Media Kit 2017 by Brian McMillan

Observer

YOU. YOUR NEIGHBORS. YOUR NEIGHBORHOOD.

INSIDE WHO WE REACH Stats about our readership and distribution. PAGE 3

AD SIZES

See actual ad sizes so you can visualize your ad in the newspaper. PAGES 4-5

DISPLAY AD RATES

Find out what you need to invest to market your company with the Observer. Plus Insert and Tab-on rates! PAGE 6

DIGITAL ADS

All you need to know about advertising on our websites. PAGE 7

NICHE PUBLICATIONS

Advertise in one of our four micro-community newspapers or in one of our special publications. PAGE 8

Find out what the Observer can do for your business. Welcome to the

Media Kit

All you need to know about advertising with us.

PalmCoastObserver.com

MEDIA KIT

Who we are

Observer “If we are to build a better world, we must remember that the guiding principle is this — a policy of freedom for the individual is the only truly progressive policy.”

elcome to the Observer, the weekly community newspapers and daily online local news source for Palm Coast, Flagler Beach, Bunnell, Ormond Beach and Ormond-by-the-Sea. When you partner with us, you are reaching a weekly audience of more than 100,000 affluent, educated and engaged residents and visitors in our area. You are also partnering with a locally owned media company dedicated to inspiring its community with extraordinary local content and helping our partners prosper.

FRIEDRICH HAYEK “Road to Serfdom,” 1944 Publisher / John Walsh, jwalsh@palmcoastobserver.com Executive Editor / Brian McMillan, bmcmillan@palmcoastobserver.com News Editor / Jonathan Simmons, jonathan@palmcoastobserver.com, Sports Editor / Jeff Dawsey, jeff@palmcoastobserver.com Community Editor / Jacquelynn Estes, jacque@palmcoastobserver.com, Community Editor Emily Blackwood, emily@ormondbeachobserver.com Advertising Manager / Jaclyn Centofanti, jaclyn@palmcoastobserver.com Account Managers Hallie Hydrick, hallie@palmcoastobserver.com, Josh McPherson, josh@ormondbeachobserver.com, Susan Moore, susan@palmcoastobserver.com, Jaclyn Miklos, jmiklos@ormondbeachobserver.com Advertising Coordinator / Shawne Ordonez, shawne@ ormondbeachobserver.com Operations Manager / Maureen Walsh, maureen@palmcoastobserver.com Classified Account Manager / Randi Schaefer, randi@palmcoastobserver.com Advertising Graphic Designer / Jenn Hogg, jhogg@palmcoastobserver.com Circulation Manager / David Brooks, david@horizonroad.com Obituaries / maureen@palmcoastobserver.com

A PARTNER WITH OUR ADVERTISERS We don't sell advertising. We partner with our customers to help them find the most effective ways to market their businesses and increase sales. One of the most important reasons we have more than 2,000 customers: The Observers work.

THE LARGEST READERSHIP

Local Owners You Can Trust

The Observers have the highest market saturation of any newspaper in the area's most affluent zip codes, with over an 85% market saturation. Fans and readers can pick up The Observers at numerous locations throughout our area, or at the end of their driveways.

THE GREATEST VALUE Whether you're a large, regional advertiser, a neighborhood retailer or restaurant, or mom & pop shop, The Observers deliver the greatest value for the dollar. We deliver award-winning publications to the most readers in the area's desired zip codes, producing a top-dollar value for every advertiser. You know the saying: people judge you by the company you keep.

“This is our home. This is where we raised our children. This is where our company started almost 10 years ago. And we intend to stay here; to continue to grow with this community; and continue reinvesting to help make this area a better, more vibrant place to live, work and play. Be a part of The Observers. We're excited about helping you and our community move ahead and achieve big dreams.” JOHN WALSH, publisher

Award-Winning Publications

OFFICE: 386-447-9723 FAX: 386-447-9963

SEND US YOUR EVENTS

Send events to calendar@palmcoastobserver.com or calendar@ormondbeachobserver.com.

Locally Owned Publishers of The Palm Coast and Ormond Beach Observers Palm Coast Observer, LLC P.O. Box 353850 Palm Coast, 32135

Like us on

Newspaper in the state of

Florida

2013

2014

COMMUNITY - AWARDS & RECOGNITIONS

John Walsh, publisher; Maureen Walsh, operations manager; Jaclyn Centofanti, advertising manager; and Brian McMillan, executive editor.

