PA Life Magazine - Summer 2025 by PA Life

Take your meetings & events to new heights

South Bank’s stunning riverside stretch is ready for summer with pop-up gardens, sandy beaches & rooftop terraces such as the new Seventy5th Balcony Bar at Royal Festival Hall

Matthias Jahn, Executive Assistant at a global investment bank

Travel, Meetings & Events Taking your events to Wales SUBSCRIBE

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The PA Life Team

Marja-Leena Toseland PA Life Editor 01992 374066 m.toseland@forumevents.co.uk

Lucy Gallivan Media Manager 01992 374054 l.gallivan@forumevents.co.uk

Isabelle Marsh Advertising Production Executive 01992 374074 i.marsh@forumevents.co.uk

Charlotte Eve Digital Design Manager 01992 666725 c.eve@forumevents.co.uk

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WELCOME TO OUR SUMMER

ISSUE...

If like me, you feel like summer has crept on us almost unnoticed and you are still searching for the perfect venue to host your summer event, then take a close look at London’s South Bank, featured on the cover, with its enviable selection of pop-up gardens, sandy beaches and nation’s treasured cultural gems, many boasting with rooftop terraces offering your guests incredible views.

More fantastic venue options to inspire you include two very different hotels: One Aldwych in London and the Thwaites Hotels group stretching across the UK; also featured are San Carlo restaurants for authentic Italian dining; three major sporting venues, all with unique offerings—Tottenham Hotspur Stadium, Destination Emirates Old Trafford and The Kia Oval; plus a fantastic campus venue—Warwick Conferences—with dedicated event spaces, highquality accommodation, and extensive grounds and sports facilities.

The first part of the magazine is dedicated to news and events for PA Life Club members. As you’d expect, we bring you plenty of learning content too, starting with interviews with two ambitious assistants. The PA Profile features Matthias Jahn, EA at a global investment bank in London. In the Work & Life interview, I talk to Bianca Nicolau, PA at Imperial Hotels, whose dedication and talent won her the PA Life Rising Star 2024 award.

In the ‘How To’ articles, our expert contributors share their advice on: the importance of EA and PA job titles; delivering a great wellness week; why employ an event agency; moving from a PA to a self-embloyed VA and dressing for confidence.

This issue also brings you the best of the summer’s industry events every EA, PA, event organiser and corporate booker should attend. First up are two unmissable shows co-located at Excel London on June 25th-26th the Business Travel Show Europe and The Meetings Show. The Business Travel Show Europe highlights, on page 36 in our show guide, plus a selection of the exhibitors keen to meet you, give a flavour of what to expect.

Our special feature on The Meetings Show starts with a sneek-peek of some of the most awaited talks to attend (pages 20-21), and a pick of suppliers to meet, including a selection of Venues of Excellence members waiting to discuss your event needs on stand E51. The exciting venues of ABBA Voyage, Olympia and South Bank Venues are also looking forward to meeting you, and to learn how they can help to take your events to new hights.

Coming up in July are more top industry shows: London Christmas Party Show, on 8th& 9th, moves to the newsest event venue in Lodon, Vision Hall. The event impresses year after year as ‘the’ event to get your Christmas plans under way. The PA Show Summer Summit & Supplier Awards, also on July 9th, is a first-rate day of learning, networking and celebration.

Business travel is no longer a one-size-fits-all solution, it’s about choosing the right partners who understand the demands of modern corporate life. Turn to pages 42-44 for exceptional services to meet even for the most pressing and complex travel needs.

And last, but not least, we shine a spotlight on some of the best event destinations across Wales, including Celtic Manor and ICC Wales, Hensol Castle and the beautiful Oyster House.

Hope you’ll enjoy the read! We’ll be back with our autumn edition in early August, ready to take your Christmas party preparations up a notch with our seasonal content, a guide to private dining and Spotlight on the Midlands.

Marja-Leena Toseland, Editor

The latest from the PA Life Club

PA Life Star Awards 2025: easier than ever to enter

It’s time to throw your hat in the ring for the hotly contested PA Life Star Awards 2025, which will open for nominations for EAs, PAs, VAs and O ce Managers on June 2nd. This year’s nomination process has been made even easier than before - you can now nominate a friend, a colleague or yourself (with a testimonial as support) by completing a short entry form and choosing the category, or multiple categories, as listed here:

• Rising Star celebrates outstanding Assistants who have been working in the sector for less than ﬁve years, but have demonstrated excellence in their approach to their role.

• Virtual Assistant Star will be awarded to an individual who has shown exceptional applications of services to clients.

• PA Life Club Member Star is awarded to the member of the PA Life Club

who has shown strong commitment to supporting the Club by attending events and engaging with other Club initiatives.

• PA Life Club Mentor Star will be nominated by PA Life Club mentees for the support, guidance and positive impact they’ve made on the mentee.

• Event Organiser Star is awarded for the Assistant who has shown to be an accomplished event professional behind successful events.

• Project Lead Star has demonstrated strong project management skills within their organisation by undertaking successful project.

• Team Player Star is awarded to someone who not only supports their exec, but other colleagues too.

• Commitment to Wellbeing Star has actively helped their organisations with wellbeing and wellness initiatives, either by introducing projects and

PA Life Christmas Party – an unmissable evening awaits of networking, live entertainment and great food & drink, and of course a chance to experience what events at this iconic stadium can be like.

Save the date! Friday, November 14th promises to be a night to remember as we’ll toast the festive season and celebrate the talent and hard work of the assistant community at this year’s joint PA Life Christmas Party & Star Awards. We are delighted to be co-hosting this annual ﬂ agship event with Tottenham Hotspur Stadium at their superb venue. The party promises to be a fun evening

For further details and to register for your free guest place, please see palife. co.uk/events-diary. We will conﬁrm guest places three weeks prior the event. All Star Awards nominees will get a place.

programmes, or by managing them.

• PA Star of the Year is the Star of all Stars award is given to someone who’s enhanced their workplace, going above and beyond duty to make processes smoother and their Execs’ and/or their teams’ lives easier. Nominations close on October 3rd.

The Awards will be presented at PA Life’s Christmas Party & Awards. All nominees will get a guest place.

Complete the nomination form here:

PA Life Christmas Party 2024 at Maroto

Why you should join the PA Life Club Mentoring Programme

Our Mentoring Programme is open to all PA Life Club members—and it’s free. It connects experienced members to those seeking support, guidance, a boost in conﬁdence and peer-to-peer learning.

It relies on volunteer mentors giving up their time and sharing their experience. Mentees don’t need to be new to the role, you can beneﬁt at any stage of your career. All we ask from participants is around one hourly call or face-to-face meeting a month.

The Mentoring Programme strengthens connections within the EA/

PA community by facilitating knowledgesharing and career support in a structured, yet informal way.

Get involved

If you’d like to participate as a Mentor or Mentee, simply email editorial@palife. co.uk with subject ‘Mentoring’, state whether you’d like to be a Mentor or a Mentee, attach your bio outlining your experience, industries and levels you’ve worked at, for how long and what would you like to get out of the mentoring experience.

What to expect when registering for a FAM Trip

We ask members only to register to attend if you are interested in the event content, such as seeing the venue or learning more about the supplier. Events are naturally great opportunities for peer-to-peer networking, but they are not just meant as socials for friends to catch up. They are always professional occasions, so do network with everyone, and most importantly, talk to the hosts and ﬁnd out as much as you can about the opportunities of working with them in the future.

Most events have a limited number of delegate places, so if you don’t make the guest list don’t be disheartened as we do our best to o er all PA Life Club

members a chance to attend our events. Therefore, register for another event if that is of genuine interest to you. It also helps to email us at admin@palifeclub. co.uk to let us know what events you are planning and share details of the type of venues and locations you are considering, so we can match you to the best FAM Trips.

All guest places are conﬁrmed minimum three weeks prior the event with an email from PA Life Club Admin and will include a form for you to accept your place, and to add any dietary requirements. It’s important to complete the form when you receive it (even if you have no dietary needs) as it also serves

as your acceptance fof your place. If you can no longer attend, please let us know asap so we can o er your place to our reserve list. A minimum a 72-hour notice is required.

If you don’t get a conﬁrmation you will remain on the waiting list. However, if you are very keen to visit the venue or meet the supplier, please email us with details of why you’d wish to attend, so we can prioritise you on the reserve list.

Encourage your colleagues and assistant friends to join at palife.co.uk/ pa-life-club to beneﬁt from exclusive invitations, partner o ers and discounted online courses– the Club is free for EAs, PAs, VAs and O ce Managers to join.

WHAT’S ON… TOP PICKS FOR YOUR DIARY

The ‘not-to-be-missed’ networking, showcase and learning events for EAs and PAs to attend…

A Life Club FAM Trip with MEET Beyond London, Isle of Thanet June 22nd-23rd

PA Life Club members are invited to explore the Isle of Thanet (a peninsular in the northeastern corner of Kent) with the multi-venue showcase hosts MEET Beyond London.

The area, encompassing the resorts of Margate, Broadstairs and Ramsgate, boasts a rich coastal heritage, with iconic venues and luxury

The Meetings Show is where ideas thrive, and global connections ﬂourish, all designed to o er exceptional value for time for busy event professionals.

If your job role includes organising meetings, incentives or events, or if you typically work for a corporate organisation, agency or association, then this twoday show is a must attend for you.

countryside retreats featuring centuries-old chapels and contemporary buildings. These diverse locations provide standout meeting and event spaces, perfect for any conference, team-building day or celebration.

Details of the venues and exact timings will be ﬁnalised shortly in palife.co.uk/eventsdiary

Attendees will gain access to 650+ exhibitors, and outstanding education programme, networking events, competitions and the event app, which makes it easy to message and connect with other attendees, and plan your trip in advance by viewing the exhibitor list, map, and seminar programme.

London Venues Summit, De Vere Connaught Rooms July 7th

The London Venues Summit is dedicated to professionals whose role includes sourcing venues.

This focused one day event brings together key venue managers with event planners and organisers for one-to-one meetings.

The summit is a highly

informative day of prequaliﬁed meetings, inspiring seminars and informal networking helping you to build valuable relationships and enhance your professional knowledge and stay updated with the latest industry o erings.

londonvenuessummit.co.uk

The show is essential for anyone serious about improving, benchmarking or establishing their travel programme.

Business travel bookers, agencies and suppliers will enjoy the best networking with industry peers, learning about innovation, and growth within the business

travel industry. It’s free to attend for buyers and bookers of corporate travel and meetings, subject to approval.

Suppliers must purchase a visitor pass if they wish to attend the show.

The Meetings Show, Excel London June 25th & 26th

Business Travel Show Europe, Excel London June 25th & 26th

Image by Tourism at Thanet District Council

London Christmas Party Show, Vision Hall July 8th & 9th

Your go-to creative trade show for festive event ideas is for those everyone responsible for booking events, showcasing festive inspiration and top-tier event solutions.

Across two days, you’ll connect with over 150 of London’s best event venues

The newest edition to the PA Shows, the Summer Summit and Supplier Awards will take place at The HAC Ground (Honourable Artillery Company) in the heart of City of London.

This year’s theme— Strategic Empowerment—is all about enabling senior-level assistants to step conﬁ dently

and suppliers, indulge in complimentary food and drink, and take part in our highly popular seminar, workshop, and wellness programmes – and all this for free.

