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Acknowledgements I would like to express my gratiude to all those who provided me with the opportunity to complete this project. I want to thank Elephant Design and my mentors Ashwini Deshpande and Rochana Deb for guiding me through the entire process. I convey my deepest gratitude to my mentor Prof. Ranjana Dani , Prof. Deepankar Bhattacharyya , Prof. Shirish Kathale, Prof. Subhash Kotwal and the rest of the interviewees for their absolutely amazing insights, suggestions and valuable inputs which helped shape the project .
Elephant Design Elephant is a strategic design and innovation consultancy that partners with organizations to transform them into dynamic, profitable and meaningful entities. Every brand communicates the company’s promise to its users, but for the communication to have a powerful impact on the users minds it is necessary to create a memorable journey. At Elephant, they analyze the users attitudes, behaviours, interactions and expectations from the brand. User journey maps that will create strong, multi-sensorial experiences are built with a focus of bringing the brand alive. The People : Graduated from faculty of visual communication of National Institute of Design (India) in 1989 with specialization in corporate communication & branded environments. Founder Director & Principal Designer of Elephant Strategy + Design (since 1989). Ashwini specializes in strategic design and planning of consumer product branding as well as branded environments & retail.
Ashish leads the Product Experience group at Elephant. Over the years he has lead several design projects ranging from appliances, lifestyle products & medical equipment to retail and experiential environments. He and his team at Elephant Design have been a recipient of several awards including Jindal Stainless Steel Innovation award, finalist at international Spark Awards 2009 and the recent Plasticon Award 2009 for product innovation. Graduated from faculty of Visual Communication of National Institute of Design (India) in 1989 with specialization in communication through films and other narrative media. Partho specializes in corporate branding, brand communication and experiential design projects. Over the years Partho has helped in formulating brand and innovation strategy for a diverse set of clients in pharmaceuticals, automotive, banking, engineering, FMCG. Notable projects include Electronica, Bilcare, Goodknight, Bajaj Auto Limited,
Contents PROJECT BRIEF Understanding the entire context of the project.
RESEARCH Market study User group study Media study Interlacing the problem brief with the media selection Mind mapping Work flows
BRANDING Initial Concepts The Final Brand Manual The Final Application Interface
BIBLIOGRAPHY
Project Brief
Understanding the entire context of the project.
Systems Design for an older [50 - 60 yrs] audience group The 50+ are an economically diverse group with unequal disposable income. Age per se is not an all-defining factor. It maybe their attitude and feeling towards ageing - which varies and provides a means of differentiating between individuals and their needs.
. They are undergoing fundamental changes in terms of lifestyle, in terms of inevitable physical, mental and emotional levels, which provide opportunities for new products and services.
. They seem to be exploring new technologies (eg: web, cellular), they start new businesses, buy new cars, spend money on luxurious personal products, on toiletries and cosmetics, participate in sport regularly, travel, and begin to learn new things.
. The life expectancy rate has gone up due to better medical facilities. . Demographics seem to play a prominent role in the future of consumer spending patterns, especially with the rising buying power of the older population . Therefore, this particular audience has all the qualities to be a strong consumer group. Develop a system, which empathizes and not sympathizes with them. - A system where give and take could be initiated - a common platform, where they can provide services and in turn receive services.
Research References and insights from: Articles E-journals Websites Blogs User Interviews Mind maps Existing global market studies.
Market study
The world says
Understand, Reflect , Realise , Compare , Choose
A recent French billboard from lastminute.com, Europe’s largest on-line travel booking service, features a grinning caricature of an older woman with large unfashionable sunglasses in a bikini, over which is splashed the caption “Stay fresh this summer.” Her husband, we assume, is the man with the oversized belly in the background. Is this meant to tempt our grandparents into a delirious last-minute holiday? Is it selling the idea that lastminute.com vacations are a laugh? The commercial, according to lastminute.com’s managing director in France, Pierre Paperon, was initially aimed at seniors, but was then extended to a much wider audience. “I got the idea from my grandmother who loves to travel, but it’s for anyone really,” he explains. The advertisement doesn’t really work for anyone it seems, but its confusing message underlies a growing phenomenon in Europe. As the old continent’s population ages, companies, which until now have largely ignored the over-50 consumer market, are starting to take notice. However, when brand owners like lastminute.com try to target this clientele—often for the first time—the message is often confusing and inappropriate.