2011

Business Assistance Center Platinum Award, Palm Coast Observer Business Assistance Center Gold Award, Palm Coast Observer

2012

Flagler Chamber Business of the Year, Palm Coast Observer

2013

Ormond Chamber Business of the Year, Ormond Beach Observer

2013-14

Elks Distinguished Citizen of the Year, Publisher John Walsh

2014

Boy Scout Golden Eagle Honoree, Publisher John Walsh

2015

United Way Chairman of the Board, Publisher John Walsh

2016

Ormond Chamber President, Publisher John Walsh Flagler County Young Professionals Board Chair, Advertising Manager Jaclyn Centofanti United Way Women's Initiative of Flagler Vice President, Operations Manager Maureen Walsh YPGO, Vice President, Josh McPherson

2017

YPGO President Josh McPherson United Way Women United Flagler President Maureen Walsh Flagler County Chamber, Diplomats Committee Chair, Hallie Hydrick Flagler County Young Professionals Board Member, Jaclyn Centofanti

MEDIA KIT

OrmondBeachObserver.com

Who we reach Palm Coast

27,000 Ormond 13,500

“Look forward to the Observer every week!” PAUL VILLECCO

40,500 Newspapers

OBSERVER READER DEMOGRAPHICS

Distributed

Delivered on Driveways

Every Thursday!

48% Male / 52% Female 36% are Baby Boomers, ages 40-64 34% are Seniors, age 65+ 26% Have an income of $75,000+ 39% Have a college degree Average income is $68,000

7 DAY SHELF

The Observer boasts a highly prized market: affluent, well educated and ready to buy. And while there is a strong local base of active, retirementage couples, the fastest-growing segment in our reach is middle-aged adults & their children.

LIFE

DISTRIBUTION

$63,000 Palm Coast $73,000 Ormond Beach AVERAGE INCOME OF READERS

4 PRIMARY ZIP CODES

32164 32137 32174 32176

The Observers’ distribution targets the sweet spot of the Flagler-Volusia market, the region’s most affluent neighborhoods. We deliver a prime audience for advertisers through a strategic mix of select commercial locations and targeted home delivery for a total readership of over 100,000 each week.

100,000+

Flagler & Volusia Counties

Readers

“It is great to have good local news reporting. The Observer does a great job keeping the community informed. Love the business model

85% Market Saturation

and how they are always looking to innovate. Great job.”

2011

Florida Press 1st Place, Sports Column, Humorous Column, Overall Graphic Design

2013

Florida Press 1st Place, General Excellence, Palm Coast Observer, Florida Press 1st Place, Spot News Photo, 2nd Place, Overall Graphic Design, Sports Feature Story, 3rd Place, Serious Column

2014

Florida Press, 1st Place, General Excellence, Palm Coast Observer

2015

Florida Press, 3rd Place, General News Story, Jacque Estes, Palm Coast Observer

Florida Press, 3rd Place, Humorous Column, Brian McMillan, Palm Coast Observer Florida Press, 2nd Place, Spot News Photo, Anastasia Pagello, Palm Coast Observer Florida Press, 2nd Place, General Excellence, Palm Coast Observer Florida Press, 1st Place, Sports Column, Jeff Dawsey, Palm Coast Observer Florida Press, 1st Place, Best Headline, Ormond Beach Observer Florida Press, 1st Place, Local Government Reporting, Wayne Grant, Ormond Beach Observer

NATIONAL - LOCAL MEDIA ASSOCIATION

STATE - FLORIDA PRESS ASSOCIATION

BRAD WEST

2011

LMA 1st Place, Brian McMillan, Journalist of the Year

of Social Media, Palm Coast Observer

2012

2014

LMA Editorial Contest 1st Place, Best Non-Page One Layout, 2nd Place, Best Column Writing

2013

LMA Editorial Contest 1st Place, Best Column Writing, 2nd Place, Best Sports Writing, 3rd Place, Best Front Page LMA 1st Place, Best Use

LMA Editorial Contest, 2nd Place, Journalist of the Year, Brian McMillan LMA Editorial Contest, 2nd Place, Best Non-Page One Layout, 3rd Place, Best Graphic Artwork

