bright Caribbean morning with somebody as enthusiastic as John Georges, Senior Manager of Production at the House of Angostura, is probably one of the better ways to start a day. “One thing I love about my country is that it always has the perfect weather,” says John, whose smile gleams as much as the polished pipes and tanks of the distillery that he supervises. Posing between the flowering shrubs at the extensive, park-like spaces in front of the distilling works, he says: “When the sun shines, it shines perfectly. When it rains, it is just enough rain for me. And here at the distillery, I’m not only a plant manager, I also manage these plants...” Seeing this most modern distillery of the Caribbean at work is truly amazing. Molasses is being delivered into vast storage tanks, to be transferred to a series of steaming fermentation tanks, which bubble and hiss as the yeast (a company-own special strain which is one of Angostura’s trade secrets) turns the glucose in the molasses into ethanol. Up and up into the blue sky soar the distillation columns, where the ethanol is vaporized and liquefied again and again, yielding in the end different types of clear base alcohol. The longer it stays in the still, the lighter the rum will be—meaning that its alcohol content Gleaming in the tropical sunshine: will become higher. Heavy rum is taken out early in the distilling Angostura's still is the most modern in the Caribbean. process and contains the predominant flavours. Rishi Bhansingh, from his computerized terminal, controls the fermentation and distilling process: boiler temperature, yeast content, whether fertilizer needs to be added to the yeast to augment the fermentation process, and the myriad of valves, pipes, gauges, levers etc.: all at a mouse click! Then the blending and ageing process commences, and this is where the “old hands’’ come in: meet Augustin Ferguson, second generation caramel maker at Angostura! As his father before him, Augustin oversees the fabrication of that mysterious ingredient that gives Angostura’s rums their golden colour and mellow constitution. But before he gets to swing his ladle, figuratively speaking, step across to the womb of the entire factory: the silent, somber and somehow awe-inspiring ageing warehouse (one of several that the company Augustin Ferguson, second generation caramel maker. owns in various locations in Trinidad). Here, tens of thousands of oaken barrels slumber for years, infusing the rum with the aromas from their charred staves. Did you know that rum barrels have led a previous life as American whiskey barrels? And in the cooperage, there are even larger ones, really big heavy casks called “pipes”. Aah, the cooperage. It feels like time stood still: the clonk-clonk of hammer and anvil, the hissing of the hydraulic machine that firmly presses the hoops around the staves, the odour of wood shavings and charcoal—one is transported back to the docks of a port, back in the days when almost everything was shipped to and from the Caribbean in barrels, not only rum, but nails and sugar, flour and biscuits, meat and wine. Angostura is the only place in Trinidad and Tobago where the age-old profession of the cooper is still practiced and imparted to Rishi Bhansingh in the cockpit of electronic distillation control. young people. Today, the distillery at Laventille, just outside of Trinidad’s capital Port of Spain, is one of seven that Angostura owns or has an interest in. With the others being located in Canada, the USA, Suriname, St. Lucia, Scotland and France, the one in Trinidad is still the one that Angostura considers as its hub, its home and its heart. It is here that premium rums like the eight-year old 1919®, the 12-year old 1824®, the classics Royal Oak® and Fernandes Black Label® as well as many other fine spirits are manufactured. Here is also the only location in the world where the company makes its flagship product, Angostura® aromatic bitters. And, last but not least, the weather is always perfect in Trinidad and Tobago, come rain or shine!

Seize the "L

Clonk-clonk goes the hammer of the cooper, before the barrel is inserted into a machine that presses down the hoops with pneumatic precision.

Diem

Carpe

Mickael Perron developed from fish-farmer to star bartender and is now Container with bulk rum destined to Angostura's subsidiary, SAB in Suriname.