Book your ticket at: londonchristmaspartyshow. com

into more inﬂuential roles, with the mindset, tools, and strategies to lead with impact. Delegate passes will include access to all sessions, entry to the prestigious Supplier Awards, and a variety of refreshments throughout the day including snacks, lunch, and evening drinks. thepashow.com/summer

The PA Life’s flagship ‘Meet the Buyer’ summit for EAs, PAs and other executive support professionals is specifically designed to help you find solution providers and discover innovative opportunities to assist in responding to the daily challenges of your professional lives. You will

enjoy a bespoke itinerary of pre-arranged meetings with industry suppliers who match your requirements and attend a series of insightful seminars led by industry experts. The free to attend day will also provide plenty of networking and includes a lunch and refreshments.

palife.co.uk/pa-life-summit

EAs, PAs and event organisers, you are warmly invited by Green & Fortune to visit two fantastic event venues located in London’s South Bank.

The evening will start at Sea Containers at the southern end of Blackfriars and will continue at Rose Court near London Bridge. Between

these two riverside venues await two stunning roof terraces, three private dining rooms and event spaces that can accommodate up to 600 guests.

There is the option to stay on into the evening for a showcase hosted with Green & Fortune’s production partner Metro Productions.

PA Life FAM Trip: multi-venue showcase in Manchester, September (date tbc)

PA Life invites you to an exclusive reader’s event in September, as we join forces with Hessian ﬁne dining and three of Manchester’s most exciting venues.

Attendees can experience the new Campﬁeld, which opens this July inside two Grade II-listed Victorian buildings: Versa Studios and

internationally renowned Factory International. Transportation between each venue is provided, allowing attendees to explore, eat, drink, and network throughout the evening.

Complimentary accommodation is o ered, subject to availability. Full details will be online soon.

PA Show Summer Summit, The HAC July 9th

PA Life Club FAM Trip: Rose Court and Sea Containers London Showcase July 14th

PA Life Summit, De Vere Grand Connaught Rooms September 8th

WHAT YOU MISSED…

We had a wonderful evening at One Aldwych with 35 of our Club members on May 22nd. This exclusive event was an introduction to one of the most beautiful hotels in London and kicked o in style with a reception with Chapel Down sparkling wine, PA Life Club FAM Trip: One Aldwych with Chapel Down Welcome Reception

canapes and bowl food before a tour of some of the stunning, newly refurbished bedrooms and suites, plus the sleek event spaces.

One Aldwych in Covent Garden is one of the few truly independent hotels in London, even in the world.

Warwick Conferences showcased their dedicated campus venues to PA Life

Over 20 PA Life Club members were welcomed on an exemplary overnight showcase visit on March 24th at Warwick Conferences, located within the leafy campus of University of Warwick, just 10-minute drive from Coventry station, and an hour’s train journey from London.

We were welcomed with an informative run-through of what they have to o er to events whilst we enjoyed a delicious afternoon tea, followed by a fun treasure

hunt organised by Gluego.

The vast outdoor and creative spaces make it easy to incorporate wellbeing and teambuilding into events. Their four ﬂexible conference, meeting and event venues o er a range of spaces, plus accommodation in 358 hotelstyled bedrooms.

We also enjoyed an educational gin tasting by Shakespeare Distillery ahead of our delicious three-course dinner prepared by their multi-award-winning chef and the in-house team.

The PA Life Leading Venues of London Showcase venues and event solutions in a relaxed atmosphere, enjoying delicious food and drink prepared by xxx. The participating exhibitors had also donated incredible prizes for the ra e that got everyone excited of a chance of winning stays at luxury hotels, dinners and other amazing prizes.

The Showcase was attended by over 300 EAs, PAs, HR professionals, event organisers and agents on April 29th at Sheraton Grand London Park Lane. The three power-packed hours were a fantastic opportunity for the venues and suppliers to meet the corporate buyers looking for

An evening of reﬁned luxury at Corinthia London

On March 18th, a select group of our PA Life Club members stepped into the world of reﬁned luxury at Corinthia London. We explored its penthouses and the stylish private dining room. A longstanding favourite of ours at PA Life, Corinthia London never fails to impress. The hotel is conveniently located

just round the corner of Embankment station, making it the perfect destination for any luxurious city break or executive stays.

After the tour, we returned to the private dining room at The Northall restaurant to enjoy a beautifully curated three-course meal, accompanied by a selection of wines.

PA Life Club returned to Wotton House, to experience our second FAM Trip at this stunning country house hotel in Dorking, Surrey.

A group of 11 of our Club members arrived just after noon on March 7th to spend the day and one night, taking in the best of the hospitality and gorgeous surroundings of Wotton House.

The warm hospitality

by their event team was exemplary, and the same can be said of the rest of the sta who made our stay truly enjoyable.

Our day with a three-course lunch in the 1877 Restaurant.

Following the delicious lunch, it was time for a full site visit to explore all 20 meetings rooms, the vast grounds – there are 13 acres to enjoy, and the leisure club.

Native Places’ launch party of their King’s Wardrobe aparthotel

Native Places opened its King’s Wardrobe aparthotel, their sixth UK property, and fourth in London, in one of city’s most historic locations, St Paul’s.

PA Life Club members joined the celebrations at the fantastic launch party on March 5th which kicked o with a tour and drinks at Native Bankside, just south of the river from St Paul’s. The Bankside has been extensively redeveloped in the recent years making it a vibrant

neighbourhood and perfect for a ‘home away from home’ when in London.

We enjoyed a wonderful reception by the team at Native – great wine and canapes, and even a change to rewind by enjoying a soothing hand massage at one of the apartments. The Bankside property is a short walk across the Millennium Bridge to Native King’s Wardrobe where we headed to next to toast the o cial opening.

Venues of Excellence & their members hosted an exceptional showcase

Venues of Excellence (VOE) put on a fantastic showcase event for PA Life on March 4th, together with 18 of their member venues.

Over 30 of our Club member EAs and PAs took part in conversations with

the VOE member venue representatives who had travelled to The HAC in the City of London from all over the UK. Delicious mocktails and bubbly, and excuisite canapes and bowl food prepared by The HAC

elevated the evening to the special networking occasion.

The VOE team had also included a fun passport activity, giving all guests a chance to win fantastic and very generous prizes, donated by the participating venues.

The passport worked well as a great conversation starter, ensuring every venue got to meet each guest and had a chance to tell them a little about their o erings, plus answer any questions.

Visit to the historic Wotton House in Surrey

WORK & LIFE

Bianca Nicolae

Personal Assistant at Imperial Hotels

Congratulations for winning the Rising Star Award 2024 at the PA Life Star Awards!

What does a professional recognition such as the PA Life Star mean to you? Winning the Rising Star Award truly meant the world to me and has also made me feel more connected to the wider PA/EA community. I’ve been a PA for nearly three years now, and this is my ﬁrst role in this ﬁeld. I studied hospitality and spent my earlier career working in the industry, so transitioning into this position was a new challenge for me. Being the only PA in my company has made me feel quite isolated at times. It has also made this recognition feel so special — it’s a reminder that the work I’m doing does make a di erence.

What do you enjoy most about your role? And what do you ﬁnd most challenging?

It’s incredibly rewarding to know that I’m helping things run smoothly behind the scenes, making my executives’ and wider teams’ day-to-day a little easier. I genuinely enjoy being that go-to person people can rely on, and I love the variety the role brings; no two days are ever the same. I’ve found setting boundaries challenging, especially when my workload becomes overwhelming. I’ve

learned that being clear about capacity and priorities is a key part of being e ective in this role.

”I’ve learned that being clear about capacity and priorities is a key part of being e ective in this role.”

What attracted you into the hospitality sector?

I’ve always loved helping people, and my journey into hospitality began when I was a teenager working part-time at weddings. I still remember the feeling at the end of each event, knowing I’d been part of someone’s special day and contributed to creating lasting memories. So, when I came across my current PA role, it felt like a perfect opportunity to explore a di erent side of the industry; to understand what happens behind the scenes and how decisions are made

Do you also get involved in organising events?

Yes, I organise a wide variety of events, anything from Away Days for our executive and senior leadership teams to large-scale quarterly Town Halls with over 400 attendees, both in person and via Teams. I also coordinate more dynamic events like our Annual Gala Dinner with around 800 attendees, where I oversee everything from logistics to creative activities, such as cooking challenges and welcome drink competitions.

What’s the best advice you’ve been given, and do you have a favourite quote?

During my ﬁrst internship I was told never to be afraid of taking risks or feeling uncomfortable, because that’s often where the real growth happens. I also ﬁnd inspiration in Osho’s words, and this quote really resonates with me: “Take life in your hands with great love and joy, with great courage and risk. Only those who are ready to lose everything are the ones who are capable of living totally.”

Do you have any recommendations for personal development books or professional courses?

Emotional Intelligence:Why It Can Matter More Than IQ by Daniel Goleman. It’s helped me become more aware of how emotions inﬂuence our behaviour, relationships, and decision-making. It’s also given me tools to respond more thoughtfully, communicate more e ectively, and navigate challenges with more empathy and clarity.

Connect with Bianca at linkedin.com/ in/bianca-n-a30879195/

What’s in a job title?

There has always been much debate and controversy over the titles that EAs and PAs use. Adam Fidler has been training assistants for over 10 years and is still witnessing job titles being a bone of contention, acknowledging the challenge of finding the ‘right’ title for everyone in the business support role…

Personal Assistant title in decline

I have seen a gradual decline in the use of the title Personal Assistant. This is due to most Assistants today, who operate in that space, no longer having a role purely focussed on providing personal duties to their superior. They have broader scope and more responsibility in their role now. They add wider value.

The role of an Executive Assistant

I feel confident in saying that no one has championed and defined the role of the Executive Assistant more than I have. It’s important to be clear that the job title Executive Assistant was never simply a new name for an Executive PA; the EA role was always something different, and it might surprise readers to learn that the EA role was never a ‘secretarial’ role. Far from it!

The EA role has always been a management role and performed by someone who didn’t necessarily undertake transactional work such as

diaries and booking travel. The world, however, moves on, and we accept that in a modern business world most people who offer leaders operational and administrative support are, in the main, now called Executive Assistants.

“If they are not called an EA they feel their role appears old-fashioned and is a backwards step.”

I was talking to some of my students just this week, who were in agreement on their job title being of little importance to them. To them being called PA or EA didn’t matter; what was important was the scope of their job and their ability to work beyond their job description. Autonomy, and freedom to create the role is one of the joys and privileges of being an EA. (Notice, I didn’t use the word PA, there deliberately; PAs had less freedom and their work was more at the bequest of their bosses, whereas EAs should have a level of independence).

I also have students who disagree

and say that their title is of paramount importance. If they are not called an EA, they feel their role appears old-fashioned, and is a backward step. History reminds me that many secretaries became offended by that title (and who uses the title today?), so insisted they were called PAs. PAs now want to be called EAs. And, those who are doing EA work with much more responsibility, such as project or line management, are often called Business Support Managers or Executive Support Managers.

The debate, I am sure, will continue for many years, and we may never find a title that suits the majority!

adamfidler.academy

An EA’s guide to making the most of your wellness week

Mesi Balog, Workplace Wellbeing Consultant & Founder of Treat Your Sta discusses the value of raising awareness on employee mental health and wellbeing, and doing this in a truly meaningful way…

Organising a wellness week is the perfect way for companies to prioritise employee well-being in a fun and engaging way. While mental health should be a focus all year round, dedicating a whole week to thoughtful activities and open conversations can make a lasting impact on your team’s morale, productivity, and overall happiness. An o ce wellness week o ers a unique opportunity for companies to break down these barriers. By participating, you’re not just checking a box – you’re showing your team that their well-being truly matters. So, why not go beyond the usual emails and posters and plan a full-blown wellness week that supports your employees’ mental health while bringing a smile to their faces? Ready to get started? Here’s your guide to plan a brilliant wellness week.