2015

LMA Newspaper of the Year (Class C), Palm Coast Observer

PalmCoastObserver.com

MEDIA KIT

DISPLAY AD SIZES

1/2 Page

Full Page Island 1/2 Page 1/2 Page 1/4 Page 1/4 Page 1/6 Page 1/6 Page 1/8 Page 1/8 Page 1/16 Page 1/16 Page

DEADLINES Palm Coast & Ormond Beach Observer Classifieds

FORMAT

WIDTH

DEPTH

Vertical Vertical Vertical Horizontal Vertical Horizontal Vertical Horizontal Vertical Horizontal Horizontal Vertical

10.375” 7.5” 5” 10.375” 5” 10.375” 5” 7.5” 2.45” 5” 5” 2.45”

16” 12” 16” 8” 8” 4” 6” 4” 8” 4” 2” 4”

SPACE RESERVATION

MATERIAL CHANGES

Thur. 4 p.m.

Fri. 3 p.m.

Mon. Noon

FREQUENCY

Island

Weekly Publication, 52 Issues

PAGE SPECS Total page width: Total page depth: Total page column inches:

4 columns 16 inches 64 column inches

COMPATIBLE FILE FORMATS To ensure compatibility, please utilize: • InDesign • Illustrator • Photoshop • Acrobat

SPECIFICATIONS

High-resolution PDF files. We also accept Indsign, EPS and JPG files. All images should be in CMYK format at a resolution of 300 dpi. A color proof is required if color is critical. Please refer to this rate sheet for correct sizing.

"We have been advertising

/8 Page 1

in the Palm Coast Observer

1/4 Page

since day one. They are truly the local news source for our area and believe in supporting local. Their paper allows us to market to the community, directly to families we serve and would like to serve in the future." SAL PASSALAQUA, Director, Craig-Flagler Palms Funeral Home & Memorial Gardens

/8 Page 1

1/4 Page

MEDIA KIT

OrmondBeachObserver.com

Full Page

1/2 Page /6 Page 1

/6 Page

/16 Page

/16 Page 1

PalmCoastObserver.com

MEDIA KIT

Print Advertising Rates DEADLINES Palm Coast & Ormond Beach Observer

SPACE RESERVATION

MATERIAL CHANGES

Thur. 4 p.m.

Fri. 3 p.m.

"One of my favorite things about working with the Observer is the customer service. As experts in their field, the Observer will help you make the most of your advertising dollars. They will help target your audience, encourage you when and where to place your ads and will even be honest with you when it's not in your best interest to run. It's nice to have someone you can trust when it comes to a task as important as promoting your business and the results speak for themselves,"

MAIN NEWS / YOUR NEIGHBORHOOD Combo: Palm Coast & Ormond Beach Observer

Full Island Half Quarter Sixth Eighth Sixteenth Palm Coast Observer

Full Island Half Quarter Sixth Eighth Sixteenth Ormond Beach Observer

Full Island Half Quarter Sixth Eighth Sixteenth

BUSINESS DIRECTORY 4 WEEK RATES

Full size Half Size *One Color - Plus 10% *Full Color - Plus 25%

OPEN

13X

26X

52X

$2,989 $2,242 $1,644 $822 $617 $411 $205

$2,541 $1,906 $1,397 $699 $524 $349 $175

$2,461 $1,845 $1,307 $654 $490 $327 $163

$2,307 $1,730 $1,153 $613 $459 $306 $153

$2,153 $1,615 $1,076 $538 $429 $286 $143

OPEN

13X

26X

52X

$1,919 $1,439 $1,055 $528 $396 $264 $132

$1,584 $1,188 $872 $436 $328 $219 $110

$1,535 $1,151 $844 $422 $317 $211 $106

$1,439 $1,079 $719 $396 $297 $198 $99

$1,343 $1007 $671 $336 $277 $185 $92

OPEN

13X

26X

52X

$1,543 $1,157 $771 $386 $289 $193 $96

$1,311 $984 $656 $328 $246 $164 $82

$1,234 $926 $617 $309 $231 $154 $77

$1,157 $868 $579 $289 $217 $145 $72

$1,080 $810 $540 $270 $202 $135 $67

1 PAPER

2 PAPERS

$205 $118.45

$358.75 $207.29

CLASSIFIED AD RATES 1st 15 words $17.50 Each additional word $0.50 Photos, text, borders and color can be added for an add'l cost

FULL COLOR RATES

4/COLOR

Full page $300 Island $225 Half page $200 Quarter page $100 Less than 1/4 page $50 Above rates are per publication, per insertion.