The Distiller • Issue No. 15 • May 2008

ondon is like a big cocktail on its own,” says Mickael, who made the swinging town his home in his mid-20s, coming from France. He grew up in Cherbourg by the sea, and got an education in fish-farming. But after finishing his degree, he switched to bartending, a profession that came naturally to this young man who describes himself as holistic. “I work when people have fun — I like that. Bartending is about being a team player and about being in control. And because I talk a lot, I’m good at selling.” His career took him to the “Milk & Honey” (a speakeasy bar whose address is not divulged publicly), to the “Sketch” where he worked with Pierre Gagnare, and to Haymarket. In 2004, he was one of the UK finalists in the bartending world championship in Helsinki. “I like different cultures, and each alcohol represents a culture. There is heritage and history in every bottle,” says Perron. His appointment as Brand Ambassador for Angostura is a perfect fit. When asked what makes a good bartender, he said: “A good bartenders is someone who smiles, who keeps his head up, who makes people happy. In a bar, focus in never on the bartender, but on the guest. It’s the patrons who make the bar, not the people behind it.” “Carpe Diem” is Mickael’s avowed motto. At his first visit to Angostura during the pre-Carnival season, he was amazed at the “way you dance the soca here.” But, he also remarked that he observed that Trinidad was still at the beginning of a cocktail culture, which is starting to spark, as seen by Angostura's Cocktail Lounge which was well received during the Carnival period.

every bottle.

Angostura's Brand Ambassador for Europe 18

The Distiller • Issue No. 15 • May 2008

Honeycomb

1919 Old Fashioned

We write the stories. We take the photos. We slurp the cocktail (lol). We do the design and layout.

Tea for Two

De la Rose

Cover Stories Client: Angostura Limited Design & Layout: Alice Besson Photography: Angostura / Alice Besson Systems: Nikon Coolpix 8700, Macintosh G5, Adobe CS3 Printing: CPPP, four colours, spot-uv coating throughout (looked great but unfortunately you can’t see it on this page...)

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Mickael fools around with bartender Hans at an impromptu training session for flare bartending in front of the still at Angostura.

I like different cultures, and each alcohol represents a culture. There is heritage and history in

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Angostura’s trade magazine “The Distiller” is one of our flagship productions, now in its 17th edition! For several years, Angostura has given us the opportunity to showcase many of our creative capabilities: product, food and people photography, conducting interviews, writing journalistic articles as well as advertising copy, creating print advertisements and of course laying out this great publication.

LINKAGE September 2008 • www.amchamtt.com

Y o u r

d o o r

t o

o p p o r t u n i t i e s

i n

The American Chamber of Commerce of Trinidad and Tobago

g l o b a l i s e d

e n v i r o n m e n t

U.S. PolicieS

How tHey affect yoU

Paria Publishing took over the re-positioning of AmCham’s “Linkage” quarterly trade magazine in 2003. The challenge was to change the publication from a “club paper” to an international trade publication that adds value to the Chamber’s membership, attracts advertisers, and functions as a fund-raiser. Thinking “newsstand, newsstand, newsstand...”, we happily embarked upon a journey of finding weird headlines for serious articles, illustrating them with deep symbolism but without respect, adding interesting new editorial categories that give the magazine vivacity and interest, and all in all giving Trinidad and Tobago a trade publication that is being flattered by imitators already. And after some years, Linkage got a facelift to look even more “newsstand”. See what a great client could do?

Q4/2008

IntegratIng HSSe & BuSIneSS: a formula for Development A

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Client: American Chamber of Commerce Trinidad & Tobago Design & Layout: Alice and Dominic Besson Photography: Alice Besson, stock Systems: Nikon 8700, Macintosh G5, Adobe CS3 Printing: CPPP, four colours, uv-coated

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BG T&T feature

In the last issue of BG T&T Life, we explored the popular subject of “global warming” and in this issue, we attempt to examine the closely related topic of “reforestation”.

Grow a tree It might surprise you that a quick internet search of the word “reforestation” will bring up a number of items worldwide. For a moment, you might feel that the issues affect only Trinidad and Tobago, and surely the UK and the US but in fact, people all over the world have begun to pay notice to the environment and our impact on it.