Current market
What do we notice in the current market?
“We are in a society where there is strong preference for young people,” writes Jean Paul Treguer, founder of Senior Agency, an advertising consultancy for seniors, on his company’s website.
. Large worldwide corporations like Coca-Cola, Walt Disney, Sony and Nike were born in the 20th century, and they contributed to define the core target for advertising as 15- to 35- year-olds. Today, people in marketing, advertising and television still address the youngest consumer possible to build up loyalty.
. But this method ignores the fact that consumers age and one day they become completely out of phase with this style of product or its communication. While continually following this formula, the marketing people, agencies, and TV channels go to who they see as the easiest target and ignore the rapidly aging population.
. On top of this, many brands do not want to be associated with strictly senior products. “If an advert is geared towards a senior market exclusively, it often harms the product,” says Senior Strategic’s Serriere, explaining that a brand may not want to advertise in a magazine geared exclusively to seniors for fear of being associated with “old people” brands, which may damage their image.
. Another reason is the complexity of the market itself. The over 50 group are a varied group with different needs and desires. Getting the right message across to this relatively new target market is not an easy task.
Industry benefits
Which areas in the market would benefit here
. Everything you can imagine in smaller packages – because rate of consumption falls and older people hate wasting things that go out of date.
. Travel, tourism (experience holidays, off peak eco-tourism and so on), entertainment, recreation, hotels, restaurants, mobility aids. Then there are companies which specialise in making daily tasks easier – it could be a tool to open tins or bottles or a way to pluck fruit without using a ladder.
. Real estate companies will see growing demand for purpose-built units designed for older people, with special attention to access for those who may have growing problems with mobility.
. Expect to see growth in many home services, whether cleaning, or shopping or help with decorating, or keeping the garden tidy. There will be huge demand for relatively unskilled people who do the kinds of tasks that a son or daughter might have done in the past.
Brands should bother
How brands can create a loyal elderly user group.
Improved health and hygiene mean that retirees can expect to live a much longer and fuller life than ever before, once they stop working. Most of these retirees now want to make the most of their hard-earned retirement. They are particularly active and self-indulgent consumers. They live in relative financial comfort, and have the time and will to spend their money. Serriere believes that attracting the over 50’s requires not only adapting the advertising message, but a long-term strategy. “There is no point for example, for a telephone company to create a new product for seniors if it doesn’t train a person to look after them. To be successful in this market, you need to think not only about marketing but also training staff, proper communication, perhaps setting up a hotline and also values. A lot of companies thinks that is a lot to think about!” Danone, French food and beverage multinational, is currently targeting seniors with its “immunity boosting” yogurt drink, Actimel.
User study
About the user . When people are getting older, they spend more and more time at home and surrounding areas. They don’t meet people anymore living far from them.
. Their contacts with outsiders and friends get narrower. Face-to-face communication and mobility are in that sense hand-in-hand. When mobility decreases , face-to-face communication also decreases.
. Nokia Mobile Phones and Work Science Laboratory in Oulu, Finland found out that the most beneficial services for elderly in the future are those by which they can maintain their social relationships, health and ability to live at home.
. The elderly have adopted technical systems slower than others. Also interfaces haven’t been designed for them with small buttons or screens.
. Elderly housing and health care centre in Oregon is a good example that the elderly can be interested in latest technology. In elderly housing pervasive computing has been used to help staff caregivers and elderly residents lives. The facility’s networked sensors let staff for example identify residents who might need immediate care. These systems should seek to improve elderly peoples’ access to social services, to facilitate social contacts as well as access to context-based infotainment and entertainment, to facilitate social participation and independent living, in sum, to improve the welfare and quality of life for the industrialized world aging society and reducing the digital divide.
