onlinemarketing SUCCESSMagazine VOLUME 2, ISSUE 5 ISBN: 978-0-9812585-1-5
PUBLISHING EDITOR Pam Ivey pamivey@omsmagazine.com
EDITORIAL ASSISTANT Kate Smith
4 Digital Addiction
Mary Greenlees art@coloursomethingcreative.com
CONTRIBUTING WRITERS Kathy Colaiacovo, Tracey D’Aviero, Leigh Fowler, Donna Gunter, Pam Ivey, Odette Laurie, Linda Lopeke, Miriam Slozberg, Kate Smith, Stephanie Watson
ADVERTISING SALES advertising@omsmagazine.com Online Marketing Success Magazine is published
Strategy
HOW TO REACH US Letters to the Online Marketing Success Magazine can be emailed to editor@omsmagazine.com, or mailed to Online Marketing Success Magazine, 24 Kelley Crescent, Wasaga Beach, ON L9Z 1J3 Canada
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By Tracey D’Aviero
7 Do Long Form Sales Pages Really Work?
By Pam Ivey
9 YOU, The Authority
By Donna Gunter
11 Get Your Social Media in Check Checklist By Leigh Fowler
13 OMMC Grad Spotlight: Brenda Rivas 14 Does Your Target Market Actually WANT Your Lead Magnet?
By Pam Ivey
15 How To Gather Social Proof
By Pam Ivey
16 What Topics To Write About On Your Blog?
By Kathy Colaiacovo
18 8 Steps to a Fruitful Product Launch
By Pam Ivey
20 Create the Perfect Products for Your Audience
6 times per year in digital format by the International Association of Online Marketing Managers.
So Many I Wants, Too Few Fingers! Gadgets To Make You Drool
5 5 Tips to Create a Solid Marketing
kate@omsmagazine.com
ART DIRECTOR
Volume 3, Issue 1 January/February 2015
CONTENTS
By Pam Ivey
21
INTERVIEW WITH
LISA MANYON
THE BUSINESS MARKETING ARCHITECT
BY KATE SMITH