Town Update

Exciting things are happening in Paradise

By Colette Curtis

Assistant to Paradise Town Manager

The Town of Paradise, incorporated in 1979, is nestled in the foothills of California’s Sierra Nevada Mountains. Located on a ridge with elevations ranging from 2,000 to 2800 feet above sea level, Paradise is twelve miles east of Chico and ninety miles north of Sacramento. Residents and visitors still enjoy tall pines and majestic oaks, cooler summertime temperatures, occasional winter snowfalls, and a compelling environment. Rich in history, innate beauty, and friendly people, Paradise is a fantastic place to raise a family, build a business, or just relax for a weekend in the pines. After the Camp Fire, our community bonded together to overcome hurdles we couldn’t comprehend at the time. The Long-Term Recovery Plan was created and adopted with community members in a broad and systematic exchange of ideas, input, feedback and refinement conducted during largescale public meetings. Today, with the Long-Term Recovery Plan guiding us, we are moving forward more quickly than ever predicted. Exciting things are happening in the Paradise business community this year. After the double-disasters of the Camp Fire and COVID-19, we are seeing businesses re-open and open for the first time on the Ridge. Over the past year, local

favorites like Joy Lyn’s Candies and newcomers like Tractor Supply Company have opened their doors to our community. We have also learned that Dolly O Donuts and Barney O’Rourke’s are rebuilding, both in their original locations! Grocery Outlet will also be reopening in a new location – taking over the old CVS location at 6800 Skyway. The Town is actively engaging with businesses to show them what Paradise has to offer – a supportive, close knit community, residents needing products and services, and the unique opportunity to be part of rebuilding a community from the ground up. So far business owners are responding. The Town is currently working with a bakery, a microbrewery, a distillery and a craft store interested in opening in Paradise. Paradise Town Council and staff are focused on rebuilding our local economy as our community rebuilds. With so much to offer, Paradise is well positioned for a strong economic recovery. Paradise is open for business and open to the pioneers who will build, work, and shop in them.

Town of Paradise 5555 Skyway, Paradise The Building Resource Center, BRC 6295 Skyway, Paradise 530-872-6291

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