Elders and Technology It is, well known that the elderly citizens pose a particular challenge to technology developers as they are often disaffected from the technical advance and unaware of the potential benefit that it can have on their lives.
. The challenge is how to enable elderly people to play an active part in the Information Society and at the same time, integrate and enhance the new communities of elder citizens arising all over the world.
. Elderly people in industrialized countries live longer; they have a higher cultural background than the past generations and have more and more interests to enrich their daily lives (they enjoy traveling, learning, sharing experiences, practicing sports, etc). Several elderly people moves to typical holiday resorts when they retire.
. It is therefore important to identify emerging nomadic cultures, lifestyles of elderly people and related socio-cultural trends as a relevant factor in ‘anticipating their future needs and expectations’ and find solutions through new developments of social networked media systems. New pervasive media applications or online communities may increase and enrich leisure time and social participation, and on the other hand, can prove to be a powerful application when used for communication in-between generations as well as and prevention of social isolation and loneliness.
Identify the needs
When the need for a design intervention is felt
Designing services and products using communication and mobile technology for elderly people is not easy. There are numerous possibilities technology can utilise. If designers try to design technological products and services without first seeing the need for them it can take a long time before the needed products will be developed. Finding needs offers product developers a different dynamic for understanding customers. Functionality + Convenience + Familiarity + Independence. A design solution which makes it easier for an older person to: . Retain as much as possible in his or her habitual setting and change as little as possible. . Maintain rhythms and balances if a change of setting is necessary after all. . Continue being able to do and learn on one’s own. . Maintain communication with those who are near and dear. . Have accessibility to the local community and to telecommunications, physically and mentally. . Have opportunities to continue planning one’s own life. . Have support for memory functions.
Gerontology Gerontology is a vital area of research in medicine, sociology, behavioral sciences and the humanities (particularly history).For the last 5 to 10 years,there have been programs concentrating on elderly and disabled people on both European and national levels. But the efforts have been marginal when compared to the medical ones.
. Europeans have primarily focused on the disability perspective in aging and only marginally on the possibilities for seniors to live fuller lives through better design.
. International searches for information on “design for elderly” ,“gerontechnology”, etc reveal completed projects and research from the perspective of aging in the areas of IT adaptations, building construction, gardens, physical accessibility and more.
. Gerontology, then, is a multidisciplinary and interdisciplinary area of scientific inquiry dedicated to increasing our understanding of aging and old age. The nature of old age is often a product of earlier life experiences and that processes of aging begin long before one is old. This recognition has led gerontologists to begin to take a longer view of factors that affect aging and old age and to attempt to locate and identify influences that occur in earlier stages of life.
. Such an approach is variously known as a life course, life span, or life cycle perspective, and it has drawn our attention to the ways in which late life characteristics may have their origin in events occurring long before old age.
Elders and Design
When the need for a design intervention arises
. More and more people will go on living in their homes, and the opportunities for more to remain in familiar settings have increased because of improved health.
. The purchasing power of older people during the coming decades is expected to be higher than before, as will be the demands for good quality of life, activity opportunities and self-determination.
. Primary as well as secondary users (relatives or assistants) should be able to use the products separately and together. The products should be easy to understand and handle throughout the entire consumption chain – from purchase to waste sorting and disposal - for egs : handleablitiy , assembly of furniture / gadgets ,etc. A majority of them are willing to invest a lot to keep their independence and integrity in the society.
. The principles behind design, dimensions, details, colors and symbols thus influence and are influenced by similarities and differences not only over generational boundaries but also over cultural ones.
. It is also apparent that the problems with existing technology in care of the elderly apart from being about technical difficulties , also have to do with inadequate communication between the supplier and the caregiver, as well as with the health care sector’s complex organization and IT systems.
