THE COMPANY
PAIRUI GROUP PAIRUI GROUP is a vertically integrated company focused on designing and manufacturing of power supplies. The group has from power supply manufacturers, through upstream manufacturers of transformers, inductors, magnetic cores and plastic parts, all under the same ownership. Most important benefits from integration include cost reduction and flexibilities. As a result, PAIRUI is able to offer power supply products with very competitive price, and design unique products to fit the most demanding needs.
PAIRUI International sales offices Founded in 1986 ISO9001:2008 certified manufacturers Occupies 52,000 square meters area About 1,000 employees worldwide Major market in Europe and America
PHILOSOPHY
OUR MISSION There are hassles and critical considerations in sourcing quality power conversion products and using it. We strive to make it easier for you than ever.
COOPERATION To be friends first, and business partners second. That means honest communication, trust worthy relationship, and enthusiastic services. We would rather lose any project, than to leave a friend/partner behind.
DEVELOPMENT Assist in the success of our clients, enhance your experience with us, and develop with you in a long term relationship.
FACILITIES
PAIRUI Import & Export International sales office for power supply division
PAIRUI Power Manufacturing of various power supplies
FUAN Electronics Magnetic components (under reconstruction)
FUAN Plastic Manufacturing of cases, bobbins, cases, bases and relative tooling
FUAN Ferrite Manufacturing of ferrite cores for magnetic division
FUSHINE Electronics Manufacturing of magnetic components
PAIRUI VISION OF 2014
Completion in Jun 2014
WORLDWIDE MARKET DISTRIBUTION
Product Type
Asia Pacific
Europe
America
%%
DC/DC Converters
32% $2.5M
46% $3.8M
22% $1.8M
25%
AC/DC SMPS
<5% $0.2M
42% $1.8M
55% $2.2M
15%
LED Drivers
<10% $1.5M
66% $13M
28% $5.5M
60%
10%
60%
30%
%%
INTERNATIONAL BUSINESS
Sales revenue was around $32M (power division, 2013.) Among them, around 90% were through global distribution network, less than 10% were direct business.
PRODUCTS
Customer value Ready to use Consistent quality Cost effective
DC/DC Converter – Encapsulated Full range of quality selections SMD/SIP/DIP, 1-3Watt 1”x1” DIP, 5-15Watt 1”x2” DIP, 10-40Watt 2”x2” DIP, 50-200Watt Cost effective for high volume Good performance & reliable -40’C ~ 80’C operating temp. 3 years of warranty
PRODUCTS
Customer value Highly reliable for apps Good performance Cost effective
DC/DC Converter - Bricks Range of selections 10 ~ 700Watt Output 1.2~48Vdc, 0~60A Single/Dual/Triple/Quad Highly reliable for telecommunication, industrial, and military applications Operating temp. -40 ~ 100’C Warranty 3 ~ 5 years
FIELD APPLICATIONS
DC/DC Converter modules / bricks Medical, Military, Railway, Telecommunication, Instrumentation, Automotive, Process control, Factory automation
MARKET TRENDS
- 2000
2000 - 2008
A majority of the pioneers in this industry were Americans such as Newport (C&D)
The private labelers grown fast along with the rising of the Chinese manufacturers, and kept getting market share from the pioneers
2008 -
As soon as people start to realize they can purchase directly from Chinese companies, those quality manufactures who used to produce for private labelers become the fastest growing on the market
COMPETITIVENESS COMPETITION
SELECTIONS / CONSISTENCY / COST
STRATEGY
3/5/5
Cost & performance
• Traco • Recom • …
Private Labelers
5/4/3
Extended selections & Branding
• Murata-PS • TDK-Lambda • …
Giant Brands
4/5/3
Branding & Performance
• Mornsun • P-duke • …
Chinese Brands
3/5/5
Cost & performance
QUALITY ASSURANCE Our Measures
White box test – design verification Black box test – function verification ISO9001 – production management Fully tested, and burn-in, 100% in production
Black box test report, for Encapsulated 40W DC/DC converter
PRODUCTS
Customer value Low profile (50% lower) UL, CE, TUV, SELV, safety Good value for user
LED DRIVERS – Indoor Lighting
Constant current / voltage output, 6-75Watt Fully protected for short circuit, over load, over temp. UL, CUL, CE, TUV certifications, SELV Ultra-thin unique package, less than 10mm profile Active power factor correction (PFC) For indoor lighting, or led display With 3 years of warranty
PRODUCTS
Customer value Highly reliable (5 Years) Excellent performance Powerful functions Lower price than MW HLG
LED DRIVERS – Outdoor Lighting
Constant current/voltage output, 75-200Watt -40’C ~ +70’C operating temperature Power factor >0.95 220Vac PWM, resistor, timming dimming (3 in 1) OVP, SCP, OTP, IP67 Designed to UL8750, EN61347-1, -2-13 For street lighting, or landscape lighting 5 years of warranty
PRODUCTS
Customer value Verified reliable solutions Custom design support Lower price than MW
LED DRIVERS – Cost Cutters
Constant current/voltage output, 5-400Watt -40’C ~ +60’C operating temperature Optional PFC, DIM, SCP, OCP, OVP, OTP Designed for high volume projects Reduce 5-20% of cost to large OEMs For indoor/outdoor lighting or led display 2-3 years of warranty
INDUSTRIAL INTEGRATION
Industry Chain Integration Magnetic components are the key in terms of the overall cost, and EMI performance. PAIRUI has its own ferrite core division, plastic division, and magnetics division. All parts listed on the left are our own products. We have good cost from this industry chain integration.
MARKETING International Exhibitions Our budget for marketing is $1M for year 2014. International exhibitions are one of the major marketing channels, which we spend around 30% of marketing fees on.
MARKETING Generate Leads, and Branding Google Adwords, Google contents, E-Newsletters and Email-blasts (10%) from other service providers are the major channels to generate leads. We also do a lot magazine ads (30%) for branding.
PAIRUI & DISTRIBUTOR
PAIRUI
RESULT MARKETING SUPPORT
DISTY
POTENTIAL MARKET
HOW DO WE SUPPORT
Pre-sales
In-sales
After-sales
Cooperated marketing
Cooperated design win
Email response within 48 Hrs
Price list, sample kits, posters,
Cooperated key account visits
Product warranty 3-5 years
catalogues, brochures, and
Project register, and protection
Annual stock return plan
various literature support
Custom design support
Whole course tech support
Quality, and on time delivery
Long term relationship
Sales trainings for products
and application knowledge
Whole course tech support
DISTRIBUTORS WE PREFER
Solid Customer Base
Privileged Cooperation
Capable of service
(Have Demand)
(Cooperative)
(Professional)
• Existing customers base overlaps with PAIRUI targeted customers base
• Major product line cooperation (NOT only special models, or a few series)
• Inventory • Extended credit • Necessary resources
• Aggressive marketing plans to attract new customer base
• No conflicts with existing suppliers in the product line level
• Have sales engineer / FAEs to assist the design win (PAIRUI will provide necessary trainings)
OUR STRENGTH – CLIENT EXP.
PRODUCTS
SERVICE
Broad range of standard selections
Long term relationship oriented
Consisted quality and performance
Cooperated marketing and design win
Moderately quoted price
Various literatures and sales tools
STAFF
BRAND
International & multi-language
Global presence
Experienced & professional
Consisted Visual Identity (VI)
Enthusiastic & friendly
Multi-channel invested branding
THANK YOU FOR YOUR CONSIDERATION