RESEARCH We interviewed online sellers and buyers about using packaging, organized the behaviors and problems during the process of online shopping, and make into an ultra-simplified user journey map. Buyer places an order
Seller packs the commodity
Seller sends the package
Package arrived
ONLINE SELLER
Buyer gets the package
ONLINE BUYER
Problems
Problems
Don’t have suitable packaging
Have to deal with all kinds of packa
Packagings often don’t fit perfectly so sellers still have to add cushions Find packaging on their own
Sellers often buy brand new ones or get them at shops
Buyers have to throw some packaging a cushions away since there is little use Packaging left take up space
Buyers suppose packaging such as box be used in the near future but boxes tak much space
INSIGHT Is packaging necessary?
Use packaging bumpy roads may cause collision
packaging makes tallying more efficient
Packaging cause some problems in sellers’ and buyers’ lives. Seller buys packaging just for sending and buyer throws it away for only a while. But is packaging necessary? We found that using regular packaging can have better efficiency when tallying and carrying. Moreover, packages may encounter bumpy roads and cause collision in the process of transport. Thus, we infer that the presence of packaging is because of protection from transport problems. Sellers cannot deliver commodities without packaging, while buyers need to deal with those packaging eventually.
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