Elders and Design
When the need for a design intervention arises
Changes create special opportunities and special problems in a design context. The opportunities include many elderly people wanting to have about the same things as younger people, perhaps in another assortment and possibly in another form (better manuals, fewer and clearer buttons, other colors, other light relationships, stronger input to the senses). An additional problem for the designer can be the difficulty of defining the group of end users in a manner that makes them identify with the group.
. A strong awareness is required not only of the diversity in the group (design for a dynamic diversity) but also of the factors which unite them including the physiological (physical and mental) effects of aging as well as the effects of having lived a long life with reflected experiences from different eras with different norms. “A pessimistic view of aging is that it is a battle against time with a foregone conclusion�. This is particularly difficult for those who have always looked to and planned for the future; they find it hard to rest on their achievements and find pleasure in good memories from the past. Thus, an expert design for elderly people should include the prospect of a partial victory in the battle against time, and tools that enable one to hold on to and keep current that which has been positive in one’s life.
Expectations
What an elderly user would ideally expect from a system
. CLUTTER FREE - easy management of tasks / task schedules. . FAMILIAR TECHNOLOGY - non intrusive / something which the user has known , felt, used / a comfort zone. . NO NEW HARDWARE - hence , no new hassles of installation , minimum maintainance. . MULTI TASK - one review of the entire data, a system which manages a lot of their regular tasks without the user having to worry about them. . EASY TO UNDERSTAND - easy to use , no unnecesaary instructions , not intimidating. . CUSTOMISABLE - should be able to work with what is absolutely necessary , avoids clutter and confusion. . COMFORTABLE - the user can manage everything comfortably - lets the system become a part of a daily routine - like reading the newspaper . . INDEPENDENT - lets the user stay independent , self - reliant . . DEPENDABLE - doesn’t stop functioning randomly , trustworthy , reliable. . WITHOUT WEB - as web isnt a media falling in the comfort zone of an elder audience group , any system which only exists on the internet is not adopted by a majority of such users. Survival of a system can be possible with such a specific group.
Media study
Accessibility Enters the good old T.V.
. It is suggested that elders spend an average 4 hours a day on watching television. The results verify the importance of relaxation / entertainment / companionship, information / interpersonal utility / surveillance, escape /social interaction and pass time/habits as a motive for watching television.
. Elders have lots of free time and the way that they spend their time affects their daily lives. It can be seen that media viewing (television specifically) predominantly consumes their free time. On the other hand, mass media is significant in so far as it shapes the society. That’s why, in this context, manifestation of media viewing behaviours and motives of the elderly will no doubt make it easier not only to understand their daily social lives but also to analyse what the media have done/will do for them.
. The Uses and Gratification Approach looks at the use of mass media as a process of the satisfying needs and takes audiences as individuals who are active, rational, resistant to the effects and makes choices according to their preferences. Here,the people have individual and social needs which are met by some behaviors. When it isnt possible to meet the needs due to the lack of personal or environmental factors, the individuals try to meet these needs through other functional choices.
Elders and media use On examining the media use behavior of elderly, it is seen that television is the first to fill free time.
. In the studies on the relationships between television and free time, it is seen that most of free time is occupied with media which occupies a larger percentage over other activities.
. Studies indicates that for elder viewers television takes place of missing social relationships, helps to feel that the ties with the society is still strong and fight with the feeling of loneliness.
. On the average, females view television for 285 minutes (4h. 45min.), whereas it is 225 minutes (3h. 45min.) for males.There is no significant difference between the duration of television viewing and education level. In other words, there is no significant difference among the categories of education in terms of the duration of television viewing. All education categories have nearly similar averages. However, working conditions of the participants affects the duration of television viewing. Nonworking participants (4h. 5min.) view television more than employed ones (3h. 25 min.).
TV viewing motives . The first factor is called Relaxation/Entertainment/Companionship. It is the most important factor for elders as a television viewing motive. The motive items that make him/her see television as relaxation medium and items about televisions meeting his/her needs and being his/her friends make up the first factor. Elderly think relaxation, companionship and entertainment must be combined.