STEP 1: Start planning early

The key to a successful wellness week is preparation. Get your team involved early on to understand their needs and preferences.

• Send out a quick survey to ask about the types of activities they would enjoy and the issues they want to explore.

• Choose a week to implement the program, such as Mental Health Awareness Week (May), World Mental Health Day (October), or a companywide wellness initiative.

“Form a wellness committee or bring a wellness consultant on board to lead the project.”

Pro tip: Form a wellness committee or bring a wellness consultant on board to lead the project.

STEP 2: Implement daily activities

Never lose sight of the aim of the activation being to raise awareness of mental health and well-being.

What I would recommend based on my experience working with various companies across the UK is that simplicity works best. Keep it simple and structure the week around the four pillars of well-being:

Each day focuses on a key pillar o ering practical activities to support a healthier and happier workplace in a fun and engaging way:

• Monday: mental health

• Tuesday: physical health

• Wednesday: nutrition and gut health

• Thursday: ﬁnancial wellbeing Include a daily morning and afternoon session, plus add ongoing activities.

Encourage participation by providing easy-to-follow challenges (e.g. guided digital detox walks).

STEP 3: Encourage engagement

• Involve leadership to promote participation

• O er incentives for engagement (e.g., wellness rewards, prizes, recognition)

• Gather feedback to tailor future wellbeing initiatives

STEP 4: Make wellness a year-round commitment

While a wellness week can be a fantastic catalyst, true cultural change happens when well-being is part of everyday life. Use this week to kick-start ongoing initiatives such as:

• Regular mental health check-ins

• Monthly wellness days

• Flexible working arrangements

• Ongoing mental health education

treatyoursta .co.uk

Maximise your event budget: why an agency is your best investment

As a busy PA or EA, you manage a wide range of tasks, from organising meetings to coordinating complex schedules. Similar skills are needed for effective event planning, where deadlines are non-negotiable and expectations often greater. Leaning into the expertise of an event agency can be the smart choice for achieving seamless and successful events advises Natalie Glasgow, Managing Director, Your Event Solutions…

Getting more for your money

Event agencies might seem like a luxury, but their buying power, economies of scale and supplier relationships often translate to significant savings. A recent Eventbrite study revealed that 66% of event planners found agencies secured better rates than they could get independently. An agency can save up to 20% on vendor costs, often covering their own fees, freeing up extra budget for other essentials.

Saving time on logistics

Time is precious, and managing contracts, suppliers, and logistics can be a huge drain. Agencies handle the heavy lifting, freeing you up to make strategic decisions and focusing on the guest experience.

A fresh perspective

Events, especially those held on a recurring basis, can start to feel repetitive. A new venue, fresh themes, or a revamped format might be just what’s needed to breathe new life into a legacy event. Agencies can provide fresh perspectives and innovative ideas that elevate your event.

For example, a well-established

tech conference changed its format to a more interactive, experiential one based on the agency’s recommendation, resulting in a 30% boost in attendee satisfaction and a 25% rise in engagement. The agency’s creativity didn’t just rejuvenate the event, it led to deeper relationships and greater ROI.

Building the right partnership

“The agency’s creativity didn’t just rejuvenate the event, it led to deeper relationsips and greater ROI.”

Choosing the right agency is crucial. Like any strong partnership, it requires trust and communication. Your ideal agency should feel like an extension of your team, understanding your company culture, your vision and goals. This level of trust allows the agency to go above and beyond, anticipating your needs and delivering an event that not only meets but exceeds your expectations.

Strategic delivery

Agencies don’t just plan events, they can help refine your event strategy on attendee engagement, event formats, post-event analysis, and deepen the impact of your events. Their input can help ensure your events are aligned

with your company’s broader objectives, whether that’s brand awareness, lead generation, or client retention. With the right agency, your events become more than just occasions, they become strategic touchpoints for your organisation.

Maximising your event agency relationship

Clear communication is the secret to maximising results with an event agency. Start by outlining your goals, budget, and expectations from the outset. While an agency brings creativity and expertise, your input is vital in shaping the outcome.

The most successful agency-client relationships are built on mutual trust, where you’re open to new ideas, while ensuring the execution stays true to your vision.

youreventsolutions.com

How to go from being an employed PA to a selfemployed VA

Are you thinking about making the move to being a Virtual Assistant? Kathy Soulsby, VA Agency owner and author of Virtually Painless explains the fundamentals of making the move to becoming your own boss…

Firstly, let’s clarify what we mean by Virtual Assistant, or VA for short. A true VA is a business owner. They run a business, which might well just be them. They are responsible for finding the work, doing the work and then getting the money in via invoices. Almost all VAs will have multiple clients. We decide who those clients are, when we do the work and how we do it. And we bill by time, usually in five, fifteen or twenty minute increments.

Being a VA is brilliant, it gives us great flexibility, variety and opportunities that we wouldn’t necessarily get in an employed role. But it isn’t all lie-ins and Pilates at 10am - it’s hard work and takes dedication.

Here are my top tips to get started:

Build your network

The biggest challenge most new VAs face when setting up is finding work. You can either find work directly with clients, or you can work as an associate for Lead VA who has too much work. Either way, you still have to find those clients. which

means you will need to you will need to have a networking strategy.

Most people buy from people - the better connections you have, whether online on LinkedIn or in person with local networking meetings, the more opportunities you’ll have to find work. Even before you leave your role to set up as a VA, make building your network your top priority.

Play to your strengths

“Even before you leave your role to set up as a VA make building a network your top priority.”

insurance, you’ll need to register with the ICO and you’ll need to buy some contracts. You’ll be pulling together a privacy policy and plans to keep your client data safe.

There are VAs working in all sorts of interesting niches – everything from canines to corporates. What do you love doing now? Who do you love doing it for? Can you articulate that in a way that makes you stand out?

Know your legals and make sure you have the right kit

As a VA, there are various things you need to understand and put in place to make your business, clients and yourself, safe.

You’ll need professional indemnity

Setting up as a VA is relatively easy, however, you will need to ensure that the kit you are working on is robust, has professional level software and that you have a back up plan if that laptop dies (or is thrown on the floor by a puppy, I speak from experience!). In addition you may want to build a website and a brand for your business.

That’s my whistlestop tour of things you need to set up as a VA. If you want to read more about the move from PA to VA, do check out my book.

Connect with Kathy on LinkedIn.com/ in/kathy-soulsby-va/

Transform your wardrobe into a daily confidence boost!

There’s a real mindset connection between what we wear and how we feel. Stylist and Image Consultant Kerri Ellis has helped thousands of men and women over the last 19 years to develop wardrobes that work as hard as they do by delivering personal branding advice...

You have probably put something on that felt really good, and that mood stayed with you all day. You’ll no doubt also have experienced the opposite and felt your confidence ebb away. Chosen well, clothes can genuinely give you a confidence boost every day, meaning that you start your day with a smile on your face, ready to tackle whatever lies ahead.

What’s more, they can be a way of conveying your professionalism and even help you to gain a promotion or get a job. We are hard wired to take in visual clues about the world, so your clothes really can do the talking. (It’s why Vladamir Zelensky chooses not to wear formal clothes whilst his country is at war).

Kerrie’s top tips for professionals:

1 Wear clothes that convey your personal brand. Try simply listing adjectives that describe how you would like to be perceived and then ask yourself whether your clothes say this about you? If ‘efficient’ is a core brand value, creased, tired clothing may not cut it.

Think about the company you represent. Are you conveying an image that is in keeping with its brand values?

“You can go from looking washed out or tired, to healthy and vibrant in an instant.”

Spend time understanding your style personality so that your wardrobe is full of clothes that feel like YOU. If you like Pinterest, create two boards, ‘clothes I like’ and ‘clothes I don’t like’, and then pin items as you see them. Themes and looks will emerge which will help you to get clearer on your ‘signature style’. If you value being comfortable above all else and find yourself pinning lots of relaxed looks, fabric will be key for you. If you need a jacket, try a jersey jacket with stretch, for example.

Wear colours that suit your natural colouring, that’s your mix of hair colour, eye colour and skin tone – it makes a massive difference! You can go from looking washed out or tired, to healthy and vibrant in an instant. There’s

a reason ‘#colour analysis’ has amassed 1.1 billion views on TikTok!

Choose styles that suit you – your silhouette/build, height, scale and proportions. Even small things like necklines can make a big difference – a cut-away collar on a men’s shirt works well for those with average to narrow necks but less well if you have a broad neck.

6 Develop a capsule wardrobe, one with less things in it but that all mix and match to create multiple outfits. It makes it so much easier and is more sustainable too.

For help or style inspiration, or to sign up for my monthly newsletter full of styling tips and advice visit kerrieellis.co.uk

Matthias Jahn

Executive Assistant

PA Life met up with Matthias Jahn, an experienced Executive Assistant working at a global investment bank in London…

Matthias is originally from a small town just outside Berlin, where he embarked on an education at a hospitality school after his A-levels. The three-year training included a year abroad to gain work experience, which he spent in London. The city bowled him over and he is still enjoying London to the full almost 20 years later.

Matthias started his working life here by waiting tables and working as a receptionist in restaurants around Mayfair. His ﬁrst job at a global investment bank involved organising internal and external meeting rooms, virtual meetings, coordinating events and helping EAs with the logistics. “I enjoyed the role and did it for about two years when I decided to delve deeper and moved into a junior PA role. During almost ten years at the bank I have held multiple EA roles within the GTIS, SRP, Brexit, Markets COO and TCP departments, and have managed to build a great network of colleagues around the globe. Currently I manage ﬁve MDs and their teams in Fixed Income Financing Sales and Trading, which I enjoy very much.”

Was working in executive support role something you had wanted to do for some time?

It just came naturally for me right from the start in my ﬁrst role.

Everyone I have worked for has been very supportive, allowing me to develop my skills. I was very lucky to stay with my manager then and moved with him through Brexit, Markets COO and TCP roles and then end up on the Trading Floor, which was always the ultimate goal for me.

What advice would you give to someone looking to forge a career as a PA or EA?

My job is very important to me. I see my role as an excellent career choice with so much more to it than the job description gives away.

I always tell people that there is no right or wrong way to be an EA, or a recipe to follow. You just need to make it your own, enjoy what you do. Everyone has a di erent approach to getting things done in an e cient way.

As long as you are happy, and I am generally a happy ‘people’s person’ and get along with almost everyone, which makes things easier. A bit of common sense is helpful, as is banter, helping out by taking simple tasks o people’s shoulders. Seeing and acknowledging things before others do makes everyone’s life easier, including mine, and it’s always appreciated.

“I see my role as an excellent career choice with so much more to it than the job description gives away.”

Any advice for men considering a career as an EA?

I consider myself very grateful for how far I have come, but it hasn’t come without putting in long hours, patience, willingness to work hard, learning how to manage di erent personalities, men and woman.

Taking responsibility is part of the role. You need to be prepared to make executive decisions on your manager’s behalf when they are not reachable. Paying attention to detail is crucial, as is thinking outside the box and being willing to help. And most important is to build a great network of people who stand on the same step as you in your career.

Have you experienced any prejudices or positives working as an EA in a female dominated role?

