conservation page
Texas Outdoor Writers Recognize CCA/Valero Youth Program CCA Program sponsored by Valero Energy Corp. seeks to bring marine conservation to kids The Texas Outdoor Writers Association (TOWA) selected the
that they can make a difference. With the
CCA/Valero Rising Tide youth program
plan, we are able to bring the message of
parts of this program. From the start,
as the winner of its Special Projects/
marine conservation and education to a
the goal has been to build on the fact
Conservation award at its 2009 annual
broad group of children everywhere, from
that kids are capable of doing amazing
convention. At a time when far more kids
inland locations to coastal communities.”
things right now and develop programs
are texting than casting, the recognition
CCA and Valero Energy Corp. partnered
creating solutions to solve them. “We have received great input on all
that tap into that potential,” said Murray.
by Texas outdoor writers emphasizes
in 2007 to promote conservation education
“Making students and others aware of
just how critical the need is to get
and ethics in young anglers through the
the conservation challenges that face our
students more involved in protecting
Rising Tide program. Valero’s generous
bays and oceans and helping them be
the marine environment. CCA and Valero
support allowed CCA to devote more
part of the solution lays the foundation
Energy Corp. combined efforts to create
resources to the youth program than ever
for a lifetime of conservation. We have
this multi-media youth outreach and
before, with particular attention given
to make sure that today’s youth embrace
education program.
to the development of a conservation
the value of our shared coastal marine
newsletter, youth webpage and marine
resources. Fortunately, we have a partner
this incredibly important program,” said
conservation lesson plan that has been
in Valero that is committed to this effort
Pat Murray, CCA executive vice president.
made available to junior high school
as well.”
“We are honored that TOWA recognized
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newsletter, website and conservation lesson
“We must do everything we can to get the
teachers, summer camps and home school
For more information about the Rising
next generation ready to assume its role as
programs. Through the lesson plan, students
Tide program or a free copy of the Rising
stewards of our coastal marine resources.
are tasked with identifying conservation
Tide newsletter or lesson plan, educators
This program was created to help empower
problems in the marine environment,
are encouraged to contact Pat Murray at
young conservationists and show them
researching them and, most importantly,
ccantl@joincca.org.
September 2009
Texas Saltwater Fishing
www.TSFMAG.com
Just Keep Five