. The second factor is Information/Interpersonal Utility/Surveillance .This consists of retrieving information, interpersonal utility and surveillance .
. The third factor is Escape/Social Interaction. Escape is a factor that is always seen in studies about television viewing motives as it meets the desire to be alone.
Interactive television . Interactive television represents a continuum from low interactivity (TV on/off, volume, changing channels) to moderate interactivity (simple movies on demand without player controls) and high interactivity in which, for example, an audience member affects the program being watched.
. The most obvious example of this would be any kind of real-time voting on the screen, in which audience votes create decisions that are reflected in how the show continues. A return path to the program provider is not necessary to have an interactive program experience. Satellite viewers (mostly) return information to the broadcaster via their regular telephone lines. They are charged for this service on their regular telephone bill.
Interactive television . The simplest, Interactivity with a TV set is very common, starting with the use of the remote control to enable channel surfing behaviors, and evolving to include video-on-demand, VCR-like pause, rewind, and fast forward, and DVRs, commercial skipping ,etc.
. Interactive TV is often described by clever marketing gurus as lean back interaction, as users are typically relaxing in the living room environment with a remote control in one hand. This is a very simplistic definition of interactive television that is less and less descriptive of interactive television services that are in various stages of market introduction.
. This is in contrast to the similarly slick marketing devised descriptor of personal computer-oriented “lean forward� experience of a keyboard, mouse and monitor.
User expectations & Media selection
Interactive tv for elders
How the media works for the user group
. Television and the use of remote control are technological advancements that are familiar to the user group. . Also , surveys show that an advancement in television technology usually recieves a positive response in the elderly age group as it improves the entire experience of watching television. . It is a comforting premise , where the user’s schedule isn’t disrupted ; it just blends into their everyday schedule. . There are no extra installation / hardware costs as almost every household owns a television.
Mind Mapping
Guidelines
Understanding existing systems and creating mind maps using them as guidelines.
doesnt disrupt their schedule
empowerment
lasts long - a span of atleast 5yrs.
no intrusion what the user group expects from this service.
should have a backup plan
uncomplicated
convenient
simple
The objective
Listing all the objectives around which the system works .
POSSIBILITIES FACTS
CAUTION
OBJECTIVE the following issues are considered
MANAGE
EMOTIONS
POSITIVES
Consider facts FACTS
All the facts surrounding the media selection and the user group.
are aware of age related health issues and take precautions WALKS / YOGA / SPORTS.
most of them stay INDEPENDENTLY. good amount of DISPOSABLE INCOME
for them, age also means RESPECT.
need their own SPACE
little or no DEPENDENCE.on the INTERNET. love spending time with FRIENDS AND FAMILY.
majority of them donot use the PUBLIC TRANSPORT SYSTEM.
need TEA / COFFEE. most of them develop a WEAK EYESIGHT with age.
Caution
Problems which the users usually face while adopting any new service / system.
USER ABUSE
SYSTEM FAILURE or no backup COMPLICATED
FLEECED / CHEATED
DOESNT SOLVE THE FUNCTION
PROBLEMS
DISRUPTS EVEREYDAY SCHEDULE / PEACE OF MIND
INTIMIDATING SYSTEM -which repulses the user.
Possibilities
Understanding possible media for designing the system which works best for the elderly user group.
POSSIBILITIES a combination of the rest or a chosen few. an interactive service platform Adapting this in a website / web based application.
Interactive Television as a medium
Cellphone application / a publication ; regular / fortnightly issues.
Initial Workflows
Remote Control Interface
How the media works for the user group.
The main unit which will control the entire application is the Remote Control specially designed for an Interactive Television application. . The Remote Control consiste of an Alphanumeric Keypad [ similar to a regular cellphone] along with multi - directional arrow keypad and secondary control buttons.