What is reforestation?

The internet search will bring to your attention projects based in countries such as Bolivia, Costa Rica, Canada, Mongolia, Colombia, Malaysia and Japan. Indeed this should give you a good idea of how “global” the problems really are. It is worthwhile to note that the search also leads to an article on the Fondes Amandes Community Reforestation Project (FACRP) in Trinidad which BG T&T funds and supports annually. So what exactly is reforestation? You must have heard this word many a time in your primary school days, but though it remains familiar, it is seemingly surrounded by a certain degree of vagueness and uncertainty. According to Wikipedia, “Reforestation is the restocking of existing forests and woodlands which have been depleted, with native tree stock. The term reforestation can also refer to afforestation, the process of restoring and recreating areas

of woodlands or forest that once existed but were deforested or otherwise removed or destroyed at some point in the past.” Simply put, reforestation is putting back a forest where it once was. Small in words, but big in action. If you have never been part of such a project, now is the time to do so. You may question why and why now, but the impact of global warming could not be more obvious with the very bizarre weather the world has been experiencing over the past few years.

And what about deforestation?

Deforestation takes place as a result of both direct and indirect causes. Direct causes comprise of factors such as sudden and catastrophic clear cutting, slashand-burn and most related to BG T&T’s business – urban development, while indirect causes cite habitat fragmentation1 as being one of the elements that greatly increases the effects of deforestation. Deforestation and naturally, reforestation affect ecosystems, which affects us. The facts remain that biodiversity is also a part of the equation and that forests set the stage for a better quality of life for all species in the ecosystem. Not only does reforestation reintroduce biodiversity2 , but it also provides plant life that can produce

1 According to Wikipedia, habitat fragmentation describes the emergence of discontinuities (fragmentation) in an organism’s preferred environment (habitiat).

medicines, improve the quality of air as trees utilise Co2 and contribute to the lessening of global warming through the regulation of the earth’s climate. It is also important to note that deforestation is directly associated with problems such as soil erosion, landslides and infertile soil, which have their own consequences.

BG T&T’s response

So you might ask yourself what is BG T&T’s response to reforestation. As a leader in the business of natural gas, our response builds on one of our Business Principles – to be environmentally responsible. The issues discussed above sit on our doorstep. Carded to take place shortly is the launch of our reforestation project in Central Block. During developmental activities in the area, approximately 52 acres were cleared in the VictoriaMayaro Forest Reserve (VMFR) but the intention was indeed stated from the start that this amount of acreage would be reforested. BG T&T fully recognised that the VMFR is the second most important intact forest ecosystem in Trinidad outside the Northern Range and further to this, in August 2007 work began on reforestation in the area. High biodiversity values for flora and fauna have been recorded in this reserve and maintaining these values is associated with

2 According to BG Group biodiversity is ‘the variability among living organisms from all sources and the ecological complexes of which they are a part; this includes diversity within species and of ecosystems’.

the preservation, maintenance and rehabilitation of this intact forest ecosystem present in the VMFR. BG T&T also worked with the national Forestry Division to ensure that a ‘no net loss policy’ was adhered to in order to minimise its impacts on biodiversity and maximise opportunities to enhance biodiversity. The development and implementation of this Reforestation Programme over the next five years seeks to uphold our Business Principles as well as those expectations set by the Forestry Division and the Environmental Management Authority (EMA). Less recently, but certainly not less in any other way, BG T&T has been a keen sponsor of FACRP since 2003. FACRP, a community-based organisation that supports reforestation, organic farming and community development, was established in 1982 and is based in the Fondes Amandes community of St. Ann’s, just 10 minutes away from BG House. The organisation has indeed developed a great deal since this time and work taking place is all-encompassing with projects such as forest fire prevention, organic gardening, the development of an organic tree nursery and community and national eco-tourism.