Within my ten years as an EA, I have never known anyone have an issue having me as a male PA, being their assistant. I even remember in my ﬁrst role I worked along four other male PAs. We all respect each other no matter what, and I work and have always worked with a great bunch of people

Describe a typical day for you.

I am normally in the o ce by around 7.45am, ask the team if anyone would like any co ees and get myself one of course. Check emails which have come in from the US colleagues overnight, and Asia colleagues in the early morning.

I check my managers’ diaries for any clashes, any important client meetings to ensure (not that I hadn’t already checked!) that the restaurant or other locations are booked correctly, and anyone who is ﬂying out or has any upcoming travel, has cars booked and visas are in place if needed.

My favourite part of the day involves checking in with everyone, having a quick chat, just to break up their morning for a few seconds as they are busy trading all day.

Expenses and invoices are normally waiting for me too.

Depending on if other EAs are on holiday, I might have to cover a di erent team in addition to my team. Hence, if coverage is required, I do the same as I do with my own team; checking in with them to see if they need anything, if everyone is okay, and if anything is outstanding.

As soon as the US come online, I deal with queries and requests from them. In addition there are always ad-hoc requests, changes to the diary, and to travel itineraries. While I of course plan ahead, I remain adaptable, in line with the ever-changing nature of the job - something I had to learn at the start. Being in the o ce ﬁve days is so helpful to my role and my team - I am always around so they can tell me any last minute changes or vice versa.

My day normally ends around 5.30pm, and I then make my way home. I always ensure I have my work phone on me in

case anyone needs anything.

Of course this is just the tip of the iceberg, it would be getting into too much detail otherwise

If you weren’t an EA, what would you be?

Looking back at almost 20 years in London and remembering my time before I made the move, I actually wouldn’t know what else I would have done.

Possibly still living in the countryside a few miles outside Berlin, I would have loved being a baker in a small independent bakery, seeing people enjoying bread and cakes as much as I do.

You are a member of the PA Life Club - what are the beneﬁts, in your opinion?

It is so beneﬁcial to be able to enjoy and explore London’s restaurant and events scene with the help of PA Life Club. Bringing together EAs from di erent ﬁrms and di erent parts of the city, who are enjoying socialising and exchanging experiences of how they deal with their day-to-day role.

What’s the best advice you’ve been given?

Just to be myself, make the role my own, engage with the team, discuss issues, speak out, be truthful when a mistake happens.

How do you relax after a busy day in the o ce?

Getting the team out for a few drinks every now and then after work. Reading a good book on the train journey home. I just love to come home, cook dinner and put on a good thriller or crime series.

Connect with Matthias on LinkedIn linkedin.com/in/matthiasjahn

Highlights from The Meetings Show 2025

The Meetings Show, the UK’s leading event that brings together the world’s meetings and events community, returns to Excel London on 25-26 June, promising to inspire and engage visitors and provide everything EAs and PAs need to plan – and deliver - better events...

Learn and grow Immersive, thought-provoking content delivered by inspirational speakers, including organisational psychologist Dr Graham Norris and Sheena Yap Chan, founder of The Tao of Self-Confidence, will give you the tools to help improve your working life and plan better meetings and events.

Education sessions are delivered on two stages over both days, covering a wide range of topics – from AI and automation to marketing and sustainability - in this incredible free programme, sponsored by Abu Dhabi Tourism, Venues of Excellence and Eastside Rooms.

If you love your learning to be more hands-on, head to the Blank Canvas –the show’s space for experimentation – where you’ll be able to test new technology, collaborate on new formats and ideas in a fun, safe, engaging environment.

Is procrastination a problem? Join Claus Raasted on 25 June for his motivational session Getting Sh*t Done where he’ll show you how to cut

through the noise and take action. Want to improve your wellbeing? Conference Wellness founder Sarah Hunt will be on hand to restore and revive delegates in Move, Breathe, Thrive: An Active Approach To Joy And Wellbeing on 26 June.

New for this year is The Meetings Show’s version of a Human Library, a series of 15 minute 1-to-1 conversations with thought leaders, innovators and specialists including Taylor Smith of BCD Meetings & Events and Paula Rowntree, founder and head of external engagement at The Business Events Network and The Australian Psychological Society.

Source suppliers

Whether you’re looking to plan a conference, source accommodation for delegates, or find out about the latest incentives (or all three) you’ll have access to the world’s best suppliers (650+ of them!) at The Meetings Show.

Book an appointment with representatives from destinations around the globe, including Abu Dhabi, Boston,

Canada, Cyprus, Ireland, Las Vegas, Miami, Norway and South Africa, to find out about how they can provide the best MICE facilities for your next event.

For those looking closer to home, there will be destinations from all corners of the UK, including Devon, Cambridge and Harrogate, plus venues for every kind of event, from those used to hosting large exhibitions and conventions, like Sandton Convention Centre in South Africa to smaller, more intimate venues like The Hoxton in London.

Hotel chains and independents, including Barcelo, QHotels and Imperial Hotels, will be showcasing their MICE facilities and accommodation while a host of other suppliers and organisations will be on hand to talk through supportive options for your next event.

Register to attend The Meetings Show for free by Tuesday 24 June. Please note, all onsite registrations will be charged at the usual ticket price.

LONDON’S CENTRE STAGE

Summer is when South Bank comes alive - with pop-up gardens, rooftop terraces, and a buzzing atmosphere of music, riverside entertainment, and endless things to do.

Throw in those iconic views in an accessible central London location, and you’ve got the perfect spot for your summer soirée.

BUFFINI CHAO DECK

12TH KNOT

NEW FOR 2025

Just in time for summer, a stunning new venue has been added to the South Bank portfolio!

The Seventy5th Balcony Bar at Southbank Centre is the perfect place for summer parties complete with an expansive private terrace with panoramic views of the River Thames and central London.

From the 1951 Festival of Britain to the BAFTAs and London Film Festival, join the list of iconic events that have been hosted in South Bank.

Whether you’re looking for a sparkling rooftop drinks reception, vibrant summer party on a sandy beach, flexible meeting space with sweeping views of the river, or some competitive socialising and teambuilding, South Bank’s extensive portfolio of inspiring venues has the answer.

Explore our venue directory at southbankvenues.london

SEVENTY5TH BALCONY BAR

GARDEN MUSEUM

SUSTAINABLE VENTURES

LIMIN

Venues of Excellence & member venues at The Meetings Show

Discover the UK’s premier event venues, where quality, diversity, and excellence converge to create unforgettable experiences…

Venues of Excellence (VOE) is the UK’s premier collection of outstanding event venues, setting the standard for excellence in conferences, training, and events. With over 50 venues spanning from the south coast to Scotland, we o er more than 5,500 bedrooms and 1,200 meeting rooms, ensuring the ideal space for every event.

Our diverse portfolio includes state-ofthe-art training centres, luxurious hotels, exclusive-use mansion houses, thrilling horse racing venues, unique theatres and private clubs—each designed to provide a memorable setting and to deliver extraordinary experiences that elevate your events to new heights.

Partner with Venues of Excellence and access a network of premium venues, backed by unmatched expertise, quality, and reputation.

Let us help you create an event that stands out

Take the stress out of venue sourcing with our free expert venue ﬁnding service. Whether you’re planning a conference, meeting, or event, we specialise in sourcing venues UK-wide, and beyond, to suit your speciﬁc needs.

Why choose us?

• Fast & professional: Our team works quickly to ﬁnd the ideal venue that matches your requirements - saving you time and e ort.

• Tailored to you: We understand that every event is unique. Our customer-centric approach ensures that we recommend venues that align with your objectives and vision.

so you can focus on what matters most—your event’s success.

• Flexible contracts and terms

• Attendee satisfaction: We prioritise the comfort and satisfaction of your attendees, ensuring your event is unforgettable. Don’t leave your venue selection to chance. Let our team of experts help you ﬁnd the perfect venue, tailored to your needs and budget.

Contact us now on 0345 2301414 and experience the di erence that our dedicated service can make! For more information, please see venuesofexcellence.co.uk

Meet Venues of Excellence & member venues at The Meetings Show

We’re excited to exhibit at The Meetings Show (Stand E51) on 25 & 26 June, and to showcase our stand partners – ﬁnd out why you should come by to say hi to them all.

now seek venues with outdoor spaces, fresh air, and activities that support mental and physical health. In response, Royal Windsor racecourse has launched its “Step Into Summer” package, featuring walking routes and immersive experiences linked to the venue’s heritage. The report also highlights a rise in experience-led events and “bleisure” trends. With unique settings and o erings like race days, Royal Windsor racecourse is ideally placed to meet this “well-beingﬁrst” demand.

• Seamless & stress-free: Working with you from start to ﬁnish to ensure the entire process is easy and hassle-free,

Arena Racing Company, who represent 16 racecourses, including Royal Windsor racecourse, are featured in a new report from YourVenue, reveals that well-being has overtaken sustainability as the top priority for event planners. Delegates

At The Form Rooms, ﬂexibility is key our exceptional meeting rooms and spaces adapt to your needs, whether you’re hosting a small meeting or a large event. With top-notch amenities, a vibrant location nestled in the heart of Covent Garden, we provide the perfect environment for creativity and collaboration. We can’t wait to connect with learning and development specialists, venue bookers, and event planners seeking a unique venue in central London. Visit us and discover the perfect space for your next meeting or event!

At Horwood House, meetings come with more than just a change of scene — they come with fresh countryside air, ﬂexible spaces, and standout service.

Just 11 miles from Milton Keynes and set in 38 acres of Buckinghamshire countryside, we o er a versatile mix of heritage charm and modern facilities for conferences, team away days and corporate retreats. From our purposebuilt events centre to private manor spaces, we tailor every detail — from energising menus to downtime in the H Spa. Whether it’s big ideas or bluesky thinking, you’ll ﬁnd room to breathe here.

Bringing the A-game to your away game with Imago Venues, just o Junction 23 of the M1 in Loughborough. Fresh from a £4.6m transformation, our ﬂagship Burleigh Court sets the stage for standout events. Whether it’s a training day, conference stay or team getaway, we bring the A-game to your away game. With ﬂexible facilities, plant-based menus, and restful accommodation, our expert team ensures every event plays out perfectly. Visit us on Stand D82, near the Hosted Buyer Lounge at The Meetings Show, and discover where champions meet, eat, and recharge.

Just outside Glasgow, set within an idyllic 240-acre ancient woodland estate overlooking the River, lies Mar Hall Golf & Spa Resort. With an investment exceeding £20 million, the resort has undergone an extraordinary transformation, positioning it as a premier international destination and one of Scotland’s top resorts. Guests will be welcomed into beautifully reimagined interiors, including 60 newly refurbished guest rooms, 30 luxury woodland lodges, a new restaurant and bar, new leisure facilities, a revitalised Grand Lounge, and state of the art meeting facilities.

Versatile. Unique. Memorable. Imaginative - that’s Unique Venues Birmingham, with two iconic buildings in central Birmingham taking events from the ordinary to the EXTRAordinary. Come and talk to us at stand E51 and let’s discuss hosting your next event. We create truly memorable events and with a choice of venues at the Rep and The Library of Birmingham to choose from, the possibilities are endless. This summer, elevate your event with an outdoor experience on The Terrace with breathtaking panoramic views over Centenary Square and the city skyline. You can’t get these views anywhere else in Birmingham! Don’t forget to ask us about our 2025 Christmas parties celebrating the best of the 1980s!

