even remotely applicable to the job you’re applying for. When we posted a job for a copywriter a while back, I remember reading an application from someone who had graduated with an MFA in fiction from the Iowa Writers’ Workshop, one of the most prestigious writing programs in the country. This is what stood out the most to me about her résumé, but it wasn’t even mentioned in her cover letter. A cover letter can connect the dots between where you’ve been, where you are, and where you’re trying to go. Unless you spell out what that is in your cover letter, your potential employer may never know. If you’re light on extracurricular activities coming out of college because you had to work forty hours a week to pay for it, then by all means make sure that it’s obvious. Someone who shows evidence of financial responsibility and work ethic can be just as impressive, if not more so, than someone who was president of the Bowling Society or secretary of the Wine Tasting Club. Even if you’re applying to work at a bowling alley that serves only wine. (Okay, maybe not then.) Cover Letter Mistake #3: You give so-called constructive criticism—without being asked. When I’m interviewing people, I’ll often ask what they think Nasty Gal could be doing better, and I am genuinely interested to hear what they have to say. But detailing the ways that you think a company needs to improve in a cover letter is like meeting someone for the first time and telling her that you think she’d be so much cuter if she lost just five pounds. It’s distasteful. You would be surprised to learn how often people think that dedicating their entire cover letter to detailing Nasty Gal’s flaws is a good idea. It’s not. I always want to write these people back and say, “Opinions are like assholes; everybody’s got one.” But I don’t, because I’m a #GIRLBOSS so I keep it professional-ish. Cover Letter Mistake #4: Either you didn’t take the time to read it, or you just really, really can’t write. In Jason Fried’s book Rework, he writes that one of the smartest investments a business can make is in hiring great writers, and I completely agree. No matter what you are hired to do, you will be infinitely better off if you are able to clearly communicate your ideas. We can’t all be Shakespeare, but spend some time on your cover letter and have someone else look it over to make sure it reads well. If it looks like you don’t care about your cover letter and rushed through it, then I’m going to assume that you will be just as careless in your work. On that note, another piece of advice: Spell-check exists for a reason; use it, but don’t rely on it. If you don’t know the difference between “there,” “their,” and “they’re,” you’re in bad shape. We’re lucky enough in the United States to get by with only having to know one language, so nail the one we’ve got! If I have to read another e-mail that begins with “I’ve followed Naty Gal since the eBay days,” I will throw myself out the window. As we are only on the third floor, that means that I will have to deal with a really gnarly sprained ankle and it will be all your nonthinking, non-spell-checking fault.
The Résumé: More Than Just a Bunch of Mumbo Jumbo There is no question that putting together a résumé sucks. How can one boil down all of one’s skills, experience, intellect, and advantages onto one piece of paper? I know it’s weird, but it’s a currency we all have to accept. Regardless of how lame you think the concept of a résumé is, you should still make sure that yours is as far away from lame as you can possibly get. As a visual person, I love a creative résumé. I’m not a fan of templates—putting a little effort in on