Inserts DELIVERY

Must be delivered to: The Villages Daily Sun 600 Rolling Acres Rd. Lady Lake, FL 32159

Tab ons

FINISHED SIZE

8 Â½ x 11 inches (or smaller) NO EXCEPTIONS

MINIMUM:

IDENTIFICATION

Full run in one publication 4-color included in pricing The Observer requires 3 weeks advance for accepting a tab order *All dates subject to availability. PCO

OBO

PCO & OBO

27,000

13,500

40,500

$1,800

$900

$2,475

YOUR TAB ON HERE

All boxes/pallets must be identified with the following information: 1. Publication Name 2. Publication Date 3. Customer Name 4. Finished Size 5. Quantity

NICOLE OLIVER, Sales Director, Windsor Senior Living

NON-PROFIT RATE 26 week rate

SPECIAL PLACEMENT

When available, special positions can be reserved for 20% surcharge. Special positions require a minimum 26x commitment and preference will be given to 52x commitments.

COMMITMENT DISCOUNTS

Ask about discounts for running 3 months, 6 months or one year.

DELIVERY DATES

5 business days prior to publication date, between the hours of 8am & 4pm.

PRICE

$50/1,000 - Full run $70/1,000 - Less than full run

RUNS

Full Run: 27,000 in PCO 13,500 in OBO Minimum Run: 5,000

MEDIA KIT

OrmondBeachObserver.com

Digital Advertising Rates BANNER ADVERTISING - RUN OF SITE - $12CPM 3 MONTH COMMITMENT PalmCoastObserver.com Minimum - 20,000 Impressions/month OrmondBeachObserver.com Minimum - 10,000 Impressions/month

REACH YOUR AUDIENCE ON OUR WEBSITES

BANNER SIZE OPTIONS: Super Leaderboard (970x66) Medium Rectangle (300x250) Half Page (300x600)

• 75% of the Observer Media Group’s audience is unique to our websites.

RICH MEDIA

• Our users are interested in Real Estate, Travel, Financial Services/Investments, Home & Garden, Arts & Entertainment, News, Food & Drink, Politics, Sports, and Pets & Animals.

Expandable Med. Rectangle or Half Page - 2x CPM Rate Expandable Super Leaderboard or Footer (970x66 - 970x400) Home Page $700 per week / $300 per day Targeted Page $500 per week / $250 per day Wallpaper $1,500 per week Overlay Priced Upon Request

Banner Ads

SOCIAL MEDIA Sponsored Post on Palm Coast Observer or Ormond Beach Observer Facebook Page $150 per post Boosted Social Media Advertising for Your Company’s Page Please see your account manager for details!

• They return frequently to the site to consume daily news and information with 50% coming from desktop and 50% from mobile devices.

SUPER LEADERBOARD

MEDIUM RECTANGLE

HALF PAGE

Rich Media

Website stats: PCO.com and OBO.com DEMOGRAPHICS-MONTHLY VISITS

AVG. MONTHLY ACTIVITY

8,000

Unique Visitors Page Views Pages / Visit Average Session

6,000 4,000 2,000 0

18-24

25-34

35-44

Male

45-54

55-64

Female

65+

24,500 121,500 2.04 00:01:08

DIGITAL ADVERTISING SPECIFICATIONS AND AD EXAMPLES: For Digital Ad specifications or to view ad examples go to our website at: palmcoastobserver.com/advertise or contact your Observer representative at 386-447-9723 or email jaclyn@palmcoastobserver.com.

PalmCoastObserver.com

MEDIA KIT

Micro Community Observers Observer

HE’S THEIR HERO

YOU. YOUR NEIGHBORS. YOUR NEIGHBORHOOD.

Do you know this dog? If you know the Beilmans you do ... PAGE 2A

VOLUME 1, NO. 1

FREE

•

APRIL 2016

Observer

GOLFING FOR A CAUSE PAGE 12

YOU. YOUR NEIGHBORS. YOUR NEIGHBORHOOD.