Elderly usually use the navigation buttons along with the SELECT or the OK key to navigate through channels. Volume Up/Down and Channel Up/Down keys are alternatively used to navigate. Dedicated buttons are rarely used by the elderly , with most of them , not even knowing what their funcations are. The number keys are used directly to navigate channel [ if the elderly remember the channel numbers.]
Concept 1
Creating a few sets of wireframes to see which is most suitable as per the chosen media with respect to a Remote Control Interface.
ENTERTAINMENT
Clock
PLANNER
PHONEBOOK
Calendar Post it Dictionary Calculator
SERVICES
Concept 2
Creating a few sets of wireframes to see which is most suitable as per the chosen media with respect to a Remote Control Interface.
PHONEBOOK PLANNER NET-BANKING REMINDER MUSIC ALBUMS CHAT E-READ
Contacts
Message
Concept 3
Creating a few sets of wireframes to see which is most suitable as per the chosen media with respect to a Remote Control Interface.
Contacts
Contacts
Planner
Planner
Entertainment
Entertainment
Services
Services
Contacts Planner Entertainment
Music Albums
Services
Video E- Read Chat Games
Concept 4
Creating a few sets of wireframes to see which is most suitable as per the chosen media with respect to a Remote Control Interface.
C O N TA C T
PLANNER
E N T E R TA I N M E N T
SERVICES
C O N TA C T
PLANNER
E N T E R TA I N M E N T Music Albums
HELP
Video E- Read Chat Movie Update Games
Solitaire Te t r i s
SERVICES
HELP
Scrabble
Concept 5
Creating a few sets of wireframes to see which is most suitable as per the chosen media with respect to a Remote Control Interface.
Phonebook contact list Phonebook
Planner
Applications
add contact edit contact
Services
Reminder
Help
groups emergency
Phonebook
Phonebook
contact list
contact list
add contact
add contact
edit contact
View Groups
edit contact
View Groups
groups
Add new Group
groups
Add new Group
emergency
Remove Group Add contact
emergency
Remove Group Add contact
Branding
Initial Concepts
The name must be synonymous with the qualities the brand is trying to imbibe .
Sharing SPACE
CONNECT
Relive
INTERACTION RELAX Rejoice Reminisce
COMFORT REASSURANCE
Selecting a name
Finding the most suitable brand name for the service which adds to the visual look and feel of what the brand is trying to create.
MONEO
GLOO
TAPPED HINGE CINCH NODE
SPOOL
CORD LEND
NODULE HOOP
VIEO PEAPOD
HATCH
TIER
Doodles
Working around the entire visual scheme of the brand which would be most liked and accepted by the user group without making it too drab or too bright.
Concept 1
Working around the organic form of a peapod with circles and negative spaces.
Concept 2
Working with the brand name and a rectangular form using the concept of a door tag ; using a bright green with a dark background colour for a sharp and pleasant logo.
Concept 3
Using concentric circles and P and D ; creating visuals of a POD [ both typographically and visually].
The Final logo
The Brand Manual
Brand Ideology
Ideology behind the chosen logo and brand name.
. The name “PEAPOD� literally means - the vessel that contains the seed of a plant. Here , in the context of the service, the vessel signifies family , a comfort zone ; and the peas are the people living in that comfort zone , home ; sharing space ,interacting , connecting. The Pod here is the service which is acting as the environment / medium to initiate the connection / communication. . The LOGO is derived from 3 concentric circles encasing the O inside to sync it to the brand name. It is balanced and represents the traits of the brand which are connection , comfort, secure, closeness and homely.
Logo Construction
The logo is a set of 4 concentruc circles with alternate circles having a diagonally opposite extension. The logo was initially constructed on a centimeter grid. Here , a 10 by 10 square unit has been used as the base.
Logo Usage
A clear space needs to be defined around the master logo to ensure proper visibility [ as shown in the image below]. Here , the size of “x� would increase / decrease according to the size of the logo.
Typefaces used
Primary Typeface - Corbel Secondary Typeface - Avant Guard Book Thin
Colour Palette
Working with a palette of shades of green and blue . Using neutrals like black and white in the background.
