_____how peaceful it seems ______________________________ yeah, right _____________ if only all those petty bourgeois knew how much fun they are missing. ______________________________ For the umpteenth time, the recording session took longer than expected _____________ that’s why Chris always applies the Rule of 3. Guesstimating how much time you’ll need in the studio and multiplying it by three _____ that’s usually pretty reliable. ____________________________ No need to get worked up _________ the mix turned out good _____________________ the guys should be here any minute now. ____________________ Would be cool if we stopped by Diner’s _________________________________ the new stand-in waitress is kinda hot _______________________________ now, what was her name again? Who cares? Let’s see if she’s on the night shift.
DeRigo - to day a world wide leade and marke r in design, ting of high manufactu quality eye re wear – start as a small Italian com ed out in 19 pany, in lin 7 9 e with the Back then local tradit , the mos ions. tly Italian customers through ind were supp e p e n d e nt s lied alesmen. T oday DeRig largest opti cal retailers o is one of the in Europe, th Uk a n d S p a rough its re in. tail chains in In 1983 De Rigo starte d a su c c e s s story of u mensions, by creating nexpected dith e fi rs t c ollection o glasses. De f POLICE s signed in It un aly, the DeR distributed igo group’s in more tha p ro d ucts are n 80 countr ies worldw ide.
Testosterone-oozing macho heroes showing the world that there still is such a thing as a real man. Cops on motorbikes proving that extreme coolness is the only way to keep the city under control. Black leather jackets, Harleys, studded belts and rock ‘n’ roll — the American way of life radiates fascination, pulsating irresistibly in the sooty streets of the metropolis. Born in this decade, POLICE captures the essence of this urban, free and rebellious street spirit, turning shades from a mundane piece of apparel to an expression of self.
The blazing entry is made in 1999 by Bruce Willis — the ultimate action hero. The epitome of pure adrenalin with a healthy dose of irony. He also has the street creed to go along with it as he lives in the world of POLICE: the city streets.
reen n the silver sc World stars o : as er d an B ifferam, Antonio ch convey a d y, David Beckh ea ne y o he lo T C s. e ar rg ye r Geo bassadors fo Bruce Willis, faceted d exciting am an d te ci ex ’s tive and multiac nd tr ra b at e an th e of ar the evolution and in sports contributing to , es lu va of t POLICE’s se ent aspect of brand image.
No-holds barred actio n is followed by boun dless charm courtes y of George Clooney, a consumma te Hollywood lady kil ler. A cosmopolitan wo manizer, an icon of the brand’s ero tic and subtly mysterio us side. And the perso nification of love for all things beautiful and well cra fted — the driving for ce behind the brand’s high-quality an d caringly manufactur ed accessories.
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Backstage at the set of the photo shoot in Santa Monica – Los Angeles.
Antonio Banderas reassembles various of his predecessors’ elements, putting a new spin on their story. An action star who thrills audiences in movies like “Desperado” and “Zorro” with his unique mix of Latin-lover sex appeal and rebellious coolness. Set again st the metropolis emerges a grungy style, expressed in the “BE YOUNIQU E” claim.
As the B E YOUN IQUE ph ilosophy brought lives on, back to it POLICE s roots: T is he brand urban life embody ing the c style and ity’s heartbea t li k e no other to the str takes it eets, pic back king from th e masses found th those wh eir own, o have unique s tyle. Rea l individu through life not c als who walk amouflag ed as fas have defi hion victi ms, but ned their who own exp re ssivenes out com s , li ving by it promise . with-
Damn!!! These sneaky gadgets catch me all the time. I allready feel like the city’s official camera tester. They’re ready to ambush you everywhere! I recently told a cop how I see it: Limits should depend less on road conditions and more on the rider. You know — age, reaction times, gender . I can’t stand being placed in the same pigeon hole as women and pensioners any longer. They should stamp a personal speed limit into everyone’s driver’s license — that would ensure an optimal flow of traffic, I explained. He nodded and charged me a bundle anyway. ... No sweat — freedom has always come at a price.
