5 • EMMA LOUISE LONDON • DESIGN AND INNOVATION
In an extremely competitive marketplace, it isn’t easy gaining exposure for the label. With many designers competing for success it proves difficult to make a name for yourself. Identifying competitors of Emma Louise London is not so easy being a small label. However, one competitor can be identified as Charlotte Taylor, a womenswear designer also specializing in print. The label has been running for four years and has proven successful having wholesale in over 10 different countries and a diffusion line with Anthropologie. Charlotte Taylor has been running for slightly longer than Emma Louise London, however the label has a much stronger presence and exposure. Looking into how Emma Louise London’s competitor’s work can be beneficial for the label, taking tips and understanding why they have had success in the market. Charlotte Taylor, for example, maintains a strong following through their social media. Having giveaways, updated press and a continuous interaction on Facebook and Twitter creates a strong relationship between brand and consumer. Emma Louise London does maintain a good following on social media platforms. Through following the right people in the industry and adding updates regularly this can be even stronger. A recent giveaway at Emma Louise London on Facebook drew in hundreds more followers, through a like and share competition. More people get to know about the label, leading to a greater following and more sales, as this was so successful it is something to consider doing again.3