FACRP

BG T&T’s environmental sponsored project, Fondes Amandes Community Reforestation Project (FACRP) manages the following: • Watershed management • Soil conservation • Forest conservation • Wildlife conservation • Biodiversity • Importance of rivers, springs and watercourse

BG T&T Life

Client: BG Trinidad & Tobago Design & Layout: Alice Besson Photographs: BG T&T, Alice Besson Systems: Nikon 8700, Macintosh G5, Adobe CS3 Printing: CPPP, five colours BG T&T’s newsletter “Life”, modelled after the British parent company’s “Links” magazine, has been improved greatly with a new approach to content and look. BG Group’s layout guidelines leave the designer a lot of room while maintaining corporate branding styles in terms of colours, shapes and typestyles. The Trinidad and Tobago asset contracts good photography and keeps a sharp lookout on content and design, and with a little help from Paria Publishing, “Life” has become a publication that BG’s staff and stakeholders can take pride in!

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• Community input towards environmental conservation The term “watershed” is a geographical term that means the place where all water flows to. A watershed is the source of everything that humans need, the richer the diversity in an ecosystem (animals, plants, micro-organisms, fungal layer) the more stable the system is for sustaining humans.

Flooding and fire prevention

Port-of-Spain (POS) is in the Cascade / St. Ann’s watershed and geographically Port of Spain is built on a flood plain. One of the most important national issues in Trinidad is flooding. BG T&T’s financial contribution to the FACRP is to assist the community with replanting efforts, as replanting a burnt out ridge aids in the control of flooding. BG T&T’s funding of this project allows the community to find readily available materials to sustain their livelihoods in craft, musical instruments and jewellery. The community’s fire prevention programme has been very successful. The project now deploys fire guardians operating on a shift system throughout the community during the dry season. The fire guardians monitor critical areas and extinguish fires set mainly by young people from nearby communities who frequent the river, hillside while hiking and camping. Visitors are openly welcomed and one would be amazed at other interesting facts that are there to be discovered. Should you, a family member or a friend wish to get involved in either of these initiatives, please email melissa.young@bg-group.com. It would be well worth your time to step up to the challenge of making a difference.

Public recognition for the FACRP

We are proud to report in this issue that the FACRP was awarded the Humming Bird Medal for loyal and devoted service to the Republic of Trinidad and Tobago in the sphere of community service and environmental conservation by the President of the Republic of Trinidad and Tobago at the 2007 Independence Day Celebrations. The Project also received the EMA Community Group Award. Professor Ken Ramcharan has also submitted the Fondes Amandes Community Reforestation Project 2007 in a Caribbean Environmental Competition. The Caribbean Agriculture Research & Development Institute (CANARI) have done a case study on the FACRP and the case study is currently being released throughout the Caribbean using the FACRP as a model to communities throughout the region. Please visit the BG T&T sponsored FACRP website at: www.facrp.org

BG T&T Life

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love

We produce “turn-key solutions” for book projects — from design to seeing it printed. We also research, write and design corporate histories.

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writing

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Client/Artist: Jackie Hinkson Reproductions / Design / Video Direction: Alice Besson Systems: Nikon 8700, Macintosh G5, Adobe CS3 Printing: CPPP (hardcover, laminated) Video: Advance Dynamics Jackie Hinkson did this series of very large paintings of the story of Christ in a Trinidad setting. He felt that he would like to publish them in form of a book, portfolio of prints and DVD. Both academically profound and beautiful in their presentation, we think that our designs and our conceptual inputs did the works justice!

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Artist and poet LeRoy Clarke needs hardly any introduction in Trinidad and Tobago: he is truly one of the most cherished minds of our time. With such outstanding material in word and illustration the concept and design of his four books was a true joy! “Eyeing de Word” is an epic love poem, “De Distance is Here” his collection of El Tucuche poems, “Drawing as in Drawing Out” was published by the National Museum and Art Gallery as a post-exhibition catalogue, and “Secret Insect of a Bird” an anthology of LeRoy’s drawings.