Man do I feel wasted ___ but it looks like Steve’s doing even worse ________ asleep as he is behind the sofa, fully clothed _____________________________________ playing speed quarters with whiskey definitely took it‘s toll on him... funny that it was actually his idea _____________________________ crap trash bar! We wanted to go there after Diner’s, but it was closed _________________________ _______ so we wound up at my pad and partied on here ______________________ ___________________________________________________________ by the way, her name is Jes _________________ and Jes is a decent girl ________________ couldn’t stop digging her nails into my back _________________ Damn, Steve! The dude snores like a hippo ______ do hippos even snore? ________________ I need an Aspirin ________ or a beer _______________ oh shit, it’s already five, and we wanted to check out the unplugged gig...
The last decades have seen innumerable trends and looks come and go. But the coolness of a pair of sunglasses has always remained untouchable. Especially when exuded by a real pair of POLICE. With their irresistible design, combining retro elements with contemporary lines and shapes, shades continue to symbolize the brand’s urban lifestyle!
From classical pilot designs (that never go out of fashion) via retro shades to oversized mask styles, there’s a model for everyone‘s unique personal taste.
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Unique style has to work even when the sun isn’t shining. POLICE optical frames show you the way. Mostly black and – of course - featuring the Gothic P.
Definitely not for everybody. Reserved for individuals who dig the unique features, unconventional design and high-quality materials and discover that in some respects, their watch ticks just as they do!
Form and function united, in POLICE’s range of 3-hands timekeepers, chronographs and – for those who call more than one metropolis their home – even dual time zone chronographs.
Dials sporting intricate details. Metal elements adorning the straps, in some cases worked right into the material. Brown ion-plated steel, rounded off by the Gothic-P, featured prominently on every watch’s crown.
Expressing passion for everything real, the heart of each POLICE timepiece beats in a massive stainless steel case, firmly strapped in place by a quality leather, rubber or stainless steel wristband.
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Urban lifestyle can be tough and POLICE jewelry tells many a story about it. A tale of freedom, passion and the fight for what you believe in - written and produced by POLICE.
Polished or black ion-plated steel – braided or hot-stamped leather all give an elaborate and precious feel to well known shapes, such as guitar picks, cowskulls, or car tires turned into rings.
Everything goes — as long as it’s real. Heavy chains and pendants with antique silver finishing are joined by brown leather and — at times — even dark wood, to create the distinctive POLICE allure.
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POLICE writing instruments celebrate the interplay between surface looks—silver or black, offering the complete spectrum from brushed matte to mirror finishes.
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The brand emblem on the left upper arm sets the tone. The embroidered POLICE logo, branded press studs and zippers are just a few of the details, that make each model every bit as unique as its bearer.
A collection of outerwear from light windbreakers to winter jackets sees to it that the streets pulsate — no matter what the weather.
Smells like urban spirit! Besides its own look and clear sound, POLICE has its own smell. “PURE POLICE” is the most direct and instinctive road to the world of POLICE.
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the deepest of all colors _____ brings out my darkest desires ______ black is mysterious _________ black is strong _______ black is free ____________________ life’s already colorful enough.
you shine like silver, but much more real____
everyone got you wrong _____________
you’re hard and tough, _____________________ but never cold _________
wild white __________ black’s lighter brother _____the other black _____who dares to say you‘re innocent...
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POLICE is always right in the thick of things at trade fairs the world over, in its quest to breathe life into its philosophy and challenge the product champions of this world with its own rebel spirit. To this end, POLICE goes all out to let visitors experience its way of life with all senses.
From booths that look as if they‘ve come straight out of a run-down factory, with graffiti on the walls, asphaltlike floors, old tires, rusty oil barrels and gas pumps, to electric guitars, amps and classic muscle car models. All elements speak the same unpolished, rocky language in substance and even in terms of taste: at the urban bar, POLICE drink specials are served and peoples appetites are whetted for the POLICE lifestyle.