Brand Guidelines
Guidelines which must be followed while using the logo .
LOGO: . The Logo cannot be warped , elongated , rotated in any other angle & reflected. . The circles inside the logo have to be centrally aligned . The alignment cannot change . . The colour used in the logo cannot be interchanged when in print media. Incase of any sort of animation on the billboards , in the application , the colours can be changed. . The logo uses only flat colours ; no gradients , embossing and highlights can be added in any media.
Brand Guidelines
Guidelines which must be followed while using the colour palette.
COLOUR PALETTE: . Only the colours mentioned in the colour palette must be used. . Except for black , white and the dark green in the palette , no other colour must be used for the background. . Colours like yellow , blue-green , bright green cannot be used in the background. . The background must always be a plain , solid tone without any gradients or patterns.
Brand Guidelines
Guidelines which must be followed while using the typefaces.
TYPEFACES: . Any other typeface apart from the CORBEL and AVANT GUARD Book Thin must not be used in any collateral , communication material of the brand. . The typefaces cannot be warped , skewed , wrapped around any geometrical shape. . The typefaces cannot be interchanged i.e. Avant Guard cannot be used for headlines & Corbel cannot be used for the body copy. . No other colour apart from those mentioned in the colour palette can be used for the typefaces.
Visual Language
The logos in various permutations and combinations which would be used in various collaterals and communication media.
Collaterals
Visiting cards , Letterheads , Envelopes and Installation CD
Collaterals
Coffee mugs and Coasters.
Collaterals
Uniform and Vehicle for the installation crew
Communication media
Viral Advertisments
Communication media
Billboards
The Actual Application
TV Application The main hub / center of the Entire service Setup is on a Television. The concept of the entire application is paperless management of tasks , sharing data , photographs ,music , sending reminders , keeping in touch , staying connected without really using a Web based or a Computer based system The interactive television server acts as a hard disk / data storage unit which removes any hardware installation costs . The fact that this apllication is television based makes it less intrusive and more acceptable for the user group as televisions are an everyday household commodity and are a part of every home’s comfort zone. The application also has autoshare - where a message / any data can be sent to Cellphones , PDAs from your own television screen. Here , the System’s subscriber id acts like a personal cellphone number for the user. Overview is another feature of the application where all tasks can be accessed from a single command - similar to a dashboard on a computer screen.
TV Application
TV Application
TV Application
Cellphone Application
The application has an inbuilt autoshare system where, a message / photograph / song /reminder can be sent from the tv screen to any cellphone .
Remembercon
This concept was added as a collectible to the entire service which would be given to a few chosen users. It is a pocket watch - where the colour of the logo on the watch turns to shades of magenta when another member sends a remembercon from their watch.
Bibliography . Decision making and brand choice by older consumers Catherine Cole & Gilles Laurent & Aimee Drolet & Jane Ebert & Angela Gutchess & RaphaĂŤlle Lambert-Pandraud & Etienne Mullet & Michael I. Norton & Ellen Peters . Strategy and Business - issue 58 , Spring 2010 article - facing the demographic dilemma . www.entrepreneur.com/tradejournals/pub/6836.html . www.wisebranding.co.uk/ . adverlab.blogspot.com/ . www.the entrepreneurpage.com . www.alantyedesignstudio.co.uk/rsacomm.htm#do_not . www.agintech.org . www.age-platform.org . www.w3.org/TR/wai-age-literature/
Retrospection This was the first time I was working with a very unique project where the selection of the media was a part of the process. Thanks to the continuous support of Ashwini Deshpande , Rochana Deb , the entire team at Elephant Design and Prof. Ranjana Dani , the project was carried on smoothly and there was a lot of productive learning. I found out a lot about Interactive Television Applications and user based research in the field of Interaction Design. With the experience that I have undergone in the last 6 months ,I would love to work on similar projects in the future as this is something I have grown to enjoy.