PRESIDENT’S MESSAGE

ROB BRIDGER PRESIDENT, THE TRAILS HOMEOWNERS ASSOCIATION

JACQUE ESTES

JOHN GAMIN

STAFF WRITER

HOA PRESIDENT

At its last meeting, the board authorized the temporary placement of a directional sign at the intersection of Hampstead Lane and Plantation Bay Drive. The sign was installed by ICI, who will maintain it at no cost to the Association. ICI has expressed an interest in placing additional signs throughout the community at their expense; however, before this is authorized, we would like your input. Do you believe the sign adds benefit to the community? Please send an email to the management office at mhagenson@hoamgtfl.com. All you have to say is Yes or No. Jacque Estes

STAFF WRITER

The North Entrance, originally intended to be the Main Gate (but that’s another story), includes the Community Development District offices in a building initially used as the real estate office for the community. The building was redesigned to include a conference room (that anyone can use) and a large open space overlooking the pool — perfect for banquets, large classes, and meetings. There is also a gym and a room for the card-playing

The first thing you notice about Steve Davidson is the pride he has for his community. Davidson has been on the CDD Board for the past nine years and is once again running to continue as the chairman of the organization. “I have tremendous pride of ownership,” Davidson said. “I am one of 2,000 owners.” Recently, I had the opportunity to see the Grand Haven Community through Davidson’s eyes.

SEE TOUR PAGE 10

Not one, not two, but three bowling leagues! Meet the LoMonacos. PAGE 8

He’s the author of five novels, with his eyes set on a sixth.

PAGE 6

AMERICAN

State helps Mala Compra Stormwater drainage project gets a $300,000 boost from the state. PAGE 2

Find out the latest on the Hammock Dunes kitchen, including a new executive chef.

CONGRATS!

Photo by Jacque Estes

Stephen Schoembs supervises food preparation in the kitchen.

Courtesy photo

Trails teen takes 2016 Senior Majorette Queen crown. Sara Beck’s life of twirling began with a flier she brought home from school in first grade. A member of the Encore Baton and Dance Studio, and one of two majorettes in the Spruce Creek Marching Band, Sara now has won many awards, twirling up to four batons at one time. She practices 30 hours per week in the summer, and in July she won the Senior Majorette Queen 2016 at the Drum Majorettes of America national competition in Wingate, N.C. The competition included an onstage interview and gown modeling. Sara is also the executive treasurer for the senior government at Spruce Creek, a member of the National Honor Society, and teaches twirling classes to 20 to 30 students at Westside Elementary every Thursday. The end of high school won’t be the end of twirling for Sara. She is focusing on schools like Florida State and the University of South Carolina because of their strong marching band programs, and hopes her twirling will help her earn a scholarship.

PROUD TO BE AN

For the past 20 years, Cassandra Gaisor has not only learned and mastered croquet, but she has been the president of the Hammock Dunes and Grand Haven croquet clubs.

Local Postal Customer

Memorial Day: May 30 Scott and Betsy Wagner help Plantation Bay celebrate Memorial Day. PAGE 3

PAGE 2

PAGE 4

Sandy Lee is one of many residents who volunteer time at the Flagler County Public Library.

TWIRL POWER

SEE PRESIDENT’S PAGE 4

The Plantation Bay resident joined the Air Force in 1975.

Lady in white

WHAT HAPPENS INSIDE THE KITCHEN ...

YOUR TOWN

During the organizational meeting on Saturday, Oct. 3, your newly seated board elected its officers for this year. Director Troy Railsback was re-elected treasurer; Director Ed Sparks was elected secretary and Director Flo McNelly was reelected vice-president. And yes, I’m back … for third term as your Association’s president for 2016. I thank you, the homeowners, for your support of the board in 2015, and thank my director colleagues for their vote of confidence in this election. I want homeowners to know that my accepting the board’s nomination for president this year came with a caveat. I will not accept nomination next year for a fourth consecutive term as president. I