Millennium Point. The award-winning venue’s Auditorium holds Birmingham’s giant screen – perfect for wowing your guests. It’s the ideal location for conferences, lectures, product launches, AGM’s, award ceremonies, and ﬁlm screenings. Alongside the giant screen, it o ers 4K projection and 354 tiered seats o ering a perfect view for all audience members. Situated in the centre of the country, next to train and motorway access, it’s the perfect location for your next event! Plus, each event booking also helps with your corporate social responsibility with proﬁts being invested into STEM education.

Searching for the perfect venue for your next conference or business event? Look no further! At Venue Cranfield (Cranfield University) we o er state-of-the-art conference spaces that are designed to inspire productivity and success. Whether you’re hosting a corporate meeting, a seminar, or a large conference, we’ve got the facilities and services to make your event unforgettable, including flexible meeting rooms, stylish hotel rooms for your guests, delicious catering options to fuel your team. We’re proud to o er a venue that not only provides stunning spaces but also prioritises the planet with eco-friendly practices and sustainable event planning.

Looking to make a BIG impression? Then book Birmingham’s biggest screen at

venuesofexcellence.co.uk

See you on Stand E51!

MEETINGS & EVENTS

Corporate Hospitality at ABBA Voyage

A concert like no other Since ABBA Voyage launched in 2022, over three million fans from across the world have seen Agnetha Fältskog, Frida Lyngstad, Bjorn Ulveus and Benny Andersson’s digital performance on stage at London’s ABBA Arena. Blending cutting edge technology, spectacular lighting, and music from the pop group’s phenomenal 50-year career, ABBA take to the stage in a whole new way. This really is a concert that “needs to be seen to be believed” (BBC).

Dance booth hospitality packages

Whether you’re planning a team celebration, entertaining clients, or hosting an office

party, experience ABBA Voyage from an exclusive dance booth, a unique way for your group to enjoy the concert in style. Each booth has a private dance floor, seating, a dedicated bar, and

member of staff on hand to ensure your group has everything they need. Dance booths are available for 10 or 12 people and multiple booths can be booked together to accommodate

groups of up to 44.

For more information on corporate packages visit abbavoyage.com/corporateevents-at-abba-voyage or email events@abbavoyage. com

Introducing the newest riverside venue in South Bank

When you want to give your guests a vibrant summer event in a central London location, there’s nowhere better than South Bank. In this stunning riverside stretch, summer is when South Bank comes alive. Brimming with unique venues, pop-up

gardens and rooftop terraces, the area is a buzz of music and entertainment, making it the perfect destination for your event.

Launched this spring, a stunning new venue has been added to the portfolio. Perched above the iconic Royal Festival Hall at the Southbank Centre sits Seventy5th, an expansive rooftop venue with a large

terrace overlooking the Thames.

For an alternative outdoor event, why not host your very own garden party at the Queen Elizabeth Hall Roof Garden? Or bring the Caribbean vibes with boozy rum cocktails at Limin—complete with sandy beach! When you want to incorporate some social teambuilding, there’s a host

of attractions and venues right on the doorstep. Hire a private pod on the London Eye, sing your heart out at Lucky Voice, or hire out American sports bar Passyunk Avenue, complete with bar games and baseball batting cages!

Explore our online directory to find your ideal space at southbankvenues.london

Olympia reimagined: a new kind of event destination

PA Life spoke to Andy O’Sullivan, CEO of Olympia Events, about what lies ahead for Olympia, as the historic events venue transforms into an iconic global entertainment destination, due to open from this Autumn...

Let’s start with what will be the main purpose of the new Olympia?

The new Olympia will reset the standard as London’s most exciting destination for culture, live entertainment, innovation, and creativity. Through that, we aim to be the world’s most dynamic international conference, exhibition, entertainment, and major event destination. Olympia is evolving into a 24/7 destination, which blends business with leisure, bringing people together for extraordinary experiences across multiple disciplines and genres.

Will Olympia still have events and exhibitions as its core offering or will it focus more on being a cultural hub?

Olympia’s legacy as a venue for major events will continue, and the transformation is about enhancing our capabilities, rather than replacing them. By evolving into a fully integrated destination, with on-site hotels, dining, live entertainment venues, and more, we’re dramatically improving the experience for organisers, promoters, rights holders, content creators, exhibitors, and guests alike. The result

will be a venue which supports more ambitious, immersive, and extended events, with everything visitors want and need on-site. Being a cultural hub doesn’t detract from our core, it strengthens it by making Olympia more dynamic than ever before.

How much is left of the old venue buildings and what’s new?

In 2026, Olympia turns 140 years old, and preserving and celebrating our rich history has been a critical part of our transformation. Iconic structures like the Grand and National Halls are being carefully restored to retain their architectural splendour while upgrading their functionality to modern standards.

Around our historic spaces, we’re constructing new buildings to house the 1,575-capacity theatre, 4,000 capacity live music hall, state of the art International Convention Centre, Members house, offices, hotels, rooftop dining and more.

It’s a careful blend of old and new, preserving character while introducing stunning, world-class architectural design and infrastructure.

Can you tell us a little about the variety of spaces available for corporate hire?

Olympia will offer a remarkably broad range of corporate spaces. From restored heritage halls ideal for largescale events, to our new International Convention Centre, which opens in early 2026. The venue is genuinely designed to be as flexible as today’s business needs demand. Plus, with on-site hotels and leisure options, Olympia becomes a seamless environment for multi-day events and immersive brand experiences.

What makes Olympia stand out from other large-scale venues in London?

It’s the uniqueness. Whether you’re attending an event or hosting an international conference, the destination being built around us, is providing an entire ecosystem rather than a singlepurpose site.

The possibilities of what our venues can now host are endless, and we’re doing all this while honouring a 140-year legacy and creating something truly future-facing.

events.olympia.london

MEETINGS & EVENTS

Elevating Every Occasion: The Banqueting Experience at Destination Emirates Old Tra ord

In the heart of Manchester, where world-class sport meets world-class hospitality, Destination Emirates Old Tra ord is more than a historic cricket ground – it’s a premium destination for unforgettable events. While it’s long been known for nail-biting cricket matches and legendary performances, the venue’s banqueting and event spaces are now in high-demand and o er an iconic backdrop for corporate events.

Whether you’re planning a gala dinner, awards ceremony, charity dinner, or product launch, Destination Emirates Old Tra ord o ers an inspiring setting that e ortlessly blends prestige with practicality.

At the heart of its

St Stephen Walbrook: A Place of Celebration

Tucked away in the historic heart of the City of London, just moments from Bank Station, St Stephen Walbrook o ers a stunning and storied venue for modern celebrations. This architectural masterpiece, rebuilt by Sir Christopher Wren after the Great Fire of London, has served as a gathering place since Roman times and holds a special place in British social history as the birthplace of the Samaritans, founded here by Reverend Chad Varah.

The church’s striking neoclassical design, crowned by Wren’s iconic domed ceiling, creates a spectacular setting for a wide range of events. At its centre stands a travertine marble altar sculpted by Henry Moore—an artwork in its own right— surrounded by adaptable

banqueting o ering is The Point – the venue’s largest and purpose-built event space that holds up to 1,000 guests. With panoramic views of the world-famous cricket pitch, state-of-the-art AV capabilities, and ﬂexible layouts, The Point is more than a room with a

view – it’s a statement. Other facilities at Destination Emirates Old Tra ord include:

• An on-site, 250-bedroom Hilton Garden Inn & 700-space car park

• Bespoke menus created by culinary partner Sodexo Live!

• Dedicated event

coordinator and duty manager

• Convenient transport links into Manchester City Centre and beyond

Scan the QR code to enquire with the team today!

seating to accommodate events of varying scale and style.

Following a recent renovation, St Stephen Walbrook now seamlessly blends historical grandeur with contemporary functionality. The space is ideal for corporate receptions,

private dinners, product launches, concerts, and more. It comfortably hosts up to 250 guests for standing receptions, 100 for seated dinners, and 260 for concert performances.

By choosing St Stephen Walbrook, hosts not only gain access to one of London’s

most extraordinary venues but also contribute to the preservation of a signiﬁcant cultural landmark and its ongoing community ministry.

For more information and enquiries, please see ststephenwalbrook.net/ exclusive-hire

BANQUETING SPACES

AT DESTINATION EMIRATES OLD TRAFFORD

Thwaites Hotels

Lancashire-based, familyowned hospitality group, Thwaites, boasts a unique collection of award-winning spa hotels and inns across England. Whether you’re after a boardroom to finalise next year’s commercial strategy, a setting for an informal client meeting, or a space fit for an exhibition, each of our properties has some great spots for meetings, teambuilding activities, private dining, or gatherings.

In our ever-changing world, it’s always good to have a

base you can rely on. When joining our Business Club membership, you will get access to our facilities across all Thwaites Hotels nationally.

Start your day with a workout in the gym, or perhaps just a leisurely swim, before finding a comfortable meeting space, perfectly positioned to help you stay focused on your work, with our dedicated teams on hand to make the most of your visit.

All of our properties boast beautiful outdoor spaces which are perfect for when you want to leave the office behind.

San Carlo

Indulge in the exquisite flavours of Italy at San Carlo, an unrivalled dining experience nestled in the heart of London’s most

Warwick Conferences

Located within a leafy university campus, Warwick Conferences boasts four flexible conference, meeting & event venues, offering a range of spaces of all sizes, for up to 1,200 delegates— from traditional style training and meeting spaces to tiered lecture theatres. The unique creative meeting spaces, including The Slate –a BREEAM ‘Excellent’ rated building for sustainable design, construction and operation. The flexible, fully open, flat and fluid event venue sits by a small lake

iconic locations, including Knightsbridge, the Selfridges rooftop, St. Christopher’s Place, Covent Garden, and Piccadilly. We invite you to embark on a culinary journey where tradition meets

with floor to ceiling windows, granting a beautiful view and is available for exclusive hire. Scarman, Radcliffe–which also house 358 hotel-styled bedrooms–aw well as The Slate are all exclusively used for events and available all year round. Some of the academic buildings, known as Central Campus Venues, are available during Easter and summer vacations.

Organisers find endless possibilities for conferences, dinners, team building, board meetings or brainstorming sessions, and adding to the appeal is the vast outdoor and creative spaces to inspire

Guests at Langdale Chase can also enjoy an outdoor experience at the nearby Graythwaite Adventure, on the Graythwaite Estate, or the team can organise

elegance, and every meal is a celebration.

At San Carlo, we pride ourselves on crafting the perfect setting for any occasion, be it an intimate lunch or a large dinner.

Our versatile spaces can accommodate a range of group sizes, ensuring your experience is as unique as your gathering. For those seeking an elevated experience, many of our locations boast private dining rooms, offering an exclusive retreat for you and your guests.

Our commitment to

walking tours, boating trips, and paddleboarding lessons, which make excellent teambuilding sessions.

For more details, please visit thwaites.co.uk/hotels

authenticity and quality is reflected in every dish we serve, as we bring the heart of Italy to your table with a sprinkle of fun and sophistication. Whether you’re hosting a business lunch or a family celebration, San Carlo promises an unforgettable dining experience.

Discover more about our locations and services by visiting sancarlo.co.uk or reach out to Olivia at olivia@sancarlo.co.uk to plan your next event.

Join us at San Carlo, where Italian heritage and contemporary flair unite.

visitors and enable delegates to flourish. Wellbeing is key to enhancing the experience, with overnight guests able to access the complimentary gym and swim at the impressive Sports and

Wellness Hub. There are also a climbing wall and tennis courts to hire.