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Client/Artist: LeRoy Clarke Reproductions, Cover & Book Design: Alice and Dominic Besson Systems: Nikon 8700, Macintosh G5, Adobe CS3 Printing: CPPP

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In Trinidad and Tobago 1895 - 2006

Celebrating 60 years of the Trinidad and Tobago Electricity Commission Commemorating 111 years of Electricity in Trinidad and Tobago

ELECTRICITY

Client: Roberta Stoddart Printing: Colour Innovations (Canada)

That the Republic of Trinidad and Tobago today enjoys the distinction of being referred to as one of the most economically developed and industrialised nations of its size in the world is by no means due to coincidence or chance. Behind it all has been a revealing, interesting and intriguing sequence which can be attributed principally to the high levels of professional skills and expertise of its citizens in general and to those who have worked in the electricity supply sector in particular. They are the ones who have labored over the years to bring about a phenomenal transformation from what had hitherto been a small and insignificant oil fired electricity generating system to what has now become one of the most sophisticated world class electricity supply systems keeping pace with modern state of the art engineering technology and the application of no less a standard of computerised customer service delivery systems. The pages of this historical account of the Electricity Supply in Trinidad and Tobago over the past 111 years (1895-2006) tell the story of the transition from multiple private sector ownership to total State control under one authority , the Trinidad and Tobago Electricity Commission, and then back to private sector ownership albeit in partnership to a somewhat limited degree with the State. But in the midst of these unique stages of transition, the one common thread which has underlined the development, growth and expansion of the sector has been the unflagging dedication, commitment, loyalty and ingenuity of the Management and Staff of all the administrations in their time, and the selfless determination to overcome the numerous obstacles and impediments which stood in the way of the Organisation's unrelenting search for excellence in customer service delivery. The story of the development and growth of the electricity supply sector in Trinidad and Tobago bears ample testimony to undoubted parallel growth which has taken place among all sectors of the National Community and is a fitting tribute to all who have contributed to the cause.

The Trinidad and Tobago Electricity Commission

ELECTRICITY

ELECTRICITY In Trinidad and Tobago 1895 - 2006

Celebrating 60 years of the Trinidad and Tobago Electricity Commission Commemorating 111 years of Electricity in Trinidad and Tobago

Client: Abigail Hadeed Printing: Scrip J Printers Client: Susan Craig-James Printing: SRM Production Services (Malaysia)

We give you turn-key solutions for your book project.

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We also design and publish our own books. For books in print, check www.pariapublishing.blogspot.com

Michael Anthony Roy Mitchell

Client: T&TEC Printing: CPPP

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Caribbean Entrepreneurs The History of the ANSA McAL Group of Companies

1881-2006 This anniversary publication is inspired by the idea that at all times, there exists a correct future that is waiting, even attempting, to unfold. What makes a future correct is that it is in harmony with its evolving environment. From time to time, individuals emerge who possess the capacity to grasp this scheme of things and create a future of their own choosing, benefiting themselves and the environments in which they live. The environments, decades apart, into which the three principals, who were to create the ANSA McAL Group of Companies, sought out and founded futures, were on each occasion enveloped in societal flux and economic change. These

remarkable

individuals

were

George Alston, Charles McEnearney Anthony Sabga. They had seized the day.

and

The History of the

ANSA McAL Group of Companies

125 YEARS

of Business in the Caribbean

Clients and authors: RBTT Financial Holdings (Alice Besson), ANSA McAL (Gerard Besson), Clydesdale Club of Trinidad and Tobago (Horace Harragin and Katrianna Latchman) Printing: CPPP / C Digi Designs These beautiful coffee-table books were conceptualised, researched, written, illustrated and designed by Paria Publishing, incorporating many images from Pariaâ&#x20AC;&#x2122;s extensive historical archives.

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Cover design work in progress when this brochure went to pressâ&#x20AC;&#x201D;probably not the final look!