Retired Col. Hawk Keifer

SEPTEMBER 2016

INSIDE

HOA POLITICS — WITHOUT ALL THE RHETORIC

Retired Maj. Gen. Polly Peyer

What’s selling where? 8

VOLUME 1, NO. 3

Did your neighbors serve in the military? Faces of Trails veterans: PAGES 2-3

SEE PRESIDENT’S PAGE 6

PRST STD ECRWSS U.S. POSTAGE PAID EDDM RETAIL

Bowling down memory lane PAGE 6

freeimages.com/Stefan Wogrin

Folks, we have received several reports of residents feeding wildlife. While there is nothing in our documents to prevent this, there is a law in the state of Florida that says the following: “In Florida it is illegal to feed certain animals including sand hill cranes, bears, raccoons, foxes, alligators and others. Wild animals that get food from human hands will start losing their fear of people and their natural ability to hunt or forage food on their own. They may become aggressive when they are hungry and do not get fed.” I believe the above says it all. Do not place food in the yard to attract wildlife. You, and your neighbors, may not like the results. If you do not want a visit from a represen-

groups in the community. A pristine croquet course, often dotted with players dressed in white, is on one side of the complex. There is a “tot lot” playground, badminton net, a practice soccer field and basketball court — activities for every interest, and we haven’t even passed the guard shack. On many days, the facility is filled — inside and out. That poses one issue: It was not designed with enough parking.

— JACQUE (pronounced “Jackie”)

From the stacks ...

your water

Sgt. Richard Cordell

Local Postal Customer

THE NORTH ENTRANCE

JACQUE ESTES

BE THERE

 Town hall meeting: 6 p.m. Monday, June 13, at Club de Bonmont, 300 Plantation Bay Drive  Status of the current wells  Exploratory digging for wells in two other locations  Planned improvements to the current wastewater treatment system

FEEDING WILDLIFE

Bordered by the Intra Coastal Waterway, Grand Haven residents don’t have to leave home to enjoy a scenic walk

Welcome Home to your private resort: Nine-year CDD veteran strives to keep Grand Haven a place where everyone is proud to live.

Let’s talk about

Hello, friends and neighbors. Seasons greetings and happy holidays! As a community, we’re ready to celebrate. The holiday lighting at our Nova Road and Granada Boulevard entrances and at our clubhouse is fantastic. I especially like the illuminated “Trails” oak tree by the clubhouse. Have you taken a swing down Cherokee Trail or driven Timberline Trail to see the red and green lighted fountains in Little Pond and Lake Walden? It’s worth the trip. Our seasonal communitywide mulching project has been completed so we’re sprucedup, or cypress mulched-up for the winter holidays.

WE HONOR THE VETERANS AMONG US

PRST STD ECRWSS U.S. POSTAGE PAID EDDM RETAIL

am pleased to present the premier issue of the Grand Haven Observer, a hyper-local publication for and about the residents of the Grand Haven community. My name is Jacque Estes, and I will be your reporter and photographer. This paper is all about you and your neighbors and the wonderful things you have done and continue to do. Our mission statement for the Grand Haven Observer is the same as it is for the Palm Coast Observer: To inspire our communities with extraordinary local content, and to help our partners prosper. When we learn more about our neighbors, we become a stronger community. We become connected. The Grand Haven Observer will facilitate that, and we hope you will help. During the coming months I look forward to meeting and interviewing as many of you as possible. I am looking for stories from all walks of life, from former Peace Corps volunteers to artists. In this issue, I had the honor and pleasure to speak with residents about bowling, croquet and volunteer opportunities, while getting to know this lovely community you call home. Please feel free to contact me with any comments or story ideas at my email address, jacque@ palmcoastobserver.com.

YOU. YOUR NEIGHBORS. YOUR NEIGHBORHOOD.

DECEMBER 2015

What you need to know

Why we are here

Observer

YOU. YOUR NEIGHBORS. YOUR NEIGHBORHOOD.

MAY 2016

VOLUME 2, NO. 6

— JACQUE ESTES

Trails residents Lewis and Irene Slaughter celebrated their 55th wedding anniversary on Oct. 3. Congratulations! If you have celebrated an anniversary recently, send a photo and any info to jacque@palmcoastobserver.com.

UPCOMING MEETINGS 7 p.m. Oct. 4, Hammock Community Center. Town Hall meeting, with general election commissioner candidates.

A NEW SENSE OF PURPOSE

7 p.m., first Tuesday of each month, at the Hammock Community Center. Hammock Community Association meetings. Annual family membership $10. Send to: PO Box 353265, Palm Coast, FL 32135-3265 or online thehammock.org/renew.