Get in touch with the friendly events team at: hello-conferences@warwick. ac.uk

Enjoy breathtaking views and outstanding hospitality, all set against the backdrop of one of the world’s most iconic stadiums. 0207 820 5670 enquiries@kiaoval.com

Our story is very much our own to write. Known as the hotel for Londoners at heart, One Aldwych is at the centre of Covent Garden, London’s most exciting neighbourhood. Stepping into our lobby is to step into a moment in history, dressed up in style.

From smart business meetings and small groups, to dinners to celebrate good news, One Aldwych is the perfect place for any occasion.

Please contact our Reservations Team for more information.

Telephone: 020 7300 1000

Email: reservations@onealdwych.com

The Kia Oval

Looking for the perfect summer party venue? Look no further than The Kia Oval, one of London’s fastestgrowing event destinations, offering a truly unforgettable experience. With breathtaking views across London and exclusive access to outdoor terraces, it’s the ultimate setting for a summer celebration.

Nestled just a stone’s throw from the River Thames and outside the Congestion Charge Zone, The Kia Oval offers easy access to the West End, Westminster, and

the City. Combining over 170 years of rich sporting history with modern facilities, every room at The Oval provides a unique backdrop for your summer event.

Our dedicated events team will work closely with you from the initial enquiry through to the big day, ensuring everything runs smoothly. Whether you’re planning an intimate gathering or a large-scale event, we bring a wealth of experience and passion to make your summer party unforgettable.

Enjoy delicious, seasonal, and locally sourced food,

One Aldwych

London’s cultured, independent hotel, One Aldwych, is located in exciting Covent Garden and

Hampergifts - Elevating the Humble Gift Basket

Our family-run gifting business builds on 19+ years of expertise to create outstanding hand-made gift hampers. Each one of our hampers is a curated experience, thoughtfully constructed by the Pittas family in St Albans. The hamper contents are all chosen to meet our high standards with many being Great Taste Award winners.

expertly paired with a selection of drinks to suit every taste. From a casual BBQ to an elegant cocktail reception, we cater to all your needs with exceptional service and attention to detail.

cocoon and enchant.

Stepping into the lobby is to step into a moment in history, dressed up in style. Built in 1905 as the home of The Morning Post newspaper, this forward-thinking, luxury hotel still inspires conversation today, with recent B Corp™ certification as proof in point of doing business better.

Celebrate summer in style at The Kia Oval, where history meets modern luxury in the heart of London. Your perfect event is just a call away!

events.kiaoval.com

designed to be more than just a place to lay your head.

One Aldwych embraces a contemporary, stylish character, with beautifully crafted rooms ready to

And we beautifully assemble all of our gifts by hand to give them the real wow factor.

At every price point, we want your recipient to delight in each discovery; so we’re always thinking of ways to build on the enjoyment opportunities in each gift. We think about the little touches too; including reusable packaging as standard and finishing each piece by hand, as well. Plus, you can expect next-day delivery with full tracking door-to-door for all

Known as the hotel for Londoners at heart, One Aldwych sits where the City meets the West End. Offering the perfect blend of work and play, the curious have access to the finest entertainment on the doorstep including boutiques, theatres and the famous Royal Opera & Ballet.

For those in need of rest

your important occasions like birthdays, anniversaries, client thank-you’s, new baby gifts, housewarmings and more. It’s the final touch on the superior service our customers have come to expect from us and why we’re proudly rated 4.8 on Trustpilot by hundreds of delighted clients.

To place your order with Hampergifts: hampergifts.co.uk 01727 895 900 | sales@ hampergifts.co.uk

and retreat, there’s time to unwind, workout or swim in the Health Club, or to enjoy a favourite drink in a corner of The Library. Signature restaurant Indigo is famed for flavour and its seasonal, sustainable menu, whilst the Lobby Bar is a London institution with exquisite cocktails from master mixologists.

Closer to home, whether it’s a chic cocktail party, dinner to celebrate good news or a smart business gathering, there is a choice of spaces to suit, as well as excellent options for groups. onealdwych.com | reservations@onealdwych. com

GREAT PROPERTIES IN GREAT LOCATIONS

We offer a variety of meeting spaces for any occasion across our collection of hotels and inns, whether you’re after a boardroom to finalise next year’s commercial strategy, a setting for an informal client meeting, or a space fit for an exhibition. The flexibility of our indoor and outdoor spaces mean they are perfect for team building. With Business Class, our hotels and inns can accommodate your every need.

KETTERING

BRISTOL

FAREHAM

London’s newest venue set to host this year’s London Christmas Party Show!

The London Christmas Party Show is back for 2025, taking place on 8-9 July at Vision Hall, and promises to be the biggest and best one yet. As an event booker, this is one event that you won’t want to miss. Not only will you be among the ﬁrst to experience Vision Hall, London’s most exciting new venue, but you’ll also ﬁnd an abundance of festive event inspiration, have the chance to network with industry peers, enjoy complimentary food and drink, attend mustsee seminars and workshops and so much more!

What is the London Christmas Party Show?

Organised by Story Events, the London Christmas Party Show is an awardwinning exhibition that brings together the UK’s top Christmas venues and event suppliers with hundreds of event bookers. It’s a MUST-ATTEND event for PAs and EAs seeking event inspiration for their Christmas events and beyond.

A brand-new host venue

This year’s Show will be hosted at the soon-to-open King’s Cross venue, Vision Hall. This sophisticated event space blends heritage with innovation, located within the iconic Camden Town Hall, which has been reimagined through an extensive eight-year renovation by acclaimed British designer Tom Dixon. The venue boasts over 20,000 sq ft of versatile event space, including Vision Hall, Inner Space, and The Network—making it the perfect setting for a wide range of events!

At the London Christmas Party Show, you’ll enjoy exquisite catering by the renowned Rhubarb Events, known for their bespoke dining experiences and innovative design, alongside state-of-the-art

production from Pixl Evolution. As one of the ﬁrst to experience this exciting new venue, you won’t want to miss the chance to explore Vision Hall.

Meet with London’s top venues and event suppliers

This year’s Show will welcome 150 of London’s top event venues and creative suppliers, ready to assist you with all your event needs. Exhibitors include Albert’s Schloss, Bam Karaoke, BrewDog, Canopy by Hilton London City, Convene, Foxhills Club & Resort, Humbug, Market Halls, Mistress of Mayfair, Secret Theatre, Twist Museum, Wonderosity and so many more!

Stay ahead of the curve with the jampacked content programme

Be sure to set aside some time to sit in on one of the educational seminars on o er over both days of the Show. Standout sessions include Top New Venue Openings, Christmas Event Trends and a very special keynote in partnership with Impacting The Young, from model, actress and deaf-awareness advocate, Georgia Meacham.

You can also experience the latest creative event suppliers in the free-toattend workshops, including Jewellery Making, Christmas Cracker Making, a Festive Escape Room and a Grazing Table Masterclass.

Relax and rejuvenate in the serene Wellness Lounge, curated by wellbeing experts, Be In Your Element. Here, you’ll enjoy a peaceful break with activities such as Meditation, Laughter Yoga, Breathwork and FREE 10-minute Massages!

Corporate event buyers can apply for free tickets at londonchristmas partyshow.com

How your business travel booking can really take off at Business Travel Show Europe

Booking and managing travel across an organisation often requires what feels like a neverending to-do list. From checking travel routes, check-in times, managing costs, traveller safety, setting up apps—all the while ensuring that you’re supporting sustainability targets…

The challenges in business travel are coupled with the fact that against a backdrop of wider political and economic changes, businesses are keener than ever to travel to new markets and build new opportunities for growth.

Where to start?!

Thankfully help is at hand courtesy of this year’s Business Travel Show Europe which returns to London’s Excel from June 25th & 26th 2025. The two-day event offers a wealth of opportunities to learn more about how to take the pain out of booking business travel, and make it much easier and more efficient during an action-packed, two-day programme of advice-led seminars—including one on ‘Ten quick wins to reduce your business travel costs’ for cost-saving success, panel sessions and networking events.

This year sees the launch of brandnew BTN Academy sessions. Designed to provide expert advice on the basics of business travel, each one caters to all experience levels, offering essential guidance for those new to the industry, along with more in-depth topics for seasoned bookers and travellers looking

to strengthen their skill set.

Topics on the BTN Academy agenda for this year include:

• Selecting a travel management company and online booking toolthis session gives you best practices for sourcing and selecting a TMC and OBT.

• Structuring a managed travel programme - the basic building blocks for creating a travel programme are covered in this essential session.

• Selecting a travel payment provider – build understanding of payment product options and how they make trip management easier.

• Setting up a corporate lodging programme – a presentation of use cases for different lodging types, from traditional hotels to extended stay and corporate serviced apartments.

• Establishing a travel and entertainment policy - your organisation’s travel policy is central to keeping costs under control and your travellers safe and compliant with a wide range of regulations. Learn how to structure and how

best to communicate, monitor and enforce.

Additional highlights of the show to look out for:

• More than 100 suppliers are already signed up to exhibit at the show, including new exhibitors: ACC Aviation, Air Charter by Le Bas, Airport Transfer Cars, Antaeus Travel, arrangeMY, Caledonian Sleeper, CIBT, EL AL, Gulf Air, Holiday Extras for Business, Premier Suites, RydooS4BT, Smart Aviation, Spotnana, TravelitGlobal and Turkish Airlines.

• Business Travel Innovation Faceoff competition highlighting the next generation of travel products and technologies.

• Hosted Buyer Programme – free for buyers to attend in return for committing to five to 10 prescheduled meetings with key exhibitors.

Registration is now open. It is free for PAs and EAs who book travel for their organisation.

Blacklane: Balancing cost and sustainability a key challenge for travel bookers.

New insights from global chauffeur service Blacklane reveal finding a balance between cost and sustainability is the fastest growing challenge for travel bookers and managers.

Blacklane’s ‘Unlocking the Business Traveller’s Mindset’ research shows nearly half (49%) predict sustainability will become a major factor influencing travel in the next few years, a significant rise on just one in five today (17%).

Cost is the largest challenge for over two-thirds (67%), and it also drives behaviour when it comes to sustainability: half (50%) are willing to pay 25% more for greener alternatives, one in five (21%) will opt for more expensive sustainable

alternatives if it means an experience upgrade and 6% will prioritise sustainability regardless of cost.

London general manager for Blacklane, James Dow, adds:

“Despite a challenging cost environment, an alarming

40% do not strictly adhere to their company’s travel policy cost limits, and in a quarter of cases bookers tell us these policies fail to align with their sustainability preferences.”

Interestingly, in-person interactions remain highly valued. 84% identified

relationship-building as the main benefit to business travel showing the power of getting together even in a complex cost landscape.

For a full copy of the insights contact: business@blacklane.com | blacklane.com

Your ultimate ground transport solution with Travel Connect

Looking for a seamless transport solution for your organisation? Travel Connect provides access to vehicles across the UK, offering tailored services to optimise your business travel. Whether you need shuttle services, event transport, multi-site movement, or corporate travel solutions, we ensure efficiency, reliability, and cost-

effectiveness. We offer diverse fleet options from taxis and minibuses, to executive coaches and sustainable transport, ensuring smooth and timely transport for every need.

Our expertise covers:

• Venue coordination – we work closely with venues to streamline travel routes, parking, and drop-off logistics.

• Expert on-site support –our on-site coordinators

manage logistics to keep everything running smoothly.

• Large-scale event expertise – specialists in conferences, conventions, and hospitality events.