Corporate histories that we researched, wrote and designed.

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Conference Collaterals From web to print to ppt to signage: we think impactful. Client: RBTT Financial Group, RBTT Merchant Bank, Eastern Caribbean Securities Exchange, Anne Borde-Talma Printing: CPPP, Creative Ideas, Scrip J From websites to programmes, advertisements, banners, signage, powerpoint presentations, nametags and give-aways: we plan and equip your conference with style, on time, and with reliability. Since 2006, RBTT Merchant Bank entrusted us with creating the image for the prestigious RBTT Investors’ Forum in Miami. And in 2007, the ECSE and RBTT asked us to design the collaterals for their “Open for Business Forum” held in Trinidad that year.

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An Exhibition at the National Museum

in Commemoration of The Abolition of the

Slave Trade in

1807

3D Exhibitions Museums, exhibitions, tradefair booths with imagination! Recent Clients: National Museum of Trinidad and Tobago, Angostura Limited, Lifetime Roofing Ltd. The Museum of the City of Port of Spain, the Museum of the Police Service of Trinidad and Tobago, the Museum at the House of Angostura: may we suggest you go and visit these wonderful permanent exhibits to get an impression of what Paria could do? We also do tradefair booths and temporary exhibitions such as the one depicted here, which commemorated the bi-centennial of the abolition of the slave trade, held at the National Museum. Oh, and don’t forget to take the kids.

Champs Elysées Estate, Maraval, Trinidad, property and residence of John Boissière By Richard Bridgens, circa 1820

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Two Hundred Years on the Road to Freedom 25th March, 1807 - 25th March, 2007

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“Thank you!”

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Cascade Trinidad, W.I. Tel: (868) 624 41 87

Fax: (868) 623 03 30

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Email: paria@trinidad.net Website a): www.pariapublishing.com Website b): www.content-providing.com

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Blog: www.pariapublising.blogspot.com

Abigail Hadeed (artist) Accreditation Council of Trinidad & Tobago Agostini’s Limited Algico Insurance American Chamber of Commerce Trinidad & Tobago Angostura ANSA McAL Association of Caribbean Commissioners of Police BG Trinidad & Tobago Caribbean Association of Women Police CL WorldBrands Caribbean Money Market Brokers Caribbean Paper & Printed Products (1993) Citizens Bank (Guyana) Clydesdale Club of Trinidad and Tobago Coastal Development Company (Au Ciaque) Demerara Mutual Life Assurance Company (Guyana) Eastern Caribbean Securities Exchange EtecK Eve Anderson and Associates Events 4 U First Citizens Bank Guardian Asset Management Guardian Holdings Limited Guardian Life of the Caribbean IKON Jackie Hinkson (artist) Joy Kelshall (author) Lasalle Court Lensyl LeRoy Clarke (artist) Lifetime Roofing Ltd. Local Delites Dorothee Krist Dog Physiotherapy (Germany) Micon Marketing Ministry of Culture Ministry of Finance Ministry of National Security Ministry of Public Utilities Ministry of Trade National Museum of Trinidad and Tobago Newel Lewis and Associates (The Meadows) National Library Services (NALIS) NIPDEC Normandie Hotel Office of the Financial Ombudsman OSH Services Pan Trinbago PLIPDECO Police Credit Union Public Service Academy RBTT Bank (SKN) Limited RBTT Bank Grenada Limited RBTT Financial Holdings Limited RBTT Merchant Bank Limited Ramps Customs Logistics Roberta Stoddart (artist) Sarah Beckett (artist) SeaJade Tobago SL Horsford (St. Kitts & Nevis) Sporting Icons Resorts St. Patrick’s Co-Operative Credit Union T&TEC TECU Credit Union Tourism Development Corporation Tennis Patrons Association Trinidad and Tobago Electricity Commission Trinidad and Tobago Police Service Universal Investments Limited University of the West Indies University of Trinidad & Tobago Water Resources Management Unit