PRST STD ECRWSS U.S. POSTAGE PAID EDDM RETAIL

Observer HOME SWEET HOME

THE HAMMOCK

Photo by Jacque Estes

Thomas Ledford, a senior and honors student at Seabreeze High School, and a native of Ormond Beach, spent a week in July lerning about the law and forensics at the Envision National Youth and Leadership Program: Law & CSI, in Washington, D.C. Ledford really enjoyed dressing in a suit and tie for “work.” “It makes you feel important,” he said. “ ... When I got home, I sold all of my video games. ... I want to move ahead with my life.”

Photo by Jacque Estes

Lee Davis returns the wiffle ball in a game of pickleball at the ribbon cutting ceremony on Thursday, Aug. 25.

It’s a pretty big dill County Commission pays a visit to open the new pickleball courts. PAGE 7

Local Postal Customer

GRAND HAVEN

The devil’s in the details. So’s the duck. Hammock resident Bart LaRose can spend 300 hours carving life-like birds out of wood. PAGE 4

Photo by Jacque Estes

PRIVATE COMMUNITY NEWSPAPERS EXTRAORDINARY LOCAL CONTENT

• Community Board and Committee News • Neighbor Features • Sports and Recreation • Real Estate Transactions • Community Calendar

MCO ONLY

EXTRAORDINARY READERSHIP AUDIENCE

• Affluent private communities • Highest average household income • Luxury lifestyle • Average circulation 1,000 per community PLANTATION BAY

THE TRAILS

GRAND HAVEN

HAMMOCK

Jan.26

Mar. 9

Feb. 2

Jan. 19

Mar. 16

June 8

Apr. 6

Mar. 2

May 18

Sept. 14

June 1

May 4

July 20

Dec. 14

Aug. 3

July 6

Sept. 21

Oct. 5

Sept. 7

Nov. 16

Dec. 7

Nov. 2

OPEN RATE

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1/16 Page

$130

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OPEN RATE

Full Page

$820

$700

1/2 Page

$490

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MCO ADD-ON FOR CURRENT CLIENTS

Contact Information: To reserve your advertising in a Micro Community Observer or to learn more, please contact your Palm Coast Observer representative at 386-447-9723.

Special Sections PALM COAST - ORMOND BEACH: PUBLICATION:

PUBLICATION DATE:

SPACE DEADLINE:

Healthy Living

Jan. 19, 2017

Jan. 9, 2017

Love Local

Feb. 9, 2017

Jan 30, 2017

March 30, 2017

March 20, 2017

Home & Garden

April 20, 2017

April 10, 2017

Congrats Grads!

May 18, 2017

May 8, 2017

Celebrate America

June 29, 2017

June 19, 2017

Great Outdoors

July 13, 2017

June 30, 2017

Football Preview

Aug. 17, 2017

Aug. 7, 2017

Healthy Living

Sept. 21, 2017

Sept. 11, 2017

Arts & Culture

Oct. 5, 2017

Sept. 25, 2017

Home & Garden

Oct. 26, 2017

Oct. 16, 2017

Holiday Observer

Nov. 23, 2017

Nov. 13, 2017

Dec. 7, 2017

Nov. 27, 2017

Summer Fun

Business Excellence SPECIAL SECTION RATES

Observer

PALM COAST | ORMOND BEACH APRIL 2016

SUMMER FUN Uh oh! Summer is almost here. INSIDE: Check out our camp listings as you plan out the summer.

how to spend your e, off At homtime n the USA

2016

$2050

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$1075

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27, 2016

Room with a v

ICA E AMER T A R B CELE

JUNE 30,

iew

Check ou t two of and Palm the most expens Coast ma ive rkets: PA homes for sale in GE 4B-5 B and PAthe Ormond Beac GE 6B-7B h

Cover shot: “Twirling Through the Flowers,” by Meghan Gilbert in 2013, submitted for the city of Palm Coast’s annual photo contest.

OPEN RATE

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OCTOB ER

HOME + GAR DEN

INSIDE HO TREE TRO ME + GARDEN UBLE: Afte

tree is

USA see thend Beach. raphers o Photog unty and Orm akes you r Co at m in Flagledo you see th erica? te Am What celebra Photo by

anellie Joe Camp

r Hurrica ne Mat d beyond thew, is hope? your PAGE 2B

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INSIDE HOME + GARDEN FARM TO

grown locaTABLE: Event cele lly, for a good cau brates fresh foo se. PAG d, E 3B