Graphic Design Thinking: Beyond Brainstorming

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Design: Alex Roulette

Mind Mapping Also called “radiant thinking,” mind mapping is a form of mental research that allows designers to quickly explore the scope of a given problem, topic, or subject area. Starting with a central term or idea, the designer quickly plots out associated images and concepts.

Mind mapping was developed by Tony Buzan, a popular psychology

author who has promoted his method through publications and workshops. Although Buzan delineated specific rules for mind mapping, such as using a different color for each branch of the diagram, his method is employed more loosely and intuitively by countless designers, writers, and educators. Ferran Mitjans and Oriol Armengou of Toormix, a design firm in Barcelona, call the technique “a cloud of ideas.” Krissi Xenakis

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Graphic Design Thinking

On the theory of mind mapping, see Tony Buzan and Barry Buzan, The Mind Map Book: How to Use Radiant Thinking to Maximize Your Brain’s Untapped Potential (New York: Plume, 1996).


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