• Proactive problem-solving and last-minute changes? We handle them too with ease.

• 24/7 control room & round-the-clock support – from the first pick-up to the final drop-off, we’re always available to assist.

Ways to simplify corporate travel with our expertly managed services:

• Save time – we handle bookings, changes, and logistics so you can focus on other priorities.

• Ensure reliability –approved providers guarantee professional service.

• Access cost savings –benefit from negotiated corporate rates and exclusive discounts. abelliotravelconnect.co.uk

The business of getting there: smarter travel solutions for EAs and PAs to book

Business travellers expect fast, convenient and more sustainable solutions, be it for accommodation, seamless transfers or getting the delegates to and from an event...

In today’s fast-paced business environment, efficient and reliable travel isn’t just a convenience — it’s a competitive edge. Whether it’s ensuring your team arrives at a conference refreshed and on time, or impressing a high-value client with seamless airport transfers, every detail matters. Business travel is no longer a one-size-fits-all solution. It’s about choosing the right partners who understand the demands of modern corporate life — from sustainability targets and cost-efficiency to duty of care and the all-important first impression.

We explore four pillars of professional

Tucked away on a quiet cobbled street just moments from the Thames, Native Bankside offers business travellers a refreshing alternative to the traditional hotel stay. Part of the Native Places portfolio, the Apart Hotel is housed in a beautifully restored Victorian tea warehouse, blending heritage features—think exposed brick walls, polished concrete floors, and arched factory windows—with all the comfort and functionality of a boutique hotel.

travel helping UK businesses move smarter, stay better, and work more efficiently.

First, we spotlight a coach company that’s redefining group travel for the corporate market — offering comfort, connectivity and a lower-carbon footprint for everything from team awaydays to large-scale events.

Then, we meet a leading corporate travel management company to see how strategic booking, traveller tracking, and policy optimisation can transform organisational travel.

We also go behind the scenes with an executive ground transport and airport

Each suite is designed to feel like a home away from home, complete with fully equipped kitchens, stylish living areas, and spacious bedrooms—ideal for working, unwinding, or a bit of both.

Guests also have access to a coworking space and a modern fitness suite featuring Peloton bikes, perfect for fitting in a workout between meetings.

Located just a five-minute walk from London bridge, Blackfriars and Southwark stations, Native Bankside puts guests in the heart of London. Step outside to discover

transfer provider that’s setting new standards in punctual, premium service.

Finally, we check into a luxury aparthotel in central London, designed with the busy executive in mind. Combining the comfort of home with the convenience of a hotel, these stylish spaces offer a sanctuary for professionals who need flexibility, privacy, and fivestar amenities during extended stays or frequent trips.

Whether you manage travel for a growing SME or a global brand, this feature delivers insight and inspiration on getting the most from every journey and every stay.

Borough Market, the Tate Modern, and Shakespeare’s Globe, all just a short stroll away, offering plenty to explore after hours.

Whether you’re in town for a few nights or settling in for a longer stay, Native Bankside

delivers style, substance, and convenience in one of London’s most vibrant neighbourhoods.

Discover more at nativeplaces.com or get in touch at sales@nativeplaces. com

Native Bankside

Tech driven, human-led

From simple bookings to complex plans, ClarityGo and MeetingsPro manage travel and meetings with ease. Backed by over 800 experts delivering support when it matters most. We’re smart, seamless and designed around you.

Clarity, business travel and meetings solutions for the PAs who do it all.

claritybusinesstravel.com hello@claritybt.com

No stress. No surprises. Just smooth, professional transport support - every time. At Travel Connect, we take the pressure off - delivering fully managed, UK-wide ground transport that works seamlessly behind the scenes.

BUSINESS TRAVEL

Airport Executive

In today’s fast-paced corporate world, seamless travel is more than a luxury—it’s a necessity. That’s where Airport Executive shines. With over 25 years of experience in premium ground transportation, Airport Executive has become the trusted chauffeur service for discerning PAs, EAs, and business leaders alike.

From punctual airport transfers to tailored city journeys, Airport Executive combines comfort, discretion, and reliability. Their modern fleet of executive vehicles— driven by highly trained, uniformed drivers—ensures every journey is as smooth as it is professional. Whether you’re managing a hectic diary or arranging travel for VIP clients, Airport Executive

Keeping business moving with Clarity

At Clarity, we understand the pivotal role PAs and EAs play in keeping business moving —from coordinating multistop trips to making meetings happen without a hitch. That’s why we’re here to make your life easier, with travel and meetings management that blends intuitive technology with expert, human support.

Whether you’re booking a last-minute flight, managing travel budgets, or arranging a meeting for 50 delegates, our people are here to help—and our tech platforms, ClarityGo and MeetingsPro, give you the visibility and control to make confident decisions.

And when it comes to larger-scale events, that’s where Brighter—our specialist events division—comes in.

From incentives that wow to conferences that make an impact, Brighter creates experiences that engage, inspire and deliver against

understands the stakes and delivers with precision. What sets them apart is their unwavering attention to detail. Flight monitoring, real-time updates, and 24/7 support mean peace of mind, no matter how complex the schedule. Their extensive UK

and international coverage ensure consistency across multiple UK cities and overseas destinations—a true asset for corporate planners.

For PAs looking to streamline executive travel without compromising on quality, Airport Executive is

more than a provider—it’s a partner. Trusted by FTSE 100 companies and boutique firms alike, they elevate the business travel experience from routine to remarkable. Visit airportexecutive.com to discover the smarter way to travel.

your business goals.

We know your time is precious, which is why we keep things simple, supportive and smart—giving you more

time to focus on everything else on your list.

So, whether it’s a straightforward rail booking, complex itinerary, or a show-

stopping event, we’ve got you covered.

Visit claritybusinesstravel. com to discover how we can support you.

FRIDAY 14TH NOVEMBER, 6-9PM

Tottenham Hotspur Stadium You are invited to the most coveted Christmas Party of the year for the Assistant community – the PA Life annual Christmas Party & Star Awards! The double celebration of the festive season and the Star Awards will be hosted jointly with Tottenham Hotspur Stadium! Nominations for PA Life Star Awards 2025 open on June 3rd!

SPONSORSHIP OPTIONS

9 JULY 2025

SUMMER SUMMIT & SUPPLIER AWARDS, 9 JULY 2025

Navigating

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The HAC, EC1Y 2BQ

A full day conference focused Strategic Empowerment for executive support community, followed by an informal evening of networking, drinks & awards celebration.

A full day conference focused on Strategic Empowerment for the executive support community, followed by an informal evening of networking, drinks & awards

For further information visit www.thepashow.com/summer and nominate your favourite suppliers to receive 10% off your Delegate Pass.

The PA Show Summer Summit & Supplier Awards returns – Strategic Empowerment

PA Show Summer Summit & Supplier Awards is back for 2025, bringing together the UK’s

PAs, EAs, VAs, and O ce Managers for a day of learning, networking, and celebration. Taking place on July 9th at The HAC, London, this year’s theme—Strategic Empowerment—is all about enabling senior-level assistants to step conﬁdently into more inﬂuential roles, with the mindset, tools, and strategies to lead with impact...

As the business support landscape evolves, the Summer Summit will deliver expert-led sessions focused on empowering attendees to elevate their performance, embrace innovation, and take control of their career trajectory. Expect actionable takeaways, futurefocused learning, and a fresh perspective on what it means to be a truly strategic assistant.

2025 key themes & learning highlights will include:

Empowerment Keynote: An inspirational talk from a big personality.

AI Tools for the Modern Assistant: How AI is liberating business support professionals and elevating their roles. This practical session explores the latest AI tools revolutionising the business support world. Learn how to harness automation, boost productivity, and elevate your role with conﬁdence in a tech-powered workplace.

Amplify Your Inﬂuence: Becoming an Indispensable Strategic Partner

Explore how to step into a more proactive, strategic role within your organisation. Learn how to expand your impact beyond traditional responsibilities and position yourself as a key player in business success.

Navigating the C-Suite: Communicating with Senior Leaders

Discover how to conﬁdently engage with senior leaders, communicate with clarity, and align your messaging to executive priorities. From boardroom presence to inﬂuencing decisions, this session empowers you to speak their language and be heard.

Mental Health & Burnout Prevention for Senior Support Roles : Support roles are high-pressure and often high stakes. Learn practical tools for managing stress, building emotional resilience, and setting boundaries—so you can thrive in your role without burning out.

Leading Through Their Eyes: Understanding the CEO Mindset

Get a rare glimpse into the thought processes of executive leaders. This session will unpack what CEOs value in their support teams, what drives their decisions, and how you can anticipate their needs to stay one step ahead.

Becoming a Strategic EA – The 5 key skills you need to master to position yourself as a strategic EA:

• Strategic Planning – Understanding how today’s decisions impact longterm success.

• Decision Making – Assessing risks, opportunities, and making informed

choices.

• Communication – Clearly articulating ideas, inﬂuencing stakeholders, and fostering collaboration.

• Organisational Skills – Managing complex tasks, prioritising e ciently, and ensuring seamless execution.

• Leadership – Stepping beyond the traditional assistant role to drive impact and innovation.

Nominate now for The PA Show Supplier Awards 2025!

The PA Show Supplier Awards celebrate the businesses and services that go above and beyond for the PA, EA, and business support community. Nominations are open until April 30th. Awards Categories Include:

Best Summer Party Venue

Best Corporate Gifting Supplier

Best Tech for Assistants

Best Training Company

Best Event Management

Best Conference Venue

Best Business Travel Management

We’ll release the shortlist for voting on May 8th, and if you nominate in 10 or more categories, you’ll receive 10% o your delegate pass.

Submit your nominations now: thepashow.com/summer

Wales: where culture, scenery and strategy meet for unforgettable events

Wales is fast becoming a standout destination for business events, thanks to its stunning landscapes, rich cultural heritage, and growing events infrastructure. Whether you’re planning a large-scale conference or a more intimate gathering, Wales offers a wide range of venues— from the modern ICC Wales and Celtic Manor Resort in the south, to historic castles like Hensol Castle just outside Cardiff and wonderful inns like The Oyster House in Swansea Bay...

The Oyster House, Swansea

On the shores of Swansea Bay in the seaside village of Mumbles you’ll find The Oyster House, a beautiful pub with stunning rooms overlooking the sea…

Set on the cusp of the Gower Peninsular, The Oyster House is home to 16 bedrooms, each individually decorated with its own charm and character, whilst at its heart is the pub, open throughout the day with seasonal menus where fresh seafood is the star.

Rooms

Designed with comfort in mind, soak up the seaside surroundings in one of The Oyster House’s comfy or deluxe rooms. Oozing with character, no two rooms are the same, with space for everyone including a dog-friendly room wherein four-legged friends can enjoy a VIP welcome with a hamper of treats and dog bed. With uber-comfy beds and views over Swansea Bay or Mumbles, each room includes a mini-fridge, selection of Bramley products, coffee machine, an overflowing snack basket and a dedicated workspace with complimentary Wi-Fi,

perfect for guests to work and stay.

Dining

With a spotlight on fresh seafood and daily specials available, the all-day dining menus showcase seasonal, British ingredients and reimagined pub classics. Expect the likes of Creamed cockles with lava bread and Gower pork belly bites to start, with larger plates from a Seafood pie of cod, haddock, pollock and ling; Welsh mussels in a white wine sauce; to a Welsh sirloin steak, cooked to perfection with a peppercorn sauce –and the option to add some surf to your turf with king prawns.