POLICE’s shop system takes the brand’s urban lifestyle to the POS — unfiltered. The wide range of elements runs the gamut from sales counters, various display units and shop window displays to product stands and decorative material, all of which exude the brand’s look & feel. From cool matte black to polished elements — no matter where one is, one is greeted by the unique language that POLICE calls its own.
As mentioned before, by launching the “BE YOUNIQUE” campaign, POLICE is getting back to its roots. Back to the streets, in its search for people who have found their own unique style. The “Are Younique?” contest is a proud example of this journey back home. The aim of the competition was to find a new POLICE face in Europe. Thousands of people participated, submitting individual profiles with pictures and a personal story of their community. Votes were cast once a week, resulting in a round of finalists. The winner will represent the brand in the new POLICE campaign. An authentic character who loves POLICE, just as POLICE loves real people. www.police-beyounique.com
The racing campaigns waged by POLICE include the sponsorship of Italian A1 GP runner-up Edoardo Piscopo and Moto GP World Champion Gabor Talmacsi. “Talma” was spotted wearing POLICE accessories on the racetrack time and again. That was the seed for the sponsorship, which even resulted in the creation of his own series of limited edition wristwatches. That’s real! Another extremely successful endeavor are the in-game advertisements for “Race Driver: Grid,” a hugely popular video game that runs on consoles and PCs, in which POLICE is co-sponsor alongside TAG Heuer.
POLICE likes to make sponsorship commitments wherever its values are lived. This holds true as well for cool rock bands that play themselves into the heart of the urban scene with both passion and credibility. POLICE is also constantly on a quest for new ways to showcase the brand and has therefore also released an album with the finest of rock tunes from various newcomer bands.
ilence Co de O f S E for POLIC
To further emphas ize its lifestyle – as it is liv ed in each part of the world – POLICE lets an elect ca st of local ambassadors te ll its stories. People who brea the the “Be Younique” philo sophy and add an individual twist with their own person ality, such as the Indian ac tress Isha Koppikar and si nger Atsushi, from the Japa nese band Exile.
Atsushi (Exile)
Isha Koppikar
al celebrities There is a long list of internation ICE lifestyle who have discovered the POL s frequently suits them personally and can thu ories. be seen wearing POLICE access end! ...Which naturally pleases us to no
POLICE at the soccer World Cup in Germany
Advertisements for POLICE come in all sizes and shapes. But huge billboards are just the tip of the iceberg, as POLICE isn‘t on the shy side, using all means possible to spread its message around the globe.
Public transport, such as busses, taxis and subway stations branded by POLICE
POLICE makes appearances as official advertising partner to global blockbusters. Its activity revolves around the films, which convey the message of the POLICE lifestyle to an attentive global audience through their plot, aesthetics and stars. These collaborative ventures are accompanied by extensive communication campaigns. One such example is the limited-edition “Terminator Salvation” gift box with matching watch and wristband advertised on oversized posters in movie theatres showing the film. In stores, the cooperative venture was advertised using posters and film props. Moreover, POLICE put in a widely covered appearance at the film’s premiere in Paris. Further collaborative projects include such successful movies as “Wanted” starring Angelina Jolie and the Batman production entitled “The Dark Knight” featuring Christian Bale and Heath Ledger. POLICE will continue to place its bets on successful film ventures. So stay tuned...
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Two more blocks. By the old factory. There used to be a brewery. It just recently became vacant. I discovered it and showed it to the band. The perfect venue for an unplugged gig. Phat. We’re about to check out the acoustics _________________________ Just called the others — only to have them tell me about Ben’s pool party this evening ______ I actually wanted to take things a little slower today ____________ but Ben’s pool parties are mandatory... the atmosphere is always great, they always attract hot chicks, and thay always take place at a different public pool ______________________let’s see how long it takes for them to drive us off the property this time _______________ what the hell, it’ll be fun _______________ rock on!!