All come with an abundance of crispy roasties, Yorkshire pudding, seasonal vegetables and a plenty of rich gravy.

For group dining and parties, there is also a buffet platter menu of bites and pub favourites – think scotch eggs with punchy English mustard, mini burger sliders and pork belly bites.

Events

Puddings are a crowd-pleasing affair with the likes of Lemon posset with an almond shortbread biscuit to a Strawberry and white chocolate cheesecake on offer.

On Sundays, it is the turn of the roast with a choice of lamb, chicken or beef, along with a sharing roast of all three, best enjoyed between two.

Need to know

• Home to a collection of 16 bedrooms

• Bedroom rate (B&B) from £123

• To book, visit oysterhousemumbles.com

Perfectly placed with stunning views across the coast, The Oyster House has a selection of spaces for celebrations and events, with drink and menu packages available.

The crown-jewel is the 60-seater rooftop terrace overlooking the bay. With a retractable roof, experience the high life as you sip on cocktails and enjoy fresh oysters, with summer playing host to the pub’s spritz menu. Standouts include the Raspberry Hibiscus with Sapling raspberry and hibiscus vodka, Three Spirit Livener and Fever Tree ginger ale; and the Rhubarb Rose of Lilet Rosé and a rhubarb and raspberry tonic, whilst non-alcoholic options include an Amalfi with Lyre’s Italian Spritz 0.0%.

Other spaces include the covered and heated Starboard terrace, and the Port, both with space for 20 seated or 30 standing.

Celtic Manor Resort, Newport

Celtic Manor Resort is one of Europe’s finest destinations for luxury escapes, family breaks, golfing getaways and business events. Consistently voted the UK’s best hotel for meetings with a conference centre for up to 1,500 delegates, the Resort is also a leading leisure destination, appealing to all types of travellers. PA Life paid a visit to explore the exceptional facilities…

Within moments of the M4 motorway and only two hours from London, Celtic Manor Resort is conveniently located for most parts of the UK, yet offers the peace and tranquillity of 2,000 acres of panoramic parkland. As well as 400 guest bedrooms spread over two hotels, the Resort includes 10 self-catering Hunter Lodges, three championship golf courses, two clubhouses, two spas and health clubs, six restaurants, eight bars, plus a range of adventure activities for families and corporate team-building.

Celtic Manor Resort has established a reputation for holding major global events, having been the host venue for the 2010 Ryder Cup and the 2014 NATO Summit, the largest gathering of world leaders ever held in the UK. The venue has also staged conferences and events for most of the UK’s leading blue-chip companies.

Golf par excellence

The Celtic Manor Resort boasts three championship golf courses including

the Twenty Ten, the stage for Europe’s dramatic Ryder Cup victory in that year. No golf fan will ever forget Graeme McDowell with his arms aloft after holing his crucial birdie putt on the 16th hole, or the rapturous scenes of celebration on the next green when he sealed the win that reclaimed the trophy by a single point.

The spectacular Twenty Ten Course was purpose-built for the drama of team match play with water featuring on nine of the 18 holes, and risk and reward challenges lurking around every corner. From lacing up your shoes at the same

lockers that still carry the name plaques of the Ryder Cup players to a post-round drink on the clubhouse balcony, where Europe sprayed champagne over their supporters, there is a special atmosphere to every moment on the Twenty Ten Course.

Two other championship courses

- The Montgomerie and Roman Roadalso offer superb, beautifully-manicured tests of golf while two fine clubhouses and an excellent academy complete a truly magnificent golf offering.

A sanctuary of serenity

For those whose leisure desires are a little more sedate, guests can escape to the tranquil haven of The Forum Spa and feel their stresses ease away in a sanctuary of serenity and tranquillity. The 16 beautifully appointed treatment rooms are designed to welcome and relax our guests. With soft ambient lighting, aromatic scents and luxurious electronic therapy couches, they ensure total privacy so that you can feel

rejuvenated, restored, and relieved of all stress.

The Forum Health Club houses a 20-metre swimming pool with its iconic sky-dome, children’s pool, spa pool, saunas and steam rooms as well as a newly-refurbished Technogym to complement the spa experience.

Family fun and team-building

Famed for its golf, the Resort has broadened its leisure appeal by adding adventure activities like Forest Jump high ropes, Adventure Golf, Laser Combat and Archery. Indoors, it is recognised as one the UK’s leading hotels for family breaks and offers spacious family rooms, craft activities and varied children’s menus in

NEED TO KNOW

its restaurants.

The adventure activities also lend themselves perfectly to team-building allowing corporate groups to develop confidence and leadership skills, break down barriers to communication, improve planning and problemsolving, and foster the trust and cooperation that underpins effective team working.

More than meeting expectations Corporate groups also find an abundance of exceptional facilities combined with impeccable service in the Ian Edwards Conference Centre located within the Resort Hotel.

Consistently voted the UK’s best conference hotel and able to accommodate up to 1,500 delegates, Celtic Manor has versatile facilities to host all types of meetings and events.

The conference centre has total floor space of 6,000 sqm and its largest room, the Caernarfon Suite can hold 1,500 delegates for a lecture or 900 guests for a gala dinner. The Exhibition Hall offers 1,200 sqm of floor space, ideal for product launches, trade shows and receptions as well as exhibitions.

As well as 24 more meeting and breakout rooms in the conference centre, the Resort also offers a variety of unique event spaces like its rooftop garden barbecue terrace, the Mulberry cocktail bar, two golf clubhouses and the Hunter Lodges which are perfect

• Overnight spa getaways start from £177 per person and spa days from £123.

for an incentive retreat or executive boardroom.

Broadening horizons

In recent years, the Celtic Manor Resort has expanded into the Celtic Collection of 10 hotels and venues including spreading its wings to The Parkgate Hotel in Cardiff, recently crowned AA Hotel of the Year for Wales, and two hotels in the popular tourist destination of Pembrokeshire – Tŷ Hotel Milford Waterfront and St Brides Spa Hotel.

ICC Wales brought extensive event facilities to the Celtic Manor grounds But its most striking expansion has been right on site with the development of the International Convention Centre Wales (ICC Wales), which opened in 2019 on the resort grounds.

An £83.7m joint venture partnership between Celtic Manor Resort and Welsh Government, ICC Wales was built on the recommendations of industry focus groups meaning the facilities are client-focused and deliver for organisers, exhibitors and delegates.

Key features include a 4,000 sqm pillar-free exhibition hall, an auditorium with tiered seating for 1,500 people, 15 flexible meeting rooms, flexible networking spaces, a generous atrium lobby, and a 2,500 sq m outdoor plaza.

• Rooms from £135 per night and from £331 per night for a suite with breakfast included.

• Stays at the Hunter Lodges, accommodating up to eight, from £292 per night.

• Enquire for corporate and large group rates.

A game-changer for Wales as a destination for business events, ICC Wales has already held many prestigious events including the UK Space Conference, the Royal College of Nursing Congress, and the National Association of Head Teachers Conference. In 2026, it will welcome the world’s largest culinary event as the first venue in the UK to stage the Worldchefs Congress and Expo.

• Event spaces include Ian Edwards Conference Centre for 1,500 delegates, exhibition hall and 15 syndicate rooms. ICC Wales with 4,000 sq m pillar-free hall, 1,500 seat auditorium and 15 flexible meetings rooms.

• Activities include Forest Jump high ropes, Adventure Golf, Laser Combat and Archery.

• Three championship golf courses, two clubhouses, two spas and health clubs.

For more information or to make an event enquiry, visit celticmanor.com and iccwales.com

Work, rest & play at Hensol Castle

When you need to impress, Hensol Castle o ers a unique and historical setting for a business event to remember. This magniﬁcent Grade I listed venue is steeped in history yet delivers the latest technology through state-of-the-art multimedia facilities.

The castle is available for exclusive hire to ensure your event is private and dedicated especially for you and your clients.

Your castle for the day

• Grade I listed castle

• Can host up to 300 delegates

• Five smaller rooms to host 10-100

• Stunning setting with lake and jetty

• 23 bespoke luxury bedrooms (more rooms onsite at the Vale Resort)

• FREE parking

• Just 20 minutes from Cardi

The on-site Vale Resort o ers additional accommodation and services for larger events

• 143 bedroom 4* hotel

• 13 Multi-functional business suites

• 2 Championship golf courses

• Newly refurbished, award winning spa

• 20m pool, whirlpools, steam and sauna

• Tennis and squash

• Fully equipped cardio and resistance gym

• Bars and restaurants

On-site teambuilding

Once the work is done, delegates can make their way to our full-scale distillery in the basement of the castle where we can o er a range of team building or relaxation experiences tailored to your group.

The distillery can cater for groups of up to 150 on a distillery tour and tasting or smaller more intimate groups for gin/ rum making or cocktail masterclass. The gin bar is the ideal place to wind down after a busy working day.

Experiences include

• Distillery tour and tasting

• Cocktail masterclass

• Gin/rum making

• Afternoon tea

• Drinks in the bar

Moving up the career ladder: Where to start the conversation with your Exec

Abigail Jones, a

senior Executive Assistant, qualified coach and mentor answers burning career dilemmas and questions sent to us by assistants…

Wanting to be considered for a promotion is not an easy topic to raise with your executive. You may feel uncertain of the approach you should take. I think it’s important to acknowledge how valid your concern is. Many Executive Assistants find themselves taking on greater responsibilities without a corresponding title or salary adjustment, so you’re not alone in facing this dilemma. The good news? There are ways to approach this conversation with confidence and professionalism without feeling demanding or fearing rejection.

Gather evidence

Before starting the conversation, take time to assess and document your contributions. Have your responsibilities expanded beyond your original job description? Are you managing projects, leading teams, or handling tasks traditionally associated with a more senior role? Make a clear, objective case for why your current title and salary no longer align with your responsibilities. Take a look at similar job descriptions, salaries and job titles for current roles being advertised (such as on LinkedIn or

SecsInTheCity)

to get some ideas.

Pick a strategic moment

The best moment to bring the promotion topic up is ideally during a performance review, a goal-setting discussion, or when your executive is particularly appreciative of your work. If none of these are imminent, schedule a dedicated meeting rather than bringing it up in passing, if it helps, write an agenda and block out time for yourself to prepare for it.

Create a business case using proven examples, data and clear incidents of your work. Instead of focusing on personal needs, frame your request as a business decision. For example:

“Over the past year, my role has evolved significantly, including [specific examples]. Given the scope of my responsibilities and the value I bring to the organisation, I’d love to discuss how my title and compensation can better reflect my contributions.”

This approach highlights your worth without making it about demands or emotions.

Reframe any negative outcomes

Your executive may need time to consider your request or discuss it with HR. If they hesitate, ask what steps you can take to work toward the promotion. Be prepared to discuss potential next steps, such as setting measurable goals or revisiting the conversation in a few months.

Reframing rejection can make it less daunting. A “no” today doesn’t mean a “no” forever—it could simply mean “not right now.” If you receive pushback, use it as an opportunity to gain clarity on what’s needed for a future promotion. And if your company consistently undervalues you despite clear evidence of your contributions, it may be a sign to explore new opportunities elsewhere.

Advocating for yourself is a vital skill, and the fact that you’re considering this conversation is a strong sign of your growth. You deserve to be recognised for the work you do so step into the discussion with confidence and professionalism.

Follow Abi on Instagram at @thepacoach. To have your career question answered email editorial@ palife.co.uk, with subject Ask Abi

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